Saudi Coffee Co. and Bieder & Maier blend two coffee cultures

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Dr. Margarete Schramboeck, former Minister of Economy and Digital Affairs of Austria, and current Aramco digital board member, in Jazan. (Supplied)
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Updated 26 April 2024
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Saudi Coffee Co. and Bieder & Maier blend two coffee cultures

  • Viennese coffee-maker collaborates with local brand to buy Arabica beans from Jazan

RIYADH: The Kingdom and Austria recently celebrated the world premiere of the “Premium Saudi Blend” by Viennese coffee manufacturer Bieder & Maier and the Saudi Coffee Company.

The launch of the product brings Saudi and Austrian coffee culture together. During the presentations in Vienna and Riyadh, guests tasted the new coffee roast, catering for espresso to filter and cold brewing.  




Bieder & Maier collaborates with Jazean brand to become the world's global brand to directly acquire the finest Arabica beans from Jazan. (Supplied)

“The coffee is an embodiment of our culture and identity,” CEO of Saudi Coffee Company Khalid AbuTheeb told Arab News. “With the objective of enhancing the local coffee industry and promoting our coffee tradition, we have collaborated with Bieder & Maier, a Vienna-based coffee powerhouse.”

AbuTheeb said that the collaboration was facilitated by the Saudi Ministry of Investment. “Through this collaboration ... the Saudi Coffee Company will bring forth unique coffee blends utilizing Saudi coffee beans in a mix with international beans to the Saudi and Austrian markets,” he said.

HIGHLIGHTS

• In 2011, Viennese coffee house culture was declared an intangible world heritage, followed by Arabic coffee in 2015 and Saudi Khawlani Arabica beans in 2022.

• They have all been declared intangible world heritage by UNESCO in recognition of their respective traditions and cultural significance.

• Starting during fall this year, a number of coffee houses will be opened in Saudi Arabia, with Cenomi Retail as franchise partner.

According to AbuTheeb, they will supply the finest Saudi coffee beans directly from the Jazan region.

“As we explore roasting capabilities here in the Kingdom, we are not just content with embracing tradition; we are striving to shape the future of coffee, where innovation intersects with heritage on a global scale,” he said.

Dr. Margarete Schramboeck, the former minister of economy and digital affairs of Austria, and current Aramco digital board member, expressed her growing interest in Saudi coffee culture since she moved to the Kingdom.

“It was the year 2022 when I first came to the Kingdom and learned about the Year of Saudi coffee and the amazing culture of growing coffee in Jazan,” Schramboeck told Arab News. “Therefore, I was passionate about bringing this idea of a special Saudi blend to life. An exceptional partnership with the support of the Ministry of Investment of Saudi Arabia has been initiated. I want to thank Minister Khalid Al-Falih and team for the support.”

Recalling her visit to Jazan and its coffee-growing families, Schramboeck said: “The quality and tradition of coffee has deeply impressed me.”

Rudi Kobza, founder and CEO of Bieder & Maier Vienna, stressed the importance of the collaboration. “The Saudi heritage is unique and the ambition of the Saudi Coffee Company is impressive. The Premium Saudi Blend brings this philosophy in an authentical way alive. This can be experienced soon in our first Bieder & Maier cafe in Saudi Arabia, which we will operate with our partner Cenomi, as well as in Vienna.”

“Austrians share a common passion for coffee. Therefore, I was passionate about developing this project. When Saudi Arabia meets Vienna, the home of the Arabica coffee bean combines with the home of traditional coffee house culture to create a particularly enjoyable coffee project.”

In 2011, Viennese coffee house culture was declared an intangible world heritage, followed by Arabic coffee in 2015 and Saudi Khawlani Arabica beans in 2022. They have all been declared intangible world heritage by UNESCO in recognition of their respective traditions and cultural significance.

Starting during fall this year, a number of coffee houses will be opened in Saudi Arabia, with Cenomi Retail as franchise partner.

 


Saudi ministries unite for safe Hajj

Updated 8 sec ago
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Saudi ministries unite for safe Hajj

  • Nusuk cards, anti-fraud operations, tourism regulations aim to ensure a smooth and secure pilgrimage

MAKKAH: The Ministry of Hajj and Umrah has begun distributing Nusuk cards for the Hajj season, with more than 150,000 cards issued and a daily production capacity of 70,000, the Saudi Press Agency reported on Saturday.

Printed domestically in state-of-the-art facilities under strict quality and security standards, Nusuk cards feature anti-duplication security measures to help personnel verify pilgrims’ identities and legal status.

Each card includes comprehensive pilgrim information, such as accommodation details in Makkah, Madinah and the holy sites, along with contact information for their service provider.

