ISLAMABAD: Eleven Pakistani companies participated in the Hotel Supply and Hospitality Exhibition in Jeddah this week, saying they received a positive response and got promising business leads that could help them tap into the kingdom’s expanding travel and tourism sector.
The three-day event in the Saudi port city was held from August 19-21, attracting companies from Pakistan and other parts of the world who displayed their products and introduced their services.
According to the Pakistani diplomats in Jeddah, the companies from their country primarily showcased textile products, such as bed linen, towels, home furnishings and other supplies for hotels.
“We received an excellent response from Saudi companies, with many showing strong interest in our products,” Muhammad Asim Shah, President of All Pakistan Bedsheet and Upholstery Manufacturers Association, who led the Pakistani exhibitors, told Arab News on Friday.
“We have got many business leads which will mature after further discussions and meetings with other companies,” he added.
Shah said Saudi Arabia had significant tourism potential, leading to an increase in the demand for hotel supplies.
According to the World Travel and Tourism Council’s 2024 Economic Impact Research Report, the Saudi travel and tourism sector expanded by over 32 percent in 2023, contributing a record $118.4 billion to the kingdom’s gross domestic product.
Saudi Arabia welcomed 100 million tourists last year, achieving its Vision 2030 target seven years early. The goal was subsequently increased to 150 million to reflect Saudi Arabia’s continued ambitions for the sector.
“The Vision 2030 of Saudi Crown Prince Mohamed bin Salman aims to add around 20,000 new hotels and approximately 500,000 new rooms in the kingdom which provides us an amazing opportunity to benefit,” Shah said.
He said the Pakistani companies would now work convert all the opportunities at the expo into actual business deals by sharing samples of their products with potential Saudi buyers.
“The meetings at expos don’t immediately result in agreements or finalized deals,” he continued. “But they lay the foundation for building connections, holding briefings and exchanging samples. These interactions help establish initial client interest, which is then developed through follow-up visits and meetings that can eventually lead to tangible business orders.”
He commended the Pakistani mission in Jeddah, saying its officials were helpful in arranging business-to-business (B2B) meetings.
He also pointed out that Pakistani textile companies involved in travel and tourism-related products had primarily focused on European and other Western markets.
“This new engagement marks a promising start that is going to boost our business as more companies recognize the opportunities in the kingdom and enter the market to capitalize on them,” he added.
Fahad Chaudhry, a trade consular at the Pakistani mission in Jeddah, said several business deals were initiated at the exhibition, adding that negotiations were continuing between Pakistani and Saudi companies for finalization of business deals.
“Different trial orders of supply to the Saudi hotel industry are being placed,” he told Arab News.
Chaudhry said Pakistan’s participation in the exhibition would have a long-term impact and increase the country’s exports to Saudi Arabia in this sector.
“The kingdom’s hospitality sector is booming with the launch of many mega projects all over the country, creating a huge demand for supplies in this sector,” he continued.
“Saudi imports of textiles amount to approximately $11 billion, while Pakistan’s exports to the kingdom in this sector stands at $350 million, indicating a significant trade potential,” he added.