TOKYO: Bite-size portions of fin whale were available to sniff and taste Friday as Japan’s whaling industry seeks to rekindle appetite for a traditional protein source that has fallen out of favor.
“Once young people eat it and they realize it’s good, they will eat it more and more,” Hideki Tokoro, the head of Japan’s main whaling firm, said at the event at Tokyo’s main wholesale fish market.
“People are excited about the fin whale... It’s just delicious,” he said in his trademark whale-themed hat and jacket.
Since 2019, Japan has caught whales in its own waters after abandoning under international pressure hunting for “scientific purposes” in the Antarctic Ocean and the North Pacific.
The catch list was limited to sei, minke, and Bryde’s whales, but this year fin whales — the planet’s second-largest animal — were added and on August 1 the first killed.
Tokoro’s firm Kyodo Senpaku hopes the taste of fin whale will revive demand and help it recoup the costs of its new 9,300-tonne “mothership.”
Almost every part of the whale was on display, including slabs of heart, slices of tail and chunks of blubber.
With three-quarters of Japan mountainous and ill-suited to agriculture, Japan has long relied on the sea — including whales — as a vital source of food.
As imports of other meats have grown, consumption of whale has slumped to around 1,000 to 2,000 tons per year compared to around 200 times that in the 1960s.
Kyodo Senpaku this week released footage showing its first fin whale catch. The animal was almost 20 meters (65 feet) long and weighed at least 55 tonnes.
Fin whales are deemed “vulnerable” by the International Union for Conservation of Nature and Japan’s decision to catch them has alarmed conservationists.
Japan’s industry has come under additional scrutiny since the arrest of US-Canadian anti-whaling activist Paul Watson, 73, in Greenland in July on a Japanese warrant.
Watson co-founded Sea Shepherd, whose members played a high-seas game of cat-and-mouse with Japanese whaling ships in the 2000s and 2010s.
Anna Okada, a visitor to Friday’s event who runs a cafe in the Yamanashi region, said that she is on a mission to jazz up whale meat to appeal to younger people.
“Sashimi and deep-fried whale meat have an old-fashioned image of having a bad smell,” Okada said.
“The popularity can spread quickly when people try and find it delicious,” she said.
“If it’s sold from younger people’s perspective, for example like casual, stylish and tasty tacos, I think it will be popular quickly.”
Some schools are starting to serve it again in their canteens, she said, while products where the whale content isn’t obvious — such as in dumplings — can increase demand.
Keita Ishii, another visitor to the tasting event who works for an “izakaya” pub in Tokyo — famous for their meat skewers — was impressed.
“We’re using Bryde’s whale (for our restaurant). I came here to look for other whale meat today,” he said.
“The fin whale tasted different. It was delicious.”

SAG HARBOR: Justin Timberlake is expected to plead guilty Friday following his June arrest in the Hamptons for drunken driving.
The boy band singer-turned-solo star and actor will appear in Sag Harbor Village Court on Friday to formally enter a new plea, prosecutors said.
Details of the agreement with prosecutors weren’t disclosed, but a person with knowledge of the deal said Timberlake has agreed to admit guilt to a lesser offense of ” driving while ability impaired,” a traffic violation that carries a $300 to $500 fine and a 90-day license suspension.
The person spoke to The Associated Press on condition of anonymity because they were not authorized to speak publicly about the deal until it was approved by a judge Friday.
The pop star originally pleaded not guilty to a misdemeanor charge of driving while intoxicated and had his driver’s license suspended during a hearing last month.
Suffolk County District Attorney Ray Tierney’s office, which is prosecuting the case, declined to comment ahead of the hearing, as did Timberlake’s attorney, Edward Burke.
Timberlake was arrested in Sag Harbor, New York, a little after midnight on June 18 after police said he ran a stop sign in the village center, veered out of his lane and got out of his BMW smelling of alcohol.
Police in court filings also said the 43-year-old Tennessee native’s eyes were “bloodshot and glassy” and that he had “slowed speech,” was unsteady on his feet and performed poorly on all sobriety tests.
Timberlake told the officer he had had one martini and was following some friends home, police said.
Sag Harbor is a one-time whaling village mentioned in Herman Melville’s classic novel “Moby-Dick” that is nestled amid the Hamptons, an area of seaside communities around 100 miles (160 kilometers) east of New York City.
Timberlake’s license suspension in New York likely impacts his ability to drive in other states, a legal expert said this week.
Refusing a Breathalyzer test, as Timberlake did during his arrest, triggers an automatic suspension of one’s license under New York state law, which should then be enforced in other states, according to Kenneth Gober, a managing partner at the law firm Lee, Gober & Reyna in Austin, Texas.
“Most states participate in the interstate Driver’s License Compact, an agreement to share information about license suspensions and traffic violations,” he explained in an email. “If a license is suspended in one state it should be suspended in all states.”
In practice, though, it can take a long time for such changes to be reflected across state lines, Gober acknowledged. The pop star also has the resources to easily arrange for a driver and doesn’t need a car to drive to do his job, he added.
Timberlake’s agent and other representatives didn’t respond to emails seeking comment this week.
The 10-time Grammy winner hasn’t publicly addressed the arrest but seemed to acknowledge it during a performance in Chicago just days later.
“It’s been a tough week,” he told the audience during the June 21 show at the United Center. “But you’re here, and I’m here. Nothing can change this moment right now.”
Timberlake has been on tour for months in support of his latest album. He returns to the New York City area in the coming weeks with concerts in Newark, New Jersey and Brooklyn.