RIYADH: The Diriyah Company has announced the launch of Diriyah Season 24/25, which begins on Friday, Dec. 20 with a display of Diriyah’s heritage, hospitality, and immersive cultural experiences through various programs.

Jerry Inzerillo, CEO of the Diriyah Company, said: “We anticipate welcoming three million visitors to At-Turaif district, the birthplace of the Kingdom, by Founding Day on Feb. 22, 2025.

“We are breaking records in visitor numbers and forming numerous partnerships for ground and tour operations, with new flights already arriving from countries like China. The international presence in Bujairi is evident every night, making it one of the world’s premier gathering spots.”

Under the theme “Entertain Your Cultural Curiosity,” Diriyah Season 24/25 will kick off with the Enduring Resilience Exhibition, honoring the legacy of Imam Turki bin Abdullah, who founded the Second Saudi State 200 years ago. The much-anticipated Layali Diriyah returns with innovative experiences, while Minzal invites visitors to appreciate the natural beauty and heritage of Diriyah in a winter wonderland.

Guests can engage with the “850” interactive experience, immersing themselves in the narratives of significant historical figures. The Diriyah Storytelling Festival will celebrate literature and promote cultural exchange. Additionally, the Tyn Festival will bring together architects, academics and enthusiasts to celebrate the region’s tradition of mud architecture.

In the historic At-Turaif district and Bujairi Terrace, visitors will embark on a journey filled with cultural and artistic expression. The Souq program combines performing arts with a heritage backdrop enriched by modern elements. Lastly, the Samri Art Activities will offer interactive performances of Samri folk music and dance at various locations in Diriyah throughout the season.

The 2024 King Abdulaziz Falconry Festival, which featured a prize pool of more than SR36 million ($9.6 million), the largest in the history of the event, concluded on Thursday.

The festival, which began on Dec. 3 and was organized by the The Saudi Falcons Club at its headquarters in Malham, north of Riyadh, featured 1,032 falconers, of whom 160 came from outside the Kingdom. They represented nine countries — Saudi Arabia, Bahrain, Kuwait, the UAE, Oman, Qatar, Syria, Italy and Ireland — and brought with them 3,322 birds. A youth section included 49 young falconers.

The festival culminated in two rounds of the King’s Sword, the toughest and most lucrative section of the Melwah competition, with total prize pools of SR925,000 for each round.

Barghash Al-Mansouri, who won the first round in the Shaheen and Hur categories, said his falcon SH13 had performed exceptionally well to clinch first place. He said the bird has great strength but can be affected by adverse wind conditions. On the day, however, conditions were favorable and it was able to maintain stability and perform at its best.

He added that he had expected Shama, a falcon owned by Fahd Al-Mansouri, to take the top spot but instead it finished second. He thanked the club for its exceptional efforts in organizing the festival and congratulated all the winners, noting that the competition grows stronger each year.

Talal Al-Shumaisi, CEO of the Saudi Falcons Club, thanked the Kingdom’s leaders for their support of falconry and its heritage, in particular Crown Prince Mohammed bin Salman, who is the club’s general supervisor. He also thanked Minister of Interior Prince Abdulaziz bin Saud bin Naif, the chairman of the board of directors of the club, for his support.