From COP16 to FIFA 2034, a new era of events begins in Saudi Arabia

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Special Adviser to the Secretary General of UN Tourism Anita Mendiratta. (AN Photo/Abdulrhman Bin Shalhuob)
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Anita Mendiratta takes part in a panel discussion. (AN Photo/Abdulrhman Bin Shalhuob)
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Special Adviser to the Secretary General of UN Tourism Anita Mendiratta. (AN Photo/Abdulrhman Bin Shalhuob)
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Founder and Chairman of Richard Attias & Associates and FII Institute CEO Richard Attias. (AN Photo/Abdulrhman Bin Shalhuob)
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Qiddiya Investment Co. representative Turki Al-Rasheed. (AN Photo/Abdulrhman Bin Shalhuob)
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Updated 16 December 2024
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From COP16 to FIFA 2034, a new era of events begins in Saudi Arabia

  • Events sector boosts tourism, economy beyond seasonal peaks, Riyadh summit hears
  • Richard Attias: When you have an amazing policy on e-visas, on making business friendly and easy, attractive transport, and easy hospitality, you become a great destination

RIYADH: Saudi Arabia has not just stepped onto the world stage; it is commanding it, securing the rights to host monumental global events like COP16, the Future Investment Initiative and the Misk Global Forum, and most recent crowning achievements of winning the bids for the FIFA World Cup 2034 and the World Expo 2030.

Fresh off these triumphs, the three-day International Meetings, Incentives, Conferences and Exhibitions Summit, held until Dec. 17 in Riyadh, is seeing global experts and tourism leaders converge to delve into the implications of the fast-growing events sector on Saudi Arabia’s evolving landscape.

Anita Mendiratta, special adviser to the secretary general of UN Tourism, told Arab News: “The importance of this event, and any event, is that it’s not only about the event being hosted and destination, IMS being hosted in Riyadh; it’s the fact that the world is interested to be here.”

She added: “They want to be a part of it. They want to understand what is happening in the Kingdom that’s creating so much excitement. So, to be part of this community is special … it’s a privilege to see how we can build business together from the Kingdom to the world and from the world to the Kingdom itself.”

Under the ambitious Vision 2030, Saudi Arabia is not just enhancing its entertainment and tourism sectors, but is also aggressively transforming into a global nexus for international events.

This shift is being fueled by substantial investments in infrastructure, a welcoming stance toward global tourism and an evolving changing cultural landscape that positions the Kingdom as a magnet for diverse events.

The events sector stands out for its contribution to the tourism industry, as it is the only sector that ensures a steady stream of visitors throughout the year, encouraging repeat visits, extended stays and spreading economic benefits across various regions.

Mendiratta highlighted this advantage, saying: “So, for an economy, especially a developing economy, trying to build through tourism, which is a fantastic way of building economies, societies, cultures and protecting the environment, MICE is fantastic because it allows for year-round visitation, not only during traditional tourism seasons.”

According to the adviser, Riyadh is at the forefront as being a global entry point for events and tourism due to mobility, allowing for destination connectivity domestically, regionally and internationally, while also offering accessible visa acquisition.

“It is a magnificent front door because it amplifies the invitation of the Kingdom to the world,” she said. “Through Vision 2030, you have outstanding projects being put in place to make sure that you have the rail connectivity, the sea connectivity and the roads, and then you add on the mega events on top of that, and it absolutely amplifies the ability for the destination to really blossom.”

While the events taking place, including the summit, create tangible change on a smaller scale, they all sit within a greater, ambitious master plan to position Saudi Arabia as a leader globally in innovation, environment, tourism, economy and entertainment.

“The beauty about the Kingdom is that you not only have leadership coming behind Vision 2030, but every single mega-project, city, and person in Saudi understands the role that they have to play. That’s where longevity comes from and, importantly, legacy, so that we’re building Saudi for Saudis for generations to come,” Mendiratta added.

