As Saudi Arabia continues to make tremendous strides toward becoming one of the world’s most attractive tourist destinations, the Tourism Development Fund, the national enabler of the Kingdom’s tourism sector, has reaffirmed its commitment to advancing the industry. This was highlighted by signing an MoU with Dusit International, one of Thailand’s leading hotel and property development companies.
Officially announced at World Travel Market 2024 in London, the MoU will see TDF work closely with Dusit International to develop a range of world-class hospitality projects in the Kingdom.
In line with Saudi Vision 2030 and the National Tourism Strategy, the partnership is fully geared toward setting Saudi Arabia apart as a must-visit destination distinguished by a first-class array of luxury hotels and resorts.
The MoU marks the latest step taken by TDF to transform the Kingdom into a global hub of immersive tourism experiences, reiterating the fund’s focus on effective and truly aligned partnership-building to advance the Saudi tourism sector and fulfill the Kingdom’s potential as a leading player on the international tourism stage.
Renowned for its rich traditions, stunning landscapes, proud heritage and diverse range of spiritual landmarks and historic sites, Saudi Arabia is home to some of the most engaging tourist attractions in the world. Together with Dusit International, TDF will call attention to these places of interest and attract more visitors and travelers to embark on rewarding journeys and tourist experiences across the Kingdom.
Qusai Al-Fakhri, TDF’s CEO, said: “This MoU is a pivotal milestone in our strategy to attract world-class partners and create distinctive and sustainable tourism destinations in Saudi Arabia. We are pleased to be collaborating with Dusit International, whose expertise in hospitality aligns perfectly with our ambition to unlock the full potential of the Kingdom’s tourism sector. Together, we aim to shape extraordinary destinations that will have a lasting positive impact on the sector.”
SupHajjee Suthumpun, group CEO of Dusit International, said: “Dusit International is deeply honored to sign this MoU with Saudi Arabia’s Tourism Development Fund. This marks a significant milestone for us as we seek to bring our unique brand of Thai-inspired gracious hospitality to one of the world’s most dynamic tourism landscapes. Saudi Arabia is a key focus for our growth, and partnering with TDF provides invaluable opportunities to connect with high-potential investments across the Kingdom. We look forward to contributing to Saudi Arabia’s National Tourism Strategy and delivering hotel experiences that bring enduring value to all stakeholders.”
With more than 75 years of experience, Dusit International is an Asian hospitality group rooted in Thai heritage. It operates a diverse portfolio of brands, including luxury hotels and resorts, food businesses, hospitality schools, wellness centers, and hospitality-related services, with a presence in 19 countries across four continents.
TDF and Dusit partner to elevate KSA’s hospitality sector
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TDF and Dusit partner to elevate KSA’s hospitality sector
Diriyah Art Futures exhibition to showcase rare collection of world’s foremost computer art pioneers
Diriyah Art Futures exhibition to showcase rare collection of world’s foremost computer art pioneers
Diriyah Art Futures, the first new media arts hub in the MENA region, has announced its inaugural exhibition titled “Art Must Be Artificial: Perspectives of AI in the Visual Arts.” Developed by the Saudi Ministry of Culture, DAF will host the exhibition from Nov. 26 to Feb. 15, 2025 in Diriyah, Riyadh, introducing the region to the power and potential of new media and digital art.
Curated by the renowned Jérôme Neutres, former director at the Réunion des Musées Nationaux-Grand Palais in Paris, the exhibition brings together more than 30 global and regional artists to explore new forms of creative expression at a critical juncture of technological development.
“Art Must Be Artificial” will present a sweeping history of computer art, from the 1960s to the present day, featuring works by iconic regional and international artists. The exhibition includes Saudi talents Lulwah Alhomoud, Muhannad Shono, Nasser Alshemimry (DesertFish), and Daniah Al-Saleh, their works spanning geometric abstraction, robotic and audiovisual art, and digital installations, showcasing the innovative spirit of the Kingdom. Notable MENA artists include VJ Um Amel (Laila Shereen Sakr, Egypt/US) and Haythem Zakaria (Tunisia), whose practices explore the intersections of media, culture, and technology.
