Saudi designers win big at Tanween Challenge

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Pavilion Design Challenge: “The project ‘The Determinal’ uses a steel structure in an artistic way to represent a deconstructed airport, applying the architectural school of deconstructionism,” said project winners Mohamed Alghoneimy, Turki Aljandal, Muzun bin Rubayan and Mahmood Alkawi, said. (Supplied)
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Furniture Design Challenge: The bench design “Bloom” was created with nature in mind — and as its muse. (Supplied)
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The team collected air pollution-related death figures between 1990 and 2021, and used two digital eyes to demonstrate the data — one representing the past and the other representing the present. (Supplied)
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Fashion Design Challenge: Inspired by the Arabian Gulf coast, the project “MRG” won this category, using sea salt and fish scales as their materials. (Supplied)
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Sultan Al-Badran, creative programs developer at Ithra’s Ideas Lab said: “The winning projects today will receive support for the next couple of months by Tanween Challenges’ production partners to further develop the winners’ innovative ideas into real solutions. (Supplied)
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Updated 21 July 2024
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Saudi designers win big at Tanween Challenge

DHAHRAN: Three projects from Saudi Arabia and one from Bahrain were selected recently as recipients of the annual Tanween Challenge, hosted by the King Abdulaziz Center for World Culture (Ithra).

At the six-day creative competition last week competitors displayed their final group projects at the Dhahran headquarters before a judging panel. Each project tried to solve a nature-related problem, in four categories: pavilion design; graphic design; furniture design; and fashion design. The four award-winning projects will be developed for commercial production.
Winners were selected from 80 participants who answered an open call for designers from the Middle East and North Africa. Tanween, Ithra’s flagship program since 2019, has become an integral part of fostering the thriving creative community in the region.
Sultan Al-Badran, creative programs developer at Ithra’s Ideas Lab said: “The winning projects today will receive support for the next couple of months by Tanween Challenges’ production partners to further develop the winners’ innovative ideas into real solutions. 
“The winning projects are a reflection of the individual capabilities and talent of each of the winners, who will now take their projects to market,” Al-Badran said. “Guided by knowledge partners Vanina, NYXO, LEAD, and Data is Beautiful, who provided support throughout the six-day event, all participants are creatives with immense potential who can continue their path of learning and challenge themselves to further develop their projects.”
Winning projects
Graphic Design Challenge: The project “Eyes Wide Open” won in this category. The team collected air pollution-related death figures between 1990 and 2021, and used two digital eyes to demonstrate the data — one representing the past and the other representing the present.
“The eyes were assembled to be facing each other, emphasizing the continuous influence of generational knowledge, values, and actions for future generations. The project aims to show that everyone’s contribution has effects on the environment,” Zahra Mansour, Deema Albuolayan and Fatima Bukhamseen said of their award-winning project.
Pavilion Design Challenge: “The project ‘The Determinal’ uses a steel structure in an artistic way to represent a deconstructed airport, applying the architectural school of deconstructionism,” said project winners Mohamed Alghoneimy, Turki Aljandal, Muzun bin Rubayan and Mahmood Alkawi, said.
The winning participants gathered different movement paths that take place simultaneously at airports — including the movements of people and aircraft — for the purpose of displaying the experience of movement that occurs in airports.

Centered around the concept of air as a communal lifeline, the “City Breathe” challenge asks: How can we repurpose industrial waste to construct a pavilion that purifies urban air to revitalize local communities and ecologies?

“This pavilion is envisioned as a nomadic structure, designed to be easily mounted and dismounted in various urban areas. Beyond its primary function as an air purifier, the pavilion aims to activate public space and foster interaction between city dwellers — both human and non-human. Constructed from industrial waste, it challenges us to rethink our relationship with materials and the environment,” they said in a statement. 
Furniture Design Challenge: The bench design “Bloom” was created with nature in mind — and as its muse. The design uses an organic shape and includes a shaded seating area and a space in which birds and cats can drink and feed. Abdullah Nasser Al-Battat, Ahmed Al-Arqan, Nader Al-Metairi, Nawaf Al-Ghamdi and Mohammed Al-Bayyabi were the winners of the challenge.
“Using additive manufacturing technology and locally sourced waste-based materials, participants are asked to craft provocative solutions that activate public spaces, while fostering co-habitation between human and non-human urban inhabitants. Through the power of design and innovation, we aim to create public interventions that enrich the lives of all species that call our cities home,” is how Ithra described the challenge criteria. 
Fashion Design Challenge: Inspired by the Arabian Gulf coast, the project “MRG” won this category, using sea salt and fish scales as their materials. The biodegradable bag “reflects the clarity of the sea, which is cherished not only for its beauty, but also for the stories it carries, reminding us of the deep connection we have to the sea and the importance of protecting it,” said winners Ghayda Al-Nasser, Ebaa Al-Taweel and Rawan Al-Salem of their project.
“Our goal is to turn them (the projects) into solutions that may have a positive impact on our relationship with nature, with the opportunity to display them in Ithra’s Tanween Conference in November,” Al-Badran concluded.
The Tanween Conference is at Ithra headquarters from Nov. 1-4, 2024.


