Saudi artist designs festive collection for home goods giant

The Layaly Al-Khair collection merges vibrant and dynamic traditional elements with lively contemporary energy. (Supplied)
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Updated 23 March 2024
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Saudi artist designs festive collection for home goods giant

  • “I love to curate things on the table and to stack things,” Balkhair told Arab News

RIYADH: Saudi artist Ethar Balkhair’s first collaboration with Kuwait-based home goods giant, Abyat, which translates from Arabic to “homes,” recently dropped in time for the holy month.

With green-tinted clear glassware, plates, gahwa cups and other accessories, Balkhair wants to help families break bread and break their fasts while enjoying a bit of her family’s story inserted into yours.




The Layaly Al-Khair collection merges vibrant and dynamic traditional elements with lively contemporary energy. (Supplied)

Inspired by meals at her late grandfather’s house during Ramadan as a child, Balkhair recalls enjoying picking out the clear but colored plates stacked on the table and watching as the color changed with the light or the food placed on top. That visual memory stayed with her and when she was given the opportunity to design this collection, she brought out elements of it into the present day. Abyat allowed her to bring her vision to the masses and share that with anyone who wished to pick up parts, or all of her collection, from their stores.

“I love to curate things on the table and to stack things,” Balkhair told Arab News. “My aim was to create a theme that celebrates the beauty of Ramadan and reflects our shared values and similarities that are at the heart of our cultural identity — in a fun and engaging way.”




The Layaly Al-Khair collection merges vibrant and dynamic traditional elements with lively contemporary energy. (Supplied)

In this collection, she wanted to visually express the emotions that many would experience during iftar, through merging vibrant and dynamic traditional elements with lively contemporary energy. She illustrated a dancing pattern that casts a shadow of the palm tree design on the table as the light changed, or while stacked.

One of the things Balkhair loved about Ramadan was household traditions to break fast. Usually, loved ones gathered around as the call for prayer lingered in the background, seated at a communal table populated with an array of foods as the sound of the clinking of glasses and spoons filled the air before rushing to pray. She noticed how when she visited other people’s houses during the holy month, they would serve variations of the same dishes or have their own little traditions — but the rituals usually were mostly the same. She kept this in mind while designing.

My aim was to create a theme that celebrates the beauty of Ramadan and reflects our shared values and similarities that are at the heart of our cultural identity — in a fun and engaging way.

Ethar Balkhair, Saudi artist

The price point in the collection is typically under SR100 ($26); with the most expensive items selling for SR195 and the least expensive at SR32. The most popular items, the dinner plate set (which comes in a box of four), and the six-piece glass set (which has three tints of colors), each goes for SR89. The collection also has a family-style salad bowl and a fun and functional salad serve-ware set.




The Layaly Al-Khair collection merges vibrant and dynamic traditional elements with lively contemporary energy. (Supplied)

While Balkhair grew up in Jeddah, she was also mindful of all the other ways in which the collection could be used around the Kingdom.

The collection includes large baskets in two designs, meant to be filled with candy for the traditional practice of Gargee’an, the celebratory custom in mid-Ramadan that is mostly practiced in the Eastern Province and the neighboring Gulf countries, including Kuwait — the home of Abyat — where children would go door-to-door to exchange sweets and goodies while wearing traditional attire.

There is also a jug, a charger plate and several other options all created in what Abyat describes as the “urban modern and natural” style. The small spoons that come with the smaller dessert bowls also give nostalgic vibes, with palm trees intricately carved out in a delicate way. That palm tree, the signature symbol of the Kingdom, is also evident on some of the other plates and glasses, showcasing the Saudi narrative.




The Layaly Al-Khair collection merges vibrant and dynamic traditional elements with lively contemporary energy. (Supplied)

“I wanted the elements to reflect my life now but has the traditional feel, but with a more modern look. I wanted to make it fun so you will not get bored,” she said.

Since the dessert bowls are clear, it changes colors with whatever you put in it, whether it be a rich creme caramel or jiggly bright-red jelly.

“It’s exciting. This is the cheerful childhood emotion I want to bring to everyone’s table this Ramadan, including my own,” she said.




The Layaly Al-Khair collection merges vibrant and dynamic traditional elements with lively contemporary energy. (Supplied)

Of the collection, Abyat said: “The Layaly Al-Khair collection includes dining and home accessories that embody the depth of an authentic custom, where history meets the present in a beautiful scene of heritage. This collection was designed in collaboration with Saudi designer Ethar Balkhair, in support of local talent.”

Balkhair also noted how the name of the collection, which translates to “good nights” from Arabic, was derived from her family name — something Abyat surprised her with.

“My mother and father were over the moon when they realized that Abyat gave us a shout-out with the name of the collection,” she said.




The Layaly Al-Khair collection merges vibrant and dynamic traditional elements with lively contemporary energy. (Supplied)

The two candle-holders in the collection also serve as a modern twist on the traditional fanoos lanterns.