Internationally acclaimed contributors include Refik Anadol (Turkiye), Ryoji Ikeda (Japan), Miguel Chevalier (Mexico/France), and Yang Yongliang (China), each known for their revolutionary use of AI, data, and digital landscapes. The exhibition also celebrates pioneers such as Frieder Nake (Germany), Vera Molnar (Hungary/France), Harold Cohen (UK), and Manfred Mohr (Germany), who laid the foundations of algorithmic and computational art. Other prominent names include Peter Kogler (Austria), Elias Crespin (Venezuela), Casey Reas (US), Daniel Rozin (US), John Gerrard (Ireland), Leonel Moura (Portugal), and Alan Rath (US), whose practices redefine creativity in the digital age.
Further enriching the exhibition are the collaborative works of Christa Sommerer and Laurent Mignonneau (Austria/France) and Edmond Couchot and Michel Bret (France), alongside experimental artists like aaajiao (Xu Wenkai, China), Anna Ridler (UK), Yining Fei and Chuck Kuan (China/US), Charles Sandison (UK), and Quayola (Italy). Together, these artists offer a comprehensive exploration of computational and robotic art, bridging history, innovation, and regional narratives.
The exhibition’s setting in Saudi Arabia, a country with a young, tech-savvy population, provides a fitting backdrop for this exploration of the evolving relationship between art and technology. With the word “algorithm” originating from the Islamic world, “Art Must Be Artificial” presents an intriguing regional connection, while bridging past, present, and future, to examine how algorithms and AI are transforming the nature of art creation.
Reflecting on his curatorial vision, Neutres said: “This exhibition seeks to explore a profound transformation, where artists are not just creators but architects of a new digital age. By embracing the power of AI and computational technology, contemporary artists are redefining the boundaries of art, opening infinite possibilities for the future.
“At Diriyah Art Futures, we are presenting a dialogue between past pioneers and today’s visionaries, showcasing how the Kingdom of Saudi Arabia is uniquely well-positioned to lead these critical conversations in the global art world,” Neutres added.
In addition to the exhibition, Diriyah Art Futures offers a robust programming schedule that includes panel discussions, masterclasses, hands-on workshops, performances, and guided tours, designed to engage audiences in the dynamic intersection of art and technology. The activities, which feature prominent artists and scholars, provide an immersive experience for those looking to deepen their understanding of new media art. Tickets for both the exhibition and public programs are available through the Diriyah Art Futures website, offering visitors the chance to participate in a range of unique experiences that push the boundaries of art.
Google Cloud summit showcases growth & AI innovation
Google Cloud marked the first anniversary of the Dammam Cloud Region launch in Saudi Arabia with the inaugural Google Cloud Saudi Arabia Summit. Held at the Four Seasons Hotel Kingdom Tower in Riyadh, the event brought together more than 1,500 attendees, including Google Cloud partners, customers, government officials, and industry leaders, to celebrate the achievements of the past year and explore the future of cloud computing and AI in the Kingdom.
The summit underscored Google Cloud’s commitment to Saudi Arabia’s digital transformation journey and highlighted the significant growth and potential witnessed in the Kingdom’s technology landscape.
In his keynote speech, Bader Almadi, country manager for Google Cloud in Saudi Arabia, said: “This summit marks a significant milestone in Google Cloud’s journey in Saudi Arabia. We are deeply committed to supporting the Kingdom’s Vision 2030 objectives by empowering businesses, government entities, and individuals with the transformative power of cloud technology and AI. We are confident that together, we can drive sustainable economic growth, create new opportunities, and establish Saudi Arabia as a global hub for digital innovation.”
Abdul Rahman Al-Thehaiban, managing director, Turkiye, Middle East and Africa, Google Cloud, said: “Building on the momentum of our recent announcement with the Public Investment Fund to establish a global AI hub in Saudi Arabia, Google Cloud is dedicated to advancing the Kingdom’s position as a leader in technological innovation. We will continue to invest in infrastructure, introduce cutting-edge services and features, and foster a thriving ecosystem of partners and developers to unlock the full potential of Saudi Arabia’s dynamic digital landscape.”
