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Tata Motors launches first AMT truck in Saudi Arabia

Azeem Khan, managing director, Mohamed Yousuf Naghi Motors Co., and Anurag Mehrotra, head, international business, Tata Motors, unveil the Tata Prima 4440.S AMT in Dammam.
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Updated 14 December 2024
Arab News
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Tata Motors launches first AMT truck in Saudi Arabia

Updated 14 December 2024
Arab News

Tata Motors, India’s leading multinational automobile manufacturer, launched its first automated manual transmission truck, the Tata Prima 4440.S AMT in Saudi Arabia at the Heavy Equipment and Trucks Show in Dammam. Based on its flagship platform, the Prima 4440.S AMT is built with the company’s global expertise to deliver unmatched reliability and performance. Equipped with a powerful drivetrain, robust aggregates and a comfortable cabin, the new truck perfectly blends driver comfort and fuel efficiency to offer higher productivity and profitability to its customers. Additionally, Tata Motors showcased five of its high-performance products at the HEAT Show, which are designed and engineered to suit the country’s requirements and cater to a wide variety of applications.

Unveiling Tata Motors’ HEAT Show pavilion, Anurag Mehrotra, head, international business, Tata Motors Commercial Vehicles, said: “Saudi Arabia is a key region for Tata Motors, where we have proudly established a strong presence and are serving the customers for decades. As the Kingdom undergoes rapid transformation, we remain committed to supporting its evolving mobility needs with our advanced solutions. With a strong focus on innovative technologies, reliability and customer profitability, we are proud to launch our first automated manual transmission truck in the Kingdom. We are confident that its world-class reliability, performance and smart features will aid the country’s ambitious growth aspirations and offer long-term value for our customers.”

Mehrotra further commented on the ongoing development of Tata’s available product lineup within the Kingdom, saying: “We are extremely happy to share that with the launch of the latest Prima truck, we are starting to complete the range of products that will be required to serve the market of Saudi Arabia. Anything that you need from a cargo or passenger mobility standpoint, we have a product for the Kingdom.” He added: “From a product range perspective, whether you look at trucks or buses, the portfolio we offer now is more complete.” 

HIGHLIGHT

Tata Motors’ range of trucks are complemented by comprehensive value-added services, provided in partnership with its official distributor Mohamed Yousuf Naghi Motors Co.

Commenting on the Tata Group’s strategy in the Kingdom, Mehrotra said: “As a group, we have always approached the country with a sense of service. We are here to ensure that the country realizes its dreams and visions. If it is right for the Kingdom of Saudi Arabia, it will be right for the Tata Group.”

Tata Motors’ range of trucks are complemented by comprehensive value-added services, provided in partnership with its official distributor Mohamed Yousuf Naghi Motors Co. Customers across the Kingdom will benefit from a wide network of service touchpoints, skilled technicians, and easy access to Tata Genuine Parts that maximize vehicle uptime and enhance overall customer satisfaction.

Azeem Khan, managing director, Mohamed Yousuf Naghi Motors Co, said: “Our successful partnership with Tata Motors allows us to bring to our customers reliable products developed as per the evolving needs of the Kingdom. With the introduction of the Prima 4440.S AMT, we remain committed to providing exceptional after-sales support, ensuring seamless operations for our customers. We will continue to deliver the highest level of service, backed by our strong service network and dedicated teams, to keep our customers’ businesses moving forward.”

KPMG publishes risk management guide for Saudi banks

Updated 14 December 2024
Arab News
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KPMG publishes risk management guide for Saudi banks

Updated 14 December 2024
Arab News

KPMG has released a new guide titled “Model Risk Management: A Guide for Financial Institutions in Saudi Arabia,” which serves as an essential tool for the Kingdom’s financial sector amidst its rapid expansion and digital evolution. This publication arrives at a pivotal moment, to equip financial institutions with the necessary strategies and insights to navigate through an increasingly complex industry landscape characterized by technological advancements and regulatory shifts.

Shadi Abuserryeh, partner and head of financial risk management at KPMG in Saudi Arabia, said: “As Saudi Arabia’s financial sector continues to grow and transform, the need for robust model risk management has never been more critical. This guide provides the tools and insights necessary for banks to navigate these regulatory landscapes, ensuring they are well-equipped to manage risks effectively and maintain trust among their stakeholders.”

