Drb: Bridging cultures, sharing stories through souvenirs

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Drb has recorded more than 8,000 local designers and artisans in its database and customized in excess of 50,000 gifts — that carry memories and rich narratives of the country’s culture — for clients. (Supplied)
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Updated 30 May 2024
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Drb: Bridging cultures, sharing stories through souvenirs

JEDDAH: Souvenirs are invaluable sentimental tokens that immortalize our travel experiences, capturing the essence of destinations and the emotions woven into our journeys.

Drb has recorded more than 8,000 local designers and artisans in its database and customized in excess of 50,000 gifts — that carry memories and rich narratives of the country’s culture — for clients.  

Drb, which translates as “the Path” in Arabic, is the brainchild of Kholoud Attar, founder and CEO of Drb, and Kaaph media, a creative media house that has been a trailblazer in the country’s design and creative industry for more than 16 years.

Attar believes that the best stories are crafted by local creative minds and designers of Saudi Arabia through the medium of souvenirs. 

“Drb is Saudi souvenirs and cultural corporate gifts by creatives from around the Kingdom,” Attar told Arab News.

“Through our physical store in the Saudi National Museum, which we plan to expand to more stores in key touristic and cultural areas in the Kingdom and airports, we aim to make our presence felt at the heart of key cultural events and among the curious tourists yearning for an authentic Saudi experience,” she said. 

Drb’s journey began last year on Saudi Founding Day, celebrated on Feb. 22 every year, with the opening of its store within the Saudi National Museum in Riyadh.

This was followed by its debut at the Drb Caravan during Ramadan this year at King Abdullah Financial District, and the subsequent launch of the Drb website in May.

The Drb Caravan, previously owned by the late King Fahad Al-Saud, has been meticulously rebuilt to offer a Saudi cultural experience. This mobile caravan is used in key tourist locations and upcoming major events, making it accessible to tourists and visitors.

“The key objective is to empower Saudi-made design, art and artisanal pieces, and make them available and accessible to people who are looking to find the perfect Saudi gift,” Attar said, “to promote gifts that tell stories of our beautiful culture and heritage.”

The Drb Caravan offers these main elements — a souvenir store showcasing locally sourced products from across the Kingdom, a curated art space, a diwaniya and cultural programs spot for community gatherings, and a customized gifting experience for corporate clients, and a rooftop with a view of Saudi landmarks.

“Our first caravan tours in Riyadh and two more caravans will be available for AlUla and Jeddah,” Attar said.

“We have more than 1,000 products from all over the Kingdom as I personally toured the different regions and cities of Saudi Arabia to sign with designers and creatives.”

The caravan has become a hub for cultural activities, hosting book club discussions, Saudi film reviews, comedy nights, DJ sets, musical performances, chess tournaments and mini-curated exhibits.

Attar said that as Drb continued to expand, it promised to captivate and inspire both local and global audiences, one souvenir and cultural experience at a time.

“We aim to make our presence felt at the heart of key cultural events and among the curious tourists yearning for an authentic Saudi experience,” she said. “Our approach? We bring the essence of Saudi hospitality directly to you, a testament to our commitment to blending tradition with convenience.”


KSrelief signs initiative to support orphans in Mali

Updated 9 sec ago
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KSrelief signs initiative to support orphans in Mali

RIYADH: The Kingdom’s aid agency KSrelief has signed an agreement with an organization that supports orphans in Mali, the Saudi Press Agency reported late on Thursday.

Ahmed bin Ali Al-Baiz, assistant supervisor general for operations and programs, inked the pact to sponsor 1,350 orphans, including covering their tuition fees.

In addition, the sponsorship would assist 430 orphans who are breadwinners for their families, the SPA reported.


Warning of heavy rain, flooding across Saudi Arabia

Commuters make their way through a flooded road after heavy rains in Mecca earlier this year. (File/AFP)
Updated 41 min 55 sec ago
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Warning of heavy rain, flooding across Saudi Arabia

  • Makkah and Riyadh to have moderate to heavy rain, Civil Defense forecasts

RIYADH: Saudi Arabia’s Civil Defense has warned of possible heavy rainfall and flooding in several regions of the country until Tuesday.

In an advisory carried by the Saudi Press Agency late Thursday, the directorate said Makkah is likely to have moderate to heavy rainfall, accompanied by hail and strong wind.

Moderate to heavy rain is also expected in Riyadh, while Najran in the southwest may experience lighter rainfall.

Rainfall is also likely in the western regions of Madinah, Al-Baha, Asir, Jazan, central Qassim, Hail and Northern Borders, and the Eastern Province.

“Residents are advised to take necessary precautions, avoid flood-prone areas, and adhere to safety guidelines shared via various media channels,” the Civil Defense advisory stated.


Civil defense warns of heavy rains, potential flooding across Saudi Arabia

Updated 02 May 2025
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Civil defense warns of heavy rains, potential flooding across Saudi Arabia

  • Makkah and Riyadh regions forecast to have moderate to heavy rain

RIYADH: Saudi Arabia’s General Directorate of Civil Defense has warned against heavy rainfall and potential flooding in multiple regions across the Kingdom until Tuesday. 

In an advisory carried by the Saudi Press Agency, the directorate said Makkah region is expected to experience moderate to heavy rainfall, accompanied by hail and strong winds.

Moderate to heavy rain are also expected in Riyadh region, while Najran in the southwest may experience lighter rainfall.

Also expected to experience rainfall are the western regions of Madinah, Al-Baha, Asir, and Jazan; the central region of Qassim; Hail and Northern Borders in the north; and the Eastern Province region.

“Residents are advised to take necessary precautions, avoid flood-prone areas, and adhere to safety guidelines shared via various media channels,” the Civil Defense advisory said.