Asmaa Gadri, who lives in Jeddah, picked up a pair of those candle-holders after seeing them at her local branch.

“I fell in love instantly when I saw them,” Gadri told Arab News. “They’re so beautiful and I’m even more happy now that you’ve told me it’s by a Saudi designer,” she said.




The Layaly Al-Khair collection merges vibrant and dynamic traditional elements with lively contemporary energy. (Supplied)

Balkhair has collaborated with numerous companies to create curated collections before, such as her work with Nivea Creme, Bobbi Brown and Sephora, among other brands. But in each of those collaborations, they were for niche audiences, only meant for specific customers or to be used for a limited time.

This was the first opportunity where she designed for the entire family — from the youngest to the oldest member and those in between.

Balkhair hopes people such as Gadri would consider using her collection all year long. She does not want her collection to be something to be pulled out of a box or dusty cupboard and washed to be used once a year or only on a special occasion.

“I want to connect your story to my story, I love to emit emotion and let people connect. I want to celebrate the cheerful gathering! In my childhood, Ramadan gave me joy — it wasn’t just Eid,” Balkhair said.

“I am excited to produce a product that involves things we can use daily — not only in Ramadan,” she said. “But, first, I hope people eat the best foods and have the most blessed month. I joke that Ramadan would be sponsored by me,” Balkhair said with a laugh.

The collection will be available during Ramadan at Abyat stores Kingdom-wide and online.

 


Saudi road project linking Makkah and Asir regions expected to improve traffic safety

Updated 14 sec ago
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Saudi road project linking Makkah and Asir regions expected to improve traffic safety

RIYADH: Saudi Arabia's road development  project connecting the western regions of Makkah and Asir is now complete, the General Authority for Roads said in a report carried by the Saudi Press Agency on Saturday.

The two-lane Qunfudhah-Sabt al-Jarah road is 8 kilometers long and has three bridges, the report said.

The new concrete road is expected to reduce accidents resulting from vehicles slipping into valleys during torrents, as well as increase road capacity and reduce travel time between the two regions.

Engineers have modified the path of the old Sabt Al-Jarah Road to bypass flood channels, installed 100 guidance panels, 2,000 ground reflectors, 97,000 meters of paint lengths, and warning vibrations, to raise the level of safety, said the report.


Saudi interior minister arrives in Egypt on official visit

Updated 07 September 2024
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Saudi interior minister arrives in Egypt on official visit

CAIRO: Saudi Arabia’s interior minister Prince Abdulaziz bin Saud bin Naif arrived in Egypt on Saturday evening on an official visit.

His trip is being made on the directives of the Kingdom’s leadership, Saudi Press Agency reported.

Prince Abdulaziz was received at Cairo International Airport by his Egyptian counterpart Major General Mahmoud Tawfiq and the Saudi ambassador to Egypt Saleh bin Eid Al-Hussaini.


Young Saudi paves way in tech, artificial intelligence

Abdullah Hakeem embodies the spirit of a new generation of young Saudis supported by the nurturing ecosystem of Vision 2030.
Updated 07 September 2024
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Young Saudi paves way in tech, artificial intelligence

  • Abdullah Hakeem is pursuing his dream to advance AI in the Kingdom
  • His journey has led to his involvement in the upcoming Global AI Summit

RIYADH: As the Kingdom forges ahead in the tech industry, young Saudis like Abdullah Hakeem are playing a crucial role in shaping its future while inspiring others to follow in their footsteps.

The King Fahd University of Petroleum and Minerals graduate, 25, is tapping into the power of technology to bridge gaps, enhance communication, and empower communities.

Hakeem’s story began during his studies at KFUPM, where he quickly became a well-known figure among students for his inventive spirit. His first major project was a WhatsApp bot designed to enhance the platform’s functionality.

Abdullah Hakeem, SDAIA strategic competitiveness specialist

“It was a learning tool for me,” Hakeem told Arab News. “I applied new skills and implemented user-suggested features, evolving it based on feedback.”

The bot garnered over 1,000 users, primarily students at the university.

One notable challenge was maintaining the bot’s efficiency amid numerous simultaneous requests. “I overcame this by employing various technical solutions and continuously refining them over time,” he explained.

Understanding the value of community-building, he founded around 30 WhatsApp groups that fostered connections among students interested in development and skill enhancement.

Contributing to the success of my country is a key goal for me.

Abdullah Hakeem, SDAIA strategic competitiveness specialist

Hakeem also organized competitions to encourage peers to challenge themselves and learn. “Bringing people together to learn and grow has always been my passion,” he added.

This commitment to community engagement facilitated a collaborative environment in which students could share knowledge and support one another.

His internship at Takamul Technologies in 2022 marked a pivotal moment in his career. Tasked with resolving a critical issue on the company’s website, he reduced the load time of the 3D section from a cumbersome 70MB to a lightning-fast 100KB.