The guide addresses the growing dependency of banks in Saudi Arabia on third-party services for model development and validation. It underscores the critical need for thorough documentation and continuous real-time monitoring to ensure the reliability and transparency of these externally developed models. Emphasizing robust governance, the guide advocates for vigilant oversight of both in-house and outsourced models, enabling institutions to proactively detect and address potential issues before they escalate.

A significant focus is placed on the integration of advanced models that account for climate risks and expected credit losses, which often rely on external variables and limited historical data. This complexity requires a sophisticated blend of qualitative approaches and expert judgment to ensure accuracy and reliability. 

The guide also prepares financial institutions for forthcoming regulations from the Saudi Central Bank, similar to those recently enacted by the UAE’s Central Bank, aimed at elevating model quality and mitigating associated risks.

The document further explores the heightened risks during periods of exceptional growth or economic stress. Factors such as rapid market shifts and changing consumer behaviors can increase data volatility, challenging the accuracy of model predictions. The scarcity of robust historical data during these times diminishes the reliability of models, and the growing complexity needed to capture such dynamic environments can lead to errors and complicate interpretation efforts. Additionally, as the reliance on these models intensifies for critical decision-making, the likelihood of inaccuracies rises, potentially leading to rushed development and validation processes.

Despite these challenges, the guide identifies significant opportunities for the Saudi financial sector. “By effectively addressing these issues, institutions can enhance their risk management capabilities and resilience against adverse conditions. The adoption of cutting-edge technologies offers potential improvements in efficiency and precision in managing risks. Furthermore, compliance with new regulatory standards can boost governance and transparency, fostering greater trust among stakeholders,” said Ovais Shahab, head of financial services — Saudi Arabia at KPMG Middle East.

Ericsson, Mobily unlock AI-driven network performance with 5G Uplink Interference trial

Updated 14 December 2024
Arab News
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Ericsson, Mobily unlock AI-driven network performance with 5G Uplink Interference trial

Updated 14 December 2024
Arab News

Ericsson and Mobily, a leading innovator in the telecommunications, media, and technology sector in Saudi Arabia, have successfully completed a trial to explore Ericsson’s artificial intelligence-powered 5G Uplink Interference Optimizer. This initiative will enhance 5G mobile uplink performance, delivering superior connectivity and improved user experiences across Mobily’s network.

Performed with the Uplink Interference Optimizer module, part of the Ericsson Cognitive Software portfolio, the trial demonstrated that the proportion of transmissions conducted under high-quality conditions increased by 80 percent, which results in spectral efficiency and throughput enhancement.

This success can lead to a significant increase in higher-order modulation, better spectral efficiency, and enhanced overall user experience. Mobily’s customers can benefit from faster upload speeds and improved 5G performance on their mobile devices.

Alaa Malki, chief technology officer at Mobily, said: “Partnering with Ericsson in this trial highlights our commitment to leveraging cutting-edge technologies to enhance the customer experience. By embracing AI-driven solutions, we are setting new benchmarks in network performance, ensuring our customers will benefit from faster, more reliable 5G connectivity. This collaboration not only strengthens our service offerings but also contributes to the evolution of the telecommunications landscape in Saudi Arabia.”

Ekow Nelson, vice president at Ericsson Middle East and Africa, said: “Together with Mobily, we are working toward enhancing 5G mobile connectivity for users in Saudi Arabia in line with Saudi Vision 2030’s goals for a developed digital infrastructure. This trial highlights our dedication to delivering innovative solutions that elevate user experience through fast and reliable mobile services while meeting the growing demand for mobile services.”

The success of this trial underscores the potential of Ericsson’s Cognitive Software in driving improvements in 5G network performance. With AI playing an increasingly vital role in network operations, this trial demonstrates how advanced technology can optimize and enhance the user experience, positioning Mobily as a key player in the 5G era. Both Ericsson and Mobily are committed to continuing their collaboration to bring the latest advancements in 5G technology to Saudi Arabia, paving the way for a more connected and efficient future.

Global live event agency inks Kingdom partnership

Updated 11 December 2024
Arab News
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Global live event agency inks Kingdom partnership

Updated 11 December 2024
Arab News

Naif Alrajhi Investment, a Saudi investment group, has announced a strategic partnership with M Integrated Solutions PLC, a creative agency and global leader in live events and immersive storytelling.

