Villa Hegra celebrates a year of cultural exchange in the heart of AlUla 

Villa Hegra will connect two fundamental elements of AlUla's landscape, the urban plot and the oasis. (Supplied)
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Updated 01 August 2024
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Villa Hegra celebrates a year of cultural exchange in the heart of AlUla 

  • The CEO of the Saudi-French cultural hub discusses its achievements so far and plans for the future 

DUBAI: The Saudi-French cultural institution Villa Hegra — intended as “an incubator for artists and creators” — celebrated the first anniversary of its pre-opening program in July. It has been a year marked by a wide range of cultural activities and concerts, artistic retreats and research programs in the heart of AlUla as part of Villa Hegra’s first pre-opening cycle, which runs until the end of this year.  

Villa Hegra was officially established in an intergovernmental agreement signed on Dec. 4, 2021, by Saudi Arabia’s Minister of Culture Prince Badr bin Abdullah Al-Saud and Jean-Yves Le Drian, then-French minister of foreign affairs, now president of AfAlula (the French Agency for AlUla Development). One of Villa Hegra’s goals is to foster cultural dialogue between Saudi Arabia and France. 




Artists from the Opera National de Paris met with students of the AlUla Music Hub, as part of the Villa’s recent partnership with the opera. (Supplied)

“It is not a private initiative. It is a state-to-state initiative that represents the willingness of two parties to collaborate at the cultural level,” Fériel Fodil, CEO of Villa Hegra, told Arab News’ French edition. “The villa will be a cluster of three assets: the cultural center, where the artist residencies will take place, and which will include a school for tourism and hospitality (Firendi AlUla); an apartment hotel with 80 rooms; and the villa itself.” 

The ultimate aim is to foster dialogue between both international and regional artists, local communities, and the oasis of AlUla. 

“When I think about architects, I go back to their ethos around working with nature rather than against it. When I think about the villa, I want to build humble yet impactful programs (for it),” Fodil said. “Architects in Alula add, complete, and transform. They build around trees to preserve the oasis.” 




American-Saudi artist Sarah Brahim and French artist Ugo Schiavi were the first of Villa Hegra's artists to travel to AlUla in July 2023, as part of the Villa's first preopening cycle. (Supplied)

Villa Hegra will be home to spaces for the performing arts, dancing, research, a digital studio, visual arts exhibitions, and yoga and fitness. It will also host artist residencies. The cultural center and the artist residencies are scheduled to launch towards the end of 2026, following the year-long second cycle of the pre-opening program. The hotel and Firendi AlUla should open in 2027.  

Part of Villa Hegra will also be dedicated to a regeneration of the town’s oasis, and the 10-hectare site itself will connect two fundamental elements of AlUla's landscape: the urban and the natural.  

“We are not (an add-on), we are rooted within the town,” said Fodil. “It is a very dense plot, and then very scattered in the oasis part. That (design) is going back to the heritage of AlUla where you have a winter farm and a ‘rihla’ — or journey — between the winter farm and the summer farm.” 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Villa Hegra has already initiated research into the cultural and socio-economic impact of cultural activations by the Royal Commission for AlUla on the local community. “The cultural center’s main objective is to engage with the community. We are working on the cultural program to reach the villa’s local and international ambition equally,” Fodil said. 

“We are trying to have a number of pre-opening programs — exhibitions for artist residencies, and public outreach activities, around podcasts, publications, and cinema,” she continued. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Villa Hegra (@villahegra)

Naturally, French culture will play a major role. Following a successful concert organized by Villa Hegra at Maraya Concert Hall in January, the Opéra national de Paris will be back in AlUla to perform and to hold further workshops. The villa’s partnership with the Opéra national de Paris is in line with the Kingdom’s cultural ambitions, with the Royal Diriyah Opera House set to open in 2028. 

