Meet the Filipino chef behind TikTok’s viral Dubai chocolate bar

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Updated 30 September 2024
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Meet the Filipino chef behind TikTok’s viral Dubai chocolate bar

  • One video of the chocolate-pistachio dessert bar has racked up over 80m views
  • Filipino chef Nouel Catis Omamalin says his flavors are inspired by a sense of nostalgia

MANILA:  On TikTok, people’s feeds have been taken over by the “Dubai chocolate bar,” a gooey and crunchy candy stuffed with crispy knafeh and a creamy pistachio spread. 
The bar, with its artistic paint-like exterior, and textured, green-colored filling, shot to social media fame last December when UAE-based food influencer Maria Vehera posted a video of herself enjoying a taste, racking up over 80 million views to date. 
Since then, millions more have watched other content creators reacting to this viral confection, while cooks and businesses have created copycat versions across the globe, from New York to Auckland. 
Originally sold by Fix Dessert Chocolatier in Dubai, “Can’t Get Knafeh of It” is the brainchild of Filipino chef Nouel Catis Omamalin and British Egyptian entrepreneur Sarah Hamouda, who partnered in 2021 to launch the company. 
When Hamouda tapped Omamalin for his culinary expertise to create a chocolate bar brand that was “beyond ordinary,” he sought inspiration for his flavors through nostalgia. 
“I always go back to the nostalgia of things, the childhood memories of a certain culture, even any culture in general,” he told Arab News. “It never goes wrong when you think about nostalgia.” 
Omamalin thought of knafeh — the Middle Eastern dessert with chunks of pistachio enjoyed as a treat by Arab children — and how it had a particular crunch that lent itself well to chocolate.
“Everyone was just having the same kind of (chocolate) bar, and we thought, why not have a dessert in a chocolate bar? And knafeh is my favorite Arabic dessert,” he said. 
“So, I thought, let’s try to fuse them, and the challenge was to make it like dessert on top of chocolate without making it too sweet. That’s how the pistachio knafeh came about, because this is something that I am really passionate about in the kitchen — to recreate how nostalgia in this region would be enjoyed in a different manner.” 
Omamalin was born and raised in the Philippines, and trained as a pastry chef at L’Ecole Valrhona Paris. He has been running a culinary consulting company in Dubai for the past 15 years. Although he was no longer a partner at Fix when the chocolate bars went on sale in 2022, he stayed on to help perfect the candy. 
“I was working as a friend of Sarah’s,” he said. “I was helping her out because I really wanted her to succeed.” 
This entailed creating the bars by hand during the early days, a painstaking process that took Omamalin and his team six to eight hours to complete — from manually piping the filling to letting it set and packaging the items.
The process meant that only 25 bars could be produced each day, which meant the products sold out almost immediately. Fix has since scaled up its operations, but the bars still to sell out regularly in Dubai. 
Global social media fame also sparked high demand in other countries, including the Philippines, where unofficial resellers sell the Fix bars as high as $32 a piece, almost twice its UAE price. 
The Filipino chef, who grew up in Dipolog City in the southern Philippines, said living and working in Dubai since 2009 had given him a platform “to play around with ingredients” and “interact with different cultures.” 
After graduating from the University of the Philippines, and later studying pastry and baking at the French Culinary Institute, Omamalin pursued a career in the hospitality industry, before eventually moving to Dubai in search of greener pastures. 
“I’ve always been an artisan and I needed to craft something that is really different from anyone else,” he said. 
“I wanted to be the first Filipino who would break ground… I think that has always been my driving force up to now.” 
With the viral chocolate bar now being recreated across the globe, Omamalin found validation for his work. 
“For me, the biggest form of flattery is always when you copy someone’s work, and I have no problem with that at all because it means you’ve done something over and above what you have expected,” he said. 
“When people copy you that means you’ve really triggered a lot of their emotions or creativity.”
 


India in mourning after over 240 killed in deadliest aviation disaster in decades

Updated 13 June 2025
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India in mourning after over 240 killed in deadliest aviation disaster in decades

  • Sole flight survivor Ramesh Viswashkumar a British national of Indian origin, is being treated at a hospital, airline confirms
  • London-bound Dreamliner with 242 people on board also killed dozens more when it crashed into a medical college hostel

NEW DELHI, India: Indian authorities were combing the site of one of India’s deadliest aviation disasters on Friday, after an Air India plane crashed in the western city of Ahmedabad less than a minute after takeoff, killing all but one of its passengers. 

The London-bound Boeing 787-8 Dreamliner, which had 242 people on board, also killed dozens more people when it crashed into a medical college hostel located just outside Ahmedabad airport and burst into flames on Thursday afternoon. 

The sole survivor, a British national of Indian origin, is being treated in a hospital, the airline confirmed. 

“We are all devastated by the air tragedy in Ahmedabad. The loss of so many lives in such a sudden and heartbreaking manner is beyond words. Condolences to all the bereaved families,” Indian Prime Minister Narendra Modi wrote on social media after visiting the crash site in the capital of his home state of Gujarat. 

