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UAE influencers tour India to reshape its image in Middle East

Content creators from the UAE take part in a dinner gala hosted by the Indian Ministry of External Affairs in New Delhi. (Rutavi Mehta)
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Updated 31 August 2024
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UAE influencers tour India to reshape its image in Middle East

  • 15 content creators based in UAE are on a week-long trip to Delhi and Himalayan region of Leh and Ladakh
  • They are the second group of international influencers invited by Ministry of External Affairs this year
Updated 31 August 2024
Sanjay Kumar

NEW DELHI: Sally Elazab has visited India before as a tourist, but this time her trip is different. Known as The Adventurous Mom, the influencer from Abu Dhabi returned to New Delhi to create content specifically for her followers in the Arab world.

Elazab is part of a 15-member team of UAE-based content creators specializing in travel, tech, food, and lifestyle who arrived in India on Aug. 26 at the invitation of the Ministry of External Affairs.

They are touring the country for eight days, visiting historical sites and top educational institutes in Delhi, as well as the Himalayan region of Leh and Ladakh.

“This kind of initiative will further bring the Arab world and India together … India deserves to have lots of tourists from the Arab world because they can find many things that they have not seen anywhere (else),” Elazab told Arab News.

“It’s full of culture, full of diversity. You see diversity the moment you step into the country. There are lots of villages, lots of languages, and many types of food.”

She was already sharing parts of the visit with her 318,000 Instagram followers, trying, as she said, also to break some negative stereotypes about India.

“I think our visit will change lots of people’s minds about India … We are safe here, we are eating lots of good things, and we are meeting the nicest people ever,” she said.

“I have been eating continuously since coming, I have not stopped, it’s so flavorful. Every state has its own cuisine, which is beautiful. Whatever you like, you will find in India.”

Abdulla Al-Marzooqi, a content creator with a civil engineering background and over 515,000 followers across social media accounts, was focused on showing India more from the tech side.

He has already visited the 17th-century Red Fort — the largest monument in Delhi that historically served as the main residence of the Mughal emperors.

“There is something about India. Delhi is such a blooming city. I wanted to see the historical places … I am amazed with the quality of the buildings, and I will talk about it in my posts. I want to show things that the mainstream media is not showing to people in the Middle East,” he said.

“I have content from the Red Fort, I have content from IIT (Indian Institute of Technology). The IIT has a branch in Abu Dhabi … I want to visit India again.”

This is the second time that the Indian government invited foreign content creators. In April, a group of 19 influencers from Nepal and Sri Lanka visited India’s most iconic monument, the Taj Mahal in Agra and Mumbai — the country’s financial hub and the center of its Bollywood film industry.

Rutavi Mehta, an Indian content creator based in Abu Dhabi who has been helping the Indian Embassy in the UAE coordinate the project, told Arab News the purpose was to show India from different perspectives.

“We have engineers, tech influencers, a motorbike racer who is a girl, a food blogger, lifestyle, fashion, travel (influencers). We have got different influencers from different countries,” she said.

“These content creators can create a positive image about India in the Middle East … Most Emiratis come here for health treatment. This gives them perspective about India. They know India, but they have not seen the other side of India.”

Mona Tajarbi, a lifestyle and beauty influencer who has over 1.6 million followers on Instagram, wanted to show a more personalized image of the country.

“In the Middle East, everyone knows about India. My content is more to know India from my perspective. Why you should come here, why you should visit,” she said. “Half of the people don’t know Leh and Ladakh … We will let the Middle East know about these places.”

The mountainous region is in the eastern part of the larger Kashmir territory that has been the subject of a dispute between India and Pakistan since 1947 and India and China since 1959.

It is one of the most sparsely populated regions in India and is increasingly promoted as a tourist destination.

“This kind of trip helps us to discover India more … The whole idea is to change the minds of some people who have negative perceptions of India. India is a big country, it has lots of historical places and heritage,” said Sohaila Wael, an Egyptian travel content creator based in the UAE, who was also part of the influencer group.

“In Arab countries, there is a certain perception that India is dangerous, there is a lot of traffic, it’s not safe. But when we are here, we don’t feel anything like (that). It’s quite easy to move around, there is no sense of anxiety … I like the way Indian people interact with us. They are very polite.”

Topics: United Arab Emirates (UAE) India

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Myanmar ethnic rebels say captured junta western command

Updated 12 sec ago
AFP
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Myanmar ethnic rebels say captured junta western command

