How the sustainable use of water is helping Saudi rose farms bloom into a global industry

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Taif rose fields are in full bloom during the spring season. (AFP)
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Updated 10 August 2024
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How the sustainable use of water is helping Saudi rose farms bloom into a global industry

  • With government support, rose farmers in Taif and Madinah see their yields blossom while preserving precious water
  • Generations have cared for the Kingdom’s prized roses, passing down the tradition of harvesting and extracting rose oil 

JEDDAH: Saudi-grown pink roses are loved throughout the Arabian Peninsula for their expert cultivation, vivid color, alluring fragrance and the many luxurious products derived from their petals, which constitute a multimillion-dollar industry.

Two kinds of pink rose are cultivated in the Kingdom — the Madinah rose, which has a light pink blush and grows year round, thriving in warm and cool climates, and the Taif rose, also known as the Jory or Damascus rose, which grows only in the spring.

Taif produces more than 550 million flowers each harvest season, which lasts for between 45 and 60 days. The rose-picking season typically begins late in March or early April.

Spanning 270 hectares, 910 rose farms nurture about 1.14 million bushes across areas such as Al-Hada, Al-Shifa, Wadi Muharram, Al-Wahat and Al-Wahit, according to the Saudi Press Agency.

The products derived from these flowers enjoy widespread popularity, with a domestic market value of SR64 million ($17 million).

Considered a hallmark of the region’s natural beauty, Taif roses are known for their exquisite, sweet fragrance, vibrant pink hues, and delicate petals. Cultivated at high altitudes, these roses thrive in the region’s cool temperatures and fertile soil.




Every spring, roses bloom in Taif, transforming pockets of the Kingdom's vast desert landscape into fragrant pink patches. (AFP photo)

More than 60 farms and the families who run them participate in the region’s annual Rose Festival, which typically falls in April and May, where they display their products over five days of festivities.

These fragrant crops have elevated the mountainous governorate into a global rose capital, which earned a place in the Guinness World Records in 2022 for the largest basket of roses, containing 84,450 flowers.

To grow the industry, the Ministry of Environment, Water and Agriculture has launched several projects, including the rehabilitation of agricultural terraces, the application of rainwater harvesting technologies, and the Sustainable Rural Agricultural Development Program.




A Saudi woman takes a picture of a rose orchard at the Bin Salman Farm in Taif on March 13, 2021. (AFP photo)

The ministry also supports specialized agricultural cooperatives, including the recently established Rose and Aromatic Plants Association. This support allows them to invest in ministry lands, produce aromatic oils, and benefit from the Agricultural Development Fund.

“The ministry is working on several initiatives and plans to achieve global leadership in Taif rose industries and increase its production to 2 billion roses by 2026,” Saleh Bindakhil, spokesperson for the Ministry of Environment, Water and Agriculture, told Arab News.

DID YOUKNOW?

• Taif produces more than 550 million flowers each harvest season, which lasts for 45-60 days.

• Spanning 270 hectares, 910 farms in the west of the Kingdom nurture 1.14 million bushes.

• Products derived from rose oil have a domestic market value of SR64 million ($17 million).

A group of horticulturalists from the Agricultural Guidance Department were recently sent to Bulgaria, the Philippines and Thailand to learn about the latest technologies in rose-oil production and environmentally friendly farming practices.

Farmers receive expert guidance on best agricultural practices, with dedicated pest control teams responding promptly to requests for pesticide spraying to safeguard crops from potential threats.




A tourist takes a photo with Taif roses at the Bin Salman Farm in the city of Taif on March 13, 2021. (AFP)

The ministry also leads the construction of essential water infrastructure, including tanks and barriers, while also facilitating the establishment of irrigation networks to boost agricultural activities.

Emphasizing the importance of sustainable practices, the ministry encourages small-scale rose farmers to embrace and implement best agricultural methods, providing them with valuable insights into the use of advanced technologies and optimal rose production techniques, including essential oil extraction as part of a value chain development approach.

“Taif governorate has long been recognized as the ideal and original environment for Taif rose bushes,” Bindakhil said.

