Saudi entrepreneurs present expertise at Misk forum in Riyadh

On the second day of Misk global Forum the panel discussion ‘dream, do, dare: the entrepreneur’s cookbook’ featured CEO of Prepline Essa Behbehani and co-founder of Mushtari Abdullah Al-Saleem. (AN photos by Huda Bashatah)
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Updated 19 November 2024
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Saudi entrepreneurs present expertise at Misk forum in Riyadh

  • Passion alone won’t build a business, says Prepline CEO Essa Behbehani

RIYADH: “If you don’t channel your passion for executing a business, then you simply have a hobby,” Essa Behbehani said at the Misk Global Forum on Tuesday.

The CEO of Prepline, a food and beverage investment and development company, made the statement during the panel discussion “Dream, Do, Dare: The Entrepreneur’s Cookbook,” which discussed core business skills, provided guidance on overcoming common startup challenges, and offered essential advice on scaling enterprises through funding.




"In a business, the most important factors are the product, resistance, and community approval." (AN photo by Huda Bashatah)

“Passion is one of the main elements you need to build a business on, but it is not the main element,” Behbehani said.

He outlined the four key roles in business success, saying: “You are either an investor, manager, developer, or craftsman. Each one needs the other element to succeed.”

HIGHLIGHTS

• The eighth Misk Global Forum, designed to encourage dialogue and exchange of ideas, is showcasing Misk Foundation’s dedication to engaging young minds.

• On Tuesday, Essa Behbehani and Abdullah Al-Saleem discussed core business skills, provided guidance on overcoming common startup challenges, and offered essential advice on scaling enterprises through funding.

Reflecting on the evolution of business fundamentals over two decades, Behbehani noted a significant shift, and added: “Back then, (around) 2003 to 2004, the most important elements in a business were the product, resistance, and community approval.”




"In a business, the most important factors are the product, resistance, and community approval." (AN photo by Huda Bashatah)

Behbehani noted that at that time, entrepreneurs like himself lacked marketing knowledge and did not have modern tools like social media to promote their businesses.

However, today’s business landscape demands different priorities, and he said: “These skill sets that you have need to be transferred into three main elements: You need to have a mindset, speed, and quality of product.




"In a business, the most important factors are the product, resistance, and community approval." (AN photo by Huda Bashatah)

“Mindset nowadays is everything — without a mindset, you can never grow a business.”

He cautioned current entrepreneurs about the limitations of focusing solely on product excellence, asking: “What are you going to do with an amazing product without the right mindset and the right speed to execute it?”




"In a business, the most important factors are the product, resistance, and community approval." (AN photo by Huda Bashatah)

During the same session, Abdullah Al-Saleem, the CEO and co-founder of Mushtari, a platform for business acquisition, shared valuable insights on when and how entrepreneurs should seek guidance for their ventures.

“Every time is the right time to seek help,” Al-Saleem said, highlighting the importance of continuous learning and consultation in business development.

He advocated for a two-pronged approach to seeking advice, distinguishing between general business consultants and industry-specific experts.

He added: “There are two people you have to seek help from: People that know generally about the industry, and people that know specifically about the industry.”

Using the restaurant business as an example, Al-Saleem described how he would consult general business experts for fundamentals like “hiring, culture, (and) cash flow,” while seeking industry-specific guidance for specialized operations.

However, gathering advice, he said, was just the first step. He noted that it was crucial to ensure team involvement in implementing recommendations.

He said: “When I take all these ideas or all these bits of advice, I brainstorm it with the team.”

This collaborative approach ensured that potential solutions were thoroughly evaluated before implementation, he said.

Al-Saleem further emphasized the importance of practical application through trial and error, and he always involved his team in the process.

He added: “They are the engine of the business and without the team, there is no business.”

 


Saudi Arabia makes strides in Vision 2030, workplace safety

Updated 05 May 2025
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Saudi Arabia makes strides in Vision 2030, workplace safety

  • Vice environment minister highlights Kingdom’s focus on human capital, sustainability at Riyadh conference

Riyadh: Vice Minister of Environment, Water and Agriculture Mansour Al-Mushaiti has highlighted Saudi Arabia’s significant progress toward Vision 2030, with 93 percent of annual indicators met and 85 percent of initiatives either completed or on track.

