How generative AI is transforming business management in Saudi Arabia

Generative AI copilot Joule is rapidly becoming the natural language interface across the portfolio as SAP continues to embed AI across its applications. (Supplied)
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Updated 19 August 2024
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How generative AI is transforming business management in Saudi Arabia

  • Generative AI is streamlining business processes, enhancing decision-making, and boosting productivity
  • Ahmed Al-Faifi, head of SAP MENA, highlights the revolutionary impact of the technology on the Kingdom’s digital transformation

DUBAI: As businesses in Saudi Arabia and the wider Gulf region strive for greater efficiency, innovation, and profitability, SAP’s generative artificial intelligence program, Joule, is set to revolutionize the way firms operate.

By integrating cutting-edge AI capabilities directly into business processes, the German software company aims to streamline workflows, enhance decision-making, and boost productivity across industries.

Ahmed Al-Faifi, senior vice president and managing director of SAP Middle East and Africa — North, emphasized the impact of AI on the region during remarks at the recent SAP Sapphire conference in Barcelona, Spain.




Joule, SAP’s natural language generative AI copilot, is designed to simplify tasks and improve outcomes. (SAP photo)

“The groundbreaking use of generative AI and the partnerships announced by SAP at Sapphire are particularly relevant to our region, where both the public and private sectors have embraced the digital transformation necessary to leverage AI technologies,” said Al-Faifi.

Joule, SAP’s natural language generative AI copilot, is at the heart of this transformation. Designed to simplify tasks and improve outcomes, Joule is expected to manage 80 percent of the most common tasks performed by SAP’s 300 million end users by the end of 2024.

This shift has the potential to increase productivity by 20 percent, offering significant benefits to businesses in the Gulf region.

The capabilities of Joule extend across various business functions, from finance and analytics to order management. Joule also provides strategic recommendations, leveraging SAP’s B2B data model to offer real-time insights that enhance cash collection, supply chain decisions, and procurement strategies.

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This level of AI-driven support is particularly valuable in the Gulf, where businesses are navigating rapid growth and digital transformation.

Al-Faifi, a Saudi national leading SAP’s efforts in the region, highlighted the strategic importance of Saudi Arabia as a market.

“Amid this impressive and rapid digital evolution, it is imperative that we use AI in a way that will benefit our region’s businesses and communities,” he said.




Ahmed Al-Faifi, senior vice president and managing director of SAP Middle East and North Africa. (Supplied)

“From the outset, SAP pioneered AI solutions that are relevant, reliable, and responsible, and we remain committed to ensuring that the business AI infused across our portfolio adheres to these fundamental principles, while driving successful outcomes for public and private enterprises.”

SAP’s investment in Saudi Arabia reflects its commitment to this mission. Earlier this year, the company opened an SAP Experience Center in the Kingdom’s Eastern Province city of Alkhobar, designed to drive innovation with customers and partners.

In collaboration with the Ministry of Communications and Information Technology, SAP has also extended its Academy of Engineering program until 2025, further bolstering the country’s technological capabilities.




Last year, Saudi Arabia’s Ministry of Communications and Information Technology in collaboration with SAP Global launched a specialized training program aimed at qualifying national digital talent through both virtual and in-person journeys. (MICT photo)

Innovation is about leveraging knowledge about existing industries, Al-Faifi told Arab News. “For example, in the oil and gas sector, we are working with Saudi Aramco on innovation, specifically regarding maintenance. 

“We are making sure that AI and technology are being used to help optimize the company’s maintenance. Of course, there is a business aspect here. We need to reduce costs or increase the time to revenue because maintenance means downtime.”

Al-Faifi also stressed the need for businesses to adapt quickly to the fast-paced advancements in AI.

“AI is challenging everybody. It is going too fast,” he said. “There are so many scenarios, so many capabilities available, and the regulation is still evolving. The major focus here for SAP AI is to help the customer adapt and consume the technology they have in a much easier way.”

Joule is a key tool in this adaptation process, acting as an adviser to clients and simplifying complex business processes to enhance efficiency and productivity. This comes at a crucial time for Saudi Arabia, where rapid growth and transformation are driving the need for innovative solutions.

“The transformation taking place in Saudi Arabia is very exciting,” said Al-Faifi. “We can leverage the use of AI in business to expedite projects and attract new ones. The SAP innovation center in Saudi is meant to help local projects learn how to go faster to realize their goals.”

As SAP continues to expand its AI capabilities, the Gulf region stands to benefit from more streamlined operations, faster project completion, and ultimately, a more competitive position in the global market.
 

