How generative AI is transforming business management in Saudi Arabia

Generative AI copilot Joule is rapidly becoming the natural language interface across the portfolio as SAP continues to embed AI across its applications. (Supplied)
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Updated 19 August 2024
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How generative AI is transforming business management in Saudi Arabia

  • Generative AI is streamlining business processes, enhancing decision-making, and boosting productivity
  • Ahmed Al-Faifi, head of SAP MENA, highlights the revolutionary impact of the technology on the Kingdom’s digital transformation

DUBAI: As businesses in Saudi Arabia and the wider Gulf region strive for greater efficiency, innovation, and profitability, SAP’s generative artificial intelligence program, Joule, is set to revolutionize the way firms operate.

By integrating cutting-edge AI capabilities directly into business processes, the German software company aims to streamline workflows, enhance decision-making, and boost productivity across industries.

Ahmed Al-Faifi, senior vice president and managing director of SAP Middle East and Africa — North, emphasized the impact of AI on the region during remarks at the recent SAP Sapphire conference in Barcelona, Spain.




Joule, SAP’s natural language generative AI copilot, is designed to simplify tasks and improve outcomes. (SAP photo)

“The groundbreaking use of generative AI and the partnerships announced by SAP at Sapphire are particularly relevant to our region, where both the public and private sectors have embraced the digital transformation necessary to leverage AI technologies,” said Al-Faifi.

Joule, SAP’s natural language generative AI copilot, is at the heart of this transformation. Designed to simplify tasks and improve outcomes, Joule is expected to manage 80 percent of the most common tasks performed by SAP’s 300 million end users by the end of 2024.

This shift has the potential to increase productivity by 20 percent, offering significant benefits to businesses in the Gulf region.

The capabilities of Joule extend across various business functions, from finance and analytics to order management. Joule also provides strategic recommendations, leveraging SAP’s B2B data model to offer real-time insights that enhance cash collection, supply chain decisions, and procurement strategies.

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This level of AI-driven support is particularly valuable in the Gulf, where businesses are navigating rapid growth and digital transformation.

Al-Faifi, a Saudi national leading SAP’s efforts in the region, highlighted the strategic importance of Saudi Arabia as a market.

“Amid this impressive and rapid digital evolution, it is imperative that we use AI in a way that will benefit our region’s businesses and communities,” he said.




Ahmed Al-Faifi, senior vice president and managing director of SAP Middle East and North Africa. (Supplied)

“From the outset, SAP pioneered AI solutions that are relevant, reliable, and responsible, and we remain committed to ensuring that the business AI infused across our portfolio adheres to these fundamental principles, while driving successful outcomes for public and private enterprises.”

SAP’s investment in Saudi Arabia reflects its commitment to this mission. Earlier this year, the company opened an SAP Experience Center in the Kingdom’s Eastern Province city of Alkhobar, designed to drive innovation with customers and partners.

In collaboration with the Ministry of Communications and Information Technology, SAP has also extended its Academy of Engineering program until 2025, further bolstering the country’s technological capabilities.




Last year, Saudi Arabia’s Ministry of Communications and Information Technology in collaboration with SAP Global launched a specialized training program aimed at qualifying national digital talent through both virtual and in-person journeys. (MICT photo)

Innovation is about leveraging knowledge about existing industries, Al-Faifi told Arab News. “For example, in the oil and gas sector, we are working with Saudi Aramco on innovation, specifically regarding maintenance. 

“We are making sure that AI and technology are being used to help optimize the company’s maintenance. Of course, there is a business aspect here. We need to reduce costs or increase the time to revenue because maintenance means downtime.”

Al-Faifi also stressed the need for businesses to adapt quickly to the fast-paced advancements in AI.

“AI is challenging everybody. It is going too fast,” he said. “There are so many scenarios, so many capabilities available, and the regulation is still evolving. The major focus here for SAP AI is to help the customer adapt and consume the technology they have in a much easier way.”

Joule is a key tool in this adaptation process, acting as an adviser to clients and simplifying complex business processes to enhance efficiency and productivity. This comes at a crucial time for Saudi Arabia, where rapid growth and transformation are driving the need for innovative solutions.

“The transformation taking place in Saudi Arabia is very exciting,” said Al-Faifi. “We can leverage the use of AI in business to expedite projects and attract new ones. The SAP innovation center in Saudi is meant to help local projects learn how to go faster to realize their goals.”

As SAP continues to expand its AI capabilities, the Gulf region stands to benefit from more streamlined operations, faster project completion, and ultimately, a more competitive position in the global market.
 

