As part of Breast Cancer Awareness Month, held every October, LuLu Hypermarket has once again launched its campaign titled “Buy Green Support Pink,” to raise awareness about breast cancer by supporting the Zahra Breast Cancer Association, one of the leading organizations in Saudi Arabia focused on awareness and prevention of this disease. This year marks the seventh year of the campaign.

The campaign revolves around a simple yet impactful concept that encompasses both environmental and social dimensions. Through this initiative, customers are encouraged to purchase eco-friendly bags at all LuLu branches. All proceeds from these sales will be directed to support the Zahra Association.

October is globally recognized as a month to highlight breast cancer, one of the most prevalent types of cancer among women worldwide. The Zahra Association has made a significant impact in Saudi Arabia by organizing awareness campaigns and early detection screenings, helping women gain essential information about prevention and early detection.

In collaboration with the Zahra Association, LuLu Hypermarket has also organized a lecture for its employees on breast cancer prevention. Additionally, an interactive awareness booth has been set up for shoppers, where brochures and pink ribbons are distributed to promote awareness.

Through this campaign, LuLu Hypermarket aims to contribute to these efforts and encourage more women to take the vital step of early screening, which can greatly improve treatment outcomes.

The campaign reflects LuLu Hypermarket’s ongoing commitment to social responsibility. In addition to providing top-quality services and products, LuLu is dedicated to driving positive change within the community. This initiative empowers consumers to support important causes through their everyday purchases, making them part of both environmental and humanitarian solutions.

Shehim Mohammed, director of LuLu Saudi Hypermarkets, said: ‘At LuLu, we view the October initiative in partnership with the Zahra Breast Cancer Association as an important service for families and women in Saudi Arabia. We have merged two campaign objectives that promote a brighter future, and we encourage shoppers to participate in these noble efforts.”

Agility, a global leader in supply chain services, infrastructure, and innovation, announced plans for the final phase of expansion at the Agility Logistics Parks warehousing complex in Riyadh.

The expansion project represents an investment of SR250 million ($66.6 million) and will add 100,000 square meters of Class A warehousing to the complex, taking the total available area to 551,368 square meters. The first phase of the expansion will be ready and operating in Q1 2025. It is expected to create 300 new jobs for Saudis.

ALP developed and operates state-of-the-art warehousing complexes in Riyadh and Dammam. The company is investing more than SR611 million to build a third ALP complex, near Jeddah.

Michel Saab, global CEO of ALP, said the help and collaboration of the Royal Commission for Riyadh City, the Ministry of Investment, and the Riyadh region municipality were vital to the launch of the ALP expansion in Riyadh.

“ALP’s expansion in Riyadh is not just about increasing our operational capacity,” Saab said. “It represents a substantial contribution to the growth of the logistics market in Saudi Arabia and will allow international companies to invest in their growth in the Kingdom. By building world-class warehousing, we are able to provide critical infrastructure that is helping to make the Kingdom a global and regional logistics hub.”

ALP offers some of Saudi Arabia’s most modern, sustainable warehousing. Its Riyadh Logistics Park is home to storage, distribution, processing, and fulfillment operations of some of the country’s leading consumer, industrial and e-commerce brands. In 2022, a warehouse at the Riyadh park became the first building in the Kingdom and the first warehouse in the GCC to receive EDGE Advanced certification.

EDGE, or Excellence in Design for Greater Efficiencies, is the global standard for energy-efficient buildings, a certification system overseen by the International Finance Corp., an arm of the World Bank. EDGE Advanced buildings are “zero-carbon ready” structures that are at least 40 percent more energy efficient than others in the market.