“Generations have cared for these roses, passing down the tradition of harvesting, distilling and extracting rose oil and water. They have enjoyed the fragrant history of these roses in the mild, cool climate and mountainous nature at the summit of the renowned Jabal Ghazwan.”

One use for the rose water extracted from Taif roses is for washing the Kaaba in Makkah each year — a traditional practice upheld by the Saudi government.




The distillation process, which last nine to 12 hours, is done using tightly sealed copper pots. (AFP photo)

The Kingdom has many factories and workshops dedicated to extracting and manufacturing more than 80 products from rose derivatives, producing various aromatic products and body care items.

The rose industry plays a significant role in regional development and the local economy, providing numerous job and marketing opportunities, and encouraging more women to enter the workforce.

To extract the rose oil, sacks containing thousands of rose petals are poured into 90-liter copper pots, which are then sealed tightly for a distillation process that lasts nine to 12 hours.




It takes 45,000 roses to produce the oil extract, which is then poured into 12 milliliter vials. (AFP photo)

It takes 45,000 roses to produce the oil extract, which is then poured into 12 milliliter vials, the price of which starts at $400, depending on the season.

Al-Kamal, established in 1831, is the oldest factory manufacturing rose-derived cosmetics and cleaning products in the Kingdom. Located in Madinah’s Al-Hada, it is managed by Khalid Al-Kamal, whose family has worked at the firm for generations.

“It is an inherited career from father to son — from one generation to another — and I am very proud to tell you that I am the seventh generation to inherit this legacy,” Al-Kamal told Arab News in a 2021 interview.




A view of the entrance to the Al-Kamal Rose Factory in Taif. (Shutterstock)

“Working in the field of farming roses requires a lot of delicacy, as the quality of the roses is affected by the soil and weather as well as the method of cultivation. I learned from my forefathers, and now my three sons manage the factory along with several workers.”

With many new government investments in the pipeline promoting the sustainable use of water resources, Saudi Arabia’s rose industry will no doubt continue to blossom in years to come.

 


New initiative launched to boost agroforestry in Saudi Arabia

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New initiative launched to boost agroforestry in Saudi Arabia

RIYADH: The National Center for Vegetation Cover Development and Combating Desertification has launched the Agroforestry Action Plan Development Project to enhance environmental sustainability, social development and economic growth.

The project assesses agroforestry conditions, applies global best practices and promotes investment for sustainable forest management, the Saudi Press Agency reported.

Aligned with Saudi Arabia’s Vision 2030, it supports environmental sustainability and combats desertification, the SPA added.

As part of the project, the center will activate its December 2024 memorandum with the Center for International Forestry Research and World Agroforestry to enhance research collaboration and implement advanced agroforestry techniques.

The initiative aims to restore land, expand vegetation, protect habitats and reduce carbon emissions. It also fosters resilient forest ecosystems and improves forest areas across the Kingdom.

Additionally, the center is advancing sustainable forests through its initiative to plant 60 million trees, rehabilitating 300,000 hectares by 2030.


Ithra to host three-day Eid Al-Fitr festivities

Updated 8 min 56 sec ago
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Ithra to host three-day Eid Al-Fitr festivities

DHAHRAN: The King Abdulaziz Center for World Culture in Dhahran will host more than 25 Eid Al-Fitr events from March 31 to April 2, featuring exhibitions, performances, and interactive activities.

The program includes an exhibition showcasing eight master artisans in papermaking, calligraphy, and ornamentation. Visitors can explore an installation inspired by mudbrick architecture and traditional palm-based crafts.

At the Children’s Museum, activities include an immersive Eid celebration and workshops such as “Balloon Art,” “Eid in a Bag,” and “The Scent of Eid.”

Families can enjoy the “Eid Wheel” game and storytelling sessions where children create their own cloud keepsake.

Other experiences include “Eid Echoes,” a 360-degree audio journey capturing the festive sounds of Eid, set in the plaza. The library will host Eid-themed storytime.

The “Eid on the Big Screen” program will feature global cinema and Japanese anime, including “The Wind Rises,” “Chibi Maruko-chan,” and “A Mosquito.”

