RIYADH: Over 30 government officials from Sweden traveled to Riyadh this week for the country’s annual meeting of regional ambassadors.
Every year, a delegation from Sweden gathers in a pre-selected city to discuss regional developments and shared experiences.
“Essentially, we chose Riyadh this year because there is so much happening in the Kingdom,” Sweden’s state secretary for foreign affairs, Jan Knutsson, told Arab News.
The meeting began on March 12 and ends on March 14.
“We try to arrange these meetings on an annual basis and do the same in all regions of the world,” Knutsson explained.
“This time in Riyadh we have two state secretaries present, including myself, along with roughly 15 ambassadors and 15 senior management officials from Stockholm,” he said.
The delegation consisted of about 30 government officials including the State Secretary to the Minister of Justice Charlotte Kugelberg, Director-General for Trade, Ministry for Foreign Affairs Per-Arne Hjelmborn, and the Foreign Ministry’s Director-General for Administrative Affairs Klas Molin.
Also in attendance were some of Sweden’s ambassadors to other nations including Algeria, Egypt, Jordan, Morocco, Qatar, Lebanon, the UAE, and Tunisia.
“Meeting regularly between ambassadors and senior management from our capital is important to always have an up-to-date collective understanding of the developments in the Middle East and North Africa,” Knutsson said.
He highlighted that various topics have been discussed during the meeting including politics, trade, consular matters, administration, and international cooperation.
“The MENA region sees a lot of rapid changes and our intention is to build a good joint understanding of these developments and how we should approach these as representatives of the Swedish government,” Knutsson said.
He said the Kingdom is a key international player and an important partner for Sweden.
“This is shown not least by the steady stream of bilateral visits in both directions that we have had over the past few years, and the Swedish participation in international events that take place here, such as the Future Investment Initiative, Future Minerals Forum and LEAP,” he explained.
“Our foreign minister as well as our minister for International Development and Trade have both been here during the past six months. I was here myself in June last year for an important international meeting,” he added.
He said trade between the two countries has been increasing steadily.
“We see a strong demand for deeper cooperation around Swedish innovation and green and sustainable technology. We believe Sweden has a lot to offer in realizing Vision 2030 and a green transition in the Kingdom.”
He highlighted that the regional meeting also served as an opportunity to meet with key counterparts in Saudi Arabia.
On the sidelines of the meeting on Tuesday, Saudi Arabia’s Deputy Minister of Foreign Affairs Waleed bin Abdulkarim Al-Khuraiji met with Knutsson and the ambassador of Sweden Petra Menander.
During the meeting, they reviewed relations between the two countries and discussed other issues.
Knutsson also met with Saudi Arabia’s Assistant Minister of Defense for Executive Affairs Dr. Khalid bin Hussein Al-Bayari during his visit.
Knutsson recalled that he once served as ambassador of Sweden to Saudi Arabia.
“Yes indeed, I was Sweden’s ambassador in Riyadh from 2016 to 2019. It is nice to return to a place where I spent some very interesting years.”
“It is clear that the Kingdom is on a very fast journey of change. In the more physical way, you can see it very concretely from all the construction going on. Our group is also planning to visit Diriyah, where the setting has completely changed from my time here.”
Sweden embassy hosts regional ambassadors meeting in Riyadh
https://arab.news/5mnm9
Sweden embassy hosts regional ambassadors meeting in Riyadh
- Riyadh chosen for annual meeting because ‘so much happening in the Kingdom,’ says Sweden’s state secretary for foreign affairs
- The meeting began on March 12 and ends on March 14
Health campaign promotes quality care in Saudi Arabia
RIYADH: The Ministry of Health has launched a campaign to promote health by enhancing access to and the quality and efficiency of health services and raising awareness of health risks, the Saudi Press Agency reported Monday.
The campaign “A Vibrant, Healthy Nation” introduces a modern healthcare model, offering integrated, individual-centered services aligned with Vision 2030’s goal of fostering a healthy society.
The ministry is committed to “enhancing public health, improving quality of life, and raising the Kingdom’s global healthcare standing.”
The campaign highlights the health transformation initiative’s positive impacts and informs citizens about its main features, aiming to engage all segments of society, SPA reported.
It emphasizes a shift from treating illness to prevention, involving primary care doctors and early detection programs.
