Saudi Ad School aims to educate women in Kingdom’s advertising sector through new program

The program aims to educate female talent involved in Saudi’s advertising industry tThe program aims to educate female talent involved in Saudi’s advertising industry. (Supplieed)
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Updated 25 July 2024
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Saudi Ad School aims to educate women in Kingdom’s advertising sector through new program

  • ‘The Name Behind Her Talent’ program is in partnership with Publicis Groupe Middle East
  • Yearlong program begins in September

DUBAI: Saudi Ad School, a Saudi-based educational institute specializing in advertising courses, has partnered with marketing and communications network Publicis Groupe Middle East to launch “The Name Behind Her Talent,” a women’s empowerment program in the Kingdom.

The program aims to educate female talent involved in Saudi’s advertising industry through initiatives such as scholarships, educational courses, talks and mentorship sessions, workshops, and industry salons.

The latter are initiatives focused on “empowering women within the advertising field,” with each salon featuring up to three women who will “share their experiences, insights, and expertise with our students,” said Enas Rashwan, founder and president of Saudi Ad School.

“The Name Behind Her Talent” is for now exclusively focused on the Kingdom.

Rashwan told Arab News: “We want to establish a strong foundation here before considering expansion to other countries.”

The yearlong program begins in September. Saudi Ad School has developed an eligibility application with a scoring system that will be available on its website and distributed at industry events for the program’s scholarships, which include the institute’s courses, master classes and workshops, Rashwan added.

Other activities within the program will be open and free for all women, she said.

Bassel Kakish, CEO of Publicis Groupe, Middle East and Turkiye, said that the partnership “underscores our dedication to fostering talent development while contributing to the Kingdom’s Vision 2030 goals.”

He told Arab News: “Women’s empowerment is a specific area Publicis Groupe Middle East has been driving across the region, and this collaboration allows us to explore new opportunities with the future generation of leaders.

“Recognizing the immense potential of Saudi’s talent pool, it was a natural next step to combine our efforts for greater impact.”

Rashwan said that Publicis Groupe’s efforts in supporting women in advertising and its vision to foster talent in the Kingdom made the partnership a “natural fit.”

However, she added that the Saudi Ad School intended to “broaden its scope by forming partnerships with other prominent advertising networks.”

Rashwan has been running the Cairo Ad School in Egypt for nearly 12 years, and its success, “combined with strong demand from the Saudi market,” resulted in her decision to launch the Saudi Ad School last year, she said.

She added that the advertising sector in Saudi Arabia “is becoming more dynamic with a strong focus on digital transformation, creativity, and innovation, and we are seeing a shift towards content that resonates with Saudi culture and values, opening up exciting opportunities for advertisers.”

This evolution of the sector had created a demand for talent, making it an “opportune moment to introduce a program that equips students with the skills and knowledge needed to meet industry demands and contribute to the nation’s vision,” Rashwan said.

The program also aims to address some of the challenges women in Saudi face in the ad industry, she added, such as limited access to professional development opportunities; the need for more inclusive workplaces; and to have their “voices heard, and their opinions valued without hesitation or doubt, whether interacting with clients or within their teams.”

She said: “Saudi women are exceptionally driven and eager for achievements more than ever.

“By creating additional programs and opportunities, we aim to support their ambitions and enhance their contributions to the industry.”


Telegram chief Durov announces ‘new features’ to combat illicit content

Updated 07 September 2024
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Telegram chief Durov announces ‘new features’ to combat illicit content

  • Durov said Telegram had removed the “people nearby” feature, which allowed users to locate other Telegram users but he said “was used by less than 0.1 percent of Telegram users, but had issues with bots and scammers”