The summit featured an engaging agenda with keynote presentations, breakout sessions, and interactive demos showcasing Google Cloud’s latest innovations in AI and data analytics. Prominent businesses like Saudia, ROSHN, and Almarai shared how they are innovating with cloud technologies and AI.
Recognizing the vital role of startups and developers in the Kingdom’s digital ecosystem, the summit offered dedicated programs to support their growth and innovation. The Founders Lunch provided a targeted gathering specifically for operators of early-stage startups. A dynamic group of speakers, including successful entrepreneurs, investors, and Google Cloud experts, shared insights on key topics such as fundraising, product development, marketing, and scaling a business. The Founders Lunch also offered a valuable opportunity for attendees to connect with fellow entrepreneurs and discover how Google Cloud can empower their startup journey. Notable speakers at the Innovators Hive included Omar Shabaan, CEO and founder of The Space; Baraa Koshak, CEO and founder of Abwab.ai; and Naif Al-Obaidallah, co-founder and managing director of SDM.sa.
For developers and practitioners, the Innovators Hive offered a half-day program of in-person, interactive hands-on labs. With more than 630 registered participants, the program featured six sessions, spotlight labs, mini-courses, and a two-hour hands-on labs competition focused on “AI with BigQuery” and “MultiModality with Gemini.”
Underscoring Google Cloud’s commitment to diversity, equity, and inclusion, the summit featured two dedicated sessions focused on empowering women in the technology sector. The “She Leads: Navigate the Path to Leadership for Women in Tech” session tackled invisible barriers and equipped attendees with actionable strategies to overcome them. Inspiring speakers such as Reem Al-Adeeb, the first Saudi racer to drive Formula E Gen 2, Gen3, and GenBETA (an all-electric GEN3 race car powered by Google Cloud); Rasha Al-Khamis, the Kingdom’s first certified female boxer and accomplished mountaineer; and Lisa Martinez Gomis, sales manager at Google Cloud, shared their personal journeys and insights on championing women’s leadership in tech.
Abdul Latif Jameel promotes Saudi talents on global stage
Abdul Latif Jameel collaborated with the Saudi Music Commission as a strategic partner to organize the “Marvels of Saudi Orchestra” concert in Tokyo, Japan. This concert comes as part of an initiative to elevate cultural exchange between the Kingdom and Japan while highlighting Saudi talents on an international platform.
This strategic collaboration reflects Abdul Latif Jameel’s commitment to promoting arts and music, and its continued support for globally-renowned Saudi cultural and creative initiatives. Boosting the Kingdom’s international presence, the collaboration falls under Saudi Vision 2030 and aligns with the objectives of the National Culture Strategy, aimed at highlighting the Kingdom’s cultural identity and enriching international cultural exchange.
This step also underscores Abdul Latif Jameel’s ongoing focus on further showcasing Saudi talents on the global stage. It celebrates the artistic skills and cultural diversity of the Saudi community, which holds high regards for creative arts. The “Marvels of Saudi Orchestra” concert is a major event that contributes to introducing Saudi Arabia’s musical heritage and diversity to international audiences, featuring several international engagements led by talented Saudi artists.
Previously, the “Marvels of Saudi Orchestra” concerts have dazzled audiences in Paris, New York, London and Mexico.
The Jameel family, through its philanthropic arm, boasts an impressive track record of major contributions to the arts and crafts industry, most notably through the Nafisa Shams Academy of Arts and Crafts. This program develops and refines the artistic talents of Saudi women. Managed by Art Jameel, Hayy Jameel in Jeddah is also a leading arts and creative hub in Saudi Arabia that supports art and culture and provides a platform for creativity and innovation. It also offers Saudi artists ample opportunities for self-expression and networking with the global art community.
Enjoy a timeless holiday season under the stars at Banyan Tree AlUla
This festive season, Banyan Tree AlUla is inviting guests to celebrate the holidays amidst the tranquil beauty of Saudi Arabia’s Ashar Valley. Exquisite tented villas with private pools and sweeping desert views provide an idyllic setting for an unforgettable mix of adventure, fine dining, and relaxation.
