RIYADH: The Executive Director of the UN agency that promotes responsible and sustainable tourism has described as “impressive” Saudi Arabia’s achievements in the sector.
In an interview with Arab News, Natalia Bayona, executive director of UN Tourism, highlighted the huge growth in visitors to the Kingdom.
“We are really optimistic about everything we have seen in the Gulf, especially in Saudi Arabia. It’s impressive,” she said.
“There has been a 64 percent growth in tourism arrivals, increasing from 16 million in 2022 to 27 million in 2023. Additionally, tourism expenditure grew significantly, by 43.7 percent, reaching SR141 billion ($37.6 billion).
“It’s incredible how Saudi Arabia has been booming when it comes to the human economic sector.”
Investing first in people and secondly in infrastructure were the keys to success, she said.
Under Vision 2030 — the government’s initiative to boost economic, cultural and social diversity — the Ministry of Tourism has set goals to reach 150 tourist visits, strengthen Islamic and national identity and create 1.6 million jobs.
Earlier this year, the Saudi Press Agency reported that the Kingdom welcomed 77 million domestic and 27 million international visitors in 2023. The milestone was applauded by UN Tourism.
The agency has collaborated with Saudi Arabia on a number of projects designed to boost the Kingdom’s tourism infrastructure. These include the Riyadh School for Tourism and Hospitality, which opened last year on UN World Tourism Day.
“Investing in vocational tourism to bring prospective professionals to Spain, Paris, the UK and Switzerland to be trained and return with a strong diploma is incredible,” Bayona said.
“From 2018 to 2023, 22 out of 40 foreign direct investment-funded projects in Saudi Arabia focused on accommodation, mainly in hotels, and a strong interest in personal hospitality.”
According to the IATA Air Connectivity Index, “Saudi Arabia has advanced from 27th place in 2019 to 13th in 2023,” Bayona said.
“That’s the result of the commitment and the civil aviation strategy aimed at making the Kingdom a top Middle East hub that can connect different continents to present investment opportunities and bring not only tourism but also cargo and trade.”
To maintain that upward momentum, “we need to empower our jobs more, together with the ministry and the entire ecosystem,” Bayona said.
She was also positive about the Kingdom’s bids to host the World Expo and soccer World Cup.
“The whole team has been doing an amazing job with the World Expo 2030 and the FIFA World Cup,” she said.
“Those are big names and the most powerful events in the world, alongside the Olympics. So why is this important? Because, of course, it’s a unique opportunity to promote cultural heritage and history and to engage the Saudi people with international visitors.”
UN Tourism executive director hails Kingdom’s ‘impressive’ growth in sector
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UN Tourism executive director hails Kingdom’s ‘impressive’ growth in sector
- ‘It’s incredible how Saudi Arabia has been booming,’ Natalia Bayona says
- Investing in people, infrastructure keys to success, she says
Emir of Kuwait sends King Salman GCC Summit letter
- Message delivered to minister during meeting in Riyadh
RIYADH: King Salman has received a letter from the Emir of Kuwait Sheikh Meshal Al-Ahmad Al-Sabah inviting him to the Gulf Cooperation Council Summit.
The message was delivered to Minister of State Prince Turki bin Mohammed bin Fahd during a meeting in Riyadh on Tuesday with Kuwait’s Foreign Minister Abdullah Ali Al-Yahya.
The two sides held cordial talks and discussed issues of common interest.
The 45th GCC Summit takes place in Kuwait on Sunday.
King Salman asks people of Saudi Arabia to pray on Thursday for rain
RIYADH: King Salman called on Muslims in Saudi Arabia to pray on Thursday for rain, the Saudi Press Agency reported.
“Everyone who is able should be keen to perform the prayer, in accordance with the tradition of Prophet Muhammad,” the Royal Court said.
Muslims are often asked to pray for rainfall in times of drought or other water shortages.
Global Harmony event concludes with celebration of Egyptian culture in Riyadh
- Saudi Arabia and Egypt continue to strengthen their political relationship through agreements in trade, tourism, energy and culture
RIYADH: The Global Harmony initiative concludes its third edition with a week-long celebration of Egyptian music, art and tradition in Suwaidi Park as part of Riyadh Season.
Running from Nov. 24-30 and organized by the Ministry of Media, the event invites visitors to experience Egypt’s rich heritage through a range of cultural activities.
Speaking to Arab News, Egyptian Ambassador to Saudi Arabia Tarek El-Meligy highlighted the deep-rooted connection between the two nations. “The Egyptian community is the most harmonious, coexistent and understanding in a positive way within Saudi society,” he said.
“If you ask any Egyptian which country they would like to live in after Egypt, they will say Saudi Arabia.”
Sarry Shaaban, an executive and consultant at the General Entertainment Authority, said: “We are talking about millions of visitors, both residents and Saudis, entering the park. Whether I’m a resident, a Saudi or from a country hosting the event, it provides an opportunity for residents to learn about your culture, colors, explore its arts, food, crafts, and traditional industries.”
Live music and dance performances displaying Egypt’s cultural traditions, with the rhythm of drums and flutes and performers in traditional costumes, have brought the life and spirit of Cairo’s streets to Riyadh.
A separate bazaar area has been set up featuring Egyptian cuisine, traditional clothing and handcrafted items.