How Saudi schools are using AI to personalize learning and streamline administration

Updated 02 May 2025
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How Saudi schools are using AI to personalize learning and streamline administration

  • AI tools help students with disabilities through speech-to-text, adaptive interfaces, and screen-reading technologies
  • Educators’ roles are evolving as AI handles tasks like grading and performance tracking, freeing teachers to focus on mentoring

RIYADH: As Saudi Arabia forges ahead with its Vision 2030 initiative, artificial intelligence is becoming a cornerstone of its education reform.

Across the Kingdom, AI technologies are reshaping classrooms — personalizing learning, streamlining administration and helping students of all abilities engage with their studies in new ways.

“AI technology has significantly changed the way many students, including myself, approach studying and managing coursework,” Abdullah Mohammed, a law student at Imam Mohammad ibn Saud Islamic University, told Arab News.

“Tools like AI tutoring systems and study apps have made learning more efficient, personalized and accessible.”

While Mohammed said AI tools have enhanced his learning experience, he also acknowledged the need for caution.

“Some AI tools provide quick solutions without much depth, so if I’m not careful, I might miss the critical thinking part of the learning process,” he said.

Tools like AI tutoring systems and study apps have made learning more efficient, personalized and accessible, observers Saudi law student Abdullah Mohammed,. (Reuters photo)

Ultimately, however, Mohammed said he is confident AI has better prepared him for the job market.

The strategic alignment between AI and Vision 2030 is clear, according to Abdulrahman Al-Motrif, professor of information technology and educational computing at King Saud University.

“AI supports the goals of Vision 2030 by enabling personalized learning, optimizing resource management and facilitating access to quality education regardless of geographic location,” he told Arab News.

“AI systems can analyze student performance in real-time, allowing educators to tailor instruction to individual learning needs, thereby enhancing student outcomes and supporting the Kingdom’s ambition to cultivate a future-ready workforce.”

Al-Motrif also highlighted AI’s role in promoting inclusive education.

“AI reinforces Vision 2030’s emphasis on equity, accessibility, and lifelong learning by reaching remote communities and students with special needs,” he said.

This demonstrates AI’s impact not just as a technological innovation, but also as a powerful force for social transformation.

Leading platforms like Alef Education and Classera are already putting this vision into practice. Using real-time analytics, they adapt content to each student’s learning style, proficiency and pace.

Classera platform offers a gamified Learning Management System (LMS) app called C-Kids for kindergarten to Grade 3 pupils. (Classer illustration image)

A study by Alef Education found that students using AI-enhanced platforms achieved a 25 percent improvement in academic performance over just one semester — strong evidence of AI’s ability to boost outcomes through personalized learning.

Crucially, AI is helping make education more accessible. In Saudi Arabia’s diverse learning landscape, tools such as speech-to-text software, adaptive interfaces and real-time assessments are opening doors for students with disabilities.

At King Saud University, collaborations with AI developers have produced tools for visually impaired students, converting written content into audio and using advanced screen-reading technology.

“AI has transformed the learning environment into a more interactive and engaging space,” said Al-Motrif. “Gamified learning platforms and intelligent tutoring systems provide immediate feedback and customized challenges.”

These innovations not only enhance academic performance, but also spark motivation and sustained engagement among learners.

AI is also streamlining back-end operations. Platforms like Madrasati now use AI to monitor attendance, track engagement and assess academic progress, freeing educators to focus more on teaching and mentoring.

Yet AI is not replacing teachers — it is redefining their roles.

“In AI-supported classrooms, educators serve as facilitators, mentors and human connectors in an increasingly digital ecosystem, using AI-generated insights to identify learning gaps,” said Al-Motrif.

A book issued by UNESCO cited the success of “Madrasati” as a globally innovative and distinguished educational model during the Covid-19 pandemic. (Madrasati illustration image)

Still, challenges remain. One significant obstacle is the shortage of Arabic-language content online — making up only 1.2 percent of global digital resources — which limits the effectiveness of AI systems trained on data-rich environments.

To fully realize AI’s benefits, Saudi Arabia must invest in digitizing traditional materials, promoting Arabic content creation and partnering with AI firms to develop language-specific algorithms.

Some institutions are already leading the way. Imam Abdulrahman bin Faisal University and King Abdulaziz University have adopted AI-powered systems to personalize instruction and track student performance, leading to higher satisfaction and retention rates.

These successes show that AI is not merely a technological upgrade — it is a catalyst for reimagining education.

Photo: Pexel/Pavel Danilyuk

By leveraging AI thoughtfully, Saudi Arabia has a unique opportunity to deliver high-quality, personalized and inclusive education while advancing its Vision 2030 goals.

But achieving this future will require more than just technology. It will demand investment, collaboration and a commitment to ensuring that innovation, pedagogy and policy move forward together.

With sustained effort, AI could become the foundation of a dynamic, future-ready education system — one that prepares all learners for the opportunities of the digital age.
 

 


Saudi FM discusses issues of common interest with Peruvian counterpart

Saudi Foreign Minister Prince Faisal bin Farhan receives his Peruvian counterpart Elmer Schialer Salcedo in Riyadh on Thursday.
Updated 01 May 2025
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Saudi FM discusses issues of common interest with Peruvian counterpart

RIYADH: Saudi Foreign Minister Prince Faisal bin Farhan received his Peruvian counterpart Elmer Schialer Salcedo and the country’s Minister of Mines and Energy Jorge Montero in Riyadh on Thursday.

During the meeting, Saudi-Peruvian relations, aspects of joint cooperation in various fields, and a number of international issues of common interest were discussed, Saudi Press Agency reported.