MG Motor Middle East has announced the launch of the new MG4 Electric, marking a significant milestone in the brand’s journey toward a sustainable automotive future and further diversifying its lineup in the region. With a starting price of $26,150 (excluding VAT), MG4 Electric, a state-of-the-art electric model, is set to redefine the electric vehicle ownership experience in the Middle East with its innovative technology, impressive performance, striking design, and affordability.
The Middle East will see three variants of the MG4 Electric — COM, LUX and XPOWER — as the model provides flexibility to meet diverse customer preferences. The COM model offers a range of up to 465 km WLTP with a 51 kWh battery, while the LUX variant extends the range to 530 km WLTP with a 64 kWh battery. The top-of-the-line LUX version boasts an impressive range of 530 km WLTP with a 77 kWh battery, ensuring that drivers can go the distance without compromise. Finally, the XPOWER performance model would cover up to 400 km WLTP.
The MG4 Electric has already earned multiple awards and titles worldwide by well-known motoring experts from around the globe. The model was named “Bargain of the Year” during the Top Gear Awards, as well as the “Best Value Electric Car,” “Car of the Year,” and “Reader’s Favorite Electric Car” by the DrivingElectric magazine. Additionally, the MG4 Electric has earned the titles of “Best Small Family Car,” “Best Value Car” and “Electrifying.com Overall Car of the Year” by Electrifying.com.
The exterior of the MG4 Electric features an array of sophisticated design elements, including a carbon fiber effect diffuser, “Twin Aero” rear spoiler, and high-tech U-shaped headlights. The aerodynamic design not only enhances the vehicle’s aesthetic appeal but also improves its overall performance and stability. The MG4 Electric is available in a variety of vibrant colors, including a special green exterior exclusive to the XPOWER version.
Inside, the MG4 Electric offers a minimalist and spacious cabin, featuring a floating console with integrated technology. The interior design emphasizes simplicity and user-friendliness, with high-tech features such as a wireless phone charger, hi-tech shift selector, and a 12.3-inch infotainment screen. The “Less is More” design philosophy ensures a pure and open cabin space, enhancing the overall driving experience.
The MG4 Electric is derived from the brand’s new 100 percent Electric Modular Scalable Platform, delivering a unique combination of agility and energy efficiency. The vehicle’s design concept, “Energetic Agile,” integrates trendy elements with cutting-edge technology to provide a dynamic and vibrant impression. With its high levels of refinement and user-friendliness, the MG4 Electric stands out as an economical, practical, intelligent, and stylish choice for discerning drivers.
The MG4 Electric also boasts a robust set of safety configurations, including the DP EPS Electronic Steering System, One Box Brake System, and Zero Thermal Runaway Battery Protection. Its high-strength body and advanced MG Pilot System ensure maximum safety for all occupants.
The MG4 Electric also features a suite of intelligent technologies, including a 10.25-inch floating infotainment screen, digital instrument cluster, and comprehensive advanced driver assistance systems.
Tom Lee, managing director of MG Motor Middle East, said: “The Middle East is adapting quickly for a future of sustainable mobility, and as we always aim to be at the forefront of automotive advancements, the all-new MG4 Electric is another element that ticks multiple boxes for MG, our customers, and the Middle East. Not only are we offering customers an affordable, economical, high-value-for-money model, we are also helping the customers in the region adapt to the changing automotive landscape whilst also diversifying our product portfolio further.”