AlUla’s clear winter skies and refreshing temperatures provide the ideal conditions to explore the captivating landscape. After a day of discovery, guests can relax by the iconic Rock Pool, overlooking vast valley vistas and creating moments of deep connection with nature in this breathtaking desert sanctuary.
Guests can celebrate Thanksgiving in style with a family-style sharing menu at Harrat on Nov. 27, featuring a festive feast perfect for bringing loved ones together. Beginning with a refreshing butternut squash salad, followed by succulent roasted turkey with all the traditional trimmings, and a decadent Beef Wellington, ending the meal with a classic pumpkin pie to capture the spirit of the season. The experience is available for SR450++ ($120) per person.
For those who prefer to celebrate at home, Banyan Tree AlUla offers a Thanksgiving To-Go package including a delicious roasted turkey perfect for up to six people. Guests can enjoy all the festive trimmings, including cauliflower “mac” with bacon and gouda, and roasted brussels sprouts, ending on a sweet note with a pumpkin pie. This is priced at SR1,200++, available for pre-order until Dec. 25.
The season’s highlight is the highly anticipated New Year’s Eve Gala Dinner, where guests can ring in the New Year under the stars. This exclusive celebration, starting from SR8,100++ per night, includes a stay in the a tented Dune One-Bedroom Villa, where guests can enjoy the privacy of their own swimming pool, inclusive of a memorable gala dinner for two, ensuring a luxurious and immersive holiday escape.
The experience promises a celebration of elegance and nature that combines live DJ entertainment, with a remarkable culinary feast, hosted at Saffron Restaurant. As the evening begins, guests are welcomed with sunset mocktails and canapés, followed by a curated five-course menu by Chef Gede Widyarsana. Drawing inspiration from both local ingredients and international flavors, the dinner highlights a blend of delicate and bold flavors, from Red Sea lobster with avocado and fig arugula, to the rich notes of Patagonian Toothfish accompanied by purple curry and tropical Asian slaw. For the main course, guests will savor full-blood wagyu, prepared with a zaatar crust and paired with truffle hummus — a true fusion of Arabian and global cuisine.
In addition to the New Year’s Gala, Banyan Tree AlUla offers a variety of experiences throughout the festive season. Guests can embark on stargazing tours under AlUla’s pristine night skies, explore the Ashar Valley’s scenic trails, or take in AlUla’s natural beauty from above with a thrilling hot air balloon ride. The resort’s luxurious Banyan Tree Spa provides the ideal setting to start the New Year feeling refreshed, with treatments designed to restore balance and well-being.
The celebrations continue into the New Year, with a special all-day New Year’s Day brunch, priced at SR450++ per person, at Harrat from 7 a.m. until 3 p.m., featuring an extensive selection of gourmet pastries, breakfast classics, and regional dishes. Highlights include a pastry and bakery corner with freshly made croissants, a variety of local and international sweets, a hot corner with crab cakes, polenta-crusted eggs, and Welsh rarebit.
Turning insights into action: stc Group’s drive toward a sustainable future
One of the most pressing challenges we face as a society today is how to balance economic development and innovation with sustainable and responsible practices, ensuring a brighter future for generations to come. The green economy, the modern driver for a low-carbon, resource-efficient, and socially inclusive future, has been the second-best performing industry since 2008, with a market capitalization of $7.2 trillion in the first half of 2024, trailing only the technology sector. This underscores the critical role sustainability now plays in global markets.
At stc Group, we have embedded sustainability into the very core of our business. It is a fundamental part of how we operate, guiding our efforts to drive digital innovation while positively impacting the environment, society, and economy.
This year, stc Group celebrated its fifth annual Sustainability Report, demonstrating its commitment to transparency and progress, and driving meaningful change. This report not only chronicles our achievements and steadfast commitment over 2023 but also delineates our path forward in a world where digital transformation and sustainability are increasingly intertwined.
We also reinforced our position as a leader in sustainability by joining the first-ever “KSA Sustainability Champions” program, launched by the Ministry of Economy and Planning. This is something we are immensely proud of, and we look forward to working with our partners, supporting them to achieve their own sustainability goals.
