DUBAI: Egyptian luxury label Okhtein, which has been touted by celebrities including Beyonce, Halle Berry and Gigi Hadid, has opened its first outlet in Dubai, its first bricks-and-mortar presence in the Gulf before it expands in Saudi Arabia in 2025.
Founded by sisters Aya and Mounaz Abdel Raouf, Okhtein combines Middle Eastern artistry with global fashion appeal.
On the decision to open in Dubai, Aya told Arab News: “Dubai is the fashion hub of the Middle East, and it’s easily accessible for international clients. It’s a key city in the GCC region’s fashion scene and holds a special place for us.”
Mounaz said that Okhtein’s signature design elements, such as gold plating, crystals and Swarovski embellishments, resonate with the Gulf clientele’s preference for detailed, opulent pieces. “That ‘bling’ element is something our customers really gravitate toward,” she said.
After the opening of the Dubai store, Okhtein plans to expand further with a boutique in Riyadh’s Kingdom Mall, anticipated for early 2025. Mounaz described the Saudi market as a “natural next step.”
“The luxury market in Saudi Arabia presents a huge opportunity. It’s a large and growing market, with a clientele that is familiar with our brand. Many Saudi clients already buy from us when they visit Egypt, so we’re confident that we’ll be welcomed with open arms,” Mounaz said.
Reflecting on Okhtein’s growing international presence, Aya said: “We’re honored by the international recognition, and it drives us to push the brand even further. It’s both a happy and humbling feeling.
“We’re committed to showing the world the Arab luxury dream, and while we’ve come a long way, there’s still much more to achieve,” she added.
One standout moment for the sisters was when US model Gigi Hadid showed off Okhtein bags on social media.
“She styled three of our bags in a very cool and unexpected way. Gigi is the perfect fusion of Arab and international influences, and her styling and persona made the moment even more special for us. Seeing our bags on her was truly exciting,” Mounaz said.
The label also collaborated with French luxury brand Balmain for its spring/summer 2023 collection, creating a statement bustier created from worn-out resin.