This ambitious vision includes the execution of numerous giga-projects that promise to not only enhance the job opportunities and quality of life for Saudi residents, but also cement the Kingdom’s position as a top tourist destination.

Qiddiya has recently made headlines for its plans to propel Saudi Arabia’s entertainment sector through partnerships with local and international entities that will bring groundbreaking ventures into the country like Dragon Ball and Six Flags theme parks and Speed Park Track, which comes as the popularity of Formula 1 in the region grows.

Turki Al-Rasheed, representative of Qiddiya Investment Co., told Arab News that Qiddiya City will be located in the heart of Tuwaiq Mountains, which is 1400 km long and will immerse visitors in the heritage and the identity of Qiddiya.

“The city is the first city built on the Power of Play philosophy,” he said, adding that the company conducted multiple research studies that proved play was not only meant for leisure entertainment, but has a significant effect on lifestyle, well-being and health.

“That’s why we’re not only going to live life, we’re going to play life. Qiddiya will be the capital of sports, entertainment and our culture,” he added, “Qiddiya City will be built in phases. So, phase one consists of the Speed Park, Aquarabia, and Six Flags, these three assets that were announced.”

Al-Rasheed said that 8 percent of the Six Flags theme park has already been built, with the promise of announcing the progress of the rest of the assets soon.

The summit may very well be the perfect example of how the engineering of events has changed; normally there would be an event hosted by a company or destination, and the event’s organizers are brought on. In this unique case, it was pulled together, from concept to vision, by the Saudi Conventions and Exhibitions General Authority.

“In a time marked by profound transformation, the MICE industry has emerged as an essential catalyst of progress. As the premier global leader in the industry, the International MICE Summit is expanding the horizons of what can be done when people meet, connect and are entertained,” Fahd Al-Rasheed, chairman of the authority, told the Saudi Press Agency.

Richard Attias & Associates — a top partner in the Kingdom for events like the Future Investment Initiative and Hegra Noble Summit, was then brought in to bring the summit to life.

Attias, a veteran of the events industry and founder, chairman and CEO of FII Institute, told Arab News: “When you look at all these portfolio of conferences, we are not events just to be an event. We are events who had, all of them, an impact on our humanity — by doing what? By attracting investors.

“When you do an investment conference and change the landscape of the host city as a host country and also the global conversation … you transform cities, you create amazing infrastructure and you create jobs.”

He added that the GCC region, specifically the Kingdom, has become a top destination for the events industry for several reasons, including the quality of infrastructure, such as travel and digitization, and vibrant and full economic ecosystem.

As Mendiratta said, location is a significant aspect as well.

Attias highlighted the role of policy in destination appeal, saying: “On top of that, when you have an amazing policy on e-visas, on making business friendly and easy, attractive transport, and easy hospitality, you become a great destination.”

The seasoned expert in events and conferences also underscored the pivotal role of technology in advancing the industry. He shared a stark warning to peers and staff alike: “The message I give to my colleagues and to the staff in this industry is that you are still underestimating the impact that technology would create in our industry.”

Even though the MICE sector has traditionally been about face-to-face interactions, Attias foresees a seismic shift: “I see technologies, not just AI, that will very soon will disrupt our industry like a tsunami,” he said. “Now we see another revolution, which would totally change our day-to-day life, which would change the way we travel, the way we attend conferences, the way we visit exhibitions, the way we meet, the way we even incentivize people.

“So, the whole MICE industry and far beyond will be totally transformed with technology.”


Saudi fashion startups award reaches final stage

Updated 9 min 35 sec ago
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Saudi fashion startups award reaches final stage

  • Fashion Commission CEO Burak Cakmak said that sustainability was central to the commission’s vision for the future of the industry

RIYADH: The Fashion Commission and luxury group Kering have launched the selection process for the winners of the Kering Generation Award X Saudi Arabia.

The initiative aims to support innovative startups making a significant impact on the fashion industry, the Saudi Press Agency reported.

