How the sustainable use of water is helping Saudi rose farms bloom into a global industry

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Taif rose fields are in full bloom during the spring season. (AFP)
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A view of the entrance to the Shuyuck rose garden, one of the favorites of tourists. (Shutterstock)
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The fragrant crops have elevated the mountainous Taif region into a global rose capital.. (SPA photo)
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Taif produces more than 550 million flowers each harvest season, which lasts for between 45 and 60 days. (AFP photo)
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Updated 10 August 2024
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How the sustainable use of water is helping Saudi rose farms bloom into a global industry

  • With government support, rose farmers in Taif and Madinah see their yields blossom while preserving precious water
  • Generations have cared for the Kingdom’s prized roses, passing down the tradition of harvesting and extracting rose oil 

JEDDAH: Saudi-grown pink roses are loved throughout the Arabian Peninsula for their expert cultivation, vivid color, alluring fragrance and the many luxurious products derived from their petals, which constitute a multimillion-dollar industry.

Two kinds of pink rose are cultivated in the Kingdom — the Madinah rose, which has a light pink blush and grows year round, thriving in warm and cool climates, and the Taif rose, also known as the Jory or Damascus rose, which grows only in the spring.

Taif produces more than 550 million flowers each harvest season, which lasts for between 45 and 60 days. The rose-picking season typically begins late in March or early April.

Spanning 270 hectares, 910 rose farms nurture about 1.14 million bushes across areas such as Al-Hada, Al-Shifa, Wadi Muharram, Al-Wahat and Al-Wahit, according to the Saudi Press Agency.

The products derived from these flowers enjoy widespread popularity, with a domestic market value of SR64 million ($17 million).

Considered a hallmark of the region’s natural beauty, Taif roses are known for their exquisite, sweet fragrance, vibrant pink hues, and delicate petals. Cultivated at high altitudes, these roses thrive in the region’s cool temperatures and fertile soil.




Every spring, roses bloom in Taif, transforming pockets of the Kingdom's vast desert landscape into fragrant pink patches. (AFP photo)

More than 60 farms and the families who run them participate in the region’s annual Rose Festival, which typically falls in April and May, where they display their products over five days of festivities.

These fragrant crops have elevated the mountainous governorate into a global rose capital, which earned a place in the Guinness World Records in 2022 for the largest basket of roses, containing 84,450 flowers.

To grow the industry, the Ministry of Environment, Water and Agriculture has launched several projects, including the rehabilitation of agricultural terraces, the application of rainwater harvesting technologies, and the Sustainable Rural Agricultural Development Program.




A Saudi woman takes a picture of a rose orchard at the Bin Salman Farm in Taif on March 13, 2021. (AFP photo)

The ministry also supports specialized agricultural cooperatives, including the recently established Rose and Aromatic Plants Association. This support allows them to invest in ministry lands, produce aromatic oils, and benefit from the Agricultural Development Fund.

“The ministry is working on several initiatives and plans to achieve global leadership in Taif rose industries and increase its production to 2 billion roses by 2026,” Saleh Bindakhil, spokesperson for the Ministry of Environment, Water and Agriculture, told Arab News.

DID YOUKNOW?

• Taif produces more than 550 million flowers each harvest season, which lasts for 45-60 days.

• Spanning 270 hectares, 910 farms in the west of the Kingdom nurture 1.14 million bushes.

• Products derived from rose oil have a domestic market value of SR64 million ($17 million).

A group of horticulturalists from the Agricultural Guidance Department were recently sent to Bulgaria, the Philippines and Thailand to learn about the latest technologies in rose-oil production and environmentally friendly farming practices.

Farmers receive expert guidance on best agricultural practices, with dedicated pest control teams responding promptly to requests for pesticide spraying to safeguard crops from potential threats.




A tourist takes a photo with Taif roses at the Bin Salman Farm in the city of Taif on March 13, 2021. (AFP)

The ministry also leads the construction of essential water infrastructure, including tanks and barriers, while also facilitating the establishment of irrigation networks to boost agricultural activities.

Emphasizing the importance of sustainable practices, the ministry encourages small-scale rose farmers to embrace and implement best agricultural methods, providing them with valuable insights into the use of advanced technologies and optimal rose production techniques, including essential oil extraction as part of a value chain development approach.

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“Taif governorate has long been recognized as the ideal and original environment for Taif rose bushes,” Bindakhil said.

“Generations have cared for these roses, passing down the tradition of harvesting, distilling and extracting rose oil and water. They have enjoyed the fragrant history of these roses in the mild, cool climate and mountainous nature at the summit of the renowned Jabal Ghazwan.”

