Saudi designer Honayda Serafi makes history with Saks Fifth Avenue debut

Honayda Serafi has dressed many A-listers around the world. (Getty Images)
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Updated 10 August 2024
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Saudi designer Honayda Serafi makes history with Saks Fifth Avenue debut

DUBAI: Saudi designer Honayda Serafi, founder of the label Honayda, made history this week by debuting at New York City’s Saks Fifth Avenue, becoming the first Saudi woman designer to be featured at the luxury department store.

The collection available at Saks is her spring/summer 2024 Cosmos release, which draws inspiration from the achievements of women in space exploration. 

It showcases bright sky blues and reds, with glamorous sequins and vibrant crystals that echo the shimmering stars. Electric blue taffeta, dark magenta crepe and soft lace create a variety of textures, while body-shaping silhouettes, modernized mermaid cuts and dramatic capes add to the collection’s dynamic character. 

This collection also pays tribute to visionaries such as Syrian scientist Maryam Al-Astrulabi, celebrating their contributions to history.

From Priyanka Chopra to Lupita Nyong’o and Adriana Lima, Serafi has dressed many A-listers around the world. Since founding her label Honayda in 2016, Serafi has captured the attention of some of Saudi’s most stylish women and celebrities with her standout designs in elegant and sophisticated silhouettes. 

In 2022, she became the first Saudi designer to showcase her collection at Harrods in London. 

One of her achievements was designing a dress for Princess Rajwa of Jordan’s pre-wedding henna night celebration in May 2023.

The princess looked radiant in an ethereal white creation with gold embroidery that was inspired by Al-Shaby thobes of the Najd region in Saudi Arabia, where Princess Rajwa — who was formerly known as Rajwa Al-Saif — is from. 




The henna night dress was inspired by Al-Shaby thobes of the Najd region in Saudi Arabia. (Supplied)

“When I first got the call, I was extremely happy and proud to be part of this exceptional and historical moment. What I am especially proud of is communicating the love story between the crown prince and Rajwa in the design itself,” Serafi told Arab News at the time.

In June, Rajwa attended King Abdullah II’s silver jubilee celebrations in Amman alongside her husband, Crown Prince Hussein bin Abdullah II, in a bespoke gown by Serafi.

It was a flowy, floor-length gown in a deep red color. It featured intricate, silver embellishments along the cape-like sleeves. 

“As the creative director, I am deeply grateful for her trust and encouragement, which serve as a key to unlocking boundless creativity and beauty in my designs,” Serafi previously told Arab News of the continuing relationship with the royal. 


Saudi-supported film to screen at Cannes parallel section ACID

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Saudi-supported film to screen at Cannes parallel section ACID

DUBAI: ACID, a Cannes Film Festival parallel section, has announced the lineup for its 2025 edition, which includes the Red Sea Film Foundation-supported film “Life After Siham” from Egyptian filmmaker Namir Abdel Messeeh.

The autobiographical hybrid-documentary – supported by Saudi Arabia’s Red Sea Fund – follows the director as he grieves his mother’s death while dealing with a creative impasse as he leads a writing workshop in Egypt.

The film follows two parallel tracks, mixing family footage the director shot before and after his mother’s passing against the fictional backdrop of a creative retreat set at the late Egyptian director Youssef Chahine’s one-time residence.

“The film will also be a portrait of contemporary Egypt,” Messeeh told Variety in an earlier interview. “Depicting a younger generation as they develop their own creative projects in post-revolution Egypt. Through them we’ll explore different facets of the modern country.”


Jennifer Lopez turns heads at F1 Saudi Arabian Grand Prix 

Updated 20 April 2025
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Jennifer Lopez turns heads at F1 Saudi Arabian Grand Prix 

JEDDAH: US superstar Jennifer Lopez turned heads at the F1 Saudi Arabian Grand Prix in Jeddah ahead of her after-race performance.

The “Kiss of the Spider Woman” actress and singer made an appearance at the final practice on Saturday in a pink catsuit with a zipper down the front.

She performed on stage on Saturday night with a string of her most famous hits as part of an after-race concert lineup including Usher, Major Lazer, Peggy Gou and PartyNextDoor, alongside Arab stars such as Marwan Pablo, Tul8te, Hisham Abbas, Mostafa Amar and Hamid El-Shaeri.

Jennifer Lopez performed in Jeddah on Saturday night. (Supplied)

Widely regarded as one of the world’s most influential entertainers, Lopez has made her mark across music, film and television. She remains the only female artist to simultaneously top both the US box office and music charts, with over $3 billion in global box office earnings, more than 80 million records sold and billions of streams and views across her music catalogue.


Japan’s Koji Yamamura brings expertise to Saudi Film Festival masterclass

Updated 20 April 2025
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Japan’s Koji Yamamura brings expertise to Saudi Film Festival masterclass

DHAHRAN: Animation lovers attending the 11th Saudi Film Festival this week were treated to a masterclass by Oscar-nominated Japanese director Koji Yamamura.

Yamamura gave a masterclass titled “Giving Shape to Invisible Light” on Saturday.

While the Saudi Film Festival typically focuses on local and regional cinema, it also offers audiences a chance to engage with global voices. This year, Japan holds a special place in the lineup, with the festival running until April 23.

