DUBAI: As Saudi Arabia cements its position as a global centre for luxury, the Kingdom’s burgeoning fashion market is capturing the attention of high-end retailers worldwide.

Mytheresa, one of the leading luxury e-commerce platforms, is at the forefront of this shift, catering to a growing and increasingly discerning Saudi clientele.

Michael Kliger, CEO of Mytheresa, revealed how the brand is evolving alongside the Kingdom’s dynamic landscape, with a focus on personalization and cultural connection. 

“We’re witnessing incredible changes in the Saudi market,” Kliger said. “More Saudis are staying in the region, with some even moving back permanently, which has created a significant increase in local demand for luxury fashion.

“Events like weddings and receptions have always been important here, but now, with cinemas and fine dining experiences becoming more common, there are even more occasions for people to dress up.”

While Mytheresa does not yet have a physical presence in Saudi Arabia, its strategy focuses on creating meaningful connections with local clients.

“We host a variety of events to engage directly with our Saudi customers,” Kliger said. “Recently, we had a dinner at Hia Hub in Riyadh with the designers of Oscar de la Renta, and in Jeddah, one of our clients hosted 100 of her friends for us at a hotel. These gatherings, along with style suites where customers can try curated collections, allow us to bring the Mytheresa experience to them in a personal and exclusive way.” 

Additionally, the e-tailer frequently collaborates with local creatives to create authentic connections with their customers. Kliger said that understanding the timing of local events and traditions, such as Ramadan and other festive gatherings, is essential. He highlighted the importance of working with local influencers and ambassadors to ensure the brand’s messaging feels genuine and accessible, making it easier for Saudi customers to engage with Mytheresa.

Personalization too, is at the heart of Mytheresa’s approach. “It’s not about catering to a ‘Saudi style,’ but understanding each individual client,” Kliger said. “For example, one of our clients in Riyadh loves Yamamoto and Sacai. It’s about identifying those preferences and curating options that resonate with their personal taste. That’s what makes our service unique.”

Kliger also touched on the recent acquisition of Net-a-Porter by Mytheresa’s parent company, YNAP, and its implications for the Saudi market.

“Net-a-Porter complements what we do at Mytheresa,” he said. “They’re strong in discovery and editorial, while we focus on highly curated, established luxury brands. Together, we can cater to different corners of the luxury market without diluting our individual strengths.”

As Saudi Arabia’s young, tech-savvy population drives the growth of e-commerce, Kliger emphasized the importance of adapting to the Kingdom’s digital preferences. “Social media usage here is unique, with platforms like TikTok and Snapchat playing a major role in how people interact and shop. Understanding these behaviors is key to connecting with this market,” he said.

With a focus on personalization, community engagement, and digital strategy, Mytheresa is poised to strengthen its position in Saudi Arabia’s thriving luxury landscape. “The Saudi market is one of the most dynamic regions for us,” Kliger said. 

MUMBAI: Indian cinema is best known for Bollywood extravaganzas, but an art-house film about three women navigating loneliness and love in a metropolis is gaining viewers and earning international recognition, including nominations to the Golden Globe awards.
“All We Imagine as Light,” a multi-language film set in Mumbai, the country’s financial capital, has won several international awards this year, including the Grand Prix at Cannes, and is the first Indian film to be nominated in the Best Director category at the Golden Globes, which will be presented on Jan. 5.
It has also been nominated in the Best Picture category for non-English movies.
For director Payal Kapadia, the response to her debut film in her home country is an added bonus to the accolades it has earned abroad.
“It’s very difficult for independent films to get screens in India. I am very happy with the response. Now, I want to show the film in places in the country where it has not been shown so far, the smaller cities,” Kapadia told Reuters in an interview.
Independent, art-house films don’t find too many takers in India, where audiences are raised on a staple diet of Bollywood and other mainstream films, complete with song-and-dance routines, violence and melodrama, although more serious content on streaming platforms is slowly changing tastes.
With more than $2 million in box office sales globally, “All We Imagine as Light” also has entries to the Academy Awards for best picture, best director and best original screenplay, said a representative from Sideshow and Janus Films, which own the distribution rights in the US
But it was not India’s official submission to the Best Foreign Film category at the Oscars.
Kapadia, 38, said she thought of the idea of the film in a hospital waiting room. Initially conceived as a short film, it took eight years to make.
Former US President Barack Obama picked it as one of his favorite films of the year, in a list he shared on social media.
The story revolves around the friendship and love lives of three immigrant women who live and work in Mumbai, the congested metropolis of more than 12 million people, an important leitmotif in her film.
“Mumbai is a city of many contradictions. While life can be tough here, it gives people a sense of freedom as well. We tried capturing that in the film too,” Kapadia said.