 


Saudi defense minister meets Swedish counterpart

Updated 22 November 2024
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Saudi defense minister meets Swedish counterpart

  • Discussions focused on bolstering cooperation between Saudi Arabia and Sweden

RIYADH: Saudi Arabia’s minister of defense, Prince Khalid bin Salman, met Johan Stuart, minister of state at the Swedish Prime Minister’s office, in Riyadh on Thursday.

They discussed ways in which relations and cooperation between their countries might be enhanced, along with other issues of mutual interest, the Saudi Press Agency reported.

Other Saudi officials present during the discussions included Lt. Gen. Fayyad Al-Ruwaili, chief of the general staff of the Kingdom’s armed forces, and Hisham bin Abdulaziz bin Saif, director general of the defense minister’s office.

The Swedish minister was accompanied by a delegation that included Bjorn Kalvakov, charge d’affaires of the Swedish Embassy in Riyadh, and Sophie Becker, deputy head of the Middle East and North Africa department at Sweden’s Ministry of Foreign Affairs.


Italian food festival highlights nation’s rich taste and culinary flavors

Updated 22 November 2024
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Italian food festival highlights nation’s rich taste and culinary flavors

JEDDAH: The Italian Consulate General in Jeddah hosted on Wednesday night a unique event celebrating the richness and uniqueness of Italian products and flavors on the occasion of the ninth edition of the Week of Italian Cuisine in the World. 

The event is being celebrated all over the globe from Nov. 16-22 by the Italian Ministry of Foreign Affairs and the Italian Ministry of Agriculture as part of their drive to promote the beauty and quality of Italian gastronomy.

Leonardo Costa, the Italian consul general in Jeddah, said: “We are glad to hold this Italian food street festival in the framework of the 9th Week of Italian Cuisine in the World celebrating Italian food culture. The theme for this year’s events is ‘Mediterranean Diet: Traditional Cuisine and Healthy Food,’ which is not a list of healthy food but a lifestyle.”

He added: “All the communities of the Mediterranean Sea share the same idea of hospitality and friendship. All concepts that fully applied to the great generosity and hospitality to the Saudi people and their way of conceiving food.”

Held at Al-Basateen Compound, the Italian Consulate General in Jeddah set up an elaborate street food scene around the pool area, ranging from big local Italian brands from shops, supermarkets, restaurants, cafes, and hotels in Jeddah with the attendance of guests drawn from the diplomatic corps, journalists, Italian expatriates, Saudi guests, the business community, and other selected food enthusiasts.

The festival contained multiple food stalls displayed by the sponsors and participants such as Danub, Lallo restaurant, Assila hotel, Margherita KSA, Montana water by Sharbatly, Ferrero, Loacker, and other brands, where everyone showcased different distinctive Italian delicacies.

Music was also played for the guests by DJ Ahmed Can.

Saudi businessman Mohammed Al-Zahrani — who became fascinated by Italian coffee during his visits to Catanzaro, the capital of the Calabria region in Italy, is the founder of Dell’Oro Store. He told Arab News how he turned his passion into a business.

“I am glad to be part of the ninth Week of Italian Cuisine in the World for the first time, and I am here to promote our coffee,” he added.


Spanish aerobatic pilot Castor Fantoba puts on a spectacular air display in Riyadh

Updated 21 November 2024
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Spanish aerobatic pilot Castor Fantoba puts on a spectacular air display in Riyadh

  • World-class pilot soars high at Sand & Fun event

RIYADH: A Spanish world-class powered aerobatic pilot on Tuesday put on a thrilling aerobatic display filled with loops, rolls, spins, dives and climbs at the Sand & Fun event at Al-Thumamah airport, Riyadh. 

Organized by the Saudi General Aviation, the event runs from Nov. 19-23. 

Castor Fantoba’s performance was one of 10 SkyVentures at Sand & Fun’s series of airshows.

In a sitdown interview with Arab News, Fantoba described how his passion for aviation began and what it takes to become a world-class aerobatic pilot. 

As a child, Fantoba lived in the Spanish region of Navarra, where he watched small planes flying in the sky.

“Every child is looking into the blue ... Near my village there was an older field and eventually there were small planes doing tours and I was always stuck to the glass of the car, looking into the window trying to see if there was something around. I think it was that simple thing that marked my life.”

After secondary school, Fantoba developed a deeper admiration for aviation, which led to him pursuing a career as an engineer. 

Fantoba graduated as an aeronautical engineer and gained his extensive flying experience in areas such as aerial advertising, skywriting, crop-dusting and water-bombing.

He then decided to take a different route and become a pilot, after working for several years in aircraft maintenance. 

Today, Fantoba is an airline captain qualified to fly Boeing 737, 757 and 767s, powered aerobatics in the world-renowned Sukhoi Su-26M and is also a certified flight instructor for ultralight motorized gliders, private pilot licence training, and powered aerobatics.

