How generative AI is transforming business management in Saudi Arabia

Generative AI copilot Joule is rapidly becoming the natural language interface across the portfolio as SAP continues to embed AI across its applications. (Supplied)
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Updated 19 August 2024
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How generative AI is transforming business management in Saudi Arabia

  • Generative AI is streamlining business processes, enhancing decision-making, and boosting productivity
  • Ahmed Al-Faifi, head of SAP MENA, highlights the revolutionary impact of the technology on the Kingdom’s digital transformation

DUBAI: As businesses in Saudi Arabia and the wider Gulf region strive for greater efficiency, innovation, and profitability, SAP’s generative artificial intelligence program, Joule, is set to revolutionize the way firms operate.

By integrating cutting-edge AI capabilities directly into business processes, the German software company aims to streamline workflows, enhance decision-making, and boost productivity across industries.

Ahmed Al-Faifi, senior vice president and managing director of SAP Middle East and Africa — North, emphasized the impact of AI on the region during remarks at the recent SAP Sapphire conference in Barcelona, Spain.




Joule, SAP’s natural language generative AI copilot, is designed to simplify tasks and improve outcomes. (SAP photo)

“The groundbreaking use of generative AI and the partnerships announced by SAP at Sapphire are particularly relevant to our region, where both the public and private sectors have embraced the digital transformation necessary to leverage AI technologies,” said Al-Faifi.

Joule, SAP’s natural language generative AI copilot, is at the heart of this transformation. Designed to simplify tasks and improve outcomes, Joule is expected to manage 80 percent of the most common tasks performed by SAP’s 300 million end users by the end of 2024.

This shift has the potential to increase productivity by 20 percent, offering significant benefits to businesses in the Gulf region.

The capabilities of Joule extend across various business functions, from finance and analytics to order management. Joule also provides strategic recommendations, leveraging SAP’s B2B data model to offer real-time insights that enhance cash collection, supply chain decisions, and procurement strategies.

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This level of AI-driven support is particularly valuable in the Gulf, where businesses are navigating rapid growth and digital transformation.

Al-Faifi, a Saudi national leading SAP’s efforts in the region, highlighted the strategic importance of Saudi Arabia as a market.

“Amid this impressive and rapid digital evolution, it is imperative that we use AI in a way that will benefit our region’s businesses and communities,” he said.




Ahmed Al-Faifi, senior vice president and managing director of SAP Middle East and North Africa. (Supplied)

“From the outset, SAP pioneered AI solutions that are relevant, reliable, and responsible, and we remain committed to ensuring that the business AI infused across our portfolio adheres to these fundamental principles, while driving successful outcomes for public and private enterprises.”

SAP’s investment in Saudi Arabia reflects its commitment to this mission. Earlier this year, the company opened an SAP Experience Center in the Kingdom’s Eastern Province city of Alkhobar, designed to drive innovation with customers and partners.

In collaboration with the Ministry of Communications and Information Technology, SAP has also extended its Academy of Engineering program until 2025, further bolstering the country’s technological capabilities.




Last year, Saudi Arabia’s Ministry of Communications and Information Technology in collaboration with SAP Global launched a specialized training program aimed at qualifying national digital talent through both virtual and in-person journeys. (MICT photo)

Innovation is about leveraging knowledge about existing industries, Al-Faifi told Arab News. “For example, in the oil and gas sector, we are working with Saudi Aramco on innovation, specifically regarding maintenance. 

“We are making sure that AI and technology are being used to help optimize the company’s maintenance. Of course, there is a business aspect here. We need to reduce costs or increase the time to revenue because maintenance means downtime.”

Al-Faifi also stressed the need for businesses to adapt quickly to the fast-paced advancements in AI.

“AI is challenging everybody. It is going too fast,” he said. “There are so many scenarios, so many capabilities available, and the regulation is still evolving. The major focus here for SAP AI is to help the customer adapt and consume the technology they have in a much easier way.”