The passengers comprised 169 Indian nationals, 53 Britons, 7 Portuguese and one Canadian. 

The surviving passenger, who was in seat 11A next to an emergency exit in front of the plane’s wing, reportedly managed to jump out. He told Indian media that he had heard a loud noise shortly after flight AI171 took off. 

Various footage showed the plane taking off over a residential area and then sinking and disappearing from the screen, before a huge fireball could be seen rising into the sky from beyond the houses. 

Those killed on board include a family who was visiting India for Eid, a newlywed who is moving to the UK and Vijay Rupani, former chief minister of Gujarat. 

Health authorities are conducting DNA tests to identify bodies, which were mostly charred beyond recognition, as relatives take part and wait for officials to release the remains. 

Suresh Khatika, who was waiting at the Ahmedabad Civil Hospital where the DNA testing was taking place, said his niece Payal Khatika was among the passengers. 

“Payal was going for further studies and she has taken a loan for it. She was really preparing herself for the day when she would go to the UK for studies,” Khatika told Arab News. 

“It is really tragic that her dream crashed like this. We are in deep pain, and don’t know how to react.” 

Many Indians have also taken to social media to mourn the victims, as their stories circulated widely. Among them is Dr. Pratik Joshi, who was reportedly bringing his wife, Dr. Komi Vyas, and three young children to move to the UK. A picture of the family, believed to be taken on the plane and shared with relatives before takeoff, has garnered millions of views online as messages of condolence poured in. 

In addition to the passengers and crew, dozens more people perished as they were caught in the path of the plane crash. 

Thakur Ravi, a cook at B.J. Medical College, said his mother and two-year-old daughter, who had been on the side of the building where the plane had crashed, were missing. 

“Other helpers and cooks managed to escape but my mother and daughter have been missing since yesterday,” Ravi told Arab News. 

“We are frantically hoping against hope to have my family back. It was a horrible incident. It seemed as if the sky had fallen on us.” 

Indian Civil Aviation Minister Ram Mohan Naidu said a formal investigation headed by the Aircraft Accident Investigation Bureau has been launched. 

Boeing said it was in touch with Air India and stood “ready to support them” over the incident. The UK and US air accident investigation agencies also announced they were sending teams to support their Indian counterparts.

India, the world’s third-largest aviation market, has endured several fatal air crashes on its soil, including in 1996, when two planes collided mid-air over New Delhi, killing around 350 people. In 2010, an Air-India Express jet crashed and burst into flames at Mangalore airport in south-west India, killing 158 of the 166 passengers and crew onboard. 


Judge blocks Trump’s election executive order, siding with Democrats who called it overreach

Updated 13 June 2025
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Judge blocks Trump’s election executive order, siding with Democrats who called it overreach

ATLANTA: A federal judge on Friday blocked President Donald Trump’s attempt to overhaul elections in the US, siding with a group of Democratic state attorneys general who challenged the effort as unconstitutional.
The Republican president’s March 25 executive order sought to compel officials to require documentary proof of citizenship for everyone registering to vote for federal elections, accept only mailed ballots received by Election Day and condition federal election grant funding on states adhering to the new ballot deadline.
The group of attorneys general said the directive “usurps the States’ constitutional power and seeks to amend election law by fiat.” The White House has defended the order as “standing up for free, fair and honest elections” and called proof of citizenship a “commonsense” requirement.


Hong Kong rights group shuts down after years of advocating for workers

Updated 13 June 2025
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Hong Kong rights group shuts down after years of advocating for workers

  • Founded in 1994, organization maintained a database tracking workers’ strikes, protests, workplace accidents and other labor rights incidents in China

HONG KONG: A Hong Kong group that advocated for workers rights for decades announced its shutdown abruptly on Thursday, citing financial difficulties and debt issues.
China Labor Bulletin planned to stop updating its website content and appeared to have deleted Facebook and Instagram social media accounts used by the nonprofit rights organization.
“The company can no longer maintain operations and has decided to dissolve and initiate the relevant procedures,” it said in a statement on an archived web page Friday.
Founded in 1994, organization maintained a database tracking workers’ strikes, protests, workplace accidents and other labor rights incidents in China.
As dozens of civil society groups disbanded or left Hong Kong in the wake of the 2020 Beijing-imposed national security law, China Labor Bulletin continued providing valuable resources for journalists and academics in the southern Chinese city.
Critics say the drastic political changes in Hong Kong indicated the decline of Western-style civil liberties that China promised to keep intact when the former British colony returned to Chinese rule in 1997. However, Beijing and Hong Kong governments insisted the law was crucial to bring stability to the city following massive anti-government protests in 2019.
China Labor Bulletin’s founder Han Dongfang, a former railway worker who participated in the 1989 Tiananmen Square protests, did not immediately respond to a request for comment from The Associated Press. He told the Central News Agency of Taiwan that the shutdown was his decision and he would stay in Hong Kong.
Han’s decision appeared sudden to many Hong Kong civil society observers. Three weeks ago, he wrote on social media platform LinkedIn about his work anniversary and his team’s progress.
“Let’s keep our faith up at this abnormal time and continue our important work,” he said.