  • Ann would be the second regional military command to fall to ethnic rebels in five months
  • Fighting has rocked Rakhine state since the Arakan Army attacked security forces in November last year
Updated 12 sec ago
AFP
BANGKOK: A Myanmar ethnic rebel group has captured a military regional command in Rakhine state, it said, in what would be a major blow to the junta.
The Arakan Army (AA) had “completely captured” the western regional command at Ann on Friday after weeks of fighting, the group said in a statement on its Telegram channel.
Ann would be the second regional military command to fall to ethnic rebels in five months, and a huge blow to the military.
Myanmar’s military has 14 regional commands across the country with many of them currently fighting established ethnic rebel groups or newer “People’s Defense Forces” that have sprung up to battle the military’s 2021 coup.
Fighting has rocked Rakhine state since the AA attacked security forces in November last year, ending a ceasefire that had largely held since the putsch.
AA fighters have seized swathes of territory in the state that is home to China and India-backed port projects and all but cut off state capital Sittwe.
The AA posted photos of a man whom it said was the Ann deputy regional commander, in the custody of its fighters.
AFP was unable to confirm that information and has contacted the AA’s spokesman for comment.
AFP was unable to reach people on the ground around Ann where Internet and phone services are patchy.
In decades of on-off fighting since independence from Britain in 1948 the military had never lost a regional military command until last August, when the Myanmar National Democratic Alliance Army (MNDAA) captured the northeastern command in Lashio in Shan state.
Myanmar’s borderlands are home to myriad ethnic armed groups who have battled the military since independence for autonomy and control of lucrative resources.
Last month the UN warned Rakhine state was heading toward famine, as ongoing clashes squeeze commerce and agricultural production.
“Rakhine’s economy has stopped functioning,” the report from the UN Development Programme said, projecting “famine conditions by mid-2025” if current levels of food insecurity were left unaddressed.

Joe Biden approves $571 million in defense support for Taiwan

Updated 29 min 31 sec ago
Reuters
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Joe Biden approves $571 million in defense support for Taiwan

  • The US is bound by law to provide Taiwan with the means to defend itself despite the lack of formal diplomatic ties between Washington and Taipei
  • Taiwan went on alert last week in response to what it said was China’s largest massing of naval forces in three decades
Updated 29 min 31 sec ago
Reuters

WASHINGTON: US President Joe Biden on Friday agreed to provide $571.3 million in defense support for Taiwan, the White House said, while the State Department approved the potential sale to the island of $265 million worth of military equipment.
The United States is bound by law to provide Chinese-claimed Taiwan with the means to defend itself despite the lack of formal diplomatic ties between Washington and Taipei, to the constant anger of Beijing.
Democratically governed Taiwan rejects China’s claims of sovereignty.
China has stepped up military pressure against Taiwan, including daily military activities near the island and two rounds of war games this year.
Taiwan went on alert last week in response to what it said was China’s largest massing of naval forces in three decades around Taiwan and in the East and South China Seas.
Biden had delegated to the secretary of state the authority “to direct the drawdown of up to $571.3 million in defense articles and services of the Department of Defense, and military education and training, to provide assistance to Taiwan,” the White House said in a statement without providing details.
Taiwan’s defense ministry thanked the United States for its “firm security guarantee,” saying in a statement the two sides would continue to work closely on security issues to ensure peace in the Taiwan Strait.
The Pentagon said the State Department had approved the potential sale to Taiwan of about $265 million worth of command, control, communications, and computer modernization equipment.
Taiwan’s defense ministry said the equipment sale would help upgrade its command-and-control systems.
Taiwan’s defense ministry also said on Saturday that the US government had approved $30 million of parts for 76 mm autocannon, which it said would boost the island’s capacity to counter China’s “grey-zone” warfare.

Topics: Joe Biden US Taiwan

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US Senate approves Social Security change despite fiscal concerns

Updated 42 min 55 sec ago
Reuters
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US Senate approves Social Security change despite fiscal concerns

  • The Senate in a 76-20 bipartisan vote shortly after midnight approved the Social Security Fairness Act
  • The House of Representatives last month approved the bill in a 327-75 vote
Updated 42 min 55 sec ago
Reuters

WASHINGTON: The US Congress early on Saturday passed a measure to boost Social Security retirement payments to some retirees who draw public pensions — such as former police and firefighters — which critics warned will further weaken the program’s finances.
The Senate in a 76-20 bipartisan vote shortly after midnight approved the Social Security Fairness Act, which would repeal two-decades-old provisions that can reduce benefits for people who also receive a pension.
The House of Representatives last month approved the bill in a 327-75 vote, which means that Senate approval sends it to Democratic President Joe Biden to sign into law. The White House did not immediately respond to a question about whether Biden intended to do so.
The bill will overturn a decades-old change to the program that had been made to limit federal benefits to some higher-earning workers with pensions. Over time, growing numbers of municipal employees such as firefighters and postal workers also saw their payments capped.
Most Americans do not participate in pension plans, which pay a defined benefit, and instead are dependent on what money they can save and Social Security. Just one in ten US private sector workers have pension plans, according to Labor Department data.
The new provisions impact about 3 percent of Social Security beneficiaries — totaling a little more than 2.5 million Americans — and the workers and retirees affected by these provisions are key constituencies for lawmakers and their powerful advocacy groups have pushed for a legislative fix.
Some of them could receive hundreds of dollars more a month in federal benefits as a result of the bill, retirement experts said.
Some federal budget experts warned the change could hurt the program’s already shaky finances as the bill’s price tag is approximately $196 billion over the next decade, according to an analysis by the non-partisan Congressional Budget Office.
Emerson Sprick, associate director of economic policy at the Bipartisan Policy Center, said in an interview, “the fact that there is such overwhelming support in Congress for exactly the opposite of what policy researchers agree on is pretty frustrating.”
Instead of scrapping the current formulas for determining retirement benefits for these workers, revisions have been floated, as well as more accurate communication from the Social Security Administration on how much money these public sector employees should expect.
The Committee for a Responsible Federal Budget, a nonpartisan fiscal think tank, is also warning the extra cost will affect the program’s future.
“We are racing to our own fiscal demise,” the group’s president, Maya MacGuineas, said in a statement.
“It is truly astonishing that at a time when we are just nine years away from the trust fund for the nation’s largest program being completely exhausted, lawmakers are about to consider speeding that up by six months.”
Republican Senator Ted Cruz on the Senate floor on Wednesday said the bill as written will “throw granny over the cliff.”
“Every senator who votes to impose $200 billion dollars of cost on the Social Security Trust Fund, you are choosing to sacrifice the interest of seniors who paid into Social Security and who earned those benefits,” he said.
Bill supporters said Social Security’s future can be addressed at a later time.
Asked about the solvency implications pf this legislation, Senator Michael Bennet, a supporter of the bill, said: “Those are much longer term issues that we have to find a way to address together.”