Joule is a key tool in this adaptation process, acting as an adviser to clients and simplifying complex business processes to enhance efficiency and productivity. This comes at a crucial time for Saudi Arabia, where rapid growth and transformation are driving the need for innovative solutions.

“The transformation taking place in Saudi Arabia is very exciting,” said Al-Faifi. “We can leverage the use of AI in business to expedite projects and attract new ones. The SAP innovation center in Saudi is meant to help local projects learn how to go faster to realize their goals.”

As SAP continues to expand its AI capabilities, the Gulf region stands to benefit from more streamlined operations, faster project completion, and ultimately, a more competitive position in the global market.
 

 


Saudi libraries to get upgrade including public theatres

Updated 13 sec ago
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Saudi libraries to get upgrade including public theatres

  • Libraries Commission is transforming the Kingdom’s libraries after the launch of a national growth strategy in 2021
  • One aspect of the strategy includes a sorting and inventory project for information resources - other amenities will include training rooms and event halls

RIYADH: Saudi Arabia’s libraries are getting a major overhaul that will include the building of public theatres and other cultural amenities.

The Libraries Commission is transforming the Kingdom’s libraries after the launch of a national growth strategy in 2021, the Saudi Press Agency reported. 

One aspect of the strategy includes a sorting and inventory project for information resources. Other amenities will include training rooms and event halls.

Carried out under the leadership of Prince Badr bin Abdullah bin Farhan, the minister of culture, the libraries development initiative is part of a five-year plan for 153 libraries throughout the Kingdom.

The inventory project involves migrating information resources to digital systems to better facilitate their preservation, retrieval, and use.

Speaking at a press conference at the King Fahd National Library in 2021, Dr. Abdulrahman Al-Asem, chief executive officer of the Libraries Commission, said that initiatives will include hosting events and activities to enrich knowledge, improve reading habits, and raise literacy levels.

These activities will include information literacy workshops, games for children and young adults, national youth competitions, and launching a national libraries day.

“The strategy includes multiple initiatives serving the sector, partners, and the general community, believing in the pivotal role of libraries in achieving the Ministry of Culture’s goals based on the objectives of the Kingdom’s Vision 2030 as cultural, participatory, and development platforms that strive to develop capacities and businesses, as well as ensure continuous education, innovation, and workforce development, ensuring international cooperation and exchange of knowledge,” he said at the time.

In addition to working with experts and specialists, the commission conducted research on 27 countries’ library systems for guidance on what strategic pillars, objectives, initiatives, and key performance indicators to look out for.

Al-Asem added that the public libraries development strategy aimed to improve regulations and standards through financing and investment, as well as employee skill training.

It also hopes to improve community participation and will launch awareness campaigns on information literacy and public library services.


MENA over-60s most at risk of NCDs, researchers say ahead of anti-aging conference

Updated 26 min 41 sec ago
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MENA over-60s most at risk of NCDs, researchers say ahead of anti-aging conference

  • Findings were highlighted at an event ahead of the group’s Global Healthspan 2025 summit in Riyadh
  • Event will bring together an international crowd of academics, scientists and stockholders in the global healthspan space

RIYADH: The MENA population is most at risk for noncommunicable diseases for those over 60 years, according to research by the Saudi anti-aging organization Hevolution Foundation.

Noncommunicable diseases include cardiovascular disease, cancer and diabetes, which represent up to one-third of the disease burden in the region.

The findings were highlighted at an event ahead of the group’s Global Healthspan 2025 summit in Riyadh, which runs from Feb. 5-6, with more than 70 sessions and in excess of 100 speakers expected.

The event will bring together an international crowd of academics, scientists and stockholders in the global healthspan space, organizers said.

According to research, Saudi Arabia has one of the highest rates of NCDs in the Gulf, with a prevalence of 32.15 percent responsible for 73 percent of all deaths.

With the number of people over 60 in Saudi Arabia set to double by 2050, the Kingdom is employing cutting-edge research in aging biology.