The partnership will reshape the landscape of live events in the Kingdom, bringing a unique fusion of business acumen and creative storytelling that will resonate deeply with audiences.

M has a reputation for engaging with live audiences in excess of 650,000, delivering personal experiences across varied demographics and cultures, and on every continent. The company has a track record of delivering strategic, high-impact live events for governments, brands, and organizations around the world. M’s clients include the Dubai World Cup, Commonwealth Summit, COP, FIFA, Olympic Council of Asia, International Olympic Committee, Toyota, BAE Systems, Airbus, and various governmental agencies like the Department for Education, to name a few.

Salman Al-Asmari, vice president of Naif Alrajhi Investment, said: “Our alliance with M Integrated Solutions goes beyond conventional collaboration; it represents a meeting of vision and values, with both companies dedicated to fostering growth in line with the Kingdom’s Vision 2030 objectives and beyond. Together, we aim to shape the future of live, immersive storytelling, driving both innovation and emotional engagement that resonate with our people and our culture.”

Founded more than 30 years ago, M brings a heritage of excellence in strategic storytelling, audience engagement, and brand-building.

Through this collaboration, M plans to build upon and strengthen its presence in the Kingdom, positioning itself as the provider of choice for live event solutions that bridge culture, commerce acumen, and creativity to empower brands to not only tell their stories, but to engage audiences, creating moments that are unforgettable.

Jim Curley, M’s CEO, said: “This partnership reflects a deliberate strategy to formalize and expand our presence in Saudi Arabia, leveraging Naif Alrajhi Investment’s cultural and business expertise to deepen our relationships at the highest levels of government and industry. Our combined strengths will allow us to deliver a new caliber of experiences, making us the go-to agency for brands looking to make meaningful activities in the Kingdom.”

John Young, executive creative director of M, said: “Saudi Arabia has always been a canvas for remarkable creativity and innovation, and we’re thrilled to formalize our role in shaping the country’s live event marketing space. We’re excited to bring our international expertise and unique creative approach to a market that values bold ideas and groundbreaking experiences.”

The partnership is set to redefine live events in Saudi Arabia, bridging local values and international expertise to deliver unparalleled brand experiences. 

Through this partnership, both companies are committed to establishing new benchmarks for creativity, cultural resonance, and strategic growth in the Kingdom.

Bupa Marathon supports public health, environment

Updated 10 December 2024
Arab News
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Bupa Marathon supports public health, environment

Updated 10 December 2024
Arab News

Bupa Arabia for Cooperative Insurance hosted its Bupa Marathon 2024 on Nov. 30 in Riyadh’s Misk City. The event, held under the slogan “Your steps bring life to our environment,” brought together more than 2,500 participants of all ages and abilities, including people with special needs, to support the twin causes of public health and environmental sustainability.

The marathon was supported by Mohammed Bin Salman Nonprofitable City, the Saudi Sports for All Federation, and the Ministry of Sports, reflecting the cooperation between governmental authorities and the private sector to enhance physical activity and health awareness in Saudi society.

Hanen Al-Rasheed won first place in the 10-km women’s race, while Abdulrahman Al Anssary bagged first position in the men’s category. In the five-km race, Noor Al-Jubouri and Mahmoud Osman emerged winners in their respective categories.

Meanwhile, in the 1-km race, Jana El-Houshy bagged first position among women while Yassine Lafif came first in the men’s category. In the special needs category, Omar Mahdi won first place in the 1-km race.

Alshereef Hamideddin, senior executive director of marketing at Bupa Arabia, said: “This marathon is not only a race for sport, but it’s an invitation to motivate the community to adopt an effective and healthy lifestyle, as well as maintain the environment. We are proud of the positive energy and the huge attendance that we witnessed from all the participants; this assures the importance of such activities to enhance community spirit.”

In line with its commitment to preserving the environment, Bupa Arabia planted a tree across the Kingdom for every participant. The initiative aims to increase green spaces and enhance environmental awareness.

The Bupa Marathon is part of Bupa Arabia’s “Live Right” program, which launched in 2022 to promote a culture of healthy lifestyles in the Kingdom. The marathon is also in line with the goals of Saudi Vision 2030, which include enhancing physical activity, improving public health, and supporting environmental sustainability.

