ISLAMABAD: A Saudi-backed consortium has launched what it says is the world’s first artificial intelligence-powered Umrah advisor, “Ibraheem,” aimed at simplifying pilgrimage planning and reducing costs for millions of Muslims, including more than two million Pakistanis who travel to the Kingdom each year.

Ibraheem has been developed by Pakistani company Umrah Companions and is powered by Funadiq, a Saudi-based Destination Management Company specializing in Hajj and Umrah services.

The tool was launched last week and is designed to offer pilgrims personalized guidance in multiple languages, including Urdu and Roman Urdu, with the goal of cutting Umrah-related expenses by as much as 20 percent.

Pakistan is among the world’s largest pilgrimage markets, with over $5 billion spent annually by citizens traveling for Umrah and Hajj.

“Today, 93% of global Muslims cannot afford Hajj and Umrah. It is too expensive,” said Mohammad Salman Arain, CEO of Umrah Companions, in an interview with Arab News. “It is becoming expensive because we are not removing the inefficiencies in the processes — and that is what our mission is.”

Pakistanis often face language barriers, lack of personalized travel information, and high costs when arranging Umrah trips through human agents, many of whom offer fixed packages with little customization. Arain said the AI assistant overcomes these issues by adapting to each user’s needs, whether they are traveling with elderly parents, young children, or have budget constraints.

The platform currently supports ten languages, including Urdu, Roman Urdu, Arabic and English, and provides real-time recommendations on flights, hotels, food, weather, medical facilities and even services such as wheelchair availability near the Haram in Makkah.

“You can start with a very simple question: ‘I want to travel in August. Give me an estimated budget for four people,’” Arain said. “Ibraheem will then suggest premium or budget options, tell you whether hotels are suitable for elderly companions, and help build your itinerary.”

The tool’s language offerings and its flexibility for use on smartphones and low-bandwidth environments make it particularly suitable for Pakistani blue- and white-collar workers living in the Gulf, a group that often lacks access to transparent and user-friendly tech tools for pilgrimage planning.

“We are building to make everybody's life easier. It is not for us only,” Arain added. “This is available for everyone and every single Muslim in the world.”

Umrah Companions is also working on outreach to Pakistani freelancers and overseas workers through diplomatic missions, Pakistani banks, and diaspora associations, especially in Saudi Arabia and the UAE, where a majority of Pakistani pilgrims are based.

While the service is focused on Umrah for now, Arain said it was already learning and being trained for Hajj season.

Once a pilgrim arrives in the Kingdom, the AI agent continues to provide support, from locating wheelchairs at Haram gates to suggesting restaurants and responding to emergencies, the chief executive explained.

The tool has already contributed to a 25% increase in website traffic, according to Arain, and is currently being built as an open platform available for use by all Muslims, regardless of which company they book their pilgrimage through.

The launch of the AI platform also aligns with Saudi Arabia’s Vision 2030 goal to improve the pilgrimage experience through digital transformation and accessibility.

Arain said the initiative complements the Kingdom’s efforts to modernize religious tourism and ensure cost-effective pilgrimage options for lower-income Muslims.

“We believe this is going to revolutionize [pilgrimage],” Arain said, “and it is very much in line with what the Saudi Vision 2030 is doing to enhance the pilgrimage experience.”

ISLAMABAD: Pakistan’s climate change minister has reaffirmed the country’s commitment to rolling out its first national carbon market, following a meeting on Tuesday with a United Nations-backed initiative helping the country build on carbon market policy guidelines launched last year.

Federal Minister for Climate Change and Environmental Coordination Dr. Musadik Malik hosted a delegation from SPAR6C, the Supporting Preparedness for Article 6 Cooperation program, which is overseen by the United Nations Environment Programme (UNEP).

The five-year project is helping Pakistan, Colombia, Thailand and Zambia develop the capacity to trade carbon credits under Article 6 of the Paris climate accord.

“Pakistan is committed to building a robust, transparent, and inclusive carbon market,” Malik said, according to a statement released by his office, adding that deeper cooperation with international partners and the domestic private sector will be key to delivering on the country’s climate goals.

The ministry noted that the meeting reviewed support for Pakistani students who have been trained or conducted research on emissions trading under SPAR6C. Both sides also discussed “ongoing and upcoming carbon trading opportunities in Pakistan and potential projects under evaluation,” though no new agreements were announced.

Pakistan presented its draft carbon market policy guidelines at COP28 in Dubai last year and has been preparing to formally roll them out at COP29 in Baku later this year. Under Article 6 of the Paris Agreement, countries can cooperate on cutting emissions by trading carbon credits, potentially unlocking new revenue streams for developing economies.

The South Asian nation does not yet have an operational carbon trading platform but has launched policy guidelines and is developing systems to implement its first market. It ranks among the world’s most climate-vulnerable countries, facing frequent floods and heatwaves, while contributing only a fraction of global greenhouse gas emissions.

It has pledged to cut projected emissions by 50 percent by 2030, conditional on international financing and support. SPAR6C’s work in Pakistan includes technical assistance, student training and pilot activities to help the country develop robust standards for carbon trading.