Boasting more than SR1.5 billion ($400 million) in research grants and early-stage biotech investments, the Riyadh-based organization is a philanthropic funder of geroscience, an area of research dedicated to advancing the human healthspan — extending the age at which a person remains healthy.

The organization says that while the average lifespan in Saudi Arabia is about 74 years, the average healthspan is 64 — indicating a decade-long gap between life expectancy and healthy life expectancy — and many are living the final years of their lives in poor health.

During the summit, Hevolution will announce the launch of the Saudi Biotech Pitchfest, to showcase the Kingdom’s rapidly growing biotech sector. Twelve Saudi biotech companies, from startups to more established enterprises, will present their innovative solutions aimed at addressing the challenges of aging.

The competition will feature 10-minute pitches, which will be judged by a distinguished panel that includes Prince Khalid bin Alwaleed bin Talal Al-Saud, founder and CEO, KBW Ventures; Abdulrahman Alolayan, CEO of BetaLab; Dr. William Greene, CIO of Hevolution Foundation; and Dr. Christoph Westphal, co-founder of Longwood Fund.

Hevolution will also launch the second round of its grants program in Saudi Arabia, with 14 new awardees for 2025.

This round saw a 20 percent increase in eligible submissions, underscoring the growing interest in the field.

The grantees represent leading institutions across Saudi Arabia, including KAIMRC, Al-Maarefa University, Fakeeh College, University of Tabuk, KAUST, KSU, and Imam Abdulrahman bin Faisal University.

The foundation also plans to announce a two-year grant program to create the first cohort of age researchers in Saudi Arabia.


Saudi Arabia announces new national policy to eliminate forced labor

Updated 22 January 2025
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Saudi Arabia announces new national policy to eliminate forced labor

  • Osama Ghanem Alobaidy: This policy adopted by the Kingdom will ensure the protection of persons living or working in the Kingdom and create a safe working environment
  • Sattam Alharbi: It demonstrates our collective commitment to creating a safe environment for everyone living and working in our country, ensuring their rights are protected

RIYADH: Saudi Arabia has introduced its National Policy for the Elimination of Forced Labor, the Ministry of Human Resources and Social Development announced.

“This policy adopted by the Kingdom will ensure the protection of persons living or working in the Kingdom and create a safe working environment,” Osama Ghanem Alobaidy, adviser and professor of law at the Institute of Public Administration in Riyadh, told Arab News.

In 2021, Saudi Arabia, became the first GCC country to ratify the International Labour Organization’s Protocol of 2014 to the Forced Labour Convention, bringing it in line with international standards to eliminate forced labor.

“This shows the Kingdom’s commitment to improve and protect the rights of individuals living or working in the Kingdom,” Alobaidy said.

The newly introduced policy aims to eliminate forced labor through prevention and protection measures.

According to the Ministry of Human Resources and Social Development, it will also strengthen national, regional and international coordination to integrate better efforts to combat forced labor.

Deputy Minister for Control and Development of the Work Environment Sattam Alharbi said: “The introduction of the National Policy for the Elimination of Forced Labor is an important milestone for the Kingdom of Saudi Arabia.

“It demonstrates our collective commitment to creating a safe environment for everyone living and working in our country, ensuring their rights are protected,” Alharbi said.

“The introduction of the national policy also builds on our ongoing work to safeguard employees’ rights, in collaboration with global and local partners.”

The national policy also includes victim-focused initiatives that will enhance care, support and access to justice.

It will support the implementation of measures to provide legal, social and economic support for forced labor victims, aiding their recovery and protecting against the risk of re-victimization.

This new policy is not the first of its kind for the Kingdom. Saudi Arabia has been implementing multiple measures to protect the rights of its workforce.

“The Kingdom already has a set of laws, rules and regulations addressing this matter even before the adoption of this policy,” Alobaidy said.