The cards aim to streamline pilgrim guidance and reduce cases of lost pilgrims, while also granting access to enrichment services, the SPA reported.

Printing will continue until all Hajj permits and visas are issued. International pilgrims will receive their cards on arrival through their service companies.

Domestic pilgrims can collect their Nusuk cards from service companies at designated gathering points before the Hajj season, the SPA added.

Meanwhile, the Ministry of Interior, through the General Directorate of Public Security, apprehended individuals engaged in fraudulent activities by posting fake and misleading Hajj campaign ads on social media.

The ads falsely offered pilgrim housing and transportation within the holy sites, Hajj on behalf of others, sacrificial animal services, and Hajj bracelet sales.

The ministry said that the perpetrators were arrested, legal proceedings initiated, and they were referred to the Public Prosecution.

It clarified that domestic pilgrims must obtain Hajj permits through the Ministry of Hajj and Umrah’s Nusuk platform, while international pilgrims must use authorized entities via the Tasreeh unified digital platform.

Regarding sacrificial animal (hady, adahi, fidyah, sadaqah) bonds, the ministry confirmed that the Saudi Project for Utilization of Hady and Adahi (adahi.org, unified number 920020193) is the sole authorized provider.

The Ministry of Interior urged citizens and residents to comply with all regulations and report violations by calling 911 in Makkah, Riyadh and the Eastern Province, and 999 elsewhere in the Kingdom.

The Ministry of Tourism has mandated that from April 29 until the end of the Hajj season, all travel agencies, tourist facilities and accommodation providers in Makkah must not complete bookings or check-ins for incoming or resident visa holders, except those with a valid Hajj visa or an official permit for work or residency during the season.

This measure aligns with the Ministry of Interior’s arrangements requiring all other visa holders to leave Makkah starting April 29 to ensure pilgrim safety.

All tourist facilities and online booking platforms must fully comply with this mandate to support a safe and organized Hajj, the SPA reported.

The Ministry of Tourism also stressed that hospitality providers and online platforms must cooperate with authorities, warning that non-compliance would result in legal penalties for establishments and individuals.

The Ministry of Human Resources and Social Development announced its readiness for the Hajj season, launching initiatives and services to enhance the pilgrim experience in line with leadership directives.

Key efforts include streamlining temporary work permits through the Ajeer portal and issuing Hajj work visas to support businesses hiring seasonal workers.

The ministry will also increase inspection visits to ensure compliance with the Labor Law and its regulations, the SPA reported.

Social services at the holy sites will offer family counseling, social support and well-supervised children’s hospitality centers staffed by qualified personnel.

Additionally, the ministry is promoting volunteer work such as welcoming pilgrims at border crossings, assisting at the holy sites and the Grand Mosque, helping the elderly and disabled, and distributing meals and water.

The Ministry of Islamic Affairs launched a new digital Hajj guide available in Arabic, English, French, Urdu, Malayalam and Turkish.

It will be distributed through electronic libraries at miqats and mosques, as well as on Saudia flights, to educate and guide pilgrims on Hajj rituals and regulations.


Jazan municipality plants seedlings for green goals

Updated 10 min 54 sec ago
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Jazan municipality plants seedlings for green goals

RIYADH: Jazan municipality in Samtah governorate planted 100 diverse seedlings in Hittin Garden during Environment Week, the Saudi Press Agency reported.

Held annually from April 20-26, the week promotes environmental awareness and sustainable practices. The 2025 theme, “Our Environment is a Treasure,” highlights the Kingdom’s efforts to conserve natural resources.

Nasser bin Ahmed Atif, mayor of Samtah governorate, said the event aimed to raise community awareness about protecting the environment and enhancing environmental education.

The regional branch of the Ministry of Environment, Water and Agriculture, the National Center for Vegetation Cover Development and Combating Desertification, the Technical College, and volunteer teams participated.

Atif added that over the past two months, the municipality planted 1,270 seedlings of Moroccan jasmine, Indian jasmine, Bougainvillea, Vinca rosea, and Jacaranda across several locations in the governorate.

The initiative is part of the Green Saudi Initiative, which seeks to preserve the environment, improve quality of life, promote environmental awareness, strengthen partnerships, and involve all segments of society in building a sustainable future.


MWL chief receives Pakistani National Assembly speaker

Updated 26 April 2025
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MWL chief receives Pakistani National Assembly speaker

  • Sadiq praised the Islamic and international efforts of the league

MAKKAH: Sheikh Mohammed bin Abdulkarim Al-Issa, secretary-general of the Muslim World League and chairman of the Organization of Muslim Scholars, received Sardar Ayaz Sadiq, speaker of the National Assembly of Pakistan.