And over the past year, Villa Hegra has partnered with several leading French institutions to offer unique cultural initiatives, enrich AlUla’s cultural landscape, and facilitate the exchange of knowledge between Saudi Arabia and France. More than 20 French and Saudi artists have been collaborating and sharing knowledge at the villa, and more than 300 children and teenagers from the local community have participated in multidisciplinary workshops. There have also been talks given by experts in the fields of music, cinema, visual arts, architecture and the performing arts. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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As part of its second pre-opening cycle, along with the performance from the Opéra national de Paris, the villa will also host a science and arts workshop for children and teenagers, and a week of initiation into moviemaking and the history of cinema. 

The distinctiveness of the villa lies in its duality — Saudi and French, urban and oasis, open to children and adults, and with a local and international outreach. 

Partnerships are essential to the cultural identity of Villa Hegra. Whether through student exchange programs, research, or live events, the objective is to build momentum around art in the region. 

“We are also trying to find partners from the Saudi side, such as Hayy Jameel in Jeddah,” Fodil said. “We are looking for partnerships that have a look and feel of dialogue and have a training component to them, while bringing the best of both French and Saudi expertise.” 


Bella Hadid’s Orabella launches new collabaration

Updated 22 June 2025
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Bella Hadid’s Orabella launches new collabaration

DUBAI: American Dutch Palestinian supermodel Bella Hadid is expanding her beauty brand, Orebella, into the world of accessories — and she’s doing it with a little help from her close friends.

Hadid has teamed up with Wildflower Cases co-founders Sydney and Devon Lee Carlson to launch a limited-edition collaboration featuring two dreamy new products: an iPhone case and a “Scentable Wristlet.”

Bella Hadid has teamed up with Wildflower Cases co-founders Sydney and Devon Lee Carlson to launch a limited-edition collaboration featuring two dreamy new products: an iPhone case and a “Scentable Wristlet.” (Instagram)

Hadid took to Instagram to announce the launch, writing, “Feeling like the luckiest girl in the world to be able to be creative with my beauty boss sisters. Life is beautiful when we have the opportunity to watch our friends winning. So proud of you two. So proud of our teams. So proud of us. Love you all — thank you for bringing this vision to life.

“Cases ANDDDD our most special scented wristlets to keep the orebella scent of your choice on you at all times! Been wanting to make this accessory for a while, had the idea for scented bracelets and wristlets, and my sisters pulled it all together for us. Love you guys so much,” she added.

Teased earlier on Instagram through behind-the-scenes campaign shots, the collaboration blends Orebella’s fragrance-forward ethos with Wildflower’s unique phone accessory style.

The iPhone case is designed with a celestial sky motif and a delicate crescent moon, channeling Hadid’s signature mystical aesthetic — part of what the trio call a “girl gang collection,” celebrating the friendship between Bella, Devon, and Sydney.

Meanwhile, the Scentable Wristlet introduces a functional — and fragrant — twist. Designed to hold a small vial of Orebella’s signature scent, the wristlet allows users to carry their favorite fragrance with them wherever they go, seamlessly merging style with sensory self-expression.

Orebella, which launched in May last year with a sell-out line of clean fragrance mists, is rooted in Hadid’s love of scent layering, spirituality, and beauty rituals.

Hadid wrote on her website at the time: “For me, fragrance has always been at the center of my life — helping me feel in charge of who I am and my surroundings. From my home to nostalgic memories, to my own energy and connection with others, scent has been an outlet for me. It made me feel safe in my own world.”


Co-founder of digital platform The Open Crate shares Art Basel top picks

Updated 21 June 2025
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Co-founder of digital platform The Open Crate shares Art Basel top picks

BASEL: Tunisian art expert Amina Debbiche, who co-founded digital art platform The Open Crate alongside Nora Mansour, shares her top artworks from Switzerland’s Art Basel contemporary art fair, which wraps up on Sunday.

Amina Debbiche. (Supplied)

The Open Crate allows clients to digitalize their entire collection, whether it be artwork, design objects or luxury items.

