How AI is transforming motorsports and the car industry in Saudi Arabia

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Updated 24 October 2024
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How AI is transforming motorsports and the car industry in Saudi Arabia

RIYADH: Artificial intelligence is transforming the automotive industry, from the advent of fully electric autonomous vehicles to radical advances in the world of motorsports, optimizing race performance and enhancing the fan experience.

Motorsports rely heavily on real-time data analysis, making AI indispensable in predicting tire wear, running simulations, and improving aerodynamics. For fans, AI offers new insights with predictive race analyzes and enhanced live experiences.

Formula 1 and Formula E are prime examples of how AI can optimize performance. Teams gather massive amounts of data during races, and AI analyzes these in real time, helping to adjust strategies and make key decisions.

Off the racetrack, this technology is also shaping the future of electric vehicles and autonomous driving, which will soon transform how the general public gets from A to B.

NetApp, a California-based leader in AI-driven data management, has partnered with brands such as Aston Martin and Porsche to help optimize motorsports performance through advanced AI tools.

“AI will play a pivotal role in developing next-generation vehicles and capabilities,” George Kurian, CEO of NetApp, told Arab News.

AI’s potential in Saudi Arabia is particularly significant. The Kingdom has hosted both Formula 1 and Formula E in recent years and is positioning itself as a key player in the AI revolution within motorsports.

Saudi Arabia hosts two major motorsport events that have become integral to its global sports calendar. The Formula 1 Saudi Arabian Grand Prix has been held annually since 2021 at the Jeddah Corniche Circuit.

Since 2018, the Kingdom has also hosted the Formula E Diriyah E-Prix, an electric car race that takes place in the historic city of Diriyah near Riyadh. The Jeddah E-Prix is scheduled to take place in February next year.

These events are considered crown jewels of the Kingdom’s burgeoning sports and entertainment industry.

As part of Saudi Arabia’s Vision 2030 social reform and economic diversification agenda, the Kingdom is keen to adopt cutting-edge technologies across various sectors, including the automotive industry.

“Unifying and securing data is crucial for supporting the ambitious goals of initiatives like Saudi Arabia’s Vision 2030,” Kurian said.

NetApp’s AI technology enables the smooth flow of data between different cloud environments, facilitating everything from predictive maintenance to real-time data processing. In motorsports, this translates into the ability to simulate race conditions, predict failures, and enhance team decision-making.

By processing large volumes of data from electric and autonomous vehicles, companies can optimize everything from battery performance to driving efficiency.

“We see the increased adoption of electric vehicles and enhanced autonomous driving capabilities as major trends,” Kurian said.

These innovations are being integrated not only into elite motorsports but also into the consumer market, with automakers looking to optimize everything from energy efficiency to driverless capabilities.

Saudi Arabia is making significant strides in the electric vehicle and autonomous vehicle industries. In the EV sector, Saudi Arabia launched Ceer, its first homegrown EV brand, in partnership with Foxconn and with technical backing from BMW.

The Kingdom has also invested heavily in Lucid Motors, acquiring a majority stake in the American EV manufacturer.

However, the integration of AI into the automotive sector is not without its challenges. Managing the sheer volume of data produced by vehicles and ensuring data quality and security are major concerns for automakers.

DID YOU KNOW?

1. Saudi Vision 2030 promotes AI and clean technology, including advances in electric and autonomous vehicles.

2. AI helps race teams and automakers optimize energy efficiency and enhance autonomous vehicle capabilities.

3. Motorsports hosted by the Kingdom include the Formula 1 Saudi Arabian Grand Prix and Formula E Diriyah E-Prix.


Ensuring compliance with international data protection standards is also a critical focus for companies such as NetApp, which work to secure vehicle data against potential cyber threats.

“Data safety and security are critical as AI technologies become more integrated into vehicles,” Kurian said.

NetApp’s approach ensures that manufacturers can maintain compliance with international standards while safeguarding sensitive data, particularly as more autonomous driving solutions are developed.

As Saudi Arabia continues to host major motorsports events such as Formula 1 and Formula E, the Kingdom is positioning itself as a leader in the adoption of AI technologies in this field. With fan engagement increasingly driven by AI-powered insights, Saudi Arabia could lead the charge in offering cutting-edge spectator experiences.

In a sport where milliseconds matter, the integration of AI allows teams to extract every possible advantage, whether it is through tire strategy or optimizing fuel efficiency. For fans, AI can predict race outcomes or enhance real-time viewing by offering deeper insights into team strategies and driver performance.

