‘Serious business’: influencer degree launches in Ireland

Irish university is teaching wannabe influencers how to convert online presence and content on platforms such as Instagram, TikTok and YouTube into revenue streams. (AFP)
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Updated 22 October 2024
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‘Serious business’: influencer degree launches in Ireland

  • Irish university is teaching wannabe influencers how to convert online presence and content on platforms such as Instagram, TikTok and YouTube into revenue streams

CARLOW: It’s a job that didn’t exist until recently but becoming an influencer is an ever more popular career path among Gen-Z youth in the modern era of social media.
Now a first-of-its-kind course at an Irish university is teaching wannabe influencers how to convert online presence and content on platforms such as Instagram, TikTok and YouTube into revenue streams.
“Influencing is something that’s catching fire,” course director Irene McCormick told AFP at South East Technological University (SETU) in Carlow, an hour’s drive southwest from the capital Dublin.
The idea grew out of a summer crash course “Digital Hustle” launched by McCormick that was taught by TikTokers and attracted 350 applicants for 30 places.
“It got amazing traction, we could see the appetite for more, so we broadened it to degree level,” said McCormick, a former television producer and director.
After two years of development the course — a four-year-long bachelor’s degree in “Content Creation and Social Media” — received accreditation and welcomed its first intake of 15 students last month.
On the state-of-the-art campus, students chatted, took selfies and scrolled their social media feeds on smartphones during a break between classes.
“My friends tell me I talk a lot so I thought I might as well make money out of it and try this course,” Harry Odife, 22, told AFP in the campus TV studio during a roleplay exercise.
Most of the students are already immersed in the digital space or working in it and want to expand their toolset and knowledge, McCormick said.
“You can try to learn yourself at home but being empowered with practice and theory about how to connect with target demographics online is going to make a big difference to your career,” she added.

The term “influencer” was officially added to the dictionary in 2019, and refers to a person well-known through use of social media who uses their celebrity to endorse, promote, or generate interest in products and brands, often for payment.
Now the most prominent such as YouTube challenge stunt creator Mr.Beast and gaming vlogger KSI tap vast online audiences, earning huge sums per sponsored post or via brand sponsorships and advertisements.
Surveys consistently show that most Gen-Z youths — those born between 1997 and 2012 — would consider a job as a vlogger, YouTuber or professional streamer.
“Of course people want to make money from influencing, so we look particularly at person branding, how to monetise being influential over large online followings,” said McCormick.
Students said they hoped the course would help them leverage their interests and hobbies which range from beauty and fashion to entertainment, social justice, and sport.
“I post a lot of the hairstyles I do on TikTok and Instagram, it would be nice to have the knowledge to grow that into an actual business,” said Favour Ehuchie, an 18-year-old hairdresser.
Another student, keen equestrian Marta Hughes Bravo, said horse stud farms now seek staff who are social media-savvy.
“Companies are all over Instagram, Facebook, and TikTok. One girl who works for a farm has been pulling in brand deals. To know how to do that would be fantastic,” she said.
Degree modules include creative video and storytelling psychology, entrepreneurship, celebrity studies, storytelling psychology, data analytics, and podcasting.
“A lot of people think it’s an easy life being an influencer, just posting 60-second videos on TikTok, but there is way more to it,” said Hughes Bravo.
Creating content involves “editing, planning, organizing, and so on, it takes up more time than you might think, people don’t understand that quite yet.”
Practical elements of the course include camera and microphone learning, and work placements.
“Having influencer knowledge like how to be comfortable in front of cameras will help us build our confidence, whatever we end up doing,” said another student Naoise Kelly, adding that becoming the next big thing on social media is not her top priority.
McCormick said employment opportunities for influencer talent are multiplying exponentially, either in front of camera or behind the scenes.
“Yes, influencer posts on social media may sometimes be frivolous, but the actual business is not, it is a very serious business,” she added.
“So many Gen Z young people buy a lot of bling, and that bling is being sold through influencers.
“Around 70 percent of marketers now believe in influencers as the future of marketing, governments are also using them to message people, that’s how we access markets now.”


Zelensky hails Usyk victory over Fury

Updated 22 December 2024
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Zelensky hails Usyk victory over Fury

RIYADH: Ukrainian President Volodymyr Zelensky hailed Oleksandr Usyk’s victory over Tyson Fury in their heavyweight world championship rematch on Saturday, calling it proof that Ukraine “will not give up what’s ours.”
“Victory!” Zelensky said in a post on Telegram. “So important and so necessary for all of us now.”
Ukraine remains locked in war nearly three years after Russia invaded, but Zelensky said Usyk’s triumph was a mark of Ukrainian resiliency and determination.
“Having retained the championship belts, Oleksandr proves: we are Ukrainians and we will not give up what’s ours. And no matter how difficult it is — we will win.
“Be it the ring, battlefield or diplomatic arena — we fight and we will not give up what’s ours.
“Congrats on the victory, Cossack! Congrats on the victory Ukraine! Glory to Ukraine.”
Usyk’s victory — seven months after his first triumph over Britain’s Fury to become the first undisputed heavyweight world champion of the four-belt era — took his record to 23-0 with 14 knockouts.


