Saudi artist designs festive collection for home goods giant

The Layaly Al-Khair collection merges vibrant and dynamic traditional elements with lively contemporary energy. (Supplied)
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Updated 23 March 2024
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Saudi artist designs festive collection for home goods giant

  • “I love to curate things on the table and to stack things,” Balkhair told Arab News

RIYADH: Saudi artist Ethar Balkhair’s first collaboration with Kuwait-based home goods giant, Abyat, which translates from Arabic to “homes,” recently dropped in time for the holy month.

With green-tinted clear glassware, plates, gahwa cups and other accessories, Balkhair wants to help families break bread and break their fasts while enjoying a bit of her family’s story inserted into yours.




The Layaly Al-Khair collection merges vibrant and dynamic traditional elements with lively contemporary energy. (Supplied)

Inspired by meals at her late grandfather’s house during Ramadan as a child, Balkhair recalls enjoying picking out the clear but colored plates stacked on the table and watching as the color changed with the light or the food placed on top. That visual memory stayed with her and when she was given the opportunity to design this collection, she brought out elements of it into the present day. Abyat allowed her to bring her vision to the masses and share that with anyone who wished to pick up parts, or all of her collection, from their stores.

“I love to curate things on the table and to stack things,” Balkhair told Arab News. “My aim was to create a theme that celebrates the beauty of Ramadan and reflects our shared values and similarities that are at the heart of our cultural identity — in a fun and engaging way.”




The Layaly Al-Khair collection merges vibrant and dynamic traditional elements with lively contemporary energy. (Supplied)

In this collection, she wanted to visually express the emotions that many would experience during iftar, through merging vibrant and dynamic traditional elements with lively contemporary energy. She illustrated a dancing pattern that casts a shadow of the palm tree design on the table as the light changed, or while stacked.

One of the things Balkhair loved about Ramadan was household traditions to break fast. Usually, loved ones gathered around as the call for prayer lingered in the background, seated at a communal table populated with an array of foods as the sound of the clinking of glasses and spoons filled the air before rushing to pray. She noticed how when she visited other people’s houses during the holy month, they would serve variations of the same dishes or have their own little traditions — but the rituals usually were mostly the same. She kept this in mind while designing.

My aim was to create a theme that celebrates the beauty of Ramadan and reflects our shared values and similarities that are at the heart of our cultural identity — in a fun and engaging way.

Ethar Balkhair, Saudi artist

The price point in the collection is typically under SR100 ($26); with the most expensive items selling for SR195 and the least expensive at SR32. The most popular items, the dinner plate set (which comes in a box of four), and the six-piece glass set (which has three tints of colors), each goes for SR89. The collection also has a family-style salad bowl and a fun and functional salad serve-ware set.




The Layaly Al-Khair collection merges vibrant and dynamic traditional elements with lively contemporary energy. (Supplied)

While Balkhair grew up in Jeddah, she was also mindful of all the other ways in which the collection could be used around the Kingdom.

The collection includes large baskets in two designs, meant to be filled with candy for the traditional practice of Gargee’an, the celebratory custom in mid-Ramadan that is mostly practiced in the Eastern Province and the neighboring Gulf countries, including Kuwait — the home of Abyat — where children would go door-to-door to exchange sweets and goodies while wearing traditional attire.

There is also a jug, a charger plate and several other options all created in what Abyat describes as the “urban modern and natural” style. The small spoons that come with the smaller dessert bowls also give nostalgic vibes, with palm trees intricately carved out in a delicate way. That palm tree, the signature symbol of the Kingdom, is also evident on some of the other plates and glasses, showcasing the Saudi narrative.




The Layaly Al-Khair collection merges vibrant and dynamic traditional elements with lively contemporary energy. (Supplied)

“I wanted the elements to reflect my life now but has the traditional feel, but with a more modern look. I wanted to make it fun so you will not get bored,” she said.

Since the dessert bowls are clear, it changes colors with whatever you put in it, whether it be a rich creme caramel or jiggly bright-red jelly.

“It’s exciting. This is the cheerful childhood emotion I want to bring to everyone’s table this Ramadan, including my own,” she said.




The Layaly Al-Khair collection merges vibrant and dynamic traditional elements with lively contemporary energy. (Supplied)

Of the collection, Abyat said: “The Layaly Al-Khair collection includes dining and home accessories that embody the depth of an authentic custom, where history meets the present in a beautiful scene of heritage. This collection was designed in collaboration with Saudi designer Ethar Balkhair, in support of local talent.”

