‘Vision 2030 has set a blueprint for the future of the Kingdom,’ says TBWA\RAAD’s Saudi MD

TBWA\RAAD aims to cement its presence in the Kingdom with Riyadh office. (AFP)
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Updated 09 May 2024
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‘Vision 2030 has set a blueprint for the future of the Kingdom,’ says TBWA\RAAD’s Saudi MD

  • Ad agency’s new Riyadh office to serve as a central hub for local, regional, global brands looking to succeed in Saudi Arabia

DUBAI: Advertising agency TBWA\RAAD appointed Dan Leach as its managing director for operations in Saudi Arabia following the establishment of a new office in Riyadh earlier this year. It is now bidding to cement its presence in the Kingdom.

The agency has been working with clients such as KFC, NEOM, and Nissan in the Kingdom for 20 years and now, with its new office, it aims to strengthen and serve as “a central hub for local, regional, and global brands looking to make their mark in the country,” Leach said.

He told Arab News: “The Middle East is renowned for its leadership and bold ambition, and Saudi Arabia exemplifies these qualities. But what I believe makes the Kingdom stand out further is its single-minded approach to disrupting the status quo … of everything.

“From building the largest vertical city in the world in NEOM; redefining luxury in the Red Sea; bringing the world’s sporting events to the country and more, there is no blueprint for what Saudi Arabia is doing.”

Staffing the new office is a “critical aspect of our expansion strategy” and the company is currently focusing on making “strategic hires,” including a new local senior management team, with the objective of ensuring “we have the right talent in place to meet the dynamic needs of our clients, driving our success not only in Riyadh, but across Saudi as a whole,” Leach said.

Saudi’s Vision 2030 has accelerated the growth of multiple industries, as well as technology and innovation, presenting new opportunities for advertising agencies like TBWA\RAAD.

Leach added: “Saudi’s story now belongs on the world stage, which implies that storytelling must be characterized by award-winning strategic and creative thinking.”

The country’s ambition to be at the forefront of technology such as artificial intelligence aligns with the agency’s vision.

Leach said: “We need to keep pace with the ambition of the Kingdom in this area and ensure our clients are benefiting from transformative innovation that can reach new customers.”

This ambition is evident in the growth of the creative and media industry, which is already seeing an “influx of bold award-winning campaigns fueling the emergence of incredible, young creative talent that will see the sector thrive for years to come,” he added.

Contrary to the common belief that Saudi lacks creative talent, Leach’s experience has been quite the opposite.

He said: “I have had a number of discussions with young creatives, and there is a genuine passion and hunger from this next generation to be at the forefront of the industry.”

He believes it is important for the industry to foster this talent in order to bolster the growth of the industry. The agency is therefore working with local universities to implement a graduate and internship program to help identify and support creative talent in the Kingdom.

Saudi Arabia’s growth and vision have attracted global attention and investment, with brands stepping up their game in the Kingdom. Leach, however, cautions brands against entering the market with a copy-and-paste approach.

He said: “We’re seeing a lot of brands come into the Kingdom with the approach of simply localizing copy and thinking that is enough to win; it’s not.”

He explained that Saudi consumers are savvy and can distinguish between brands that are being opportunistic and those truly embracing local culture.

Brands can also find success in aligning their story with that of the Kingdom and its leadership, Leach said.

He added: “Brands are entering a country that has near unlimited ambition — they need to match that energy.”

They do so by embracing new technology and aiming big, he said, and this also means brands should experiment and do things differently.

He said: “The Kingdom is an incredibly exciting place where there is room and opportunity to challenge the status quo.”

TBWA\RAAD, for example, has made significant advances in adopting AI — such as partnering with Core42 last year to harness the potential of Arabic large-language model Jais in the creative sector and launching its own ChatGPT-based tool Co-Pirate — to support clients. 

The agency is also working on bringing new products to the Kingdom, including dedicated social media programs, retail initiatives and internal communications platforms.