Speaking at the Global Occupational Safety and Health Conference in Riyadh, he emphasized the environment sector’s commitment to sustainability and the prioritization of worker safety across all development projects.

Al-Mushaiti underscored the Kingdom’s focus on human capital, demonstrated by the establishment of the National Council for Occupational Safety and Health and the adoption of international best practices.

He noted the water sector’s achievement of more than 190 million safe work hours and a sub-45-second emergency response time with zero serious incidents during large-scale project implementation, which he attributed to robust safety management systems.

The conference, held from May 4-6 under the theme “The Future of Occupational Safety and Health,” brings together senior officials, experts, and specialists from Saudi Arabia and around the world to explore future directions and challenges in global labor markets.

Al-Mushaiti also outlined environmental protection efforts, including a noise and light pollution monitoring program in major cities, citing potential productivity gains of more than 11 percent, according to the World Green Building Council.

He highlighted the success of the Saudi Green Initiative, which has led to the planting of more than 141 million trees, the rehabilitation of more than 313,000 hectares of degraded land, and the protection of more than 4 million hectares.

These environmental advances enhance worker safety and contribute to safer, more sustainable work environments, Al-Mushaiti said.

In agriculture, Al-Mushaiti affirmed the ministry’s adoption of Saudi Good Agricultural Practices standards, with 142 facilities accredited for safe practices, advanced pesticide control systems, and smart awareness platforms that have reduced pesticide residues to below 2 percent.

The three-day conference features scientific sessions, 60 workshops, 20 dialogue sessions, and the Global Occupational Safety and Health Hackathon, showcasing 30 innovative projects.


Thousands worldwide benefit from KSrelief medical programs

Updated 05 May 2025
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Thousands worldwide benefit from KSrelief medical programs

  • On Saturday, the organization also concluded its volunteer open-heart surgery and catheterization project in Dushanbe, Tajikistan

RIYADH: The Saudi aid agency KSrelief completed medical programs in Tajikistan, Turkiye, and Tanzania, in line with the organization’s aim to support injured people worldwide.

The Saudi Noor Campaign, which will conclude on May 6, is tackling blindness in Zanzibar, Tanzania.

The medical team examined 1,731 cases, assigned 198 prescription glasses, performed 60 operations and provided medication to 857 patients.

In Reyhanli district, Türkiye, KSrelief carried out a prosthetics and rehabilitation program.

With a team of 13 specialists, they fitted 36 individuals with prosthetics and 40 orthopedic splints.

On Saturday, the organization also concluded its volunteer open-heart surgery and catheterization project in Dushanbe, Tajikistan.

The team performed 133 open-heart catheterizations and 15 open-heart operations.

 


KSrelief continues humanitarian initiatives in Yemen and Syria

Updated 05 May 2025
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KSrelief continues humanitarian initiatives in Yemen and Syria

RIYADH: The Saudi aid agency KSrelief continues to launch volunteer programs throughout the Arab world to address humanitarian crises and improve the health of Yemeni and Syrian people.

In Damascus, the team completed three volunteer initiatives that supported hundreds with disaster response, administrative training, and psychosocial support for women and children. The program ran from April 26 to May 3.

In Yemen, meanwhile, KSrelief completed the first phase of an outreach vaccination campaign in the Aden governorate in collaboration with Yemen’s Minister of Public Health and Population Qasem Buhaibeh.

On Friday, the organization launched vocational training courses in Wadi Hadhramaut, Yemen, to improve the livelihood of locals and boost economic development.

The project targeted 1,500 people and focused on home appliance maintenance, carpentry, vehicle repair, men’s tailoring, beekeeping, plumbing, photography, and electricity and energy.

 


Saudi fashion event highlights retail trends, youth culture, and digital innovation

Updated 04 May 2025
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Saudi fashion event highlights retail trends, youth culture, and digital innovation

  • Speakers noted that the increase in entertainment activities such as concerts and dining in the Kingdom in recent years has led to higher demand for fashion products because people are looking for ways to express themselves

RIYADH: A Riyadh fashion seminar on Sunday brought together industry leaders and creatives to explore the future of Saudi Arabia’s fashion economy.