PARIS: Telegram founder and chief executive Pavel Durov on Friday announced a range of new features aimed at combating illicit content, bots and scammers, a week after he was arrested and charged by French authorities over violations on the messaging app.
Durov had on Thursday broken his silence with his first public comments following his arrest, which he slammed as “misguided” and “surprising.”
But he had also acknowledged that Telegram was “not perfect” and would take more action against illegal content which he argues comes from a tiny proportion of its 950 million users.
“While 99.999 percent of Telegram users have nothing to do with crime, the 0.001 percent involved in illicit activities create a bad image for the entire platform, putting the interests of our almost billion users at risk,” he wrote in his new statement on Telegram Friday.
“That’s why this year we are committed to turn moderation on Telegram from an area of criticism into one of praise,” he added.
Durov said Telegram had removed the “people nearby” feature, which allowed users to locate other Telegram users but he said “was used by less than 0.1 percent of Telegram users, but had issues with bots and scammers.”
In its place, Telegram is launching “businesses nearby” to showcase “legitimate, verified businesses.”
He said Telegram had also disabled new media uploads to Telegraph, its standalone blogging tool, “which seems to have been misused by anonymous actors,” he said.
Following four days of detention, Durov, 39, was charged on several counts of failing to curb extremist and illegal content on Telegram.
He had been arrested August 24 at Le Bourget airport outside Paris after arriving aboard a private jet and was questioned in the subsequent days by investigators.
Durov was granted bail of five million euros ($5.5 million) on the condition that he must report to a police station twice a week as well as remain in France.
On Thursday, he defiantly said that France was wrong to hold him accountable for “crimes committed by third parties on the platform.”
An enigmatic figure who rarely speaks in public, Durov is a citizen of Russia, France and the United Arab Emirates, where Telegram is based.
Forbes magazine estimates his current fortune at $15.5 billion, though he proudly promotes the virtues of an ascetic life that includes ice baths and not drinking alcohol or coffee.
 

 


Telegram boss Pavel Durov describes French arrest as ‘misguided’

Updated 06 September 2024
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Telegram boss Pavel Durov describes French arrest as ‘misguided’

  • Platform not an ‘anarchic paradise,’ Dubai-based entrepreneur says
  • Durov is accused of allowing Telegram to be used for criminal activities

LONDON: Telegram boss Pavel Durov has publicly addressed what he calls the “misguided” charges brought against him by French authorities, defending his platform and leadership in his first comments since his arrest.

In a social media post on Thursday, Durov criticized the judicial inquiry that led to preliminary charges and accused him of allowing Telegram to be used for criminal activities.

Those charges came as part of an investigation into the platform’s alleged complicity in the publication of child sexual abuse material and drug trafficking.

Durov, who holds UAE, French and Russian citizenship, said the legal case should target the platform, not its CEO.

“Using laws from the pre-smartphone era to charge a CEO with crimes committed by third parties on the platform he manages is a misguided approach,” he said.

“Building technology is hard enough as it is. No innovator will ever build new tools if they know they can be personally held responsible for potential abuse of those tools.”

While acknowledging that Telegram faced challenges due to its rapid growth, Durov said it was not “some sort of anarchic paradise” and that the company’s efforts to moderate harmful content included removing millions of posts daily and publishing transparency reports.

The platform was working with NGOs to address urgent moderation issues, which had become a “personal goal,” and more updates would be published soon, he said.

Durov was detained by French authorities at Le Bourget airport in Paris last month and questioned for four days.

He was released on €5 million ($5.55 million) bail but is required to report to a police station twice a week. The UAE government has engaged with French authorities on the matter.

Durov said that while in police detention he “was told I may be personally responsible for other people’s illegal use of Telegram, because the French authorities didn’t receive responses from Telegram. This was surprising for several reasons.”

The platform had an official representative in the European Union who replied to EU requests and had a public email address, he said.

“Authorities had numerous ways to reach me for assistance.”

He continued: “As a French citizen, I was a frequent guest at the French consulate in Dubai. A while ago, when asked, I personally helped them establish a hotline with Telegram to deal with the threat of terrorism in France.”

He acknowledged the challenge of creating “a consistent global process” and said that finding the right balance between privacy and security had been difficult due to varying legislation.

“We’ve been committed to engaging with regulators to find the right balance … All of that does not mean Telegram is perfect … But we’ve always been open to dialogue.”

With AP


Khaleej Times appoints Charles Yardley as new CEO

Updated 06 September 2024
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Khaleej Times appoints Charles Yardley as new CEO

  • Former Evening Standard boss to oversee all operations and company’s strategic direction

LONDON: Khaleej Times has announced the appointment of Charles Yardley as its new CEO.

Yardley joins the Dubai-based publication after serving four years as CEO of the London Evening Standard.

The Khaleej Times said in a press release that Yardley will oversee all operations and strategic direction of the business as it continues its transformation from a legacy print newspaper to a digital-first, multichannel editorial brand.

