Dubai Lynx announces 2025 jury president lineup

The festival recently announced changes to its structure such as hosting year-round events and updates to award categories. (Supplied)
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Updated 13 December 2024
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Dubai Lynx announces 2025 jury president lineup

  • Festival to evolve beyond annual event, host year-round sessions
  • Award categories updated to better reflect ‘current state of play’Award categories updated to better reflect ‘current state of play’

DUBAI: Dubai Lynx, a prominent creative festival and awards program organized by Cannes Lions, has announced the jury presidents for the 2025 awards.

They will gather in Dubai early next year, along with the jury panelists, to judge the entries. The deadline for entries is Jan. 23 and winners will be announced at the awards ceremony on April 9.

Jury presidents “play a pivotal role” in upholding the festival’s values of creativity and innovation “bringing their unparalleled expertise and unique perspectives to the judging process,” said Dubai Lynx chairman Philip Thomas.

They come from creative and advertising agencies in different markets including the UK, US, India, Australia and Germany.

The jury presidents for the 2025 edition include Chris Beresford-Hill, global chief creative officer of BBDO; Ryan McManus, chief creative officer of VML UK; Chioma Aduba, president of Droga5 New York; Mayuri Nikumbh, head of design at Conran Design Mumbai, India; Mihnea Gheorghiu, global chief creative officer of LePub; and Neo Mashigo, chief creative officer of The Up&Up Group, South Africa.

The others are Matt Murphy, global chief creative officer of 72andSunny; Aisha Blackwell, head of production services, Serviceplan MAKE Germany; Roberta Raduan, managing director, Klick Health, Latin America; Fiona Johnston, CEO of media, client and commercial at dentsu Australia; and Vanessa Ho Nikolovski, chief client and growth officer for Asia Pacific at Weber Shandwick.

The festival recently announced changes to its structure “designed to support the evolution of the industry across the Middle East and North Africa,” said Kamille Marchant, director of Dubai Lynx.

One change is the introduction of a mandatory requirement to provide cultural context when submitting an entry.

“This is something that we’ve seen play an increasingly important role in the jury rooms,” Marchant told Arab News.

“The question is designed to help the jury understand the cultural nuances, but also how the brand connects with this particular cultural insight and why it’s relevant at that particular moment in time,” she explained.

Additionally, instead of hosting one event a year, the festival will feature a year-round program offering “more intimate, focused, and high-impact experiences that cater to our community’s needs year-round,” Marchant said.

Based on roundtable discussions at Dubai Lynx 2024, the festival team has identified key areas that will inform the topics of upcoming meetups, C-suite roundtables, brand breakfasts and talent and training programs hosted by the festival.

“Our audience is looking for more than just a standalone event; they want opportunities to engage, learn, and celebrate throughout the year,” Marchant said.

The 2025 Dubai Lynx awards will also see changes to some categories such as the evolution of the Digital Lynx category to the Digital Craft Lynx.

This change is meant to celebrate “technological artistry” and reflects “the rapid shifts in the digital landscape, where groundbreaking ideas are infused with high-level craft to create impactful and immersive experiences across a growing range of digital platforms,” Marchant explained.

Other changes include an update to the Audio & Radio category to reflect the expansion of audio work beyond radio.

There will also be tweaks to the PR Lynx category to accurately reflect the current PR industry “not only in amplifying brand and campaign messages, but also in managing perceptions and connecting brands with culture,” she added.

Dubai Lynx has also introduced a Use of Humor sub-category in the Culture & Context category in response to feedback from the industry “who wanted us to create space for work that uses humor to engage audiences to be championed,” Marchant said.

“Over the past couple of years there has been a shift in (the) tone of the work that has been winning — with a lot more irreverence and playfulness — so the timing felt right to create a category where this kind of work can compete,” she added.

Lastly, new sub-categories have been added to the Social & Influencer category to “recognize the increasingly significant role creators play in shaping and amplifying brand messages,” Marchant said.

The changes to the awards are a result of industry collaboration. Dubai Lynx has an awards research and development team that speaks to experts across industries and countries to gather their input on “the current state of play while also previewing the future direction of the industry,” she added.