Leach said: “Our ambition is not to be the largest agency in the Kingdom but creatively the most exciting, and Saudi Arabia presents the perfect canvas upon which we can deliver that ambition.”


Albania bans TikTok for a year after killing of teenager

Updated 22 December 2024
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Albania bans TikTok for a year after killing of teenager

  • Prime Minister Edi Rama government’s decision comes after a 14-year-old schoolboy was stabbed to death in November by a fellow pupil

TIRANA: Albania on Saturday announced a one-year ban on TikTok, the popular short video app, following the killing of a teenager last month that raised fears over the influence of social media on children.
The ban, part of a broader plan to make schools safer, will come into effect early next year, Prime Minister Edi Rama said after meeting with parents’ groups and teachers from across the country.
“For one year, we’ll be completely shutting it down for everyone. There will be no TikTok in Albania,” Rama said.
Several European countries including France, Germany and Belgium have enforced restrictions on social media use for children. In one of the world’s toughest regulations targeting Big Tech, Australia approved in November a complete social media ban for children under 16.
Rama has blamed social media, and TikTok in particular, for fueling violence among youth in and outside school.
His government’s decision comes after a 14-year-old schoolboy was stabbed to death in November by a fellow pupil. Local media had reported that the incident followed arguments between the two boys on social media. Videos had also emerged on TikTok of minors supporting the killing.
“The problem today is not our children, the problem today is us, the problem today is our society, the problem today is TikTok and all the others that are taking our children hostage,” Rama said.
TikTok said it was seeking “urgent clarity” from the Albanian government.
“We found no evidence that the perpetrator or victim had TikTok accounts, and multiple reports have in fact confirmed videos leading up to this incident were being posted on another platform, not TikTok,” a company spokesperson said.

 


Suspect in German Christmas market attack was ‘not quite what many rushed to assume’, veteran British journalist says

Updated 21 December 2024
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Suspect in German Christmas market attack was ‘not quite what many rushed to assume’, veteran British journalist says

  • ‘Evidence from his social media indicates he was an anti-Islam doctor who arrived in Germany in 2006 from Saudi Arabia’

DUBAI: British journalist Andrew Neil said the attacker behind Friday night’s deadly car-ramming at a busy Christmas market in Magdeburg, Germany appeared to be ‘not quite what many on social media rushed to assume.’

“Evidence from his social media indicates he was an anti-Islam doctor who arrived in Germany in 2006 from Saudi Arabia,” the veteran journalist posted on his social media account.

The suspect, who was identified by German authorities as 50-year-old Saudi psychologist Taleb Al-Abdulmohsen, who had permanent residency and had lived in Germany for almost two decades. The motive for the car-ramming remained unknown, and a police operation was under way in the town of Bernburg, south of Magdeburg, where the suspect was believed to have lived.

 

 

Reports have noted that Saudi Arabia had warned German authorities about the attacker, who had posted extremist views on his personal X account. Germany’s Der Spiegel said the attacker sympathized with the far-right Alternative for Germany party. The magazine did not say where it got the information.

“Various media reports suggest he helped ex-Muslims, particularly women, to flee Saudi Arabia after turning their backs on Islam,” Neil commented. Neil also noted that the suspect posted tweets in support Elon Musk, jailed far right activist Tommy Robinson and malevolent conspiracy theorist Alex Jones.

“His social media posts also indicate he thought Germany not doing enough to help Saudi female asylum seekers who had rejected Islam – and that the authorities were trying to undermine his work on their behalf,” the British journalist added.

“In his recent social-media posts published days before the attack he claimed the German government was promoting Islamisation and accused authorities of censoring and persecuting him because of his critical views of Islam. On his website, he warned prospective refugees to avoid Germany because of its government’s tolerance of radical Islam,” Neil said.

