LONDON: Saudi Arabia is playing a central role in transforming global football and wider sport, according to Middle East expert Kristian Coates Ulrichsen of the Baker Institute for Public Policy at Rice University.

Speaking to the Saudi Press Agency following the release of his new book “Kingdom of Football: Saudi Arabia and the Remaking of World Soccer,” Ulrichsen said the Kingdom’s rise in global sport is “not a temporary shift but a broad transformation with political, economic, social, and cultural dimensions.”

He continued: “The Kingdom has undergone profound changes and has quickly and decisively entered the global sports arena through club acquisitions, sponsorship of major tournaments, and hosting high-profile events, notably the upcoming FIFA World Cup 2034.”

Ulrichsen noted the country’s long footballing heritage, with top-tier clubs approaching their centenary milestones and the national team having reached five consecutive AFC Asian Cup finals.

He also highlighted Saudi clubs’ strong record in continental competitions since the early 2000s.

In the book, he stresses that sport, entertainment, and tourism form “integral pillars of Vision 2030 and (are) essential to positioning Saudi Arabia as a global destination” in the coming years.

“Saudi Arabia’s engagement with sports has generated global impact across football, boxing, Formula 1, and even cricket, tennis, and e-sports,” he added.

“These sectors are expected to dominate international discussions throughout the next decade leading up to 2034.”

Riyadh: Saudi Arabia’s top Overwatch 2 team, Twisted Minds, have once again stamped their authority on the national stage, successfully defending their title at the ESL Saudi Challenge 2025, held at Riyadh’s VOV Gaming Arena.

The high-octane finale saw Twisted Minds overcome a fierce challenge from Al-Qadsiah, who went into the match with a lot of momentum after a decisive win against Team Vision in the semifinals.

The final matchup was a showcase of strategy and execution, with Twisted Minds ultimately pulling ahead through superior coordination and championship composure. With the win, they not only retained the title but also secured a berth in the Overwatch Champions Series, the official qualifier for the Esports World Cup.

They also claimed the top prize from a $20,000 pool.

The ESL Saudi Challenge, launched by ESL FACEIT Group, is part of a broader push to elevate the competitive gaming scene in Saudi Arabia and the wider region. Designed as both a platform for talent and a pipeline to international competitions, the tournament reflects the Kingdom’s growing role in the global esports ecosystem.

“The ESL Saudi Challenge is a cornerstone in our long-term commitment to building a thriving and sustainable esports ecosystem in Saudi Arabia and the wider MENA region,” said Franck Guignery, the group’s senior vice president for MENA.

“Through this tournament, we’re not only creating high-level competitive opportunities for local talent but also reinforcing the Kingdom’s role as a key player on the global esports map.

“This is just the beginning, we see Saudi and MENA as essential to the future of competitive gaming and we’re here to help shape that future.”

As Twisted Minds prepare to represent Saudi Arabia in the OWCS, the Kingdom’s position as a force in international esports continues to grow. With strategic investments, a strong talent pool and quality infrastructure, the country is no longer just part of the global esports movement it is helping to lead it.