The Saudi Coffee Company and Halal Products Development Company have announced the signing of a strategic cooperation agreement aimed at enhancing collaboration between the coffee industry and halal sector, expanding access to coffee products through certifications.

 This strategic partnership between two subsidiaries of the Public Investment Fund will allow SCC and HPDC to explore opportunities for halal certification, knowledge exchange, and market expansion. 

The agreement outlines cross-party cooperation across workshops and market awareness, data and market research, training and development, and halal certification and compliance. 

Speaking at the signing, Mohammed Zainy, chief marketing and communications officer at SCC, said: “As the global demand for halal-certified products continues to rise, this partnership enables us to engage with new markets and explore innovative ways to meet the needs of halal-conscious consumers. We are excited to expand our reach with HPDC and offer high-quality, halal-certified Saudi coffee to a broader audience.” 

Halal Products Development Company, a PIF company, aims to strengthen capabilities within Saudi Arabia’s halal sectors and the global halal ecosystem. Through its investment and advisory services, the company empowers its partners by providing the necessary resources and expertise to achieve their strategic objectives. Additionally, HPDC works to build a dynamic and sustainable halal ecosystem both locally and globally, supporting the goals of Saudi Vision 2030 in driving economic growth and diversification. 

“This exciting collaboration, strengthening Saudi coffee in the global markets and enhancing Saudi Arabia’s position at the heart of the global halal market. Together, we aim to support the growth of halal industries worldwide,” said Dr. Sarah AlMugairin, adviser to the CEO of Halal Products Development Company. 

The partnership between SCC and HPDC aligns with both entities’ efforts towards key Vision 2030 objectives, including economic diversification, sustainability, and the expansion of halal-certified industries.

barq has announced a strategic partnership with Western Union, a global leader in international money transfers. This collaboration aims to redefine remittance services in the Kingdom, enabling millions of users to send and receive money through the barq app with unmatched ease and security.

By combining Western Union's extensive global payment network with barq's advanced financial technology, users can now enjoy immediate access to international money transfer services directly within the barq app. This partnership aligns seamlessly with the goals of Saudi Vision 2030, which focuses on accelerating digital transformation and fostering financial inclusion across the Kingdom.

Through this integration, barq users will benefit from enhanced convenience, faster transactions, and the ability to send money globally with a trusted, world-class partner. The partnership ensures secure international transfers at competitive rates while significantly reducing the time and effort required, thanks to Western Union's network spanning over 200 countries.

Faisal Al-Khamisi, chairman of barq, stated: "This partnership represents a new strategic step that positions barq at the forefront of financial innovation. It aligns with the Kingdom's Vision 2030, which aims to accelerate digital transformation and promote financial inclusion. At barq, we believe that providing advanced financial solutions is not limited to offering payment services alone but extends to transforming the user experience. This is what we are achieving today through this integration, which provides easy, fast, and secure international remittance services to millions of users, strengthening barq's position as one of the most important players in the digital financial sector."

This partnership underscores barq's commitment to financial empowerment and innovation, solidifying its position as a leading digital financial services company in Saudi Arabia.

Notably, barq is the fastest-growing digital wallet in the Kingdom, boasting over three million satisfied users in record time since its launch. It continues to enhance user experiences and deliver world-class financial services through groundbreaking partnerships and alliances.