Saudi environment ministry launches program to develop green tech
- Scheme seeks new ways to repurpose wastewater, looks at impact of microplastics
RIYADH: The Ministry of Environment, Water and Agriculture has opened applications for a new program to find ways to develop sustainable technologies in Saudi Arabia.
The Sustainable Innovation Fellowship Program aims to find ways to repurpose by-products from water treatment for the benefit of the environment; develop sustainable technologies for recycling membranes used in water treatment; and explore methods to reuse treated wastewater in desert and arid regions.
Supported by the Environment Fund and the Research, Development and Innovation Authority, the fellowship program will also assess the environmental impact of microplastics in water treatment plants, sewage, and wastewater.
In line with Saudi Vision 2030, the Ministry of Environment, Water and Agriculture is also introducing new e-services in accordance with international standards.
Industry meets creativity at Athar festival in Riyadh
- With workshops, discussions, and awards, the festival aims to drive growth in Saudi Arabia’s creative sectors
The second Athar Saudi Festival of Creativity will take place in Riyadh from Nov. 5 to 6.
Hosted by UAE-based Motivate Media Group and communications consultancy TRACCS, the festival will gather over 1,500 professionals and leaders from the creative marketing industry, featuring 100 regional and international speakers.
Ian Fairservice, managing partner and group editor in chief of Motivate Media Group, will chair the event, alongside Vice Chairman Mohammed Al-Ayed, CEO of TRACCS.
Pre-festival activities began on Nov. 3 with the Young Talent Academies, including the Student Creative Academy (in partnership with the Middle East Communications Network), the Student Marketers Academy, the NextGen Creative Academy, and the NextGen Marketers Academy.
These academies, featuring keynote sessions from industry experts, workshops, and a 24-hour hackathon, are open to full-time university students aged 18 to 25 and professionals under 30 in creative communications, marketing, or advertising.
The festival will continue on Tuesday and Wednesday with panel discussions, presentations, and fireside chats focused on redefining and growing the creative landscape in Saudi Arabia, the Middle East, and beyond, covering various sectors such as sports, entertainment, and tourism.
The event will conclude with the Athar Awards ceremony on the evening of Nov. 6.
Notable speakers include Sir Martin Sorrell, founder and executive chairman of S4 Capital PLC; Matt McKie, director of marketing for Manchester United; Waseem Kashan, executive director of marketing at ROSHN Group; Yahya Hamidaddin, vice president of corporate communications at ACWA Power; and Houda Tohme, CEO of Havas Media Middle East.
Sessions and keynotes will explore themes such as purpose-driven marketing, brand growth strategies, artificial intelligence, technology, cross-sector innovation, and unlocking creative potential.
Saudi Arabia and Iraq sign MoU on military cooperation
- Two defense ministers reviewed longstanding relations between their countries, focusing on ways to enhance defense ties
RIYADH: Saudi Defense Minister Prince Khalid bin Salman and his Iraqi counterpart Thabet Al-Abbasi signed a memorandum of understanding on Monday aimed at strengthening cooperation in the military field.
The agreement, signed during a high-level meeting in Riyadh, represents a significant step forward in defense collaboration between the Kingdom and Iraq, Saudi Press Agency reported.
During their discussions, the two ministers reviewed the longstanding relations between their countries, focusing on ways to enhance defense ties.
They emphasized the importance of continued cooperation to foster regional security and stability, particularly amid ongoing regional tensions.
Both ministers discussed recent developments and shared efforts aimed at de-escalating conflicts, prioritizing actions that support peace and security in the region.
The MoU establishes a framework for increased collaboration on military matters, allowing Saudi Arabia and Iraq to address shared security challenges more effectively and pursue mutual goals in defense, SPA added.
Saudi Islamic affairs minister receives Chinese envoy
Saudi Minister of Islamic Affairs, Dawah and Guidance Dr. Abdullatif Al-Asheikh received Chinese Ambassador to the Kingdom Chang Hua in Riyadh on Monday.
During the meeting, they exchanged cordial talks and discussed issues of common interest, particularly those related to Islamic work and promoting moderation and peaceful coexistence, the Saudi Press Agency reported.
Riyadh Gov. Prince Faisal bin Bandar received Ambassador of Iran to the Kingdom Alireza Enayati in Riyadh on Monday. They discussed bilateral relations and other topics of common interest.