“An event like this carries positive messages and highlights something we strive to emphasize every day, that we are one people, united by love and affection,” said El-Meligy.
Egyptian Sameh Nabil emphasized the feel of unity: “This initiative brought us closer together as Egyptians, and with Saudis here, I feel like we are brothers. I always feel like we are not expatriates.”
And visitor Khaled Zahir said: “This event reflects the love, connection and affection between Egyptians living in the Kingdom and Saudis.”
Egyptians make up 11 percent of Saudi Arabia’s population, according to the Saudi Census, meaning such exhibitions are important in promoting mutual respect and harmony.
El-Meligy said Saudi Arabia hosted the largest Egyptian expatriate community abroad, with remittances from those in the Kingdom forming a significant part of their home nation’s income.
“In recent months, remittances from Egyptians abroad have increased substantially, thanks to the facilities between the two countries and the confidence in both the Saudi and Egyptian economies,” he added.
Saudi Arabia and Egypt continue to strengthen their political relationship through agreements in trade, tourism, energy and culture. In his October visit to Cairo, Saudi Crown Prince Mohammed bin Salman met with Egyptian President Abdel Fattah El-Sisi to discuss investment opportunities and the establishment of a supreme coordination council to deepen bilateral relations.
Trade between Saudi Arabia and Egypt saw a 35.16 percent annual increase in the first half of 2024, according to the General Authority of Statistics. The increase was driven by a 73.44 percent surge in Saudi imports from Egypt, totaling $4.18 billion.
Egypt has also shown a growing interest in investing in Saudi Arabia, with a 71 percent rise in licenses granted to Egyptian firms in the second quarter of 2024.
The festival, which began in October, highlights the lives, contributions and cultural integration of its residents. So far, it has celebrated cultures including Indian heritage and moving through Philippine, Indonesian, Pakistani, Yemeni, Sudanese, Bangladeshi, Jordanian, Lebanese and Syrian traditions.
Riyadh Expo 2030 provides progress update to international exhibitions regulator BIE
- Members of Riyadh Expo 2030 update Bureau International des Expositions on progress toward hosting the event
RIYADH: A Saudi delegation representing Riyadh Expo 2030 took part in a Bureau International des Expositions meeting on Tuesday to review the Kingdom’s readiness to host the global event.
In November 2023, Saudi Arabia won the bid to host the 2030 World Expo between October 2030 and March 2031 in the capital, Riyadh.
The Riyadh Expo 2030 delegation took part in the 175th general assembly meeting of the BIE, a Paris-based intergovernmental organization which oversees and regulates World Expos, the Saudi Press Agency reported.
They updated senior officials of the BIE about the latest Saudi developments and preparations for hosting the event. They also discussed progress on work to accommodate an expected 246 exhibitors, including countries, organizations and companies, at a site north of Riyadh.
Under the theme “The Era of Change: Together for a Foresighted Tomorrow,” the event aims to be a unique platform for innovations and modern technologies which aim to find answers to challenges facing the planet in various fields, according to the Expo 2030 website.
Hospitality sector innovations, trends showcased at Riyadh exhibition
- Event gathers local and international exhibitors, industry leaders, and visitors to showcase trends, innovations, and business opportunities in the sector
- Exhibition features an array of engaging activities, including live cooking demonstrations by celebrity chefs, a barista competition, and workshops for aspiring culinary professionals
RIYADH: This year’s HORECA exhibition held in Riyadh is underscoring the Kingdom’s growing influence in the global hospitality market.
Held at the Riyadh International Convention and Exhibition Center, the three-day event concludes on Nov. 27 and gathers local and international exhibitors, industry leaders, and visitors to showcase trends, innovations, and business opportunities in the sector.
The event contributes to Saudi Arabia’s Vision 2030 by fostering private-sector growth, promoting tourism, and enhancing the country’s food and beverage industries.
The exhibition features an array of engaging activities, including live cooking demonstrations by celebrity chefs, a barista competition, and workshops for aspiring culinary professionals.
Visitors can sample creative dishes, observe new techniques in food and beverage, and explore sustainable packaging solutions, among other highlights.
Prince Waleed bin Nasser, guest of honor and CEO of Mukatafa Co., highlighted the importance of collaboration between the private and public sectors.
Speaking at a session on public policies impacting the food and beverage sector, he said: “The vision today aspires for the private sector to play a significant role in the development of the economy. The private sector must take the initiative to have a voice. To achieve this, it needs to be organized and united in presenting a single perspective.”
He also emphasized the need for proactive engagement: “We must work as one, united with a common vision, and present this vision in a professional manner backed by facts, ensuring that the decisions made have a positive impact on the sector and the citizens.”
Culinary competitions are among the highlights celebrating creativity and technical skills at HORECA. Mohammed Naif, a participant representing Saudi Arabia’s Hotel and Tourism Management Institute, told Arab News: “The atmosphere was amazing, and the competition was all about passion and enjoyment. There was a panel of judges and organizers who were very supportive — if you made a mistake, they would help you, and if you had an incomplete idea, they would guide you.
“I encourage anyone with a passion for cooking to join, showcase their creativity, and learn while bringing out their best.”
The exhibition also provided a platform for networking, with exhibitors showcasing local innovations as well as international brands. From cutting-edge hospitality tech to Saudi-inspired culinary creations, the event highlighted the Kingdom’s growing reputation as a global hub for the sector.