NetApp’s collaborations with motorsport brands underscore the broader trend of AI-driven innovation. “Our solutions enable manufacturers to create real-time data pipelines, facilitating the efficient processing and analysis of vehicle data,” Kurian said.

This seamless integration of AI into racing underscores the future of motorsports as a data-driven enterprise, where the ability to process vast amounts of information in real time can make or break a race.

AI’s influence on motorsports is only just beginning. With Saudi Arabia embracing this technology, the Kingdom is set to play a pivotal role in shaping the future of AI in the automotive world.

“AI will continue to drive the next wave of innovations in the automotive industry,” Kurian said.

As both Formula 1 and Formula E return to the region, Saudi Arabia’s commitment to innovation will likely accelerate the adoption of AI, enhancing not only the performance of the vehicles but also the experience for the millions of fans watching around the world.

 


KSrelief signs initiative to support orphans in Mali

Updated 02 May 2025
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KSrelief signs initiative to support orphans in Mali

RIYADH: The Kingdom’s aid agency KSrelief has signed an agreement with an organization that supports orphans in Mali, the Saudi Press Agency reported late on Thursday.

Ahmed bin Ali Al-Baiz, assistant supervisor general for operations and programs, inked the pact to sponsor 1,350 orphans, including covering their tuition fees.

In addition, the sponsorship would assist 430 orphans who are breadwinners for their families, the SPA reported.


Warning of heavy rain, flooding across Saudi Arabia

Commuters make their way through a flooded road after heavy rains in Mecca earlier this year. (File/AFP)
Updated 02 May 2025
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Warning of heavy rain, flooding across Saudi Arabia

  • Makkah and Riyadh to have moderate to heavy rain, Civil Defense forecasts

RIYADH: Saudi Arabia’s Civil Defense has warned of possible heavy rainfall and flooding in several regions of the country until Tuesday.

In an advisory carried by the Saudi Press Agency late Thursday, the directorate said Makkah is likely to have moderate to heavy rainfall, accompanied by hail and strong wind.

Moderate to heavy rain is also expected in Riyadh, while Najran in the southwest may experience lighter rainfall.

Rainfall is also likely in the western regions of Madinah, Al-Baha, Asir, Jazan, central Qassim, Hail and Northern Borders, and the Eastern Province.

“Residents are advised to take necessary precautions, avoid flood-prone areas, and adhere to safety guidelines shared via various media channels,” the Civil Defense advisory stated.


Civil defense warns of heavy rains, potential flooding across Saudi Arabia

Updated 02 May 2025
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Civil defense warns of heavy rains, potential flooding across Saudi Arabia

  • Makkah and Riyadh regions forecast to have moderate to heavy rain

RIYADH: Saudi Arabia’s General Directorate of Civil Defense has warned against heavy rainfall and potential flooding in multiple regions across the Kingdom until Tuesday. 

In an advisory carried by the Saudi Press Agency, the directorate said Makkah region is expected to experience moderate to heavy rainfall, accompanied by hail and strong winds.

Moderate to heavy rain are also expected in Riyadh region, while Najran in the southwest may experience lighter rainfall.

Also expected to experience rainfall are the western regions of Madinah, Al-Baha, Asir, and Jazan; the central region of Qassim; Hail and Northern Borders in the north; and the Eastern Province region.

“Residents are advised to take necessary precautions, avoid flood-prone areas, and adhere to safety guidelines shared via various media channels,” the Civil Defense advisory said.


How Saudi schools are using AI to personalize learning and streamline administration

Updated 02 May 2025
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How Saudi schools are using AI to personalize learning and streamline administration

  • AI tools help students with disabilities through speech-to-text, adaptive interfaces, and screen-reading technologies
  • Educators’ roles are evolving as AI handles tasks like grading and performance tracking, freeing teachers to focus on mentoring

RIYADH: As Saudi Arabia forges ahead with its Vision 2030 initiative, artificial intelligence is becoming a cornerstone of its education reform.

Across the Kingdom, AI technologies are reshaping classrooms — personalizing learning, streamlining administration and helping students of all abilities engage with their studies in new ways.

“AI technology has significantly changed the way many students, including myself, approach studying and managing coursework,” Abdullah Mohammed, a law student at Imam Mohammad ibn Saud Islamic University, told Arab News.

“Tools like AI tutoring systems and study apps have made learning more efficient, personalized and accessible.”

While Mohammed said AI tools have enhanced his learning experience, he also acknowledged the need for caution.

“Some AI tools provide quick solutions without much depth, so if I’m not careful, I might miss the critical thinking part of the learning process,” he said.