Our progress toward net-zero
stc Group has made significant progress in advancing its sustainability commitments. In line with Saudi Arabia’s Vision 2030 and the country’s ambition to achieve net-zero, we have successfully reduced our environmental footprint. This includes adopting green energy solutions, such as transitioning to solar-powered telecom towers in remote areas and optimizing energy consumption across our operations. For example, by utilizing an advanced technologies AI/ML Powered Energy Saving Management, stc has achieved a 13 percent reduction in energy consumption across 4G and 5G infrastructure. Additionally, our commitment to environmental conservation is evidenced by our pledge to plant 1 million trees by 2030, further showcasing our dedication to societal and ecological well-being. These are essential steps toward the group’s long-term goal of achieving carbon net-zero.
Digital solutions for sustainable development
Our role as Saudi Arabia’s leading digital enabler is about more than just advancing technology: it is also about creating and advocating for a future where digital innovation and sustainability go hand in hand. The technology sector is the largest within the green economy with a market capitalization of $2.3 trillion. We at stc Group, alongside our global peers, have a responsibility to uphold this and improve on it. We’re proud to see our innovative technologies having positive environmental and social impacts across industries. Many of the solutions stc Group provides, whether they are linked to the IoT or AI, are helping businesses optimize their resource usage, reduce waste, and operate more efficiently. For example, our smart city initiatives are enabling urban centers to manage traffic, energy, and water resources in ways that we could never have foreseen.
As the Saudi ICT sector — the largest and fastest-growing in the MENA region — continues to expand, stc Group is poised to drive even greater change. Our cutting-edge tools are empowering businesses and governments to embrace digital transformation, making a significant contribution to building a more sustainable future.
Supporting communities and bridging the digital divide
As we continue on our journey to transform the Kingdom, we must contribute positively to the world around us. One of the most significant contributions we can make is to bridge the digital divide. In today’s digital world, access is everything, and here at stc Group, we’re proud to have expanded our broadband and 5G networks to remote and underserved areas, ensuring that more people, regardless of their location, can access essential resources. This effort directly supports the UN Sustainable Development Goals, particularly those focused on reducing inequalities and promoting inclusive, sustainable economic growth.
Additionally, our commitment to supporting communities is demonstrated through our many social investment programs. Through our Technical Enablement Program, which helps nonprofit organizations reduce costs and become more efficient, we have offered 1,055 technical services to 446 organizations, across 50 cities. In 2023, we launched the Smart Truck initiative in partnership with Huawei, to empower the elderly with digital skills. These Smart Trucks are improving the digital literacy of our older generations and enhancing their independence and quality of life in an increasingly digital world. For this particular initiative, we were awarded a Certificate of Excellence at the 2024 World Summit on the Information Society in Geneva, Switzerland, standing out from over 193 countries.
These are only some of the ways stc Group is enriching lives and supporting communities through innovative technology, bridging the digital divide and providing opportunities for all. The goal is to ensure that no one is left behind in Saudi Arabia’s rapidly advancing digital economy.
A future built on actions
As we move forward, it is evident that achieving zero emissions, zero waste, and zero barriers to a sustainable future — has become central to our mission, driving every action and endeavor. It is more than an aspirational target; it is a necessity that requires innovative technology, and a dedication to environmental stewardship to drive real, impactful change.
At stc Group, we are committed to continuing our progress in reducing our carbon footprint. Achieving net zero is the ultimate goal and it is crucial if we want to ensure a brighter future for those who will follow in our footsteps.
We are optimistic about the future and the role stc Group will continue to play in shaping it. Every effort will be made to ensure that our growth is aligned with the well-being of the environment and the people we serve. Real change requires meaningful actions, and we are committed to ensuring that our sustainability efforts continue to lead to tangible benefits for the environment and our communities.
There will be further action to reduce our carbon footprint. AI, IoT, and smart technologies will continue to be woven into our sustainability efforts. And we will continue to develop powerful social initiatives that improve and enrich people’s lives.
Together, we can build a future that is not only more connected, but also more sustainable for generations to come.
- The writer is Maha Alnuhait, general manager for sustainability at stc Group.