Masterclass attendees watched as Yamamura explained his process and shared several of his shorts, which he dissected, offering guidance and insight into his creative approach.

Yamamura, regarded as one of Japan’s most successful animation filmmakers, began creating films at just 13 years old. After six painstaking years and thousands of drawings, his 10-minute 2002 film “Mt. Head” earned him an Oscar nomination in the Best Short Film category.

The story follows a man who eats cherry pits to avoid waste, only to have a cherry tree sprout from his head. What begins as a nuisance quickly escalates into chaos as strangers flock to picnic and swim atop his head.

Narrated in the traditional rakugo style — with a single voice and sparse instrumentation — the work blends classical storytelling with modern themes. Beneath the dark humor lies a critique of isolationism, environmental degradation, and the illusion of control. The more the man tries to resist change, the more disorder he invites, leading to a haunting end.

Yamamura explained that many of his works were inspired by traditional tales that are over 150 years-old—stories where the beginning and end are already known — so the creative challenge lies in how he fills the space.

His work moves fluidly between absurdity and clarity, often occupying a Kafkaesque space that encourages the viewer to dive in until the narrative fully takes hold.

After the masterclass, he sat down to answer questions by moderator Naoures Rouissi of the Arab Film Festival Zurich, and the audience was invited to take part in a Q&A portion.

Abdulrahman Al-Qarzaee, a fluent Japanese speaker who is Saudi, translated.

“I’m very interested in Arabic culture. It is my first time in Saudi Arabia — I would like to sketch it. I think the landscape is very different from Japan,” Yamamura told Arab News after the session.

When Arab News asked if he might create a new work inspired by his visit to the Kingdom, he didn’t hesitate.

“Probably, yeah. This is a very special and different experience for me,” he concluded with a smile.


Saudi comedy film ‘Ambulance’ to get sequel

Updated 19 April 2025
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Saudi comedy film ‘Ambulance’ to get sequel

DUBAI: A sequel is already in the works for “Esaaf” (“Ambulance”), the new comedy starring Saudi actor and stand-up comedian Ibrahim Al-Hajjaj and directed by British filmmaker Colin Teague.

The film premiered on Tuesday, making history as the first Arabic-language movie to be released by Imax. 

The plot revolves around two Saudi paramedics who discover a briefcase containing holding SR2 million (around $533,300) and find themselves caught up in a dangerous kidnapping scheme.

The movie is written by Alberto Lopez and produced by Al-Hajjaj’s House of Comedy, Saudi producer Talal Anazi’s Black Light Operations and former MBC Studios chief Peter Smith in tandem with Saudi Media Company. 

The film marks Al-Hajjaj’s first major release since “Sattar,” the 2023 wrestling film which grossed over $30 million, primarily from Saudi audiences.


Princess Rajwa, Prince Hussein visit historic site in Jordan

Updated 19 April 2025
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Princess Rajwa, Prince Hussein visit historic site in Jordan

DUBAI: Princess Rajwa Al-Hussein of Jordan opted for a relaxed look this week when she visited the archaeological site of Umm Qais with her husband, Crown Prince Hussein bin Abdullah.

Rajwa, who is of Saudi origin, wore beige Atelier canvas straight-leg cargo pants by Jacquemus, paired with a black fitted top and matching Prada re-edition 2005 nylon bag. She completed her look with Gentle Monster’s Musee 01 sunglasses.

The crown prince also kept it casual in a plain white T-shirt, olive green cargo shorts and sunglasses.

Bin Abdullah took to Instagram to share a heartwarming photo with his wife taken during their visit.

“There is nothing like spring in the north of Jordan,” read the caption.

The couple also made headlines this week as their eight-month-old daughter, Princess Iman bint Al-Hussein, marked a significant milestone when she accompanied them to the Kingdom of Bahrain on her first official overseas visit.

The young princess was received by Bahrain’s King Hamad bin Isa Al-Khalifa at Al-Sakhir Palace. (Instagram)

The young princess was received by Bahrain’s King Hamad bin Isa Al-Khalifa at Al-Sakhir Palace.

Princess Rajwa opted for a white-and-blue ensemble from London-based fashion label Erdem for the occasion. This included a floral midi pencil skirt and a draped short-sleeved top. She completed the look with white lace slingback pumps from Manolo Blahnik and a Jacquemus shoulder bag.

Last month, Crown Prince Hussein took to Instagram to mark Mother’s Day with a heartfelt tribute to his mother, Queen Rania, and Princess Rajwa.

In the first of two images, Queen Rania is holding her granddaughter, Princess Iman, as the crown prince watches on.

In the second image, Princess Rajwa, dressed in a plain white t-shirt, is seen holding her daughter.

“To my beloved mother and my loving wife, your presence fills our lives with joy, and your love is the true meaning of giving. Happy Mother’s Day,” he wrote.

The royal couple welcomed Iman in August last year.

They are also active in their humanitarian efforts. During Ramadan, they visited the Children’s Museum Jordan to attend an iftar event with orphans.

They spent time with the children, playing games, sharing a meal and engaging in conversation. The couple also posed for photos with the young attendees.