PIF’s gaming entity aims to become a global games leader by 2030

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According to the 2023 annual report published by Savvy, there are more than 21 million self-identified game players in Saudi Arabia. (Ministry of Sport)
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Updated 01 September 2024
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PIF’s gaming entity aims to become a global games leader by 2030

  • Savvy’s CEO Brian Ward sheds light on company’s achievements, future plans

RIYADH: The CEO of Savvy Games Group recently detailed the latest progress from its 2023 annual report and highlighted key areas of expansion in 2025.

Brian Ward told Arab News: “2025 is going to be a very exciting year for Savvy.

“First of all, on the esports side, we have the inaugural Olympic Esports Games here in Riyadh, sometime later in the second half of the year. So, a huge tournament, the first official addition to the Olympic movement since the Winter Games in 1928,” he explained.

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“On the game development and publishing side, we expect to be able to announce another major investment or acquisition, hopefully in a top team or publisher that can bring another great game to our portfolio,” he said.

HIGHLIGHTS

• The company emphasized its mission and commitment to transparency through the publication of its first inaugural annual report providing key resources for understanding Savvy’s trajectory in the gaming sector.

• On creating jobs, Ward said that the team has now doubled in size within the last year.

Savvy is one of the entities responsible for positioning the Kingdom as a major global hub for the games industry, with a mission to become a world leader by 2030.

Since its launch in September 2022 by Crown Prince Mohammed bin Salman, also the chairman of the board of Savvy Games Group, the PIF-owned company has expanded its assets on multiple fronts from human capital, acquisitions, game development, and investment.




Brian Ward, Savvy Games Group CEO

“I think we’ll see a lot more collaboration amongst all the stakeholders in the Kingdom toward creating great incentives to attract foreign investment and to bring jobs to Saudi Arabia, as well as training and development programs actually kicking off to help develop skills for Saudis,” Ward said.

According to the 2023 annual report published by Savvy, there are more than 21 million self-identified game players in Saudi Arabia — 70 percent of the population — with over 48 percent of these players being women.

The company emphasized its mission and commitment to transparency through the publication of its first inaugural annual report providing key resources for understanding Savvy’s trajectory in the gaming sector.

On the game development and publishing side, we expect to be able to announce another major investment or acquisition, hopefully in a top team or publisher that can bring another great game to our portfolio.

Brian Ward, Savvy Games Group CEO

One of the major central themes of the report is Savvy’s role in delivering Saudi Arabia’s National Gaming and Esports Strategy.

In a statement released by Savvy, the CEO said: “2023 was a transformative year for Savvy. Our investments and initiatives have expanded our global footprint and contributed to exciting developments within the Kingdom of Saudi Arabia, and added significant shareholder value.

“I would like to extend my gratitude to our chairman for his wise counsel and leadership and our shareholder, the PIF, for their unwavering support and guidance.”

The annual report detailed how 2023 marked a major year of investment for Savvy, with the largest transaction being a $4.9 billion acquisition of Scopely, the rebranding of Savvy Games Studios to Steer Studios, and the launch of “MONOPOLY GO!”

On creating jobs, Ward said that the team has now doubled in size within the last year. Savy’s workforce now has over 3,500 employees across 22 countries with an emphasis on hiring people in key areas such as finance, strategy, legal, human resources, and communications.

When asked how Savvy aims to contribute to the Kingdom’s growing gaming sector, Ward said they are executing on three fronts: games development and publishing investment worldwide, esports development, and then Saudi Arabian ecosystem-building.

“On the KSA ecosystem-building front, our main mission, as we see it, is to help coalesce and drive further collaboration amongst local stakeholders to ensure that we have the right incentives, packages to attract foreign investment and jobs, training and development programs, coming to fruition to give Saudis the right skills to fill those jobs,” he explained.

Ward highlighted how Savvy’s local studio is doing “extremely well,” adding that “there’s about 85 or 90 people in that studio now. They’re in development of two mobile games, one of which is in soft launch and, hoping to kick off a console project with an important, local third party.”

Speaking on the recent New Global Sports Conference, Ward said it was very successful.

“We were remarking that I don’t think any of us had seen that number of senior executives from the games industry all in one place in many, many years, so super well-attended from that point.”


King Salman, crown prince joined by Lebanese PM, other royals in Eid prayers

Updated 30 March 2025
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King Salman, crown prince joined by Lebanese PM, other royals in Eid prayers

RIYADH: Saudi Arabia’s King Salman performed Eid Al-Fitr prayers at Al-Salam Palace in Jeddah on Sunday morning.

