The German Saudi Liaison Office for Economic Affairs, known as GESALO, held its first awards event on Nov. 6 in Riyadh.

The 1st GESALO Award Gala honored outstanding company achievements and the enduring bilateral economic relationship between Saudi Arabia and Germany. The leadership of 30 companies and institutions were awarded in the categories: Innovation and Technology, Saudi German Business Partnership, Excellence in Customer Interaction and Responsibility for the Future. GESALO Delegate Dr. Dalia Samra-Rohte congratulated the winners in the presence of German Ambassador to Saudi Arabia Michael Kindsgrab.

GESALO is a vital link between businesses in the Kingdom and Germany, promoting trade and investment. By facilitating dialogue and collaboration, GESALO has played a crucial role in strengthening the bilateral economic relationship over the last 45 years.

“We are thrilled to launch this award gala as a platform to celebrate the strong economic partnership between Germany and Saudi Arabia. German companies are participating in numerous megaprojects and infrastructure development, contributing to the national objectives of Vision 2030,” said Samra-Rohte. 

“We see a constant increase in the export numbers with a plus of 20 percent compared to last year. While German companies focused solely on exporting in the past, we are also seeing more German companies creating their value chain locally,” she added.

The continuous interest of German companies in the region is also illustrated by the visit of several German delegations. “Just in November, four German delegations are expected — among them are companies from the aviation and food sector,” said Samra-Rohte.

At the awards event, attendees had the opportunity to network with leaders from various industries, enhancing connections that could lead to fruitful collaborations and partnerships.

Jeel, the digital innovation arm of Riyad Bank, and audax Financial Technology, a comprehensive digital banking technology solutions provider backed by Standard Chartered, have entered into a strategic partnership aimed at revolutionizing the digital banking landscape in Saudi Arabia. The partnership brings together Jeel’s forward-thinking digital technology as an enabler of digital innovation, and audax’s proven track record as a solutions provider as the comprehensive plug-and-play banking solution powering Asia’s first banking-as-a-service offering by a global bank. This partnership offers a suite of comprehensive solutions for banks in Saudi Arabia, with an initial focus on enabling advanced business models such as digital banks, BaaS, super apps, and open banking solutions. 

Saudi Arabia’s financial sector is undergoing rapid transformation as part of Vision 2030, with a growing market for digital banking solutions driven by a tech-savvy population. The urgency of digital transformation is clear — banks must modernize to remain competitive in a fast-evolving economy, projected to reach $1.1 trillion in GDP by the end of 2024. The surge in digital wallets, from 315,000 users in 2018 to over 17 million by 2022, along with the rapid rise of real-time payments, emphasizes the immediate demand for innovative, scalable banking models.

With initiatives like the SR300 million ($80 million) fintech-focused fund and the National Technology Development Program providing crucial funding and support for startups, the urgency of digital transformation in banking is increasingly clear. These measures highlight the opportunity for banks to modernize and capitalize on the significant potential created by Vision 2030, positioning them to compete and thrive in a rapidly evolving financial landscape.

While banks serve as the first application, these offerings are adaptable for other financial institutions and non-bank entities, allowing for seamless integration into a variety of ecosystems and extending the benefits of digital transformation beyond traditional banking.

In the shorter term, institutions in Saudi Arabia will benefit from rapid migration from legacy systems, unlocking new digital capabilities and flexible business models. Through easy integration with third-party vendors and ecosystem players, clients will be able to offer innovative services such as open banking and BaaS. This flexibility positions them to compete with digital-native challengers, drive customer acquisition, and improve operational efficiency.

In the longer term, the partnership between Jeel and audax will allow Saudi Arabia’s institutions to leverage a wealth of data across their ecosystems, creating new revenue streams and business lines. This includes opportunities such as real-time underwriting through third-party data access, cross-selling products through contextual offers, and even expanding into fee-based services such as KYC-as-a-service and real-time data provision to consumer and SME-focused companies.

George Harrak, CEO of Jeel, said: “At Jeel, we are committed to driving innovation and technological digital advancement. Our collaboration with audax enables us to deliver pioneering digital solutions that will enhance the agility and scalability across Saudi Arabia and the region. By integrating our cutting-edge technology with audax’s proven platform, we can accelerate the digital transformation of our customers, including banks, financial institutions and non-bank entities, and provide them with the tools they need to thrive in an increasingly competitive market.”

Kelvin Tan, CEO of audax Financial Technology, added: “We are excited to bring our proven digital transformation capabilities to Saudi Arabia through this partnership. By working with Jeel, we aim to accelerate the pace at which Saudi institutions can modernize and scale their digital offerings, ensuring they remain competitive in the evolving business landscape. Our partnership will empower them to launch cutting-edge solutions quickly and efficiently, creating new revenue streams and improving operational resilience.”