Yto Barrada at Sfeir-Semler Gallery

“I first discovered Yto Barrada’s work at the Arsenale during the 2011 Venice Biennale and was instantly captivated by her poetic and political approach. Since then, I’ve followed her brilliant trajectory across film, photography, textiles, and installation. Born in Paris and raised in Tangier, her practice explores themes of memory, displacement, and resistance. We’ve now come full circle - she will represent France at the upcoming Venice Biennale, curated by Myriam Ben Salah.”

Yto Barrada’s work at Art Basel. (Supplied)

 Alia Farid’s ‘Elsewhere’ at Art Basel Unlimited

Alia Farid’s ‘Elsewhere’ at Art Basel Unlimited. (Supplied)

“Alia Farid’s ‘Elsewhere’ deeply moved me with its layered storytelling and political tenderness. The work maps Arab and South Asian migration to Latin America and the Caribbean through handwoven rugs made with Iraqi weavers. It documents hybrid identities, memory, and solidarity across geographies. I’ve long admired how Alia reclaims overlooked narratives with such poetic clarity. Her voice feels both urgent and timeless.”

Eunnam Hong’s ‘Safeway’ at Mendes Wood DM booth

“Eunnam Hong’s painting … stopped me in my tracks — cinematic, hyper-stylized, and effortlessly cool. With nods to Cindy Sherman and K-drama aesthetics, the Korean artist explores identity and performance through staged, uncanny tableaus. Her figures- drenched in soft light, wrapped in curlers and headscarves, clutching vitamin D and Safeway bags - feel both retro and unmistakably now. It’s suburban surrealism meets generational moodboard, complete with Converse and quiet rebellion. Hong is one of the most compelling contemporary voices out there - sharp, relatable, and iconic in the making.

Eunnam Hong’s ‘Safeway’ at Mendes Wood DM booth. (Supplied)
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Simone Fattal’s ‘Music On My Mind’ (2024)

“Simone Fattal is a Syrian Lebanese artist whose sculptural practice draws from archaeology, poetry, and mythology to explore themes of memory, exile, and resilience. Born in Damascus and raised in Beirut, she has created only a few large-scale sculptures, making each one rare and significant. Her works are held in major collections including MoMA, Centre Pompidou, and the Sharjah Art Foundation … I was drawn to “Music On My Mind” for its quiet power — the naive, totemic form and subtle reference to sound felt deeply poetic.”

Simone Fattal’s ‘Music On My Mind’ (2024). (Supplied)

M'barek Bouhchichi’s ‘Terr

M'barek Bouhchichi’s ‘Terra’ series (2024)


Noah Davis’s ‘The Goat from Grayson’ (2008) at David Zwirner

“I love this work for its quiet intensity and material poetry and Selma Feriani, who presents it, is one of the few truly independent voices from the region to make it to Art Basel with a consistently bold program. M’barek Bouhchichi, born in southeastern Morocco, lives and works in Tahanaout, Morocco. The artist collaborates with women artisans to create henna-dyed wool works that evoke both landscape and memory. His ‘Terra’ series explores cultural links between Morocco and Mali through ancestral weaving techniques. These minimal, earthy compositions blur the line between textile and painting. A major solo show in Tunis is coming this September.”

Noah Davis’s ‘The Goat from Grayson’ (2008) at David Zwirner

“I’ve always been drawn to Noah Davis’s ability to create scenes that feel both dreamlike and grounded in Black lived experience. “The Goat from Grayson” (2008), shown here at David Zwirner, captures his signature blend of poetic realism, rich symbolism and painterly tenderness. The glowing tree, the quiet tension, and the spiritual undertone pull you in. Davis, who passed away tragically young at 32, was not only a brilliant painter but also the founder of The Underground Museum in Los Angeles, a vital space for Black art and community. His work was the subject of a major retrospective at the Hammer Museum in 2020, cementing his legacy as one of the most influential artists of his generation.”