Balkhair also noted how the name of the collection, which translates to “good nights” from Arabic, was derived from her family name — something Abyat surprised her with.

“My mother and father were over the moon when they realized that Abyat gave us a shout-out with the name of the collection,” she said.




The Layaly Al-Khair collection merges vibrant and dynamic traditional elements with lively contemporary energy. (Supplied)

The two candle-holders in the collection also serve as a modern twist on the traditional fanoos lanterns.

Asmaa Gadri, who lives in Jeddah, picked up a pair of those candle-holders after seeing them at her local branch.

“I fell in love instantly when I saw them,” Gadri told Arab News. “They’re so beautiful and I’m even more happy now that you’ve told me it’s by a Saudi designer,” she said.




The Layaly Al-Khair collection merges vibrant and dynamic traditional elements with lively contemporary energy. (Supplied)

Balkhair has collaborated with numerous companies to create curated collections before, such as her work with Nivea Creme, Bobbi Brown and Sephora, among other brands. But in each of those collaborations, they were for niche audiences, only meant for specific customers or to be used for a limited time.

This was the first opportunity where she designed for the entire family — from the youngest to the oldest member and those in between.

Balkhair hopes people such as Gadri would consider using her collection all year long. She does not want her collection to be something to be pulled out of a box or dusty cupboard and washed to be used once a year or only on a special occasion.

“I want to connect your story to my story, I love to emit emotion and let people connect. I want to celebrate the cheerful gathering! In my childhood, Ramadan gave me joy — it wasn’t just Eid,” Balkhair said.

“I am excited to produce a product that involves things we can use daily — not only in Ramadan,” she said. “But, first, I hope people eat the best foods and have the most blessed month. I joke that Ramadan would be sponsored by me,” Balkhair said with a laugh.

The collection will be available during Ramadan at Abyat stores Kingdom-wide and online.

 


How Saudi companies are redefining corporate responsibility with ESG leadership

Updated 16 sec ago
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How Saudi companies are redefining corporate responsibility with ESG leadership

  • ESG integration is transforming industries as Saudi firms leverage AI, blockchain, and biotech to drive impact
  • Private companies like SAWACO and WAYAKIT are proving that profitability and sustainability can thrive together

JEDDAH: Saudi companies across multiple industries are increasingly integrating environmental, social, and governance principles into their corporate strategies, driving sustainable growth while balancing environmental stewardship, community impact, and corporate responsibility.

This strategic shift aligns with Saudi Arabia’s Vision 2030 roadmap — a transformative economic diversification plan — and its ambitious 2060 net zero emissions target, reinforcing the nation’s position as a sustainability leader.

SAWACO Water Group exemplifies this transformation, embedding sustainability into its core operations.

“Sustainability is not just a goal; it’s a responsibility,” CEO Nizar Kammourie told Arab News, emphasizing the company’s alignment with Vision 2030’s focus on environmental and social progress.

He added: “At SAWACO, we integrate ESG into every aspect of our operations, from optimizing resource efficiency to ensuring transparent governance and community engagement.”

Underpinning this commitment, SAWACO has implemented advanced operations intelligence software to enhance energy efficiency in desalination plants.

“We are leveraging cutting-edge technology to reduce power and chemical consumption while extending the life cycle of our assets,” said Kammourie.

The company also tracks carbon emissions through its Remedium Platform, which supports data-driven reduction targets.

“Accurate carbon accounting allows us to set tangible, data-driven targets for reducing our environmental footprint, ensuring our growth remains responsible and sustainable,” he added.

To address resource optimization, SAWACO has partnered with a US-based firm to pioneer brine minimization technology.

“Water is one of our most precious resources, and we are committed to maximizing its use,” said Kammourie.

“Our innovative brine minimization system enhances freshwater recovery from seawater while significantly reducing brine discharge, preserving marine ecosystems and supporting coastal livelihoods.”

Governance reforms further solidify SAWACO’s ESG leadership. A dedicated committee oversees alignment with international sustainability standards such as the UN Sustainable Development Goals.

“Ethical governance is the foundation of a sustainable business,” said Kammourie “By integrating real-time data analytics, third-party audits, and stakeholder engagement into our decision-making process, we ensure accountability at every level.”

He added: “Sustainability must be measured, not just discussed. That’s why we also integrate ESG metrics into performance reviews, making it a part of our company culture rather than just a corporate initiative.

