DUBAI: US Palestinian supermodel Bella Hadid has succeeded Hollywood actress Julia Roberts as the Global Ambassador of luxury Swiss jewelry house Chopard.
The campaign will launch on Sept. 1 with six images shot by photographer Alasdair McLellan. The campaign will focus on Chopard’s Haute Joaillerie collections, including Happy Hearts, Happy Sport, Happy Diamonds, Ice Cube, and Alpine Eagle.
Hadid first showed off Chopard creations at the 2021 Cannes Film Festival and has been spotted wearing jewelry by the maison on various red carpets as of late - including multiple sightings at the 2024 Cannes Film Festival.

Bella Hadid showed off jewels by Chopard at the 77th Cannes Film Festival in May 2024. (Getty Images)
Meanwhile, Caroline Scheufele, Co-President and Artistic Director of Chopard, shared a released statement with Business Today, stating: “Bella epitomises the spirit of Chopard: a harmonious mix of effortless elegance and zest for life that perfectly resonates with what our watches and jewellery stand for. We are excited about embarking on this new journey together.”
Hadid has also been making waves in the beauty industry with her own fragrance brand, Orabella, which launched in May.