Lenovo has signed on to be the official technology partner for FIFA, which includes the 2026 World Cup in the US, Canada and Mexico as well as the 2027 Women’s World Cup in Brazil.
The announcement was made during Lenovo’s Tech World innovation event in Seattle on Tuesday.
FIFA President Gianni Infantino said in a statement the deal will continue to upgrade fan experiences as well as continue to make data more accessible to fans and teams.
“At FIFA, we are committed to growing the game globally and making football accessible for all — and we are excited to welcome Lenovo to our journey, and to work with them to implement technologies, innovations and programs that spread our sport. Data and technology combined helps us to know fans better,” he said.
The 2026 World Cup will take place from June 11 through July 19 in 16 cities throughout North America. It will also see the tournament expand from 32 to 48 teams.
The 2027 Women’s World Cup will feature 32 teams, but the dates and host cities in Brazil have not been finalized.
Jeff Shafer, Lenovo’s head of corporate marketing, said there have been been multiple meetings with FIFA about the role of artificial intelligence in helping teams and fans better understand all the data produced during a match, but that any ideas or upgrades are still in the planning stages.
“Technology and football will absolutely enhance the experience for viewers at a specific level. That’s stuff that we’re working on right now. But we already, I think, have some really amazing and interesting ideas brewing,” Shafer said.
Lenovo will supply ThinkPad laptops and tablets as well as Motorola mobile phones for the tournaments to the competing teams, FIFA’s staff and the various host nation organizing committees.
FIFA had a significant amount of data during the recent World Cup tournaments, including detailed match reports breaking down all facets of play. Data used to be limited to possession percentages and shots, but with players wearing devices tracking movement as well as chips in soccer balls, data is available to analyze a team’s offensive formation shape or to help referee’s on offsides calls.
The available data can also be used during the game for graphics used on television or to relay statistics inside the stadium. FIFA has a six member technical study group which helps analyze data during tournaments as well as give insights and observations.
Shafer noted most of the upgrades to the fan experience will mostly begin with helping teams and players in analyzing data.
“Technology can level the playing field. The data is already there, but you’ve got some disparity between the haves and have nots within global football,” he said. “If we can provide technology that gives one or two people the ability to analyze date with some sort of competitive equality to those countries that have 10 or 15 people able to do that, it really brings a lot to the table.”
Lenovo’s addition as a FIFA partner also joins recent sponsorship announcements from Bank of America, Lays and Verizon.
“Lenovo is proud to support FIFA’s vision of leveraging technology to elevate the game, enhance the fan experience worldwide, and foster innovation that levels the playing field. We’re excited that our cutting-edge technology and AI innovation will take center stage in the upcoming tournaments, demonstrating to the world the transformative power of smarter technology,” Lenovo chairman and CEO Yuanqing Yang said in a statement.