One use for the rose water extracted from Taif roses is for washing the Kaaba in Makkah each year — a traditional practice upheld by the Saudi government.




The distillation process, which last nine to 12 hours, is done using tightly sealed copper pots. (AFP photo)

The Kingdom has many factories and workshops dedicated to extracting and manufacturing more than 80 products from rose derivatives, producing various aromatic products and body care items.

The rose industry plays a significant role in regional development and the local economy, providing numerous job and marketing opportunities, and encouraging more women to enter the workforce.

To extract the rose oil, sacks containing thousands of rose petals are poured into 90-liter copper pots, which are then sealed tightly for a distillation process that lasts nine to 12 hours.




It takes 45,000 roses to produce the oil extract, which is then poured into 12 milliliter vials. (AFP photo)

It takes 45,000 roses to produce the oil extract, which is then poured into 12 milliliter vials, the price of which starts at $400, depending on the season.

Al-Kamal, established in 1831, is the oldest factory manufacturing rose-derived cosmetics and cleaning products in the Kingdom. Located in Madinah’s Al-Hada, it is managed by Khalid Al-Kamal, whose family has worked at the firm for generations.

“It is an inherited career from father to son — from one generation to another — and I am very proud to tell you that I am the seventh generation to inherit this legacy,” Al-Kamal told Arab News in a 2021 interview.




A view of the entrance to the Al-Kamal Rose Factory in Taif. (Shutterstock)

“Working in the field of farming roses requires a lot of delicacy, as the quality of the roses is affected by the soil and weather as well as the method of cultivation. I learned from my forefathers, and now my three sons manage the factory along with several workers.”

With many new government investments in the pipeline promoting the sustainable use of water resources, Saudi Arabia’s rose industry will no doubt continue to blossom in years to come.

 


Saudi Arabic Language Academy launches comprehensive media glossary to standardize Arabic terminology

Updated 21 December 2024
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Saudi Arabic Language Academy launches comprehensive media glossary to standardize Arabic terminology

  • Initiative seeks to provide reliable reference for researchers, journalists, and media professionals

RIYADH: The King Salman Global Academy for the Arabic Language, in collaboration with the Ministry of Media, has unveiled a comprehensive glossary of media terms aimed at standardizing and clarifying media-related terminology, the Saudi Press Agency reported.

According to SPA, the initiative seeks to provide a reliable reference for researchers, journalists, and media professionals, enhancing studies related to both traditional and digital media as well as other associated fields. It is also part of Saudi Arabia’s broader strategy to transform the media sector and promote a unified approach to media terminology.

Abdullah bin Saleh Al-Washmi, secretary-general of KSGAAL, explained that the academy prioritizes the creation of digital dictionaries to support scientific research and enhance local production at both individual and institutional levels.

He emphasized that such efforts aim to build a unified database providing researchers and specialists with access to accurate sources, in addition to digital linguistic data to support developers and programmers of technical applications, whether linguistic or non-linguistic.

Al-Washmi also highlighted the academy’s past achievements in producing specialized dictionaries in partnership with various government ministries and agencies. He noted that the media terminology glossary was launched in alignment with the significant transformations taking place in the media sector, offering a crucial linguistic resource to help understand these transformations and the evolving concepts within the field.

The glossary covers a broad range of terms related to traditional media — such as print journalism, radio, and television — as well as digital media, social media, live broadcasting, podcasts, online journalism, digital marketing, contemporary media platforms, audiovisual media vocabulary, and technical terms in the media field. It also addresses emerging concepts in new media.

Containing approximately 800 entries, the glossary provides each term’s Arabic equivalent, its grammatical category, the type of entry, its meanings, and English translations.


Tariq Abdulhakim Museum to mark 1st anniversary with celebrations

Updated 21 December 2024
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Tariq Abdulhakim Museum to mark 1st anniversary with celebrations

  • The two-day celebration will be held under the slogan “A Melody Between Heritage and the Future”

RIYADH: The Tariq Abdulhakim Museum in Jeddah’s historic Al-Balad district will host events and activities to commemorate its first anniversary from Dec. 27

The two-day celebration will be held under the slogan “A Melody Between Heritage and the Future.”

It will highlight the museum’s most significant milestones since its establishment and its contributions to showcasing Saudi musical heritage while fostering national identity, the Saudi Press Agency reported.

Events include live musical performances, guided tours within the museum, theatrical activities and a light show projected onto the museum’s facade.