Hosted by Chalhoub Group at Lakum Art Space, the event featured keynote presentations, panel discussions, and displays by 10 emerging Saudi designers from The Fashion Lab Cohort 2.

Rafi Dikranian and Mohammed Bajbaa speak on “From Drops to Drives: Connecting with Communities,” exploring how culture, streetwear, and grassroots branding are reshaping consumer engagement. (AN photo by Waad Hussain)

The agenda focused on three main themes: the evolution of fashion retail in the Kingdom; the role of cultural identity in building brands; and the rising importance of digital fashion and collaboration.

An awards ceremony honored the standout talents of this year’s cohort: APOA, Awaken, Bucketbox, Mona Al-Shebil, Noble & Fresh, Nora Al-Shaikh, Rebirth, Samar Nasraldin, The Untitled Project and USCITA.

FASTFACT

Hosted by Chalhoub Group at Lakum Art Space, the event featured keynote presentations, panel discussions, and displays by 10 emerging Saudi designers from The Fashion Lab Cohort 2.

One discussion explored consumer behavior in Saudi Arabia, revealing that the local market continues to grow despite global slowdowns.

Saudi brands that blend cultural heritage with bold innovation, as featured in the latest Fashion Lab showcase. (AN photo by Waad Hussain)

Speakers noted that the increase in entertainment activities such as concerts and dining in the Kingdom in recent years has led to higher demand for fashion products because people are looking for ways to express themselves.

Retail experiences — both physical and digital — were emphasized as key to engaging Saudi consumers.

Michael Chalhoub, CEO of Chalhoub Group, delivers the opening keynote at The Fashion Seminar 2025, highlighting the importance of creativity and cross-sector collaboration in shaping the future of Saudi fashion. (AN photo by Waad Hussain)

Youth culture, streetwear and sports are shaping brand narratives, a panel heard. Speakers discussed how fashion is being used as a tool for cultural storytelling, with an emphasis on grassroots creativity and community building.

Another topic highlighted the power of collaboration between local and international brands. Panelists discussed the importance of long-term partnerships, manufacturing localization, and mentorship to bridge gaps in knowledge and infrastructure.

Speakers also addressed the future of digital fashion, including virtual design, retail innovation, and new marketing strategies targeting Gen Z.

Saudi Arabia’s growing role in shaping the regional and global fashion economy was a prominent theme of the discussions.

 

 


First Saudi-Maldives forum to tackle transparency, governance in tourism

Updated 04 May 2025
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First Saudi-Maldives forum to tackle transparency, governance in tourism

  • Discussions aim to support sustainable development, promote safe tourism environment

RIYADH: Saudi Arabia — in partnership with the Maldives — is organizing the tourism sector’s inaugural Saudi-Maldives International Forum on Integrity, which is set to take place in the Maldives from May 6 to 7.

The forum is jointly organized by Saudi Arabia’s Oversight and Anti-Corruption Authority, and the Maldives’ Anti-Corruption Commission, in cooperation with the Organisation of Islamic Cooperation.

It will cover key topics such as enhancing transparency and governance in the tourism sector, combating corruption, and boosting international partnerships and expertise exchange among member states and regional and international organizations.

The discussions aim to support sustainable development and promote a trustworthy and safe tourism environment, the Saudi Press Agency reported.

The forum is expected to attract international participation from more than 40 countries and 10 regional and international organizations.

Attendees will include ministers, heads, and representatives of anti-corruption bodies from OIC member states, as well as key international organizations like the UN Office on Drugs and Crime, Interpol, the Global Operational Network of Anti-Corruption Law Enforcement Authorities, and the UN Development Programme. Local and international experts will also take part.

Organizing the forum reflects Saudi Arabia’s commitment to global efforts promoting transparency and accountability in tourism, according to the SPA.

The event highlights Saudi Arabia’s recognition of tourism as a key driver of sustainable development, in line with Vision 2030. It aims to build a thriving tourism sector, diversify national income sources, and stimulate economic growth.