Instagram sensation Emily Morrow, the creator of the viral “Really Very Crunchy” social media accounts, published a book in March titled “Really Very Crunchy: A Beginner's Guide to Removing Toxins from Your Life Without Adding Them to Your Personality.”
In 240 pages, she expands on her quirky, fun and informative mission.
“Less screen time and more green time,” is what she ironically writes, knowing that the majority of the book’s readers likely picked it up due to her online presence.
Morrow guides the reader through the ins and outs of starting and maintaining what she labels a “crunchy lifestyle” or a “crunchier” life. Crunchy refers to a sustainable lifestyle that uses natural materials that were prepared in an eco-friendly way.
She splits life decisions into three main categories: crunchy, scrunchie and silky. Silky is the most convenient option, like buying a sugary snack from the supermarket, crunchy is like making something from scratch using ingredients planted in your home garden and scrunchie is the one in between, like prepping something in a semi-homemade way.
She reminds us that there is no one-size-fits-all solution to things.
“It’s important to do what’s best for you and your family and make decisions in the micro rather than in the macro,” she writes.
One of the main takeaways for me was how she tries to help you shift your mindset when it comes to shopping for clothes, food and cleaning products. It does not seem like she is trying to sell anything and it feels like she genuinely really wants you to just make better choices because she wants the world to just be better.
The book is easy to read and conversational. It is nonjudgmental and full of good advice, packed with practical tips on adjusting your lifestyle to make it a bit more holistic.
It is a wholesome guide that is more like a chat with a good friend who has done all the research and simplified it for you without being preachy.
“Little decisions overtime make a big difference,” she writes.
Indeed, perhaps choosing to read her book will make the little difference you might need to help jump start your journey to achieving a slightly less toxic and more crunchy life, today.
Morrow and her husband, Jason, have traveled the world together, creating video content for the past 15 years. Jason chimes in every so often with his own takes on certain things or to offer a bit more context — always in a lighthearted way.
The couple live in western Kentucky in the US with their two young children. Her tips are universal and could be used anywhere, at any time, for any age group.