Visitors can also explore an AI-powered interactive display and a vitual reality journey through historical Eid celebrations. Live oud performances will take place in Ithra’s gardens, creating a festive open-air concert.

Lush Garden will offer a vibrant space with games and challenges for families and children to enjoy Eid’s joyful atmosphere. The “Energy Exhibit” will also feature special Eid programming for kids of all ages.


Chad president arrives in Jeddah

Updated 26 min 10 sec ago
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Chad president arrives in Jeddah

The President of Chad Mahamat Idriss Deby Itno was recently received by Prince Saud bin Mishaal bin Abdulaziz, the deputy governor of the Makkah Region, on his arrival at King Abdulaziz International Airport in Jeddah.

The Mayor of Jeddah Saleh Al-Turki, and Ambassador of Chad to the Kingdom Hassan Saleh Al-Qadam Al-Junaidi were among the officials present, the Saudi Press Agency reported.


Smart solutions make life easier for growing pilgrim numbers at Grand Mosque

Updated 34 min 2 sec ago
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Smart solutions make life easier for growing pilgrim numbers at Grand Mosque

  • The system enables seamless crowd control during peak periods, facilitating smooth entry and exit processes

MAKKAH: The safety, comfort and experience of millions of pilgrims at the Grand Mosque will be better than ever, thanks to the General Authority for the Care of the Two Holy Mosques harnessing advanced technology and improving its strategic oversight.

At the heart of the transformation is a command center which gives the authority a comprehensive overview of operations. Advanced sensors at key entrances track pilgrim numbers in real time, enabling precise crowd monitoring and management in collaboration with relevant authorities.

A camera system captures real-time entry movements, providing instantaneous insights into pilgrim flows and pinpointing potential congestion risks. This dual-system approach has transformed crowd control within the mosque and is particularly effective in critical areas such as the Tawaf and Sa’i routes.

The system enables seamless crowd control during peak periods, facilitating smooth entry and exit processes. By leveraging precise and historical data, it ensures decision-makers can make swift, informed choices.

Over 200 digital panels have also been installed to improve spatial navigation, helping pilgrims move more efficiently through the mosque complex.

The number of electric golf carts has been expanded to 400, as well as custom-designed manual carts being available. This meets the diverse needs of pilgrims during the season, ensuring comfortable and seamless transportation that simplifies the performance of religious rituals.

A huge cooling infrastructure spans the sacred space, utilizing 155,000 tonnes of refrigeration to maintain perfect ambient temperatures across the Grand Mosque. Balanced lighting illuminates every corner, while a precision audio system ensures that calls to prayer and religious services resonate with clarity. A new luggage storage service also offers secure, QR-coded smart tags for easy tracking and retrieval of belongings.

The authority maintains rigorous standards and conducts periodic updates as part of efforts to maintain service efficiency and accommodate the growing number of pilgrims.


How Saudi charities amplify Ramadan’s generosity

Updated 49 min 22 sec ago
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How Saudi charities amplify Ramadan’s generosity

  • Organizations across the Kingdom see surge in activity in the charitable spirit of the holy month
  • Kingdom committed to transparent, responsible giving through approved and regulated charities

RIYADH: For Muslims across Saudi Arabia, Ramadan is exemplified by its spirit of reflection and generosity, with a surge in charitable initiatives during the holy month.

Communities rally to fund medical treatments for the sick, sponsor orphans’ education, and equip families with tools to build self-reliance — all fueled by a faith that sees giving as essential.

To safeguard this spiritual momentum, Saudi Arabia has strengthened frameworks ensuring that donations flow securely to causes that transform lives.

The Presidency of State Security has underscored how donations must be made through official channels.

For international donations, the agency emphasized that the King Salman Humanitarian Aid and Relief Centre (KSrelief) remains the sole authorized entity, adding that violations would be met with legal consequences per the Kingdom’s laws.

Among the approved organizations driving this Ramadan’s charitable momentum is the Charitable Society for Orphans Care (Ensan), a Riyadh-based organization dedicated to orphan welfare, which empowers mothers and children to rebuild their lives.