“This impressive feat earned me a part-time job offer from the CEO, a rare opportunity for an intern,” he said. “It was a confidence boost (to have) my abilities recognized in a professional setting.”

This experience fueled his desire to tackle complex challenges in the tech industry. His innovative spirit culminated in a series of competitions, notably the KFUPM Innovation Hackathon last year, in which he led his team to victory in both web and mobile development tracks.

The hackathon provided a platform for students to showcase their skills and creativity. It honed Hakeem’s leadership skills and also reinforced the importance of collaboration in achieving common goals.

“I adapted my approach to motivate each team member according to their needs,” he said. “Being closely involved in every task allowed me to guide the project effectively.”

Hakeem’s graduation project won first place at the KFUPM Graduation Expo in May last year. The project involved integrating with Foodics, the largest point-of-sale system in the Middle East.

He said: “One of our major challenges was securing a partnership with a restaurant to facilitate the integration process. We designated one team member to manage communications with Foodics and the sponsorship, allowing the rest of us to focus on development.”

This strategic division of responsibilities proved crucial in overcoming obstacles and delivering the project.

Recognition followed, especially through social media. Hakeem and his team shared their journey on X, attracting almost 400,000 views. This exposure led to an invitation from the MISK Foundation to join the prestigious MISK Launchpad program in 2023, where they secured a grant to bring their product to market.

“The experience taught me to build real products, not just software solutions,” he said.

The program provided valuable insights into the product development process, shaping Hakeem’s perspective on the importance of creating meaningful solutions that address real-world problems.

His talents caught the eye of major players in the tech industry. During the Metathon competition toward the end of 2023, he impressed judges, including Rehab Alarfaj from the Saudi Data and AI Authority, who offered him a position on her team.

“Joining SDAIA (this year) was a dream come true,” he added. “It’s a sought-after opportunity in the tech community … my goal is to secure recognition for Saudi Arabia in global AI rankings.”

In his current role within the General Management of Partnership and Competitiveness, Hakeem is committed to advancing artificial intelligence in the Kingdom.

He is currently involved in organizing the Global AI Summit, which is set to take place between Sept. 10-12. This event will showcase the Kingdom’s advances in AI and foster collaboration among international experts.

“Contributing to the success of my country is a key goal for me,” Hakeem said.

As Hakeem continues to contribute and innovate, he embodies the spirit of a new generation of young Saudis supported by the nurturing ecosystem of Vision 2030, and dedicated to paving the way and leaving a mark on the tech industry and beyond.

 


KSA highlights film projects at Toronto festival

Updated 07 September 2024
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KSA highlights film projects at Toronto festival

  • The commission aims to attract global interest in Saudi stories and productions while fostering connections with filmmakers worldwide

RIYADH: Saudi Arabia’s Film Commission is participating in Canada’s 2024 Toronto International Film Festival, which runs until Sept. 15.

One of the world’s top film festivals, it attracts filmmakers, critics and audiences from around the globe, serving as a key platform for the genre.

The commission is this year showcasing a pavilion which features major Saudi film projects and initiatives, offering visitors a chance to explore the Kingdom’s creative film industry.

A delegation from the commission is representing the diverse talent of the Kingdom’s film community, along with some Saudi filmmakers.

The pavilion also highlights the commission’s commitment to advancing Saudi Arabia’s film industry, showcasing recent achievements and opportunities for international collaboration.

The commission aims to attract global interest in Saudi stories and productions while fostering connections with filmmakers worldwide.

Its participation aligns with its strategy to promote Saudi cinema internationally, support local talent, and contribute to the film industry on a global level.

 


Riyadh to host National Cultural Awards on Monday

King Fahd Cultural Center in Riyadh. (Twitter @KFCC2000)
Updated 07 September 2024
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Riyadh to host National Cultural Awards on Monday

  • Sixteen awards will be presented, including Cultural Pioneer of the Year, Youth Culture Award, International Cultural Excellence Award, and awards for film, fashion, heritage, music, literature, and theater

RIYADH: Saudi Arabia’s Ministry of Culture will host the National Cultural Awards at Riyadh’s King Fahd Cultural Center on Monday.

The awards, which are being held for the fourth time, will honor cultural pioneers from various fields, the Saudi Press Agency reported on Saturday.

The awards recognize individuals, groups, and institutions for their cultural achievements and artistic talent and “aim to promote excellence across 16 cultural sectors, offering financial and moral support, media exposure, and opportunities to represent the sectors at domestic and international events,” the SPA stated.

Sixteen awards will be presented, including Cultural Pioneer of the Year, Youth Culture Award, International Cultural Excellence Award, and awards for film, fashion, heritage, music, literature, and theater.

Minister of Culture Prince Badr bin Abdullah bin Farhan thanked Crown Prince Mohammed bin Salman for his patronage of the awards, which he said highlights “the leadership’s commitment to supporting creativity in the cultural sector.”