 


Saudi Arabia expected to be among top tourism destinations by 2030, minister says

Updated 22 January 2025
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Saudi Arabia expected to be among top tourism destinations by 2030, minister says

DAVOS: Saudi Arabia’s Minister of Tourism Ahmed Al-Khateeb said tourism accommodation in the Kingdom was expected to double over the next 10 years.

Al-Khateeb said Saudi Arabia, which has about 400,000 guest rooms at the moment, was projected to double that number to 800,000 by 2030.

The minister reiterated Saudi Arabia’s goal to be part of the world’s top seven tourism destinations by 2030.

“Saudi looks at why people travel and what they are looking for and understand what people want and focus on convenience,” he said.

The Kingdom’s tourism industry is growing at a rapid rate with the creation of mega-projects such as NEOM, a futuristic city on the Red Sea, and The Red Sea Project, which focuses on luxury and eco-tourism, expected to redefine global tourism standards.

Additionally, cultural landmarks such as AlUla, with its ancient Nabatean heritage, and Diriyah, the birthplace of the Saudi state, are undergoing significant restoration to offer visitors unique historical and cultural experiences.

When asked about how the Kingdom manages this growth, the minister said that governance in the Kingdom ensured coordination and that growth was not too rapid.

“There is no such thing as ‘over-tourism,’ but there is mismanagement of resources,” he said.

“Governments are taking tourism for granted. In Saudi we have a minister for tourism and a minister for culture. Having separate ones allows full focus and dedication on goal achieving,” Al-Khateeb added.

European Commissioner for Sustainable Transport and Tourism Apostolos Tzitzikostas said Saudi Arabia was setting an example for the EU in managing tourism and developing a strong travel industry.

With technology advancing rapidly, Al-Khateeb said it was important to use new innovations smartly in the tourism sector.

“This is a people-to-people business. Yes, we should use technology for ease and convenience, but people interaction is an essential part of the experience,” he said.

 


Saudi Arabia sends new aid convoys for residents returning to northern Gaza

Updated 22 January 2025
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Saudi Arabia sends new aid convoys for residents returning to northern Gaza

  • The assistance is part of a campaign aimed at providing essential relief to the Palestinian people in the Gaza Strip

RIYADH: New aid convoys from Saudi Arabia have arrived in northern Gaza, facilitated by the Saudi aid agency KSrelief.

The assistance is part of a campaign aimed at providing essential relief to the Palestinian people in the Gaza Strip, the Saudi Press Agency reported recently.

The convoys delivered shelter kits, including blankets, mattresses, cooking utensils, water containers and other necessary supplies to assist residents returning to their homes in northern Gaza.

The Saudi Center for Culture and Heritage, the executive partner of KSrelief in Gaza, began distributing these aid packages promptly.

The aid aims to help beneficiaries meet their basic needs as they return to homes that have been destroyed or damaged, SPA reported.

The effort is part of a series of humanitarian and relief programs executed by Saudi Arabia in solidarity with the Palestinian people during their ongoing hardships.


Saudi Arabia’s FM announces landmark visit to Lebanon

Saudi Foreign Minister Prince Faisal bin Farhan speaks at the WEF in Davos on January 21, 2025. (AFP)
Updated 21 January 2025
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Saudi Arabia’s FM announces landmark visit to Lebanon

  • The one-day trip on Thursday will mark the first visit by a high-ranking Saudi official to Lebanon since 2015
  • Prince Faisal bin Farhan welcomed the potential formation of a new government but emphasized the need for real reforms

DAVOS: Prince Faisal bin Farhan said on Tuesday in Davos he would visit Lebanon later this week, the first such trip by a Saudi foreign minister in more than a decade.

He made the announcement during a panel on diplomacy at the World Economic Forum’s annual meeting in the Swiss resort town. 

The one-day trip on Thursday will mark the first visit by a high-ranking Saudi official to Lebanon since 2015, after years of strained relations due to Lebanon’s perceived alignment with Iran, its role in drug smuggling to Gulf countries, and ongoing instability.

Prince Faisal described the recent election of a president in Lebanon, following a prolonged political vacuum, as a highly positive development.

He said the Kingdom welcomed the potential formation of a government but emphasized the need for real reforms and a forward-looking approach to ensure sustainable progress.

He reiterated that the future of Lebanon rested in the hands of its people, urging them to make decisions that steer the country in a new direction.

A UN peacekeeper’s (UNIFIL) vehicle rides along a street in Marjaayoun, Southern Lebanon January 20, 2025. (AFP)

“We will need to see real action, real reform and we will need to see a commitment to a Lebanon that is looking to the future, not to the past,” said Prince Faisal.

“And based on what I hear there and what we see, I think that will inform the Kingdom’s approach, but I have to say what I’ve seen so far and the conversations that we’ve been hearing in Lebanon, all allow me to be very much optimistic.