The application process began in November 2024, inviting startups to submit applications and promote sustainability. More than 100 startups applied, with 20 selected to participate in a three-day training camp in Riyadh.

The program featured workshops focused on key performance indicators, goal setting and pitching skills, SPA reported.

On Jan. 14, the shortlist of 20 startups gathered in Riyadh for the final presentation, where each applicant was evaluated on customer engagement, circular economy and water protection.

Following the presentations, the evaluation process began to select the top 10 proposals, which will be assessed by the jury based on innovation, relevance, fashion connection, and potential impact on nature and society.

The awards ceremony will take place on Jan. 27 in Riyadh, where the top three winning startups will be announced.

Winners will have the opportunity to travel to Paris for exclusive mentoring with Kering’s sustainability teams and present their innovations at the ChangeNOW 2025 summit.

Fashion Commission CEO Burak Cakmak said that sustainability was central to the commission’s vision for the future of the industry.

He added that the award aimed to showcase and support startups driving innovation in circular fashion and environmental stewardship.

Cakmak emphasized the commission’s commitment to advancing solutions that address current challenges and pave the way for a sustainable future in fashion.

 


Jazan festival showcases region’s rich heritage

Erth Village, a highlight of the festival, is showcasing traditional handicrafts, games and clothing. (SPA)
Updated 9 sec ago
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Jazan festival showcases region’s rich heritage

  • Visitors can learn about heritage professions in the craftsmen’s corner, including leather tanning, pottery, weaving, ornament making, sewing and embroidery

RIYADH: The Jazan Winter Festival has attracted a large number of visitors with a variety of heritage events, according to the Saudi Press Agency.

The festival plays a key role in boosting regional tourism, drawing guests from within the Kingdom and beyond.

Erth Village, a highlight of the festival, is showcasing traditional handicrafts, games and clothing, the SPA reported.

Visitors can learn about heritage professions in the craftsmen’s corner, including leather tanning, pottery, weaving, ornament making, sewing and embroidery.

The scheme stimulates the local economy and highlights the region’s culture through captivating performances and folk dances, the SPA added.

Local perfumes and herbs are on display, highlighting the area’s rich heritage. Food enthusiasts can try traditional dishes that showcase local ingredients and culinary traditions.

Spanning three months, the event features 300 activities across 42 sites in Jazan and its governorates. The festival’s activities also include art exhibitions, plays and poetry gatherings.

 


Saudi ambassador meets Mauritian minister in Port Louis

Mohammed Reza Cassam Uteem (R) receives Fayez bin Meshal Al-Temyat in Port Louis. (Supplied)
Updated 47 sec ago
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Saudi ambassador meets Mauritian minister in Port Louis

  • They discussed way to enhance bilateral relations as well as other topics of mutual interest

PORT LOUIS: Saudi Ambassador to Mauritius Fayez bin Meshal Al-Temyat recently met Mauritian Minister of Labour and Industrial Relations Mohammed Reza Cassam Uteem, the Saudi Embassy wrote on X on Saturday.

During the meeting, they discussed way to enhance bilateral relations as well as other topics of mutual interest.

Meanwhile, officials at the Digital Cooperation Organization received Austrian Ambassador to the Kingdom Oskar Wustinger and a delegation from Austria’s Ministry of Finance, the Agency for Economic Cooperation and Development, and other institutions, the organization wrote on X on Saturday.

 


Saudi customs tackle 2,124 smuggling cases in single week

Updated 18 January 2025
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Saudi customs tackle 2,124 smuggling cases in single week

  • The crackdown included more than 350 cases linked to prohibited substances

RIYADH: Customs officials at land, air, and sea ports across the Kingdom were involved in 2,124 seizures of prohibited items in a single week, the Zakat, Tax and Customs Authority reported.
The figure reflected the authority’s commitment to protecting society from smuggling and illegal activities, the Saudi Press Agency reported on Saturday.
The crackdown included more than 350 cases linked to prohibited substances, of which 98 involved narcotics such as hashish, cocaine, heroin, shabu and captagon pills.
The authorities also thwarted more than 1,745 attempts to smuggle tobacco and its derivatives, 22 cases involving money and three cases involving weapons and related accessories.
The authority urged the public to report any information regarding smuggling by calling 1910, the international number 009661910 or by emailing [email protected]. Financial rewards are offered for accurate information.


