DHAKA: A new initiative by Bangladesh’s largest development organization is fostering community-based tourism in remote rural areas to empower Indigenous groups and help preserve their cultures.

There are more than 50 Indigenous groups in Bangladesh, most of whom, or about 1 million people, live in the flatland districts of the country’s north and southeast, and in the Chittagong Hill Tracts, bordering India and Myanmar.

Launched in early November, the new tourism initiative spearheaded by BRAC is named Othiti, which means “guest” in Bengali.

The pilot program is underway in Rajshahi district on the northern bank of the Padma River, near the Bangladesh–India border.

“We started the journey of Othiti from Rajshahi. Tourists rarely visit this part of the country, but it is very rich, both culturally and historically. Starting from the mighty river Padma, there’s a lot of natural beauty over there,” Asif Saleh, BRAC executive director, told Arab News.

“We will not be confined within Rajshahi. There are plans to expand this tourism project in other parts of the country … in places like Sundarbans, Chottogram Hill Tracts, Cox’s Bazar. We will try to connect tourists particularly with the Indigenous communities of these areas to experience their traditions, culture, and customs. If tourists can experience the diversity of these areas, they can connect with them in a different way. It will make people prouder of the rich history and culture of our country.”

The project involves rural youth, students of the Rajshahi University, whom BRAC has employed as part-time guides to introduce visitors to their customs and traditional livelihoods.

“We have built a relationship of trust and reliability with these communities. We hope that tourists will become interested in the culture and customs of the Indigenous people, and have a better understanding and empathy towards them,” Saleh said.

“Our Othiti aims for the sector’s development as well as employment for the (local) people, which will benefit these communities … We began this project as a social enterprise. We may incur loss initially for many years, but ultimately, if the sector develops, it will attract many people.”

Indigenous communities in Bangladesh have been struggling with access to education, healthcare, and jobs. Many live in forest areas with inadequate infrastructure. Poverty and unemployment levels among these groups are much higher than among the non-Indigenous.

Moutushi Biswas, a BRAC consultant, said a number of initiatives under the Othiti program are meant to uplift the communities and their traditional skills.

For example, introducing tourists to the Premtoli village of potters helped increase demand for their earthenware and work.

“While visiting the pottery community, tourists are experiencing the craftsmanship of potters who have been engaged in this for many generations. They can experience it by themselves, making clay pots under the guidance of a traditional potter. It’s a very unique experience,” she said.

“This initiative is also strengthening the abilities of local communities … The locals who work with us are very enthusiastic about this. We are receiving huge cooperation from them.”

For Happy Soren, a 25-year-old student and Othiti guide, having tourists visit was not only strengthening the village’s economy but also helping raise awareness about her community.

“The tourists want to know our customs and religious beliefs. They want to know the reasons behind the special patterns and paintings on our houses … Our village becomes very festive when they visit us,” she said.

“We believe the tourists who experience our culture and heritage will play a role in developing our village after they go back to their own places and work. They will stand by our people.”