Saudi, US military officials discuss ways to strengthen partnership

Updated 16 September 2024
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Saudi, US military officials discuss ways to strengthen partnership

RIYADH: Saudi Arabia’s Commander of the Joint Forces, Lieutenant General Fahad bin Hamad Al Salman, received a delegation from the US armed forces in Riyadh on Sunday and discussed ways to strengthen the two countries' military partnership, the Saudi Press Agency reported on Monday.

General Fahad met with the delegation led by Vice Admiral Charles Bradford Cooper II, deputy chief of the US Central Command (CENTCOM), at the Joint Forces Command headquarters in Riyadh, the report said.

The reception was also attended by senior Saudi officers led by Major General Abdullah Al-Ghamdi, deputy commander of the Joint Forces.

CENTCOM, one of the 11 unified commands of the US Department of Defense, covers the Middle East, Northeast Africa, Central Asia and parts of South Asia.

 

 


In Saudi Arabia it’s never just coffee

Updated 15 September 2024
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In Saudi Arabia it’s never just coffee

  • We take a look at Saudi cafes keeping it fresh with creative marketing campaigns

RIYADH: In a market saturated with options, standing out is key, and some Saudi coffee shops have turned to quirky, attention-grabbing marketing strategies to attract customers.

From asking patrons to dance for their coffee to surprising communities with clever stunts, these marketing ideas are as creative as they are crazy. Here’s a look at some of the most intriguing promotions that have stirred up a buzz in the Kingdom.

Dance for your coffee

At Daily Cup, a Riyadh coffee spot known for its lively atmosphere, customers are not just greeted with the aroma of freshly brewed coffee but with an unusual challenge: dance for your coffee. The concept is simple yet effective. Anyone willing to bust a move in the front of store can earn themselves a free cup of coffee.

Namq launched a special promotion offering free coffee to anyone born in the 1990s. (Instagram/namq_cafe)

This lighthearted promotion quickly became a hit with younger customers, who relished the chance to show off their moves in exchange for a free drink.

“Honestly, it’s a lot of fun,” Deemah Mohammed, a local customer, told Arab News. “At first it was a bit embarrassing, but once you see others doing it, you realize it’s all about having a good time. Plus, who doesn’t love free coffee?”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Riyadh clubb! (@riyadhclubb)

Neighbor with a twist

When Nas in Dammam prepared to open a new branch in a quiet residential neighborhood, they decided to introduce themselves in an unexpected way. Residents found a polite note in their mailboxes that appeared to be from a new family moving into the area.

Half Million customers who bought a coffee could return later the same day with their invoice and receive a free refill. (Instagram/halfmillion_sa)

The message, written with warmth and sincerity, apologized for any noise or disruption caused by the “housewarming party” preparations and assured neighbors that they were doing their best to minimize any disturbance.

What made this marketing strategy even more effective was its effect on social media. A post featuring the message quickly went viral on X, gaining nearly 17,000 likes.

At first glance, the note seemed to be from a friendly new family. But as residents soon discovered, this was in fact a marketing tactic by Nas, cleverly designed to create a sense of community and goodwill before the coffee shop officially opened its doors.

Half Million customers who bought a coffee could return later the same day with their invoice and receive a free refill. (Instagram/halfmillion_sa)

This inventive approach not only generated buzz but also endeared Nas to the neighborhood, setting the stage for a welcome launch.

With this campaign, Nas demonstrated how a personal touch and a bit of creativity can go a long way in building customer loyalty, even before the first cup is served.

Free cuppa for ’90s kids

Namq, a modern coffee concept with a knack for connecting with the youth, launched a special promotion offering free coffee to anyone born in the 1990s. The targeted campaign sparked excitement, with millennials flocking to Namq outlets throughout the Kingdom for their free drink.

The promotion became a trending topic on social media, but it also left younger customers asking: “What about us?”

The wave of demand from Gen Z was so strong that another coffee shop in Riyadh, Bros, decided to follow suit with a similar offer, this time for customers born in the 2000s. The friendly competition between the two shops added a layer of excitement as coffee lovers compared which generation had the better deal.

 

Bring a lemon, get a cake

Saadeddin, a well-known patisserie in the region, took an unconventional route with one of its promotions. Customers were asked to bring a lemon to the store in exchange for a free cake. While it may sound odd, the idea quickly caught on.

Invoice for a refill

Half Million, another popular coffee chain in the Kingdom, introduced a clever promotion that encouraged repeat visits. Customers who bought a coffee could return later the same day with their invoice and receive a free refill. This strategy not only incentivized customers to come back, but also subtly boosted the shop’s sales and customer loyalty.