The King was accompanied by various other royals and dignitaries.

Elsewhere Crown Prince Mohammed bin Salman performed Eid Al-Fitr prayers in Makkah alongside worshippers who filled the Grand Mosque and its surrounding courtyards.

Joining the crown prince was Lebanese Prime Minister Nawaf Salam, along with other princes, scholars, ministers, and senior officials.

After prayers, the crown prince met with those who had joined him for a breakfast banquet.


Theater celebrates joy and togetherness during Eid in Saudi Arabia

Updated 30 March 2025
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Theater celebrates joy and togetherness during Eid in Saudi Arabia

  • Growth of theatrical arts represents progress in Kingdom’s cultural transformation
  • The stage offers a platform for performers to display Saudi heritage, values and stories

RIYADH: As Saudi Arabia welcomes the Eid Al-Fitr holiday, the Kingdom is filled with excitement.

Beyond the traditional sweets, family visits, and cultural customs, one timeless form of storytelling is stealing the spotlight — the theater.

During Eid, theater in Saudi Arabia becomes a space for joy, connection and cultural expression. Throughout the Kingdom, families flock to stage productions that turn shared laughter into a celebration of identity.

“I’m reminded of the famous saying: ‘Give me bread and a stage, and I will give you a civilized nation,’” said Raghad Abdulrahman, a Saudi playwright, poet and member of Kaif Theater.

For Abdulrahman, theater offers a platform to put Saudi heritage, values and stories on show — something she believes is both urgent and long overdue.

“We have a rich cultural history that deserves to be translated and brought to life on stage,” she said. “As Peter Brook once said, theater is a medium of communication between people and cultures. And our culture has so much to say.”

Theater in the Gulf has long had a strong link to Eid. For decades, Eid celebrations included stage performances — comedies, dramas and musicals that reflect the mood of the season. While theater is part of the broader cultural fabric year round, its presence becomes especially vibrant during Eid.

“This connection runs deep in our Gulf heritage,” Abdulrahman said. “It’s how we’ve always translated joy on to the stage.”

This year, two major performances are scheduled in Riyadh: “Al-Shanta” by Nasser Al-Qasabi and “Maskoon Layla” by Hassan Al-Balam, both taking place on the third day of Eid. Kaif Theater has enjoyed significant success with its own Eid productions, such as “Haya Khallik” and “Majlis Al-Shoqaq,” which drew enthusiastic crowds.

“To me, theater feels like the family member who’s always traveling but returns for Eid — carrying gifts and joy,” Abdulrahman said. “It throws its doors wide open, welcoming guests with open arms and sharing wonder and happiness.”

She described the experience vividly: the presence of a live audience, spontaneous laughter, thunderous applause, and the joy of seeing art unfold right before your eyes — without the filter of a screen.

“You feel the laughter around you. You see the joy of Eid in the children’s sweets and new clothes, the smiles and elegance of the adults,” she said. “The stage becomes a living celebration.”

Unlike commercial productions driven by big budgets and special effects, Kaif Theater puts its trust in raw human energy. “A single performer, if sincere and committed, can hold the attention of an entire room,” Abdulrahman said.

The group invests heavily in nurturing local talent. Through initiatives such as Shaghaf — which was recognized by the Saudi Society for Culture and Arts in Jeddah — Kaif Theater provides intensive three-month training in all aspects of stagecraft.

“Our workshops cover everything: writing, acting, puppet theater, and production,” she said. “All led by seasoned professionals who know the field inside and out.”

The magic of theater begins with the written word — but it does not end there. According to Abdulrahman, a strong theatrical script is built from several essential elements. “It starts with the seed — the central idea or message,” she said. “Then the plot takes shape, building from beginning to climax to resolution.”

Characters are shaped by their conflicts, and dialogue becomes the lifeblood of the script. “In theater, dialogue moves the story,” she added. “It’s what makes a play feel alive.”

But these elements need a home. “Every play must be framed in a specific time and place — its setting, costumes, language and atmosphere matter just as much as its words,” she said. A theater director then oversees all aspects of staging: guiding performances, blocking movement, and ensuring the flow remains sharp and engaging.

Still, the transition from page to stage presents unique challenges. “Not every idea that works on paper succeeds on stage,” Abdulrahman admitted. “Some scenes require adjustments, others need visual reinforcement. The biggest test is finding which parts can come alive — and which need reshaping.”