To prepare for his airshows, Fantoba has a precise regimen of physical training and technical training coached by retired pilot and former member of the Soviet and Russian national aerobatic team, Nikolai Nikituk, who is widely recognized as one of the best pilots in the history of aerobatics. 

“He (Nikituk) is the one who is pushing us and modeling us to arrive at that point in which we will compete and try to win.”

During airshows, pilots take turns performing and on some days the wind could work against them. In moments like those, endurance is key, a practice taught by Nikituk.

“If you control your stress, you get focused and you don’t get nervous and lose energy.” 

Aerobatic pilots draw geometrical figures in the sky using a unique composition of sequences. When performing advanced aerial maneuvers, pilots can experience a range of gravitational forces.

Aerobatic pilots are trained to handle these forces by tensing their muscles to maintain blood flow to the brain and avoid blacking out.

Fantoba said dealing with negative Gz force, when pushing a plane over into a dive, took him 10 years of practice to perfect it. 

“After 10 years of training, (previously) I was not able to get the good rotation or transition, but this year I got it so this for me is the most satisfying.”

To avoid problems in equilibrium, prevent dizziness and fade-out, Fantoba said a lot mental focus, physical conditioning, and training are required. 

“You need to do exactly what you are told to do in a sequence. A sequence is composed of about 14 figures that are very complex with rotations in all directions.” 

Fantoba spoke of an experience when he blacked out during a positive Gz flight. “I remember I was beginning a training camp and I was really relaxed during the beginning of the season ... I was not pushing my body … I remember I was going up and then a voice was calling me ‘Castor, do you hear me?’ (on the radio) and I saw all blue and suddenly realized I was flying.”

Pilots begin with 10 points and lose 1 point per 5 degrees of deviation, so precision is vital to a successful airshow. Pilots usually score an average five points, but Fantoba’s attention to detail allowed him to score 8.3 points in the previous World Championship. 

Fantoba encourages individuals to try flying. “With normal health, you can fly ... you have fantastic aircraft here in Saudi Arabia … call them (organizations) and ask them ‘how can I become a pilot?’ It’s easy and you will discover an absolute new world.”

“Aerobatics and generally all air sports, it does not matter if you are a man or woman, it’s based on skill … in aerobatics we do not have separation.”

Fantoba has numerous achievements to his credit. 

He was a runner-up in the 2022 World Team Championship, runner-up in freestyle at the 2019 World Championship; three bronze medals at the 2017 World Cup; double bronze medal in the 2015 World Cup, bronze medal in Classic and Freestyle in the 2016 European Championship, Absolute European Champion 2014, and nine times Absolute Spanish Champion.

He has been officially recognized as a high level athlete by the Higher Sports Council since 2005. He has bagged more than 50 medals in his sporting career, six medals in a single top-category competition (European Aerobatic Championships 2014). He has won 30 FAI (world governing body for air sports) medals, including six golds.


Man arrested for transporting nine border security violators in Jazan

Updated 21 November 2024
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Man arrested for transporting nine border security violators in Jazan

JAZAN: Authorities in Jazan arrested a citizen for transporting nine border security violators of Yemeni and Ethiopian nationalities. Legal procedures were carried out, and the violators were handed over to the authorities before being transferred to the Public Prosecution.

Authorities have warned that anyone who facilitates the entry of border security violators into the Kingdom, transports them, provides them with shelter, or offers any form of assistance or service, will face severe penalties. These include imprisonment of up to 15 years, fines of up to SR1 million ($266,318), confiscation of any vehicles or properties used in the offense, and public defamation.

Meanwhile, while enforcing environmental regulations in the King Abdulaziz Royal Reserve, field patrols of the Special Forces for Environmental Security arrested a man for illegal hunting in a prohibited area. He was found with an air rifle and three trapped wild animals. Legal measures were taken, and he was referred to the authorities for further action.


Ehsan charity empowers non-profit organizations

Updated 21 November 2024
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Ehsan charity empowers non-profit organizations

RIYADH: Workshops arranged by Ehsan, the national platform for charitable work, are helping empower non-profit organizations.

The initiative will ensure leaders keep pace with the governance of charitable work, with sessions aimed at developing methods to plan and implement projects.

The events are part of Ehsan’s efforts to increase the knowledge and develop the work of its non-governmental partner organizations. They align with its vision of maximizing the impact of projects, developing technical solutions, strengthening partnerships and empowering the non-profit sector.

The first workshops were launched in the Hail, Al-Jouf, Central and Asir regions, and Jeddah Governorate. More than 500 non-governmental organizations took part.