Eric Fischl’s ‘After the Funeral’ (2017)

“Eric Fischl’s paintings often feel like paused movie scenes, loaded with tension, memory, and unspoken drama. I was instantly drawn to these two women, something about the cigarette, the ice cube, the gaze, it felt like I’d stumbled into a Woody Allen film mid-conversation. Fischl captures that strange mix of intimacy and detachment with uncanny precision. A key figure of American figurative painting since the 1980s, his work explores suburban psychology and social dynamics. He is represented by Skarstedt, a gallery known for championing major contemporary artists like David Salle, Cindy Sherman, and George Condo.”

Eric Fischl’s ‘After the Funeral’ (2017)

Sheila Hicks’s ‘Lianes Etoiles’ (2020)

“Sheila Hicks’s ‘Lianes Etoiles’ is pure visual rhythm. Its vibrant threads, soft textures, and sculptural layering instantly drew me in. There is something meditative and sensual about the way the colors pulse across the surface. Hicks, a pioneer of textile art, has redefined fiber as a sculptural and painterly medium for over six decades. This piece feels both contemporary and ancestral, like a coded language of color and craft. It is shown by Alison Jacques, a gallery that consistently champions strong, visionary practices.”

Wael Shawky’s ‘I Am Hymns of The New Temples: Pompeii glass amphora (#06)’ (2023) at the booth of Lia Rumma

“Wael Shawky’s amphora sculptures are a masterclass in historical layering and contemporary wit. Representing the Egyptian Pavilion at the last Venice Biennale, his work was among the most celebrated and nearly won the Golden Lion. The video “Drama 1882” retelling of the ’Urabi revolution that was co‑funded through support from Mai Eldib, who organised key patronage, was later acquired by a major institution in the Middle East. These Murano glass forms, draped in ornate textiles, are as subtle as they are rich in reference. Shawky continues to expand the visual language of Arab myth, ritual, and storytelling with quiet force.”

Wael Shawky’s ‘I Am Hymns of The New Temples: Pompeii glass amphora (#06)’ (2023) at the booth of Lia Rumma

Amoako Boafo’s ‘Floral One Piece’ (2025) at Gagosian Gallery’s booth

“This striking portrait by Amoako Boafo was exhibited at the Gagosian booth, where the brilliant Rola Wazni, director of Gagosian Paris, walked me through a presentation curated by Francesco Bonami. Boafo, originally from Ghana and based in Vienna, is known for his lush finger-painted figures and bold exploration of Black identity and presence. His textured brushwork and floral detailing here are both tender and defiant. The composition radiates quiet power, dignity, and individuality. Rolla’s sharp eye and grace made the experience even more memorable.”

Amoako Boafo’s ‘Floral One Piece’ (2025) at Gagosian Gallery’s booth

Maurizio Cattelan and Rudofl Stingel at Gagosian Gallery’s booth

“Gagosian’s booth at Art Basel 2025, curated by Francesco Bonami, offered a brilliantly irreverent pairing of Maurizio Cattelan’s ‘No’ (2021) and Rudolf Stingel’s ‘Untitled’ (2012). Cattelan’s kneeling figure in a suit, head covered by a paper bag, delivers a biting satire of modern-day capitalism and mental health collapse — a man caught between denial and trauma, refusing to face symbolic castration or mortality. Stingel’s silvery abstraction provided a haunting, meditative counterpoint, echoing themes of absence and ego. Together, the works reflected on visibility, repression, and the absurd rituals of the art world. The result was a sharp, minimalist statement that lingered long after.”


Gigi Hadid’s latest cashmere launch inspired by New York

Updated 21 June 2025
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Gigi Hadid’s latest cashmere launch inspired by New York

DUBAI: US Palestinian Dutch supermodel and brand founder Gigi Hadid has released her latest collection — and a new summer campaign — under her cashmere label Guest in Residence.

The new line was inspired by New York, according to Hadid, who founded her brand in 2022.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Gigi Hadid (@gigihadid)

“I’m endlessly inspired by New York City — a place I’ve called home for many years — and the notion that we’re all guests here. For our collection, we embrace the great duality every New Yorker faces in Summer: the thrill of a busy day in the city, paired with the urge to hop in a car with friends and escape to somewhere quiet and laid-back. No matter where you find yourself, our cashmere pieces embrace a spirit of timelessness that always works,” Hadid is quoted as saying on the Guest in Residence Instagram page.

