Tetra Pak has launched its “Made, Consumed and Recycled in Saudi Arabia” campaign, marking 44 years as an industry champion of economic development, sustainability efforts, and food security in the Kingdom. The campaign enforces the company’s commitment to the economic diversification of the Kingdom’s economy and embraces the opportunity to highlight Tetra Pak’s role in reinforcing Saudi Arabia as a regional hub for food packaging and manufacturing in the Middle East.

Since its establishment in Saudi Arabia in 1980, Tetra Pak has significantly contributed to the Kingdom’s industrial and economic growth. The Jeddah factory that produces millions of products annually has been instrumental in positioning Saudi Arabia as a central hub for food packaging in the Middle East. This factory exports 40 percent of its products to 11 countries and has produced more than 165 billion products since its inception in 1998.

“Tetra Pak’s 44-year journey in Saudi Arabia is a testament to our unwavering commitment to the Kingdom’s economic development and Vision 2030 goals,” said Niels Hougaard, managing director of Tetra Pak Arabia. “Our world-class local production contributes to Saudi Arabia’s food security and supports local food and beverage customers in rolling out innovative food products in the local and export markets.”

As a first mover in carton packages recycling in the Kingdom, Tetra Pak invested $3 million in Saudi Arabia’s first comprehensive carton packages recycling solution. 

Partnering with Obeikan Paper Industries and Saudi Top Plastics, the recycling facility has the capacity to recycle 8,000 tons of carton packages annually, demonstrating the company’s commitment to supporting customers’ sustainability goals and aligning with Saudi Vision 2030’s circular economy targets.

Tetra Pak plays a pivotal role in supporting Saudi Arabia’s food and beverage industry, with more than 80 percent of local businesses relying on Tetra Pak’s processing equipment and packaging products to build and operate their plants efficiently in the Kingdom.

The city of Jeddah is gearing up to host the latest edition of Jeddah International Motor Show. The event will take place at the Jeddah Superdome from Oct. 29 to Nov. 2, bringing together the latest models, cutting-edge technologies, and advanced designs from the automotive world. This year’s show is set to feature an exclusive launch by one of the world’s leading automotive brands, further establishing the event as a global platform for the latest industry developments.

As one of the most eagerly awaited events in the Middle East, the motor show draws the attention of both car enthusiasts and industry experts. It serves as a major meeting point for the unveiling of new models and automotive innovations. The event’s significance is bolstered by projections that car sales in Saudi Arabia will reach 779,000 units by 2032, giving the Kingdom a 37 percent market share in the MENA region. This positions Saudi Arabia at the forefront of regional markets and highlights its pivotal role in shaping the future of the automotive industry.

Expected to draw over 300,000 attendees from across the globe, Jeddah International Motor Show 2024 promises to be not just an exhibition but a one-of-a-kind experience full of excitement and unforgettable moments. Visitors can enjoy thrilling SUV and off-road vehicle shows, interactive karting tracks, and simulation races. The opportunity to test drive dream cars adds a personal, hands-on dimension to the event, making it a must-attend for car lovers.

The show’s venue itself is a marvel that enhances the event’s grandeur, with the Jeddah Superdome — the world’s largest pillarless geodesic dome — holding a Guinness World Record. This architectural wonder underscores Jeddah’s status as a global hub for premier exhibitions and a beacon of excellence in the automotive industry.