During the recent meeting at the league’s headquarters in Makkah, the two sides discussed a number of issues of mutual interest.

Sadiq praised the Islamic and international efforts of the league, including its endeavors to promote Islamic unity, serve Muslim minorities, combat Islamophobia, address the issue of girls’ education in Muslim communities and represent the Islamic world commendably in international forums.

During his tour of the Kingdom, the Pakistani speaker held meetings with Riyadh Gov. Prince Faisal bin Bandar, Madinah Gov. Prince Salman bin Sultan, Shoura Council Speaker Sheikh Abdullah Al-Asheikh and Grand Mufti Sheikh Abdulaziz Al-Asheikh.


Hollywood pioneer to inspire filmmakers in Jeddah

Updated 26 April 2025
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Hollywood pioneer to inspire filmmakers in Jeddah

  • Red Sea Labs Directors’ Program to mark ‘bold step’ with Spike Lee at its helm

JEDDAH: A new Directors’ Program by Red Sea Labs led by acclaimed filmmaker Spike Lee will begin in Jeddah on Tuesday.

Held until May 3, the program will bring together 15 emerging filmmakers from the Kingdom, the Arab world, Asia and Africa.

Lee is known for his bold vision and storytelling that tackles critical social issues with artistic depth. Under his mentorship, the filmmakers will dive deep into the art of directing through masterclasses, workshops and personalized sessions.

The program will also connect them directly with world-renowned figures in the industry and equip them with the skills to elevate their careers.

Shivani Pandya Malhotra, managing director of the Red Sea Film Foundation, said: “Welcoming Spike Lee back to Jeddah to lead the first edition of our Directors’ Program is a groundbreaking moment.

“It’s an extraordinary opportunity for emerging filmmakers and writers to be inspired, challenged and guided by one of the greatest cinematic minds of our time.”

Ryan Ashore, head of Red Sea Labs, added: “The Directors’ Program marks a bold step in our mission to nurture regional talent and link them to the global filmmaking community.

“Having Spike Lee lead this program sets a powerful precedent — offering participants direct access to the craft, passion and conviction that define great cinema.”

Red Sea Labs also runs three other programs such as the Lodge, an intensive training initiative in partnership with Torino Film Lab and sponsored by Film AlUla, guiding Saudi, Arab, Asian and African filmmakers from ideas to finished projects.

The Music and Sound Program offers hands-on training in film scoring and sound design with guidance from world-renowned experts.

SeriesLab, in partnership with Film Independent, supports 14 emerging creators in developing and pitching TV series pilots, including a two-week residency in Los Angeles. The program concludes at the Red Sea Souk, offering creators a chance to pitch to top international buyers, studios and producers.

Previous initiatives have included programs like the Short Film Klinik, the Middle East Media Initiative and the Music for Film workshop, all part of Red Sea Labs’ mission “to shape the next generation of global storytellers in Saudi Arabia and the world.”


Sydney to host Saudi orchestra concert

Updated 26 April 2025
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Sydney to host Saudi orchestra concert

  • The concert marks the seventh stop on the Saudi National Orchestra and Choir’s global tour

RIYADH: Saudi Arabia’s Music Commission will host the “Marvels of Saudi Orchestra” concert on May 12 at the iconic Sydney Opera House in Australia.

It will be held under the patronage of Culture Minister and Music Commission Chairman Prince Badr bin Abdullah bin Farhan.

The concert marks the seventh stop on the Saudi National Orchestra and Choir’s global tour, the Saudi Press Agency reported.

It will showcase works highlighting the rich musical heritage and artistic diversity of Saudi Arabia.

Australia’s Metropolitan Orchestra will join the performance with Australian compositions, while a special collaborative piece will blend elements from both nations’ musical traditions.

The Theater and Performing Arts Commission will also contribute several performance pieces to the program.

Previous performances have taken place at prestigious venues in Paris, Mexico City, New York, London, Tokyo, and Riyadh. These concerts have received critical acclaim worldwide, demonstrating Saudi music’s growing influence on the international stage.

The “Saudi Orchestra Masterpieces” series aims to deliver extraordinary musical experiences that celebrate Saudi cultural heritage while exploring new creative territories.

Each performance takes audiences on a journey through traditional Saudi musical expressions, presenting the Kingdom’s diverse artistic landscape through harmonious musical narratives.

This Sydney performance continues the commission’s broader initiative to elevate Saudi musical compositions in global cultural conversations and celebrate the authentic melodies that define the Kingdom's musical identity.