LEAP steps ‘Into New Worlds’ with bold 2025 edition

LEAP 2025 will feature more exclusive experiences with the focus on world’s latest and most exciting technologies.
Updated 10 December 2024
Arab News
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LEAP steps ‘Into New Worlds’ with bold 2025 edition

Updated 10 December 2024
Arab News

Saudi Arabia’s global award-winning tech event LEAP is poised to break new ground when a newly enriched and revamped fourth edition returns from Feb. 9-12, 2025 at the Riyadh Exhibition and Convention Center in Malham.

Being held under the theme “Into New Worlds,” LEAP 2025 will be the pioneering tech event’s first ticketed outing to date, encompassing a higher percentage of influential industry attendees to elevate business networking and investment opportunities across the technology landscape.

LEAP 2025 is co-organized by Tahaluf and the Ministry for Communications and Information Technology — a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones and Events Investment Fund. The event will deliver advanced features, including a new series of “LEAP Nights” activities, the return of DeepFest, a dedicated Tech Arena, a SportsTech Track and a commitment to hosting and enhancing innovation across multiple sectors such as space, gaming, education, and smart cities, over 20 stages.

Saudi Arabia’s Minister of Communications and Information Technology Abdullah Alswaha said: “LEAP has made an outstanding contribution to the realization of the Saudi Vision 2030 goals and has rightly positioned the country as a global technology hub. The decision to move to a ticketed format this year makes LEAP more of an exclusive experience for attendees and relevant to today’s global technology elite. LEAP 2025 will showcase exceptional technology innovations, business opportunities and content — ensuring Saudi Arabia becomes the world’s undisputed technology aggregator.”

Tahaluf expects the fourth edition to witness a surge in interactions between exhibitors and visitors, as LEAP 2025 guests will engage with more than 680 startups, 1000-plus expert speakers, and over 1,800 global tech brands.

LEAP 2025 will feature more exclusive experiences for attendees with the focus on connecting the right people with the world’s latest and most exciting technologies.

A new SportsTech Track will see the world of sports meet the latest tech trends. Attendees will be able to step into the future of sports and experience live demos, industry announcements, and the latest technology innovations from clubs, industry leaders, and pioneers of the sector. Confirmed speakers include Patrice Evra, the successful entrepreneur and former Manchester United forward and France national team captain, who makes his return to LEAP, as well as Mathieu Pierre Flamini, also a former French professional footballer and co-founder of GF Biochemicals.

The Tech Arena is also a new addition for LEAP 2025, where attendees will witness live product demos, get hands-on with prototypes, and see cutting-edge technology in action. The Tech Arena will host a lineup of interactive engagements, connecting participants directly with tomorrow’s breakthrough technologies and innovations.

The Startup Stage will see LEAP dedicate a platform to the brightest innovators and startups. Whether attendees are pitching, networking, or exploring, the Startup Stage will be the place where ideas take flight, and the future of tech unfolds. 

LEAP 2025 is expanding beyond the convention halls this year with LEAP Nights. Attendees can immerse themselves in Riyadh’s vibrant cultural scene, with an exciting lineup of dinners, meetups, and live entertainment. LEAP Nights will provide participants with the perfect backdrop for networking, socializing, and soaking in the city’s pulse — all whilst forging new connections across the global tech community. 

Faisal Alkhamisi, chairman of the SAFCP, said the new LEAP 2025 initiatives reflected the event’s role in mirroring the rapid pace of tech industry developments and hinted at even more to come.

“Over the past three years, LEAP has evolved at a rocket-fueled pace, playing a critical role in nurturing talent, creativity, and investment. Yet, this is just the beginning. LEAP will continue to reflect the ever-changing tech landscape and inspire pioneers from across the globe,” he said.

Michael Champion, CEO of Tahaluf, Saudi Arabia’s largest B2B event organizer and organizer of iconic brands LEAP, Cityscape, and Black Hat MEA, added: “By transforming LEAP, we are creating a more curated experience. Transitioning to a ticketed model will allow exhibitors and participants to benefit from direct access to a highly engaged and laser-focused audience, leading to more meaningful collaborations and business opportunities. This change reflects our commitment to delivering an event that continues to set the gold standard for tech innovation globally.”

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