Established in 1978, Khaleej Times is the UAE’s longest-running English daily, with a circulation of 80,000 and 6.5 million monthly users.


UK watchdog accuses Google of anti-competitive behavior in digital ads business

Updated 06 September 2024
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UK watchdog accuses Google of anti-competitive behavior in digital ads business

  • The Competition and Markets Authority said that the US company was giving preference to its own services to the detriment of online publishers and advertisers

LONDON: Google was slammed Friday by UK regulators who say it’s taking advantage of its dominance in digital advertising to thwart competition in Britain, ratcheting up pressure that the tech giant is facing on both sides of the Atlantic over its “ad tech” business practices.
Britain’s Competition and Markets Authority said that the US company gives preference to its own services to the detriment of online publishers and advertisers in Britain’s 1.8 billion pound ($2.4 billion) digital ad market.
Google is a major player throughout the digital ad ecosystem, providing servers for publishers to manage ad space on their websites and apps, tools for advertisers and media agencies to buy display ads, and an exchange where both sides come together to buy and sell ads in real time at auctions.
“We’ve provisionally found that Google is using its market power to hinder competition when it comes to the ads people see on websites,” the watchdog’s interim executive director of enforcement, Juliette Enser, said in a press release.
The watchdog’s charges, known as a statement of objections, come two years after it opened its investigation. The European Union’s antitrust authorities have also been Google’s ad bidding services while and it has also been the focus of a state-led antitrust lawsuit against Google that’s set to go to trial this month.
The CMA said that Google’s “anti-competitive” conduct is ongoing, but the company disputed the allegations Friday.
“Google remains committed to creating value for our publisher and advertiser partners in this highly competitive sector,” the company said in a prepared statement. “The core of this case rests on flawed interpretations of the ad tech sector. We disagree with the CMA’s view and we will respond accordingly.”
The UK watchdog alleged Google has been exploiting its dominance since 2015 to strengthen the market position of its own AdX ad exchange and protect it from rivals. AdX is where Google charges the highest fees in the ad tech system, taking about 20 percent of the amount from bids, the CMA said.
The regulator’s accusations include charges that Google manipulates advertiser bids so they have higher value when they go into AdX auctions then rival exchanges. AdX also gets to bid first in auctions run by Google’s publisher ad server, potentially shutting out rivals from the chance to bid, the watchdog said.
Google now has the chance to reply to the charges. The CMA said its considering what is needed to make sure Google ceases the anti-competitive practices. It has the power to impose a fine worth up to 10 percent of a company’s annual worldwide revenue.


Russia will impose restrictions on US media over RT row: Kremlin

Updated 06 September 2024
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Russia will impose restrictions on US media over RT row: Kremlin

  • The US indicted two RT employees and slapped its top editors with sanctions on Wednesday
  • They were accused of trying to influence the upcoming 2024 US presidential election

MOSCOW: Russia will impose domestic restrictions on US media outlets in response to Washington’s sanctions on Russian state-funded news network RT, the Kremlin said on Friday.
The United States indicted two RT employees and slapped its top editors with sanctions on Wednesday, accusing them of trying to influence the upcoming 2024 US presidential election.
“A symmetrical response is not possible. There is no state news agency in the US, and there is no state TV channel in the US,” Kremlin spokesman Dmitry Peskov told the state RIA Novosti news agency.
“But there will certainly be measures here that will restrict their media disseminating their information,” he said.
Peskov also justified Moscow’s unprecedented censorship during its Ukraine offensive, in a rare admission of Russia’s tight grip on information.
“In the state of war that we are in, restrictions are justified and censorship is also justified,” he said in separate remarks to the TASS news agency.
Peskov did not say what restrictions Russia would introduce against US media.
Most US media outlets downsized or pulled their staff from Russia when Moscow launched its Ukraine offensive amid laws targeting independent reporting on the conflict.
The 10 individuals and two entities sanctioned by the US Treasury Department on Wednesday included RT editor-in-chief Margarita Simonyan and her deputy Elizaveta Brodskaia.
US officials have long warned of efforts by foreign powers to meddle in the upcoming US election, accusing Moscow of seeking to influence US ballots dating back to the 2016 contest between former President Donald Trump and Democrat Hillary Clinton.