India in mourning after deadliest aviation disaster in decades

Updated 13 June 2025
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India in mourning after deadliest aviation disaster in decades

  • Sole flight survivor, a British citizen of Indian origin, is being treated in hospital
  • Family members provide DNA samples to help identify crash victims

NEW DELHI: Indian authorities were combing the site of one of India’s deadliest aviation disasters on Friday, after an Air India plane crashed in the western city of Ahmedabad less than a minute after takeoff, killing all but one of its passengers.

The London-bound Boeing 787-8 Dreamliner, which had 242 people on board, killed dozens more people when it crashed into a medical college hostel just outside Ahmedabad airport and burst into flames on Thursday afternoon.

The sole survivor, a British citizen of Indian origin, is being treated in hospital, the airline confirmed.

“We are all devastated by the air tragedy in Ahmedabad. The loss of so many lives in such a sudden and heartbreaking manner is beyond words. Condolences to all the bereaved families,” Indian Prime Minister Narendra Modi wrote on social media after visiting the crash site in the capital of his home state of Gujarat.

The passengers comprised 169 Indian citizens, 53 Britons, 7 Portuguese and a Canadian.

The surviving passenger, who was in seat 11A next to an emergency exit in front of the plane’s wing, reportedly managed to jump out. He told Indian media that he had heard a loud noise shortly after flight AI171 took off.

Various footage showed the plane taking off over a residential area and then sinking and disappearing from the screen, before a huge fireball could be seen rising into the sky from beyond the houses.

Those killed on board include a family visiting India for Eid, a newlywed who was moving to the UK and Vijay Rupani, former chief minister of Gujarat.

Health authorities are conducting DNA tests to identify bodies, most of which were charred beyond recognition.

Suresh Khatika, who was waiting at the Ahmedabad Civil Hospital where the DNA testing was taking place, said his niece Payal Khatika was among the passengers.

“Payal was going for further studies and she has taken a loan for it. She was really preparing herself for the day when she would go to the UK for studies,” Khatika told Arab News.

“It is really tragic that her dream crashed like this. We are in deep pain, and don’t know how to react.”

Many Indians have taken to social media to mourn the victims, as their stories circulated widely. Among them is Dr. Pratik Joshi, who was reportedly bringing his wife, Dr. Komi Vyas, and three young children to move to the UK. A picture of the family, believed to be taken on the plane and shared with relatives before takeoff, has garnered millions of views online as messages of condolence poured in.

In addition to the passengers and crew, dozens more people caught in the path of the plane crash perished.

Thakur Ravi, a cook at B.J. Medical College, said his mother and 2-year-old daughter, who were on the side of the building where the plane crashed, were missing. 

“Other helpers and cooks managed to escape but my mother and daughter have been missing since yesterday,” Ravi told Arab News.

“We are frantically hoping against hope to have my family back. It was a horrible incident. It seemed as if the sky had fallen on us.”

India’s Civil Aviation Minister Ram Mohan Naidu said a formal investigation led by the Aircraft Accident Investigation Bureau has been launched.

Boeing said it was in touch with Air India and stood “ready to support them” over the incident. The UK and US air accident investigation agencies also announced they were sending teams to support their Indian counterparts.

India, the world’s third-largest aviation market, has suffered several fatal air crashes on its soil, including in 1996, when two planes collided in mid-air over New Delhi, killing about 350 people. In 2010, an Air-India Express jet crashed and burst into flames at Mangalore airport in south-west India, killing 158 of the 166 passengers and crew onboard.


Japan’s foreign minister praises Djibouti’s work on maritime security

Updated 13 June 2025
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Japan’s foreign minister praises Djibouti’s work on maritime security

TOKYO: Japanese foreign minister Takeshi Iwaya met with Dileita Mohamed Dileita, President of the National Assembly of the Republic of Djibouti, on Friday and praised the “deepening of cooperation between the two countries in the field of maritime security.”

Iwaya stated that Djibouti, located at the southern end of the Red Sea and an important sea lane linking Europe and Asia, is a strategically important partner in the quest for a “Free and Open Indo-Pacific (FOIP).”

Referring to the good relations between the two countries and his own special attachment toward Japan, President Dileita expressed his appreciation and gratitude for Japan’s development cooperation in various fields and for the Self-Defense Force facility in Djibouti, noting the strategic importance of his country.

The two sides exchanged views on issues that included the regional situation in Africa and in East Asia and agreed to further strengthening bilateral relations and cooperation in regional and international arena, with a view to TICAD 9 in August and Expo 2025 Osaka, Kansai, Japan.

• This article originally appeared on Arab News Japan