“It’s a smart way to keep customers engaged,” said customer Nada Al-Harbi, who frequents Half Million. “You’re more likely to return if you know you can get another cup for free. Plus, it gives you an excuse to take a break in the middle of a busy day.”

Drive-thru surprises

When Cosmo opened a new branch in Dammam, they decided to treat their customers with unexpected gifts when they ring up the bill at their drive-through. Anyone who drove by could receive a free gift. The promotion created a sense of excitement and anticipation, with customers eagerly queuing up to see what surprise awaited them.

“A clever and attractive marketing idea because it feels more like a social experiment than a marketing campaign. Cosmo is known for its reputation and products, but this wasn’t about the product itself, it was a new experience with items you didn’t even know about,” said Wedad Bugrarah, the lucky recipient of a large box of desserts.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Cosmo Cafe (@cosmocafe_sa)

Whether through humor, surprise, or a sense of community, these campaigns do more than simply promote a product — they create memorable experiences that keep customers coming back.

Sometimes all it takes is a little bit of humor — or a lemon — to leave a lasting impression.

 


Three Zakat, Tax, and Customs Authority employees arrested after receiving bribes: Nazaha

Updated 15 September 2024
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Three Zakat, Tax, and Customs Authority employees arrested after receiving bribes: Nazaha

  • Bribes amounted to SR2,232,000 and were received in instalments in exchange for facilitating the smuggling and export of 372 shipping containers of diesel

RIYADH: Three employees of the Zakat, Tax, and Customs Authority at the King Abdullah Port in Rabigh have been arrested after receiving bribes from six residents.

The bribes amounted to SR2,232,000 ($594,814) and were received in instalments in exchange for facilitating the smuggling and export of 372 shipping containers of restricted petroleum products (diesel), and using the names of commercial entities in the smuggling process.

Legal procedures against the three employees and six residents are underway in accordance with the laws and regulations, the Oversight and Anti-Corruption Authority (Nazaha) said on Sunday.

The names of the employees, who are citizens, are:

1. Rashid Mohammed Al-Shabrami

2. Mohammed Ahmed Al-Jizani

3. Saleh Hamoud Al-Harbi

The names of the residents are:

1. Osama Mohsen Al-Olaqi (Yemeni resident)

2. Abdulaziz Omar Al-Qaeti (Yemeni resident)

3. Hussein Omar Al-Qaeti (Yemeni resident)

4. Fouad Salahuddin Bair (Pakistani resident- investor)

5. Mohammad Ghanim Al-Manla (Syrian resident)

6. Saeed Awad Bazbaidi (Yemeni resident)


Shoura Council speaker meets newly appointed Saudi ambassadors in Riyadh

Updated 15 September 2024
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Shoura Council speaker meets newly appointed Saudi ambassadors in Riyadh

  • Al-Sheikh wished the ambassadors success in performing their diplomatic duties

RIYADH: Saudi Shoura Council Speaker Abdullah bin Mohammed Al-Sheikh met with the newly appointed Saudi ambassadors of several countries in Riyadh on Sunday, the Saudi Press Agency reported.

The ambassadors in attendance included Ibrahim Bishan, ambassador to Oman; Mishaal Al-Sulami, ambassador to Mauritania; Mohammed Al-Barakah, ambassador to Ukraine; Fawaz Al-Shabili, ambassador to Cyprus; and Abdullah Sabr, ambassador to Mali.

Al-Sheikh wished the ambassadors success in performing their diplomatic duties in a way that contributes to strengthening relations between the Kingdom and the countries to which they were appointed.

 


Saudi Arabia condemns knife attack on Comoros president

Saudi Arabia condemned in the strongest terms on Sunday the attempted assassination of Comoros President Azali Assoumani.
Updated 15 September 2024
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Saudi Arabia condemns knife attack on Comoros president

  • President of Comoros was “slightly injured” in a knife attack while attending the funeral of a religious leader on Friday
  • Kingdom’s Foreign Ministry wished the president a speedy recovery

RIYADH: Saudi Arabia condemned in the strongest terms on Sunday the attempted assassination of Comoros President Azali Assoumani.
The president of the Indian Ocean island nation was “slightly injured” in a knife attack while attending the funeral of a religious leader on Friday, his office said.
The suspect, who was identified as a 24-year-old male soldier, was then found dead in a police cell on Saturday.
The Kingdom affirmed its support for Comoros and its people in the face of all threats to its security and stability.
The Kingdom’s Foreign Ministry wished the president a speedy recovery and the country’s people safety, stability, and prosperity.
Assoumani’s injuries were not serious and he had returned to his home, his office has said in a statement. It added that the attacker was arrested by security forces and was taken into custody, but authorities said he had been discovered a day later “unresponsive” in a cell where he was being held and was declared dead.