 


South Sudan lifts suspension of Facebook and TikTok

Updated 28 January 2025
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South Sudan lifts suspension of Facebook and TikTok

  • Ban was imposed last week following the circulation of videos depicting the alleged killings of South Sudanese nationals in Sudan

JUBA: South Sudan authorities have lifted the temporary ban on Facebook and TikTok, which was imposed last week following the circulation of videos depicting the alleged killings of South Sudanese nationals in Sudan.
The graphic images, which sparked violent protests and retaliatory killings across the country, have been removed from the social media platforms, the National Communications Authority said in a Jan.27 letter to telecoms and Internet providers
“The rise of violence linked to social media content in South Sudan underscores the need for a balanced approach that addresses the root causes of online incitement while protecting the rights of the population,” Napoleon Adok Gai, the director of the National Communications Authority, said in the letter.
Rights groups blamed the Sudanese army and its allies for ethnically-targeted attacks on civilians in Sudan’s El Gezira state earlier this month, after they captured the state capital Wad Madani from the paramilitary Rapid Support Forces.
The Sudanese army condemned what it called “individual violations,” which were captured on video and shared widely on social media.


Pakistan outlaws disinformation with 3-year jail term

Updated 28 January 2025
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Pakistan outlaws disinformation with 3-year jail term

  • The law was rushed through the National Assembly with little warning last week

ISLAMBAD: Pakistan criminalized online disinformation on Tuesday, passing legislation that enshrines punishments of up to three years in prison, a decision journalists say is designed to crack down on dissent.
“I have heard more ‘yes’ than ‘no’, so the bill is approved,” Syedaal Khan, deputy chair of Pakistan’s Senate, said amid protest from the opposition and journalists, who walked out of the gallery.
The law targets anyone who “intentionally disseminates” information online that they have “reason to believe to be false or fake and likely to cause or create a sense of fear, panic or disorder or unrest.”
The law was rushed through the National Assembly with little warning last week before being presented to the Senate on Tuesday, and will now pass to the president to be rubber stamped.


Trump says Microsoft is in talks to acquire TikTok

Updated 28 January 2025
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Trump says Microsoft is in talks to acquire TikTok

US President Donald Trump told reporters on Monday that Microsoft is in talks to acquire TikTok and that he would like to see a bidding war over the app.
Microsoft and TikTok did not immediately respond to Reuters’ requests for a comment outside regular business hours.
Trump has previously said that he was in discussions with several parties about purchasing TikTok and expects to make a decision on the app’s future within the next 30 days.
The app, which has about 170 million American users, was briefly taken offline just before a law requiring ByteDance to either sell it on national security grounds or face a ban took effect on Jan. 19.
Trump, after taking office on Jan. 20, signed an executive order seeking to delay by 75 days the enforcement of the law that was put in place after US officials warned that there was a risk of Americans’ data being misused under ByteDance.


DeepSeek: Chinese AI firm sending shock waves through US tech

Updated 28 January 2025
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DeepSeek: Chinese AI firm sending shock waves through US tech

  • The program has shaken up the tech industry and hit US titans including Nvidia, the AI chip juggernaut that saw nearly $600 billion of its market value erased, the most ever for one day on Wall Street