The Tariq Abdulhakim Museum, listed as a UNESCO World Heritage Site, houses a collection of the artist’s personal belongings, musical compositions and audiovisual materials.

It also features a music research center, providing researchers with access to an extensive music archive, with the aim of preserving intangible cultural heritage.


KSrelief provides food aid in Syria and Yemen

Updated 21 December 2024
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KSrelief provides food aid in Syria and Yemen

RIYADH: Saudi Arabia’s humanitarian agency KSrelief has distributed food aid in several parts of Syria and Yemen.
KSrelief has recently handed out 724 food packages and 724 hygiene kits in Syria’s Sarmada and Idlib, assisting 4,344 people. The distribution is part of the second phase of a project providing aid to those affected by the earthquake in northern Syria.
The project aims to distribute 134,950 food parcels and 134,950 hygiene kits in Idlib, Aleppo, the northern countryside of Raqqa and the northwestern countryside of Hasakah, benefiting 809,700 people from displaced families affected by the earthquake.
Last week, KSrelief distributed 450 food packages in Al-Mansoura District of Yemen’s Aden Governorate, reaching 3,150 people. 

KSrelief distributes food aid in Yemen

In Lebanon, KSrelief also continued providing healthcare services in Arsal, throughout November, supporting both Syrian refugees and the host community. 
The Saudi agency treated 10,815 patients, offering 20,691 services, including clinic visits, pharmacy services, laboratory tests, nursing care and mental-health support.

 


Saudi Arabia condemns Magdeburg attack, expresses condolences to victims

Updated 21 December 2024
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Saudi Arabia condemns Magdeburg attack, expresses condolences to victims

  • Saudi Arabia also reiterated its firm stance against all forms of violence
  • The Muslim World League similarly condemned the attack

RIYADH: Saudi Arabia condemned the attack on a bustling Christmas market in the city of Magdeburg, Germany, where a car plowed into the crowd on Friday evening and killing at least two people and injuring over 60 others.
The driver was arrested at the scene shortly after the incident.

 


The Saudi Ministry of Foreign Affairs, in a statement on Saturday, expressed its condolences and sympathy to the families of the victims and to the government, wishing those injured a swift recovery.

Saudi Arabia also reiterated its firm stance against all forms of violence.

A Saudi source told Reuters that Saudi Arabia had warned German authorities about the attacker after he posted extremist views on his personal X account that threatened peace and security.

The Muslim World League similarly condemned the attack, with the group reaffirming its stance against violence and all forms of terrorism.

In a statement, it also expressed ‘solidarity, heartfelt condolences, and sympathy to the families of the victims and the injured, as well as to the German community.’


How sustainable food producers are shaping the future of agriculture in Saudi Arabia

Updated 21 December 2024
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How sustainable food producers are shaping the future of agriculture in Saudi Arabia

  • Topian, a NEOM subsidiary, plans to transform food production and consumption with sustainable and innovative solutions
  • KAUST’s Center of Excellence for Sustainable Food Security aims to address challenges in resource efficiency, crop improvement, and biosystems

RIYADH: Achieving food security and sustainability is a top priority for Saudi Arabia as it works toward building a more inclusive economy. The Kingdom aims to accomplish this by boosting domestic production and investing in international supply chains to secure key commodities that are unavailable locally.

Strategic transformations as well as enhanced international cooperation are both essential in efforts to address global food insecurity, Abdulrahman Al-Fadley, Saudi Arabia’s minister of environment, water and agriculture, said at the recent meeting of G20 agriculture ministers in Brazil.

“There is a pressing need to adopt a long-term transformation for food security and nutrition,” he told decision-makers on the second day of the conference.

“This underscores the need to intensify our efforts and strengthen collaboration to develop pragmatic solutions for building sustainable, healthy and inclusive food systems.”

The G20 agriculture, fisheries and aquaculture ministers met on Sept. 12-13 in Chapada dos Guimaraes, Brazil, to discuss strengthening the resilience and sustainability of food systems across economic, social and environmental dimensions. These sectors are key to achieving the 2030 Agenda for Sustainable Development.

Increased efforts to boost Saudi Arabia’s food production resulted in the country announcing in September 2023 that it had achieved self-sufficiency in fresh dairy products and eggs, with surpluses available for export.

In addition, the Kingdom has significantly increased domestic production of various crops, including potatoes, tomatoes, carrots and onions, as well as red meat.



This progress comes from increased efforts to boost domestic food production by involving all stakeholders, including the private sector and civil society. One notable company is Topian, which was launched by NEOM in 2023.