Mohammed Al-Muharib, director-general of Ensan, told Arab News that “Ramadan is a blessed month marked by increased charitable giving and virtuous deeds.”

He spoke about how the organization leverages this spiritual momentum to support orphans through initiatives like Eid Gift Packages, which are designed to “bring joy and share the happiness of Eid” with children.

Rather than traditional meal distributions, Ensan prioritizes direct financial empowerment, depositing funds for Ramadan Baskets into families’ accounts — a method Al-Muharib described as aligning with modern, dignified aid.

While healthcare and education remain the core focus of Ensan’s year-round work, Al-Muharib noted that Ramadan sharpens their focus.

“Education and healthcare are part of our year-round programs, but they receive heightened focus during Ramadan,” he explained.

He linked this to Saudi Arabia’s broader vision of communal solidarity, framing empowerment as a tool to break cycles of dependency.

For time-sensitive projects like Eid gifts and iftar gatherings, Al-Muharib stressed urgency. “We run the Eid Gift Project for Ensan’s children by depositing gift funds into families’ accounts,” he said, urging donors to contribute via Ensan’s official platforms.

He also highlighted partnerships with community stakeholders as critical to fulfilling what he termed a “shared social responsibility,” echoing the article’s theme of collective action.

The cirector general reiterated Ensan’s commitment to accountability. “Ensan prioritizes transparency in all programs and services, earning awards for accountability,” he said, referencing post-Ramadan statistical reports that detail expenditures and outcomes.

Founded in 1981, Al-Bir Society in Jeddah provides social services for families, orphans, and kidney failure patients.

As of March 17, 2025, the society reported significant milestones. Its Hisham Attar and Abdulkarim Bakr Medical Centers have conducted over 660,000 dialysis sessions using more than 70 machines, supplemented by psychological, health, and social services for patients.

The society supports more than 37,000 families through rehabilitation, job training, and project funding to enhance self-reliance.

It also cares for 14,000 orphans within their families and 1,100 in residential facilities, offering comprehensive educational, health, and recreational support.

Another charity with longstanding service the people of Saudi Arabia is Qatif Charity, an organization that has been operating for over 60 years.

Qatif Charity specializes in providing social services, aiming to improve the economic, social, and health standards of its beneficiaries.

Today, the organization supports around 1,300 students, including 201 university students, with 22 students graduating this year.

Qatif Charity has also supported a total of 370 families and 500 orphans, with over 70 projects under its belt.

Osama Al-Zayer, president of the charity, told Arab News that “the organization’s Ramadan programs begin before the arrival of the holy month.”

Qatif Charity distributes Ramadan food baskets to all of its beneficiaries. The organization initiates charitable programs including the Friday Charity, the Night of Decree (Laylat Al-Qadr) Charity, and Zakat Al-Fitr.

“These programs ensure that donations reach those in need in an organized manner, creating a positive and lasting impact,” Al-Zayer said, adding that these charitable contributions support programs such as education, healthcare, housing, and infrastructure development.

The organization also runs the Fawanees (Lanterns) Program, where selected words and sayings from the teachings and sermons of the Prophet Muhammad are written across lanterns and distributed online.

Two of its Ramadan campaigns, “Eid Joy” and “Eid Clothing,” ensure that beneficiary families experience the festive spirit of Eid without worry.

“Every contribution, whether small or large, supports the organization and strengthens its diverse programs,” he added.

To facilitate donations, the organization has launched an online donation platform.

“Giving is deeply rooted in our society’s religious and social values, fostering generosity, selflessness, and the support of others in need,” Al-Zayer said.

“The organization embodies this noble trait within our community by assisting the poor and orphans who require help.”

The essence of generosity and kindness is particularly evident during Ramadan due to its religious significance as a month of mercy, goodness, and generosity, Al-Zayer noted.

“It is a time when the charitable spirit of our community shines, as people actively engage in supporting and helping others.”

In the southern region of Asir, an initiative named Ajaweed carried out charitable visits to provide healthcare at patients’ homes including vaccinations, laboratory analyses, and delivery of prescriptions throughout the month.

Together, these are some of the organizations that exemplify the Kingdom’s vision of structured, impactful philanthropy.