Symphony of scripts: Calligraphers make their mark in Dammam exhibition

Updated 18 January 2025
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Symphony of scripts: Calligraphers make their mark in Dammam exhibition

  • ‘The Pulse of Ink’ unites 30 young and experienced artisans to honor cultural heritage

DHAHRAN: In the heart of Dammam, the Saudi Arabian Society for Culture and Arts is hosting a calligraphy art exhibition titled “The Pulse of Ink,” showcasing works of the Qatif Calligraphy Group.

Art enthusiasts and curious minds alike have until Jan. 20 to explore works by renowned calligraphy and ornamentation artists, including some as young as 12-years-old.

To complement the exhibition, the Qatif Calligraphy Group has organized a series of engaging activities, including workshops for aspiring calligraphers.

The first workshop was presented by 14-year-old Hussein Bazaroun, who has been practicing calligraphy for two and a half years.

Bazroun’s passion and dedication to the craft are a source of inspiration for young and aspiring artists alike.

Additional workshops will focus on Diwani script, led by calligrapher Ali Al-Khuwaildi, and Ruq’ah script, taught by his fellow calligrapher, Hassan Al-Radwan.

Among the showcased talents is 12-year-old calligrapher Ali Al-Kadhim, a prodigy who has been perfecting his craft for just over a year and a half. His talent is a testament to the group’s mission to promote and preserve the ancient art of Arabic calligraphy.

The exhibition also features a diverse range of pieces, each a captivating blend of intricate lines, curves and ornaments that seem to dance across the page.

The calligraphy group’s goals are diverse and far-reaching. By hosting workshops, exhibitions and lectures, they promote Arabic calligraphy as an Islamic and artistic art form, while also supporting local artists and enriching the cultural landscape of Qatif.

Through competitions and showcases, they are creating a new generation of calligraphers to carry forward the tradition.

For Al-Khuwaildi, vice president of the calligraphy group, calligraphy is more than just a hobby — it is a refuge, a source of comfort and a means of creative expression.

“I fell in love with calligraphy in elementary school, and it evolved from a hobby into a refuge throughout my life,” he told Arab News.

“Whenever life gets overwhelming, I return to it like a bird to its nest.” His words reflect the therapeutic power of calligraphy, which requires patience, dedication and a deep understanding of the intricate relationships between letters, lines and spaces.

Hassan Al-Bashrawi, secretary of the calligraphy group, highlighted the unique appeal of Arabic calligraphy: “It combines two key aesthetic qualities: Artistic construction and meaningful values reflecting Islamic civilization and Arab heritage.”

Al-Bashrawi’s own journey as a calligrapher has been marked by intense study, practice and collaboration with fellow artists. Through his work, he is building a strong foundation for renewal, drawing inspiration from both ancient resources and contemporary artists.

For Muna Al-Muhanna, a talented artist featuring her first piece in the exhibition, the experience is nothing short of exhilarating.

“My feelings were a mix of the joy of accomplishment and pride in creating something in remembrance of Allah, the Most High,” she said.

Capturing the essence of the ancient art form, she added: “It separates me from the tangible world and immerses me in a realm of beauty represented by calligraphy.”

At the Qatif Calligraphy Group’s exhibition in Dammam, visitors will be treated to a visual feast of intricate scripts, majestic ornaments and heartfelt expressions of creativity.

In an era where technology dominates our daily lives, this celebration of Arabic calligraphy serves as a reminder of the beauty, spirituality and timelessness of handwritten art.

Whether you are an art lover or history enthusiast, or simply someone who appreciates the beauty of language, the exhibition is sure to leave you in awe of the magic that happens when pen meets paper.