Weightlifting Taiwan granny, 90, garners cheers, health benefits at gym

Updated 21 December 2024
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Weightlifting Taiwan granny, 90, garners cheers, health benefits at gym

TAIPEI: Cheng Chen Chin-Mei beamed broadly as she hoisted a 35-kg weightlifting bar to her waist, dropped it and waved confidently to the enthusiastic crowd in a competition in Taipei. Cheng Chen, 90, has been pumping iron since last year, encouraged by her granddaughter to take up the sport after she was diagnosed with Parkinson’s disease. She credits the regimen with helping to fix her posture.

Three generations of her family were among a couple of hundred people watching Cheng Chen and 44 others aged 70 or over in a weightlifting competition on Saturday. In the three-round competition, Cheng Chen lifted as much as 45kg using a hexagonal-shaped bar that is said to allow the lifter more stability and options for gripping.

“I want to tell all the old people to join the workout,” Cheng Chen told Reuters after the competition. “You don’t need to work extremely hard, but this is to stay healthy.”

Cheng Chen was not the only nonagenarian in the competition. The oldest participant is 92.

Taiwan is projected to become a “super-aged society” next year, with 20 percent or more of its 23 million people aged 65 or older, according to National Development Council data.

The government has set up fitness centers across the island with equipment suitable for older people, to encourage them to train, according to the Health Promotion Administration, which encourages healthy lifestyles.


Santa and Mrs. Claus use military transports to bring Christmas to an Alaska Native village

Updated 21 December 2024
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Santa and Mrs. Claus use military transports to bring Christmas to an Alaska Native village

  • Operation Santa started in 1956 when flooding severely curtailed subsistence hunting for residents of St. Mary’s, in western Alaska

YAKUTAT, Alaska: Forget the open-air sleigh overloaded with gifts and powered by flying reindeer.
Santa and Mrs. Claus this week took supersized rides to southeast Alaska in a C-17 military cargo plane and a camouflaged Humvee, as they delivered toys to the Tlingit village of Yakutat, northwest of Juneau.
The visit was part of this year’s Operation Santa Claus, an outreach program of the Alaska National Guard to largely Indigenous communities in the nation’s largest state. Each year, the Guard picks a village that has suffered recent hardship — in Yakutat’s case, a massive snowfall that threatened to buckle buildings in 2022.
“This is one of the funnest things we get to do, and this is a proud moment for the National Guard,” Maj. Gen. Torrence Saxe, adjutant general of the Alaska National Guard, said Wednesday.
Saxe wore a Guard uniform and a Santa hat that stretched his unit’s dress regulations.
The Humvee caused a stir when it entered the school parking lot, and a buzz of “It’s Santa! It’s Santa!” pierced the cold air as dozens of elementary school children gathered outside.
In the school, Mrs. Claus read a Christmas story about the reindeer Dasher. The couple in red then sat for photos with nearly all of the 75 or so students and handed out new backpacks filled with gifts, books, snacks and school supplies donated by the Salvation Army. The school provided lunch, and a local restaurant provided the ice cream and toppings for a sundae bar.
Student Thomas Henry, 10, said while the contents of the backpack were “pretty good,” his favorite item was a plastic dinosaur.
Another, 9-year-old Mackenzie Ross, held her new plush seal toy as she walked around the school gym.
“I think it’s special that I have this opportunity to be here today because I’ve never experienced this before,” she said.
Yakutat, a Tlingit village of about 600 residents, is in the lowlands of the Gulf of Alaska, at the top of Alaska’s panhandle. Nearby is the Hubbard Glacier, a frequent stop for cruise ships.
Some of the National Guard members who visited Yakutat on Wednesday were also there in January 2022, when storms dumped about 6 feet (1.8 meters) of snow in a matter of days, damaging buildings.
Operation Santa started in 1956 when flooding severely curtailed subsistence hunting for residents of St. Mary’s, in western Alaska. Having to spend their money on food, they had little left for Christmas presents, so the military stepped in.
This year, visits were planned to two other communities hit by flooding. Santa’s visit to Circle, in northeastern Alaska, went off without a hitch. Severe weather prevented a visit to Crooked Creek, in the southwestern part of the state, but Christmas was saved when the gifts were delivered there Nov. 16.
“We tend to visit rural communities where it is very isolated,” said Jenni Ragland, service extension director with the Salvation Army Alaska Division. “A lot of kids haven’t traveled to big cities where we typically have Santa and big stores with Christmas gifts and Christmas trees, so we kind of bring the Christmas program on the road.”
After the C-17 Globemaster III landed in Yakutat, it quickly returned to Joint Base Elmendorf-Richardson in Anchorage, an hour away, because there was nowhere to park it at the village’s tiny airport. Later it returned to pick up the Christmas crew.
Santa and Mrs. Claus, along with their tuckered elves, were seen nodding off on the flight back.