“We’ve always said, it’s really up to the Lebanese to decide and to make the choices to take Lebanon in a different direction.”

Prince Faisal also said he is “cautiously optimistic” about Syria’s future, citing encouraging signs from the new administration in Damascus and the resilience of the Syrian people.

He emphasized the need for patience and engagement from both the regional and international communities to help rebuild the country’s broken institutions and create a better future for Syrians.

“I would certainly say I’m cautiously optimistic. I may even lean further because you have, first of all, an administration that is saying the right things in private and in public, doing a lot of the right things, but also you have a Syrian people that are incredibly capable and incredibly resourceful,” he said.

He urged collaboration to build on recent positive developments, underlining the collective responsibility to aid Syria’s recovery, especially considering the willingness of the new administration in Damascus to engage constructively with regional and global partners.

“The reality is that they have inherited a broken country with no real institutions and they are having to build all of that from scratch, and that’s not an easy thing,” he said.

“So it’s up to us, I feel in the region first but certainly the international community, to engage, to come and build on this positive development and help Syria and the Syrian people see a much better future.”

Prince Faisal highlighted the importance of lifting the heavy burden of sanctions imposed due to actions of the previous regime, noting some progress with waivers from the US and Europe.

A boy carrying stacks of bread on his head walks past a damaged school in Aleppo, Syria January 21, 2025. (Reuters)

Prince Faisal was also positive about the region as a whole, including the Kingdom.

“We are certainly in a region that is abundant with risk factors, but we are also in a region that has huge potential,” he told the panel.

“I would say that even with the very difficult year behind us, we have shown that we can be resilient as a region and we can actually look to the future, whether it’s the Kingdom, or the GCC countries, and their ability to stay on track with their economic agendas,” he added.

He stressed the importance of avoiding conflict, particularly in light of tensions between Iran and Israel, and expressed optimism regarding the new US administration under President Donald Trump.

“I don’t see the incoming US administration as contributory to the risk of war. On the contrary, I think President Trump has been quite clear that he does not favor conflict,” he said.

“I hope that the approach will also be met on the Iranian side by the addressing of the nuclear program, by being willing to engage with the incoming administration in a way that can help us stay on track with this positive momentum.”

Also on the panel was Mohammed bin Abdulrahman bin Jassim Al-Thani, prime minister and foreign minister of Qatar, who expressed hope that the ceasefire in Gaza between Israel and Hamas would bring much needed relief to the Palestinian people.

Qatar’s PM Sheikh Mohammed bin Abdulrahman bin Jassim Al-Thani speaks with WEF President and CEO Borge Brende during the annual meeting in Davos on January 21, 2025. (AFP)

“Let’s be hopeful (about the ceasefire). It’s still a long way to go with what happened throughout the last 15 months negotiating this very difficult conflict,” he said.

“It showed us that everything can be resolved through talks and through engagement, through negotiations, and we started this week with good news.

“We have seen the humanitarian aid coming in, we have seen hostages going back and we hope that this will be a fair system toward stability now.”


Saudi deputy minister meets newly appointed Bangladesh ambassador

Updated 21 January 2025
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Saudi deputy minister meets newly appointed Bangladesh ambassador

  • Al-Sati wished the ambassador success in his new role

RIYADH: Saudi Arabia’s Deputy Minister for Political Affairs Saud Al-Sati met with the newly-appointed Ambassador of Bangladesh to the Kingdom Delwar Hossain in Riyadh on Tuesday.

Al-Sati wished the ambassador success in his new role, the Foreign Ministry posted on X.

Meanwhile, Saudi Arabia’s Deputy Minister for International Multilateral Affairs Abdulrahman Al-Rassi received Ambassador of Ukraine to the Kingdom Anatolii Petrenko in Riyadh on Tuesday.

During the meeting they discussed bilateral relations and topics of common interest.

 


Saudi Shoura Council official receives Norwegian women’s rights ambassador

Updated 22 January 2025
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Saudi Shoura Council official receives Norwegian women’s rights ambassador

  • The pair discussed bilateral cooperation and explored several topics of mutual interest

RIYADH: Hanan Al-Ahmadi, assistant speaker of the Saudi Shoura Council, emphasized the positive impact of the Kingdom’s reform agenda in a meeting with Sidsel Bleken, the Norwegian Ministry of Foreign Affairs’ ambassador for women’s rights, the Saudi Press Agency reported.

Al-Ahmadi, who provided an overview of the council’s legislative and oversight functions to the visiting diplomat, lauded the achievements of Saudi women across various sectors in the Kingdom.

The pair also discussed bilateral cooperation and explored several topics of mutual interest.