The launch was complemented by a video campaign shared on social media, in which Hadid is joined by fellow models as they explore New York in the summer.

Paolo Santosuosso acted as the campaign’s art director, while the looks were styled by Elizabeth Fraser-Bell.

Hadid launched her clothing label, which features soft, colorful knitwear, in September 2022.

“Over the last handful of years, I didn’t want to be backed into starting my own line just because there was an offer on the table or a deal to be made,” she wrote to her followers on Instagram at the time.

“The earliest days of Guest in Residence came about when I started to question the cashmere market, and those answers gave me a path,” she added.

“I believe that because of its sustainable qualities — natural and made to cherish and to pass down — cashmere is a luxury that should be more accessible.”

Celebrities including Blake Lively, Ryan Reynolds, Taylor Swift and Bradley Cooper have been spotted wearing the label’s designs.

In June, Hadid also unveiled a new campaign with Brazilian footwear brand Havaianas.

The model, who launched a line with the flip flop label, starred in a vintage-inspired series of photographs. In the shots, she shows off slippers from her collection with the brand and is seen wearing retro outfits on a beach.


Post Malone to headline 2025 Esports World Cup opening ceremony in Riyadh

Updated 20 June 2025
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Post Malone to headline 2025 Esports World Cup opening ceremony in Riyadh

DUBAI: US rapper Post Malone – known for tracks like “Rockstar,” “I Had Some Help” and “Sunflower” – will perform will headline the opening ceremony of the 2025 Esports World Cup in Saudi Arabia.

The rap and country music artist will hit the stage in Riyadh on July 10.

In August 2020, the singer became part of Envy Gaming‘s ownership group, taking an undisclosed stake in the company, Esports Insider reporter of the North American organization that has since merged with Native Gaming.

The singer will return to the region to perform at the 2025 Etihad Airways Abu Dhabi Grand Prix on Friday Dec. 5.

Malone previously performed at the 2018 Abu Dhabi Grand Prix. He then returned in 2022, taking to the stage at Etihad Park.


Two Dubai restaurants make World’s 50 Best Restaurants 2025 list

Updated 21 June 2025
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Two Dubai restaurants make World’s 50 Best Restaurants 2025 list

DUBAI: Two restaurants in Dubai made the World’s 50 Best Restaurants 2025 list, which was unveiled on Thursday.

Orfali Bros placed 37th, while Trèsind Studio came in at 27.

“The Orfali brothers from Aleppo, Syria, have created a genuinely unique dining experience in multi-cultural Dubai,” the guide read.

“There are three brothers: Mohamad (head chef), Wassim and Omar, pastry chefs. They mix traditional Syrian staples with pan-regional favorites, and European culinary tropes with Asian ingredients to create a menu that defies categorization.”

The restaurant also has one Michelin star.

Meanwhile, Indian eatery Trèsind Studio, which has three Michelin stars, was awarded No. 27 on The World’s 50 Best Restaurants 2025 list.

In a released statement, head chef Himanshu Saini said: “Being named #27 in The World’s 50 Best Restaurants is a celebration of the team, our culture, and the flavors that inspire everything we do. This honor reinforces our belief that modern Indian cuisine belongs on the world stage while staying true to our heritage.”

The restaurant was also awarded The Best Restaurant in the Middle East 2025 top spot.

“Dining at Trèsind Studio, now located on The Palm Jumeirah, can be a dramatic experience, with just 20 seats available. As you progress through the tasting menu, expect to be relocated to different areas of the restaurant, each carefully curated to match the plates in front of you, cooked by chef Himanshu Saini,” the Best Restaurant guide read.

The World's 50 Best Restaurants list is annually created by William Reed Business Media. It collates the opinion of more than 1,000 international restaurant industry experts, including chefs and food writers who vote for their favorite dining experiences.