“We are not just providing water — we are safeguarding the future of water sustainability in Saudi Arabia. Our goal is to drive meaningful change that aligns economic success with long-term sustainability.”

These efforts reflect broader national momentum, as Saudi businesses bridge profitability and planetary stewardship to set new benchmarks for ESG leadership in emerging markets.

Similarly, Luisa Javier, CEO of WAYAKIT, highlighted how her women-led biotechnology company has embedded ESG into its DNA, transforming hygiene solutions in aviation, transportation, and facilities management.

“We are not just creating products; we are building solutions that have a measurable environmental and social impact,” she told Arab News.  

WAYAKIT’s flagship disinfectant eliminates 99.999 percent of viruses and bacteria in just 30 seconds using 93 percent biodegradable components.

By replacing harmful quaternary ammonium compounds with biodegradable nano-modified citric acid in aircraft cleaning processes, the company says it has reduced environmental impact by 94 percent.

In addition, its environmental footprint tracker measures progress in energy efficiency, water conservation, pollution reduction, and health improvements.

“Sustainability isn’t just about compliance — it’s about innovation,” said Javier. “We have to rethink traditional approaches and develop solutions that align with the future.”

WAYAKIT also integrates ESG principles into its governance and transparency measures. Its women-led C-suite strengthens decision-making diversity, while blockchain technology safeguards sustainability metrics, preventing greenwashing and ensuring accurate reporting.

“Authenticity matters,” said Javier. “Every sustainability claim we make is backed by rigorous third-party laboratory testing. We are setting a new standard for how biotech companies can be both profitable and responsible.”

DID YOU KNOW?

• The Kingdom is aiming for net zero carbon emissions by 2060, embedding ESG principles in national initiatives like Green Riyadh.

• In 2021, the Saudi Stock Exchange introduced ESG disclosure guidelines, mandating listed companies prioritize transparency.

• Saudi Electricity Co., Almarai, and Saudi Telecom Co. have embedded ESG guidelines, issuing green bonds and improving governance.

Community engagement is another cornerstone of WAYAKIT’s ESG strategy. With 70 percent of its workforce consisting of women, the company provides technical training in biotechnology and leadership development to foster career advancement for Saudi women.

“Empowering women in STEM is not just a mission — it’s a responsibility,” said Javier. “Our workforce is a reflection of what Saudi Vision 2030 aims to achieve: a thriving, innovative economy where women play a central role.”

This momentum is part of a broader national trend. A 2023 report by Saudi Arabia’s sovereign wealth fund, PIF, highlighted how Saudi organizations, particularly those within its portfolio, are spearheading ESG awareness and implementation.

The Saudi Green Initiative, launched by Crown Prince Mohammed bin Salman, supports this shift with $187 billion in investments across more than 60 programs to advance the green economy.

Through large-scale investments in green initiatives, innovative carbon reduction strategies, and community-focused programs like those led by SAWACO and WAYAKIT, Saudi businesses are proving that profitability and sustainability can coexist.

Collectively, these efforts set a new benchmark for ESG leadership in emerging markets while positioning Saudi Arabia as a global leader in sustainable development.
 

 


Orchestra celebrates soundtracks of popular video games at Saudi Arabia’s Ithra

The event at Ithra featured music from Guild Wars 2, World of Warcraft, The Witcher 3 and Assassin’s Creed 2, among many others.
Updated 04 April 2025
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Orchestra celebrates soundtracks of popular video games at Saudi Arabia’s Ithra

  • Concert features symphonic arrangements, in-game HD visuals

DHAHRAN: It is “game on” at the King Abdulaziz Center for World Culture after it opened its doors to an event on Thursday.

The orchestral performance, which is being held nightly at the Ithra Theater — with two shows scheduled for Friday — celebrates the soundtracks of popular video games and attempts to breathe new life into them.

The concert features symphonic arrangements paired with in-game HD visuals and exclusive concept art from popular titles such as League of Legends, Overwatch, Assassin’s Creed, and The Witcher 3.

The event featured music from Guild Wars 2, World of Warcraft, The Witcher 3 and Assassin’s Creed 2, among many others. (Supplied)

Sergey Smbatyan, founder of the Armenian State Symphony Orchestra and the artistic director and principal conductor since 2005, was on hand to lend context and commentary between the scores on opening night.