Topics: US

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US authorizes military sales of more than $5 billion to Egypt

Updated 49 min 45 sec ago
AFP
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US authorizes military sales of more than $5 billion to Egypt

  • Cairo is one of the largest recipients of US security aid since its peace treaty with Israel in 1979
Updated 49 min 45 sec ago
AFP

Washington: The United States government on Friday authorized the sale of more than $5 billion in military equipment to Egypt, which has become an increasingly close partner in mediating the Gaza crisis despite serious human rights concerns.
The State Department informed Congress it had approved the sale of $4.69 billion in equipment for 555 US-made M1A1 Abrams tanks operated by Egypt, $630 million in 2,183 Hellfire air-to-surface missiles and $30 million in precision-guided munitions.
The sale “will support the foreign policy and national security of the United States by helping to improve the security of a Major Non-NATO Ally country that continues to be an important strategic partner in the Middle East,” according to a statement.
US President Joe Biden took office in 2021 vowing a harder line on Egypt over human rights concerns under President Abdel Fattah El-Sisi, but his administration has repeatedly gone ahead with arms deals with Egypt.
Cairo is one of the largest recipients of US security aid since its peace treaty with Israel in 1979.
Egypt and the United States have worked increasingly closely since the outbreak of the war in Gaza in 2023, with Cairo playing a mediating role.
In addition to the sales to Egypt, the State Department also authorized $295 million in equipment for Taiwan, $170 million in bombs and missiles for Morocco, and $130 million in uncrewed aircraft systems and armored vehicles to Greece.
The Taiwan authorizations were announced shortly after US President Joe Biden announced $571.3 million in new military aid to the self-ruled island, which China claims as part of its territory and has vowed to retake — by force, if necessary.
The US Congress can still block the sales, but such attempts are usually unsuccessful.

Topics: Egypt US

Nearly half of taxpayers worldwide don’t see their money being spent for public good — survey

Updated 21 December 2024
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Nearly half of taxpayers worldwide don’t see their money being spent for public good — survey

  • 52% of respondents globally agreed that taxes were a contribution to the community rather than a cost
  • Only 33% individuals agreed that tax revenues in their country were spent for the betterment of public
Updated 21 December 2024
NAIMAT KHAN

ISLAMABAD: Almost half of taxpayers across the globe do not see their money being spent for the betterment of public, a recent global survey found, in contrast with the idea of citizens agreeing to pay taxes in exchange for services.

The poll was conducted by the Association of Chartered Certified Accountants (ACCA), a globally recognized professional body providing qualifications and advancing standards in accountancy.

The survey found that 52% of the respondents globally agreed that taxes were a contribution to the community rather than a cost, while 25% disagreed with this. The rest chose to stay neutral.

“Only 33% agree that tax revenues in their country are spent for the public good,” the ACCA said on Friday, adding that 46% respondents disagreed with the notion.

In addition, it said, 32% agreed that public services and infrastructure were a fair return for the taxes they paid, with 50% disagreeing and the rest staying neutral.

Pakistan has one of the lowest tax ratios in the world, according to the World Bank. The South Asian country’s failure to generate tax revenues in higher amounts stems from the fact that it has a narrow tax base, low compliance rate, an inefficient tax administration and massive tax evasion.

The South Asian country aims to collect an ambitious $46 billion through taxes this financial year (July 2024 till June 2025). Authorities say they have identified 4.9 million taxable persons in the country by using modern technology.

“Trust in tax systems is crucial for sustainable development and prosperity, and the findings of this survey highlight the challenges that many governments across the world face in building it,” said Helen Brand, the ACCA chief executive.

“We look forward to using this important work to engage with policymakers, tax authorities and civil society to drive evidence-based policy initiatives to build effective and trusted tax systems.”

Topics: Tax money tax

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