BEIJING: Chinese firm DeepSeek’s artificial intelligence chatbot has soared to the top of the Apple Store’s download charts, stunning industry insiders and analysts with its ability to match its US competitors.
The program has shaken up the tech industry and hit US titans including Nvidia, the AI chip juggernaut that saw nearly $600 billion of its market value erased, the most ever for one day on Wall Street.
Here’s what you need to know about DeepSeek:
DeepSeek was developed by a start-up based in the eastern Chinese city of Hangzhou, known for its high density of tech firms.
Available as an app or on desktop, DeepSeek can do many of the things that its Western competitors can do — write song lyrics, help work on a personal development plan, or even write a recipe for dinner based on what’s in the fridge.
It can communicate in multiple languages, though it told AFP that it was strongest in English and Chinese.
It is subject to many of the limitations seen in other Chinese-made chatbots like Baidu’s Ernie Bot — asked about leader Xi Jinping or Beijing’s policies in the western region of Xinjiang, it implored AFP to “talk about something else.”
But from writing complex code to solving difficult sums, industry insiders have been astonished by just how well DeepSeek’s abilities match the competition.
“What we’ve found is that DeepSeek... is the top performing, or roughly on par with the best American models,” Alexandr Wang, CEO of Scale AI, told CNBC.
That’s all the more surprising given what is known about how it was made.
In a paper detailing its development, the firm said the model was trained using only a fraction of the chips used by its Western competitors.
Analysts had long thought that the United States’ critical advantage over China when it comes to producing high-powered chips — and its ability to prevent the Asian power from accessing the technology — would give it the edge in the AI race.
But DeepSeek researchers said they spent only $5.6 million developing the latest iteration of their model — peanuts when compared with the billions US tech giants have poured into AI.
Shares in major tech firms in the United States and Japan have tumbled as the industry takes stock of the challenge from DeepSeek.
Chip making giant Nvidia — the world’s dominant supplier of AI hardware and software — closed down seventeen percent on Wall Street on Monday.
And Japanese firm SoftBank, a key investor in US President Donald Trump’s announcement of a new $500 billion venture to build infrastructure for artificial intelligence in the United States, lost more than eight percent.
Venture capitalist Marc Andreessen, a close adviser to Trump, described it as “AI’s Sputnik moment” — a reference to the Soviet satellite launch that sparked the Cold War space race.
“DeepSeek R1 is one of the most amazing and impressive breakthroughs I’ve ever seen,” he wrote on X.
Like its Western competitors Chat-GPT, Meta’s Llama and Claude, DeepSeek uses a large-language model — massive quantities of texts to train its everyday language use.
But unlike Silicon Valley rivals, which have developed proprietary LLMs, DeepSeek is open source, meaning anyone can access the app’s code, see how it works and modify it themselves.
“We are living in a timeline where a non-US company is keeping the original mission of OpenAI alive — truly open, frontier research that empowers all,” Jim Fan, a senior research manager at Nvidia, wrote on X.
DeepSeek said it “tops the leaderboard among open-source models” — and “rivals the most advanced closed-source models globally.”
Scale AI’s Wang wrote on X that “DeepSeek is a wake up call for America.”
Beijing’s leadership has vowed to be the world leader in AI technology by 2030 and is projected to spend tens of billions in support for the industry over the next few years.
And the success of DeepSeek suggests that Chinese firms may have begun leaping the hurdles placed in their way.
Last week DeepSeek’s founder, hedge fund manager Liang Wenfeng, sat alongside other entrepreneurs at a symposium with Chinese Premier Li Qiang — highlighting the firm’s rapid rise.
Its viral success also sent it to the top of the trending topics on China’s X-like Weibo website Monday, with related hashtags pulling in tens of millions of views.
“This really is an example of spending a little money to do great things,” one user wrote.


Dubai Lynx expands talent training program Young Lynx Academy to Saudi Arabia

Updated 27 January 2025
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Dubai Lynx expands talent training program Young Lynx Academy to Saudi Arabia

  • Winners will be recognized at the Dubai Lynx Awards ceremony on April 9 in Dubai

DUBAI: Dubai Lynx, a prominent creative festival and awards program organized by Cannes Lions, has announced the launch of the Saudi edition of its annual Young Lynx Academy, in partnership with multinational advertising conglomerate Publicis Groupe Middle East.

“Saudi Arabia’s creative industry is at a pivotal moment, driven by ambition and a growing appetite for world-class creative excellence,” Adel Baraja, CEO of Publicis Communications KSA, told Arab News.

He added: “The market is brimming with untapped potential, and we believe initiatives like Young Lynx Academy will play a crucial role in shaping the future of creativity in the Kingdom.”

The Dubai edition will be held on April 7 and 8, and the Saudi edition will take place at Snap Inc.’s Riyadh office from Feb. 18 to 19.

“The Riyadh edition of the Young Lynx Academy, in partnership with Publicis Groupe Middle East, is designed to be an immersive experience that challenges young professionals to think creatively and push their boundaries,” Kamille Marchant, director of Dubai Lynx, told Arab News.

On the first day, participants will meet the mentors who will guide them through the event. The day will also feature keynote speeches from industry experts, networking opportunities, and an introduction to the “centerpiece” of the event, a 24-hour hack challenge, Marchant explained.

On the second day, participants will focus on tackling the brief and present their ideas to a panel of judges. They will be required to work collaboratively on a real-world brief under time constraints, which encourages not just innovative thinking but also teamwork, adaptability, and problem-solving under pressure, she added.

The event will conclude with the announcement of the winning presentation.

Applications are now open, and the winners will be recognized at the Dubai Lynx Awards ceremony on April 9 at the Emirates Golf Club.