Scientists observe ‘negative time’ in quantum experiments

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Updated 22 December 2024
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Scientists observe ‘negative time’ in quantum experiments

  • The researchers emphasize that these perplexing results highlight a peculiar quirk of quantum mechanics rather than a radical shift in our understanding of time

TORONTO, Canada: Scientists have long known that light can sometimes appear to exit a material before entering it — an effect dismissed as an illusion caused by how waves are distorted by matter.
Now, researchers at the University of Toronto, through innovative quantum experiments, say they have demonstrated that “negative time” isn’t just a theoretical idea — it exists in a tangible, physical sense, deserving closer scrutiny.
The findings, yet to be published in a peer-reviewed journal, have attracted both global attention and skepticism.
The researchers emphasize that these perplexing results highlight a peculiar quirk of quantum mechanics rather than a radical shift in our understanding of time.
“This is tough stuff, even for us to talk about with other physicists. We get misunderstood all the time,” said Aephraim Steinberg, a University of Toronto professor specializing in experimental quantum physics.
While the term “negative time” might sound like a concept lifted from science fiction, Steinberg defends its use, hoping it will spark deeper discussions about the mysteries of quantum physics.

Years ago, the team began exploring interactions between light and matter.
When light particles, or photons, pass through atoms, some are absorbed by the atoms and later re-emitted. This interaction changes the atoms, temporarily putting them in a higher-energy or “excited” state before they return to normal.
In research led by Daniela Angulo, the team set out to measure how long these atoms stayed in their excited state. “That time turned out to be negative,” Steinberg explained — meaning a duration less than zero.
To visualize this concept, imagine cars entering a tunnel: before the experiment, physicists recognized that while the average entry time for a thousand cars might be, for example, noon, the first cars could exit a little sooner, say 11:59 am. This result was previously dismissed as meaningless.
What Angulo and colleagues demonstrated was akin to measuring carbon monoxide levels in the tunnel after the first few cars emerged and finding that the readings had a minus sign in front of them.

The experiments, conducted in a cluttered basement laboratory bristling with wires and aluminum-wrapped devices, took over two years to optimize. The lasers used had to be carefully calibrated to avoid distorting the results.
Still, Steinberg and Angulo are quick to clarify: no one is claiming time travel is a possibility. “We don’t want to say anything traveled backward in time,” Steinberg said. “That’s a misinterpretation.”
The explanation lies in quantum mechanics, where particles like photons behave in fuzzy, probabilistic ways rather than following strict rules.
Instead of adhering to a fixed timeline for absorption and re-emission, these interactions occur across a spectrum of possible durations — some of which defy everyday intuition.
Critically, the researchers say, this doesn’t violate Einstein’s theory of special relativity, which dictates that nothing can travel faster than light. These photons carried no information, sidestepping any cosmic speed limits.

The concept of “negative time” has drawn both fascination and skepticism, particularly from prominent voices in the scientific community.
German theoretical physicist Sabine Hossenfelder, for one, criticized the work in a YouTube video viewed by over 250,000 people, noting, “The negative time in this experiment has nothing to do with the passage of time — it’s just a way to describe how photons travel through a medium and how their phases shift.”
Angulo and Steinberg pushed back, arguing that their research addresses crucial gaps in understanding why light doesn’t always travel at a constant speed.
Steinberg acknowledged the controversy surrounding their paper’s provocative headline but pointed out that no serious scientist has challenged the experimental results.
“We’ve made our choice about what we think is a fruitful way to describe the results,” he said, adding that while practical applications remain elusive, the findings open new avenues for exploring quantum phenomena.
“I’ll be honest, I don’t currently have a path from what we’ve been looking at toward applications,” he admitted. “We’re going to keep thinking about it, but I don’t want to get people’s hopes up.”
 

 


‘Don’t hit him too hard!’: Zelensky tells Usyk not to endanger British arms deal

Updated 20 December 2024
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‘Don’t hit him too hard!’: Zelensky tells Usyk not to endanger British arms deal

  • Ukraine President Volodymyr Zelensky jokes for Oleksandr Usyk to be gentle with British rival Tyson Fury to not harm UK weapon supplies

PARIS: Ukraine President Volodymyr Zelensky pleaded with boxing star Oleksandr Usyk to be gentle with British rival Tyson Fury in their world heavyweight clash in case a battering delivers a knockout blow to a crucial arms deal.
Usyk defeated Fury in May to become the undisputed heavyweight champion of the world and the two men meet again in Riyadh on Saturday.
“All Ukrainians are on your side. Of course, Britain is helping Ukraine in a fight against Russia,” Zelensky told Usyk on Friday in a video on Zelensky’s Telegram account.
“We respect our partners. That’s why when you beat Fury, don’t hit him too hard, because we don’t want them to ban Storm Shadow.”
British media reported last month that Ukraine had fired Storm Shadow missiles into Russia for the first time after London gave Kyiv the green light for such strikes.
The UK government refused to confirm or deny the reports.