In October of 2024, Saudi Arabia’s Ministry of Human Resources and Social Development and the Insurance Authority launched an insurance service that would cover unpaid wages for up to six months and provide travel assistance for expatriates in the Kingdom in the case of private-sector defaults.

Alobaidy highlighted the multiple laws that the Kingdom has put in place to protect the workforce: “The law on trafficking of persons and the labor laws for example and regulations prohibit any forms of forced labor.”

Elaborating on Saudi Arabia’s decision to ratify the International Labour Organization’s Protocol of 2014 to the Forced Labour Convention, the professor said: “It is also commendable that the Kingdom took the lead among GCC countries in ratifying the protocol to the forced labor convention to eliminate forced labor.”

“The Kingdom’s adoption of this policy is welcome news to persons working or living in the Kingdom since it will ensure greater protection of their rights,” he said.

“This will enhance the work environment in the Kingdom in line with the Kingdom’s Vision 2030 objectives,” Alobaidy said.


Saudi Arabia expected to be among top tourism destinations by 2030, minister says

Updated 22 January 2025
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Saudi Arabia expected to be among top tourism destinations by 2030, minister says

DAVOS: Saudi Arabia’s Minister of Tourism Ahmed Al-Khateeb said tourism accommodation in the Kingdom was expected to double over the next 10 years.

Al-Khateeb said Saudi Arabia, which has about 400,000 guest rooms at the moment, was projected to double that number to 800,000 by 2030.

The minister reiterated Saudi Arabia’s goal to be part of the world’s top seven tourism destinations by 2030.

“Saudi looks at why people travel and what they are looking for and understand what people want and focus on convenience,” he said.

The Kingdom’s tourism industry is growing at a rapid rate with the creation of mega-projects such as NEOM, a futuristic city on the Red Sea, and The Red Sea Project, which focuses on luxury and eco-tourism, expected to redefine global tourism standards.

Additionally, cultural landmarks such as AlUla, with its ancient Nabatean heritage, and Diriyah, the birthplace of the Saudi state, are undergoing significant restoration to offer visitors unique historical and cultural experiences.

When asked about how the Kingdom manages this growth, the minister said that governance in the Kingdom ensured coordination and that growth was not too rapid.

“There is no such thing as ‘over-tourism,’ but there is mismanagement of resources,” he said.

“Governments are taking tourism for granted. In Saudi we have a minister for tourism and a minister for culture. Having separate ones allows full focus and dedication on goal achieving,” Al-Khateeb added.

European Commissioner for Sustainable Transport and Tourism Apostolos Tzitzikostas said Saudi Arabia was setting an example for the EU in managing tourism and developing a strong travel industry.

With technology advancing rapidly, Al-Khateeb said it was important to use new innovations smartly in the tourism sector.

“This is a people-to-people business. Yes, we should use technology for ease and convenience, but people interaction is an essential part of the experience,” he said.

 


Saudi Arabia sends new aid convoys for residents returning to northern Gaza

Updated 22 January 2025
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Saudi Arabia sends new aid convoys for residents returning to northern Gaza

  • The assistance is part of a campaign aimed at providing essential relief to the Palestinian people in the Gaza Strip

RIYADH: New aid convoys from Saudi Arabia have arrived in northern Gaza, facilitated by the Saudi aid agency KSrelief.

The assistance is part of a campaign aimed at providing essential relief to the Palestinian people in the Gaza Strip, the Saudi Press Agency reported recently.

The convoys delivered shelter kits, including blankets, mattresses, cooking utensils, water containers and other necessary supplies to assist residents returning to their homes in northern Gaza.

The Saudi Center for Culture and Heritage, the executive partner of KSrelief in Gaza, began distributing these aid packages promptly.

The aid aims to help beneficiaries meet their basic needs as they return to homes that have been destroyed or damaged, SPA reported.

The effort is part of a series of humanitarian and relief programs executed by Saudi Arabia in solidarity with the Palestinian people during their ongoing hardships.