Christmas markets are a huge part of German culture as an annual holiday tradition, and the violence has prompted other German towns to cancel their weekend events as a precaution and out of solidarity with Magdeburg’s loss.

Berlin kept its markets open but has increased its police presence at them.


Syrian Al-Jazeera presenter returns to post-Assad Hama after 12 years in exile

Updated 21 December 2024
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Syrian Al-Jazeera presenter returns to post-Assad Hama after 12 years in exile

  • Fakhouri, a former presenter at the Syrian TV station, fled the country in 2012 after tight censorship
  • He was interrogated by the State Security Department over revolution coverage

DUBAI: Syrian Al-Jazeera presenter Ahmad Fakhouri received an overwhelming welcome from crowds of hundreds of people as he returned to his hometown Hama after 12 years in exile.

In a video posted on his social media channels, Fakhouri is seen waving at huge crowds who gathered in the streets in a collective moment of celebration after the fall of Bashar Assad’s regime.

“Come to us, Fakhouri,” people cheered and chanted, inviting him to join the celebrations in the video which Fakhouri captioned: “The people of Hama. None but you are my family and my support.”

 

Fakhouri, a former presenter at the Syrian TV station, fled the country in 2012 after tight censorship was placed on the media during the days of the revolution.

During a 2013 interview with Al Jazeera, Fakhouri said he was not allowed to cover the protests, then later was asked to use derogatory terms, such as “terrorists, infiltrators, and enemies of the homeland,” to describe the demonstrators.

“I was naive enough to ask Bouthaina Shaaban (media advisor to the Syrian Presidency) during high-level meetings to allow us to conduct interviews with the opposition, thinking that Syrian television belonged to the people and not to a specific faction,” Fakhouri had told Al Jazeera at the time.

He also reported being under constant surveillance from security and intelligence officers as a presenter.

Rejecting the regime’s policies that insisted on denying the protests, Fakhouri said he refrained from presenting live news, limiting his work to the weekly news bulletin. When he first decided to leave Syria, he discovered he was banned from travelling.

Shortly afterwards, he was summoned for an interrogation at the State Security Department, facing charges of inciting sectarian divisions and cooperating with foreign entities to disrupt public security. He was also accused of receiving money from his expatriate brother “to fund armed terrorists.”

He reported being blindfolded, and hearing “sounds of torture” and insults directed at detainees across from his interrogation room.

When he was released at the request of the media minister, Fakhouri decided to head to Aleppo where he hid for several months before the Free Syrian Army facilitated his escape.

“I do not need to mention why I decided to leave the regime's grip as everyone is aware of Assad’s crimes against the Syrian people,” said Fakhouri, noting that several of his media colleagues were detained over extended periods, including some who were died under torture.

“I can confirm that most of those working in Syrian media are looking for an opportunity to escape like I did.”

Fakhouri begun his journey in the media at the state radio in 2004 before moving to become a presenter in the Syrian TV.  

After he left Syria, he became known for hosting the “Trending” news bulletin at BBC Arabic until he joined Al Jazeera as a presenter and documentary maker in 2022.

Fakhouri was among many Syrian expats who returned to a nation where jubilation took over since Assad’s iron-fisted regime was toppled by a lightning 11-day rebel offensive spearheaded by the Hayat Tahrir Al-Sham group on Dec. 8.

Since the fall of Assad’s five-decade dynastic rule, harrowing accounts of torture and executions of political prisoners, activists, and regime critics in state prisons — most notably the infamous Sednaya — have emerged publicly.