He told the crowd before the show: “If you’re not a gamer, what I want you to do is to imagine that you’re in a museum — an art museum — but instead of a curator telling you about the images that you’re going to see on this huge screen, let these musicians tell you that exact story.

“Tonight there is no right time to clap; there is no wrong time to clap. If you hear something you like from these guys (gesturing to the orchestra behind him on stage), let us know.

“We're going to start off tonight with role-play games, or what are known as RPGs, where players assume the roles of characters in a fictional setting. The game is focused on interactive storytelling, decision-making and strategy.”

Dhahran resident Paul Blay took his two daughters Sylvia, 11, and Celeste, 10, to the show.

Blay, who is a father of six, told Arab News: “I get emails about Ithra events and saw this one and I thought it would be fun for me and the girls to go to. Like with anyone that you love, I shared the things I love with them.”

The Blay family moved to the Kingdom last year and were keen to attend an event that merged gaming with music.

Celeste told Arab News: “I really like video game music; the music is really pretty and I like listening to that. It is kind of what motivated me to come here. And, also, my dad likes video games.”

The older Blay sisters have both taken music lessons and play multiple instruments, including the piano, the harp and the clarinet.

Their father said: “Some of the best music that’s being composed nowadays is for movies and video games. I expected it to be really high quality and good (at Ithra).”

The event featured music from Guild Wars 2, World of Warcraft, The Witcher 3 and Assassin’s Creed 2, among many others.

The last show takes place on April 5, with tickets starting at SR200 ($53), available at the venue or via the Ithra website.

 


Exhibition honoring Prince Khaled Al-Faisal inaugurated in Jeddah

Updated 04 April 2025
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Exhibition honoring Prince Khaled Al-Faisal inaugurated in Jeddah

  • The exhibition chronicles Prince Khaled’s life and contributions as a statesman, individual and poet through visual installations

MAKKAH: Makkah Deputy Gov. Prince Saud bin Mishal bin Abdulaziz launched the “Love of Khaled Al-Faisal” exhibition as part of Jeddah Season festivities.

The ceremony was attended by Prince Turki bin Faisal, alongside several relatives of Makkah Gov. Prince Khaled Al-Faisal.

The delegation toured the exhibition, housed at the Abadi Al-Johar area in Jeddah, which runs from April 3-8 and welcomes visitors daily from 4 p.m. to 11 p.m.

The exhibition chronicles Prince Khaled’s life and contributions as a statesman, individual and poet through visual installations.

 


Saudi Arabia’s Hail poppy reserve attracts thousands of tourists

As the sun sets, the golden rays cast a warm glow over the landscape and create a natural wonder. (SPA)
Updated 04 April 2025
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Saudi Arabia’s Hail poppy reserve attracts thousands of tourists

  • Since opening in 2022, the reserve, which covers 10,000 sq. meters, has drawn thousands of domestic and foreign visitors

HAIL: With its vibrant array of wildflowers framed by golden sand dunes and majestic mountains, the Poppy Reserve in Al-Khattah is one of the Hail region’s most captivating attractions.

Since opening in 2022, the reserve, which covers 10,000 sq. meters, has drawn thousands of domestic and foreign visitors, particularly during holidays, Eid and the spring season.

The attraction enchants guests with its sweeping fields of poppies, perfectly balanced in form and color. As the sun sets, the golden rays cast a warm glow over the landscape and create a natural wonder.

This striking beauty enhances the region’s reputation for breathtaking scenery and offers a unique experience.

 


Saudi Arabia concludes participation in Bologna Book Fair

The event introduced visitors to Saudi heritage through a comprehensive cultural experience. (SPA)
Updated 04 April 2025
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Saudi Arabia concludes participation in Bologna Book Fair

  • The Saudi pavilion experienced significant engagement from publishers and international literary agencies, Al-Bassam added

BOLOGNA: Saudi Arabia concluded its participation in the Bologna International Book Fair 2025, held in Bologna, Italy, from March 31 to April 3.

The event introduced visitors to Saudi heritage through a comprehensive cultural experience.

Bassam Al-Bassam, general manager of publishing at the Saudi Literature, Publishing, and Translation Commission, said the commission organized various initiatives to enhance the publishing and translation industry in the Kingdom and showcase the Saudi cultural landscape.

The Saudi pavilion experienced significant engagement from publishers and international literary agencies, Al-Bassam added.

By participating in international book fairs, the Kingdom aims to enhance its cultural presence on a global scale and create new opportunities to promote Saudi culture both regionally and internationally.