ISLAMABAD: The Trade Development Authority of Pakistan (TDAP) said on Monday it would participate in this year’s Beautyworld Middle East 2024 to promote the country’s products at what is arguably the largest international exhibition for beauty products in the Middle East.
The Beautyworld Middle East 2024 event is taking place from Oct. 28-30 at the Dubai World Trade Center this year. Beautyworld Middle East is counted among the world’s most influential and visited beauty trade shows, offering over 65,000 trade visitors an engaging platform to meet over 1,800 exhibitors from across 60 countries.
In a statement on Monday, TDAP said 36 exhibitors from Pakistan showcased their products at the global fair last year. Out of these, it said 20 exhibitors such as Bonanza Satrangi, Face Fresh, and Faiza Beauty Cream participated directly while the remaining 16 exhibitors did so under the TDAP’s umbrella.
The exhibition has played a vital role in the growth and development of the industry, with a solid representation of global products and brands.
“Beautyworld Middle East covers the key product groups of Hair, Nails & Salon Supplies, Cosmetics & Skincare, Machinery, Packaging, Raw Materials & Contract Manufacturing, Fragrance Compounds & Finished Fragrances, and Personal Care & Hygiene,” the TDAP said.
“To promote the export of beauty products, TDAP is again providing subsidized stalls in Beautyworld Middle East 2024.”
The authority said after subsidies, each stall is available for Rs950,000 [$3,415.80], adding that the cost of a stand without subsidy is around Rs. 2,100,000 [$7,550.72]. It said that the last date to apply for the stalls is June 28, 2024.
Last year’s event featured pavilions from Pakistan, China, Italy, Japan, Korea, Turkiye, the United Kingdom, the United States, and others countries that showcased fragrances, cosmetics and skincare, beauty tech, personal care and hygiene, hair, nail and other products.