Media group urges release of detained South Sudan journalist

Updated 20 December 2024
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Media group urges release of detained South Sudan journalist

  • Emmanuel Monychol Akop, editor-in-chief of local The Dawn newspaper, has not been seen since November 28

NAIROBI: South Sudan has detained a leading journalist, an international media organization said Friday as it urged his immediate release.
News of the apparent arrest followed a warning by the United Nations which denounced arbitrary detentions, including those of opposition party members or individuals associated with them.
Emmanuel Monychol Akop, editor-in-chief of local The Dawn newspaper, has not been seen since November 28, according to the Committee to Protect Journalists (CPJ).
The international monitoring group said he had been detained by National Security Services (NSS) agents, citing his colleagues and an individual familiar with his case, who said he had been summoned to the organization’s headquarters in capital Juba.
“South Sudanese authorities must bring editor Emmanuel Monychol Akop before a court, present credible charges or release him unconditionally,” said Angela Quintal, head of CPJ’s Africa program.
She said the NSS had a “reputation for running roughshod over the rights of journalists,” adding that this detention “further tarnishes an already dismal press freedom record.”
Manager at The Dawn newspaper Moses Guot told the CPJ there were worries about Akop’s security.
“They should allow us to see him, at least to know about his health, and that would be a good start,” he said.
Akop was also detained in 2019 following a Facebook post criticizing a minister’s appearance during a diplomatic visit. He was held for a month before being released.
The arrest comes weeks after gunfire broke out at the home of a recently sacked intelligence chief, spooking many in the young country which since independence has grappled with insecurity.
In September South Sudan once again postponed the first elections in the nation’s history, pushing them back another two years.
South Sudan is one of the poorest countries on the planet despite large oil reserves and ranks 177 out of 180 countries on Transparency International’s corruption perceptions index.


Two journalists killed in north Syria by ‘Turkish drone’

Updated 20 December 2024
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Two journalists killed in north Syria by ‘Turkish drone’

  • Nazim Dastan, 32, and Cihan Bilgin, 29, were killed near the Tishrin dam east of Alepp
  • The pair worked for Syrian Kurdish media outlets Rojnews and the Anha news agency

BEIRUT: Two journalists from Turkiye’s mainly Kurdish southeast have been killed, reportedly by a Turkish drone, while covering the fighting between an Ankara-backed militia and US-backed Kurdish fighters in Syria, journalists’ groups said Friday.
Nazim Dastan, 32, and Cihan Bilgin, 29, were killed on Thursday near the Tishrin dam east of Aleppo when their car was hit, the Dicle Firat Journalists’ Association said.
“We condemn this attack on our colleagues and demand accountability,” it said.
The pair worked for Syrian Kurdish media outlets Rojnews and the Anha news agency.
The Turkish Journalists Union also condemned the attack, saying they were “allegedly targeted by a Turkish UAV,” the technical name for a drone.
“We condemn the attack. Journalists cannot be subjected to attack while performing a sacred duty. Those responsible must be found and tried,” the union’s branch in the southeastern Kurdish-majority city of Diyarbakir said.
The London-based Syrian Observatory for Human Rights said two journalists had been killed in Aleppo province by a “Turkish drone strike.”
The pro-Kurdish Mezopotamya news agency also blamed a Turkish drone.
The Turkish army insists it never targets civilians but only terror groups.
The incident comes amid mounting concerns over a possible Turkish assault on the Kurdish-held Syrian border town of Kobani, also known as Ain Al-Arab.
Ankara is hoping Syria’s new Islamist HTS rulers will take steps to address the issue of Kurdish fighters in the north.
“If they address this issue properly, there would be no reason for us to intervene,” Turkish Foreign Minister Hakan Fidan said this week.
Turkiye pushed for Assad’s ouster when the Syrian conflict erupted in 2011 with the violent suppression of peaceful protesters.
But after backing various opposition groups, Turkiye more recently shifted its focus to blocking what President Recep Tayyip Erdogan in 2019 dubbed a “terror corridor” in northern Syria, meaning the large area controlled by the Kurdish-dominated Syrian Democratic Forces, which is backed by the US.
A Turkish defense ministry source on Thursday said Ankara would push ahead with its military preparations until Kurdish fighters “disarm,” stressing the ongoing threat along its border with Syria.