Topian aims to redefine food production, distribution, and consumption by creating sustainable, innovative solutions in five key areas: climate-proof agriculture, regenerative aquaculture, novel foods, personalized nutrition, and sustainable food supply and environmental, social and governance.

Founded with the support of the Saudi Ministry of Environment, Water and Agriculture, Topian aligns with the goals of the Kingdom’s Vision 2030 plan for national development and diversification. The company is leading efforts to ensure food security, combat climate change, and achieve net-zero emissions by 2060.

“As a wholly owned subsidiary of NEOM, Topian is fully aligned with NEOM’s commitment to providing high-quality food products to the market, and promoting food security and sustainability, while contributing to the Kingdom’s self-sufficiency objectives and long-term economic goals,” said Juan Carlos Motamayor, the company’s CEO.

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“Topian is leading the food-security conversation to create a resilient food supply in line with the Saudi Green Initiative and the UN’s Sustainable Development Goals.

“We are not only committing to shaping a transformative global food system, but also to setting a global benchmark by pioneering new technologies and innovative solutions to overcome food-related challenges and create a more secure, sustainable and prosperous future for all.”

Topian has formed several local and international strategic partnerships with organizations committed to reshaping the future of food.

These agreements include collaborations with King Abdullah University of Science and Technology, Tabuk University, Tabuk Fish Company, BlueNalu, Van der Hoeven Horticultural Projects, and Cargill.



Through these partnerships, it aims to drive research and development, leveraging expertise to create innovative and sustainable food-production methods.

The company is also committed to the NEOM CARE partnership, which focuses on educational initiatives to promote local sustainable gastronomy and develop Saudi talent through training opportunities and chef camps.

Another key Saudi initiative aimed at achieving food security is the Center of Excellence for Sustainable Food Security.

Founded by KAUST in 2024, the center focuses on the advancement of technology-driven solutions to help enhance sustainable food production, particularly in arid environments. Its primary goal is to translate research into practical applications that minimize the environmental impact of food systems.

The center is led by Mark Tester, an expert in plant science and agriculture in arid environments, and co-chaired by Brande Wulff, a leader in crop genetics, and Peiying Hong, an expert in environmental microbiology and wastewater treatment.

DID YOU KNOW?

• Food systems are responsible for at least 21 percent of total greenhouse gas emissions, 80 percent of deforestation, and 45 percent of groundwater use, making them the top cause of land biodiversity loss.

• Saudi Arabia is targeting a 75 percent reduction in food waste by 2050, encouraging plant-based diets and sustainably-sourced seafood.

• The Kingdom aims to reduce degraded land by 50 percent by 2050 and achieve land degradation neutrality by 2030.


It aims to address key challenges in resource efficiency, crop improvement, and sustainable biosystems, with the goal of enhancing food security in Saudi Arabia and beyond while minimizing environmental impacts.

“To deliver food to our plates, we need to prepare the land, improve our crops, harvest, process and distribute,” Tester told Arab News.

“Together, these activities are arguably the most environmentally impactful of all human activities, using half of all the land and three-quarters of all the water we use, and the food sector is probably the second-biggest emitter of greenhouse gases.



“All steps in the process need to be improved to increase sustainability, from fertilizer production and the deployment of technologies to increasing our ability to grow fresh fruits and vegetables locally, through to education to improve nutrition and reduce waste.”

The center uses advanced technologies to boost sustainability in the food sector, including artificial intelligence-machine learning, Internet of Things sensors, and computer vision and robotics, all key components of the Fourth Industrial Revolution.

It also employs nanotechnology, such as heat-absorbing nanoparticles that reduce heat load in greenhouses, and biotechnologies such as genomics, gene editing and modifications to enhance crops in ways previously not possible.

Tester said the center has also introduced the Sustainable Food Security Edible Education Program, which is designed to “help reconnect young people with the sources of their food — ultimately plants — and to do this in a way that is fun and engaging, and in a way that kids can immediately relate to; i.e., through food.”

He added: “We all get hungry, several times a day, and if we are growing at least some of our food that we then eat, it reminds us of how our meals end up on our plates. In the Edible Education Program, we help children and their teachers grow plants in the schoolyard and use these for some of their school lunches. It is immediate, direct and fun.”

Saudi Arabia has actively promoted domestic and foreign investments in agriculture, Al-Fadley, the environment, water and agriculture minister, said during the G20 meeting in Brazil. Over the past four years, agricultural loans have surged, contributing to growth of 35 percent in the Kingdom’s agricultural gross domestic product.