Another challenge is to maintain balance. “If a play leans too heavily on dialogue, it risks becoming dull,” she said. “But if it relies too much on movement, it loses its narrative voice. The rhythm must be alive — neither too slow nor overly flashy.”

In an age of commercial entertainment, where box-office numbers often drive production choices, Kaif Theater is grounded in a different philosophy. “Creativity is what drives success,” Abdulrahman said. “When the script is strong, the performance sincere, and the experience meaningful — audiences return. And when they come back, they bring others.”

For her, the key is offering people something worth experiencing again. “If the audience trusts what you create, they’ll invest in it. Commercial success isn’t the goal — it’s the outcome of doing theater the right way.”

As the Kingdom drives its cultural transformation, initiatives such as Kaif Theater show just how vital live performance has become to Saudi life.

In the words of Abdulrahman: “Theater shares your sorrow, so it lessens — and shares your joy, so it grows.”


SR1.8 billion donated to Jood Regions housing campaign during Ramadan

Updated 30 March 2025
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SR1.8 billion donated to Jood Regions housing campaign during Ramadan

RIYADH: A total of SR1.8 billion ($491.7 million) was donated to Saudi Arabia’s Jood Regions housing campaign over the month of Ramadan.

The initiative supported more than 11,479 families with cash donations, financing solutions, housing unit construction donations and in-kind contributions.

Abdulaziz Al-Kuraidis, secretary-general of the National Developmental Housing Corporation (Sakan) thanked everyone who donated to the campaign, including King Salman and Crown Prince Mohammed bin Salman, who gave a combined total of SR150 million.

“This widespread participation reflects the spirit of social responsibility among our nation’s people and embodies the national vision of providing deserving families with dignified housing stability,” Al-Kuraidis said.

“At the Sakan Foundation, working collaboratively with our partners, we will continue developing innovative initiatives and partnerships that contribute to sustainable development and help achieve Saudi Vision 2030 goals.”

Al-Kuraidis said the platform would continue to advance the Sakan Foundation’s objectives by implementing comprehensive projects.

The Jood Regions campaign aims to provide adequate housing for families across Saudi Arabia. It was first launched during Ramadan 2024 and provided more than 10,000 housing units for families in need across the 13 provinces.

The initiative includes events to raise awareness and encourage community participation, bringing together entrepreneurs, leaders and others to ensure citizens can access suitable housing with ease and reliability, fulfilling the goals of developmental housing initiatives.

The Wad Al-Iskan platform played a pivotal role in the success of the Jood Regions campaign, Al- Kuraidis has said previously. The platform is another Sakan initiative which allows people to support families to obtain adequate housing by submitting their donations online.


Saudi Arabia welcomes formation of new Syrian government

Updated 30 March 2025
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Saudi Arabia welcomes formation of new Syrian government

  • Syrian President Ahmed Al-Sharaa announced a transitional government on Saturday, appointing 23 ministers

RIYADH – The Saudi Ministry of Foreign Affairs has welcomed the formation of a new Syrian government and hopes it will fulfill the aspirations of its people, reported the Saudi Press Agency on Sunday.

A statement emphasized the Kingdom’s commitment to cooperating with the new government, strengthening ties between the two nations and enhancing relations across all sectors.

The ministry also extended its best wishes to the new authority in achieving security, stability and prosperity.

Syrian President Ahmed Al-Sharaa announced a transitional government on Saturday, appointing 23 ministers in a broadened cabinet. The move is seen as a key milestone in the transition from decades of Assad family rule and to improving Syria’s ties with the West.


Saudi crown prince meets Lebanese prime minister in Makkah

Updated 30 March 2025
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Saudi crown prince meets Lebanese prime minister in Makkah

MAKKAH: Saudi Crown Prince Mohammed bin Salman met with Lebanese Prime Minister Nawaf Salam on Sunday at Al-Safa Palace in Makkah, the Saudi Press Agency reported.

The two leaders exchanged greetings on the occasion of Eid Al-Fitr and discussed bilateral relations, as well as the latest developments in Lebanon and the region.

Lebanese Prime Minister Salam said Saudi Arabia is helping resolve outstanding issues with Syria.

The meeting was attended by Saudi Defense Minister Prince Khalid bin Salman, Foreign Minister Prince Faisal bin Farhan, Minister of State and National Security Adviser Musaed bin Mohammed Al-Aiban, and the Crown Prince’s Secretary Bandar bin Obaid Al-Rasheed.

Salam was welcomed at King Abdulaziz International Airport by Makkah Region Deputy Gov. Prince Saud bin Mishaal bin Abdulaziz, along with other senior Saudi officials.