Tools like AI tutoring systems and study apps have made learning more efficient, personalized and accessible, observers Saudi law student Abdullah Mohammed,. (Reuters photo)

Ultimately, however, Mohammed said he is confident AI has better prepared him for the job market.

The strategic alignment between AI and Vision 2030 is clear, according to Abdulrahman Al-Motrif, professor of information technology and educational computing at King Saud University.

“AI supports the goals of Vision 2030 by enabling personalized learning, optimizing resource management and facilitating access to quality education regardless of geographic location,” he told Arab News.

“AI systems can analyze student performance in real-time, allowing educators to tailor instruction to individual learning needs, thereby enhancing student outcomes and supporting the Kingdom’s ambition to cultivate a future-ready workforce.”

Al-Motrif also highlighted AI’s role in promoting inclusive education.

“AI reinforces Vision 2030’s emphasis on equity, accessibility, and lifelong learning by reaching remote communities and students with special needs,” he said.

This demonstrates AI’s impact not just as a technological innovation, but also as a powerful force for social transformation.

Leading platforms like Alef Education and Classera are already putting this vision into practice. Using real-time analytics, they adapt content to each student’s learning style, proficiency and pace.

Classera platform offers a gamified Learning Management System (LMS) app called C-Kids for kindergarten to Grade 3 pupils. (Classer illustration image)

A study by Alef Education found that students using AI-enhanced platforms achieved a 25 percent improvement in academic performance over just one semester — strong evidence of AI’s ability to boost outcomes through personalized learning.

Crucially, AI is helping make education more accessible. In Saudi Arabia’s diverse learning landscape, tools such as speech-to-text software, adaptive interfaces and real-time assessments are opening doors for students with disabilities.

At King Saud University, collaborations with AI developers have produced tools for visually impaired students, converting written content into audio and using advanced screen-reading technology.

“AI has transformed the learning environment into a more interactive and engaging space,” said Al-Motrif. “Gamified learning platforms and intelligent tutoring systems provide immediate feedback and customized challenges.”

These innovations not only enhance academic performance, but also spark motivation and sustained engagement among learners.

AI is also streamlining back-end operations. Platforms like Madrasati now use AI to monitor attendance, track engagement and assess academic progress, freeing educators to focus more on teaching and mentoring.

Yet AI is not replacing teachers — it is redefining their roles.

“In AI-supported classrooms, educators serve as facilitators, mentors and human connectors in an increasingly digital ecosystem, using AI-generated insights to identify learning gaps,” said Al-Motrif.

A book issued by UNESCO cited the success of “Madrasati” as a globally innovative and distinguished educational model during the Covid-19 pandemic. (Madrasati illustration image)

Still, challenges remain. One significant obstacle is the shortage of Arabic-language content online — making up only 1.2 percent of global digital resources — which limits the effectiveness of AI systems trained on data-rich environments.

To fully realize AI’s benefits, Saudi Arabia must invest in digitizing traditional materials, promoting Arabic content creation and partnering with AI firms to develop language-specific algorithms.

Some institutions are already leading the way. Imam Abdulrahman bin Faisal University and King Abdulaziz University have adopted AI-powered systems to personalize instruction and track student performance, leading to higher satisfaction and retention rates.

These successes show that AI is not merely a technological upgrade — it is a catalyst for reimagining education.

Photo: Pexel/Pavel Danilyuk

By leveraging AI thoughtfully, Saudi Arabia has a unique opportunity to deliver high-quality, personalized and inclusive education while advancing its Vision 2030 goals.

But achieving this future will require more than just technology. It will demand investment, collaboration and a commitment to ensuring that innovation, pedagogy and policy move forward together.

With sustained effort, AI could become the foundation of a dynamic, future-ready education system — one that prepares all learners for the opportunities of the digital age.
 

 


Saudi FM discusses issues of common interest with Peruvian counterpart

Saudi Foreign Minister Prince Faisal bin Farhan receives his Peruvian counterpart Elmer Schialer Salcedo in Riyadh on Thursday.
Updated 01 May 2025
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Saudi FM discusses issues of common interest with Peruvian counterpart

RIYADH: Saudi Foreign Minister Prince Faisal bin Farhan received his Peruvian counterpart Elmer Schialer Salcedo and the country’s Minister of Mines and Energy Jorge Montero in Riyadh on Thursday.

During the meeting, Saudi-Peruvian relations, aspects of joint cooperation in various fields, and a number of international issues of common interest were discussed, Saudi Press Agency reported.