In a significant move that highlights its expanding presence across Saudi Arabia, Burjeel Holdings PLC, a leading super-specialty healthcare provider in the MENA region, listed on the Abu Dhabi Securities Exchange, has announced the acquisition of a 100 percent stake in the Specialist Physiotherapy Center, a premier healthcare facility in Makkah, through its subsidiary Burjeel KSA. With a total investment value of SR6.5 million ($1.7 million), this acquisition aligns with Burjeel’s strategy to broaden its footprint in Saudi Arabia and enhance its capabilities to deliver world-class physiotherapy and rehabilitation services. Strategically located in Makkah, the center is positioned to cater to the needs of Umrah and Hajj pilgrims, with hotel physiotherapy offerings designed to support the needs of both tourists and pilgrims.

The Specialist Physiotherapy Center, founded in 2017, is known for its advanced treatments, expert team, and exceptional patient care. Over the past two years, it has demonstrated strong growth, achieving a 2.1x increase in revenue to SR3.8 million from 2021 to 2023, reflecting strong patient demand and operational efficiency.

With an experienced team of 17 highly qualified physiotherapists, the center specializes in sports injuries, pediatric care, and post-surgical rehabilitation. The center features state-of-the-art facilities, including high-intensity electromagnetic therapy, cryotherapy, laser treatments, and a standalone gym, yoga studio, and educational center.

The center presents a valuable opportunity to strengthen Burjeel’s brand presence in this key market, as Makkah attracts millions of pilgrims annually. The center has formed strategic partnerships with organizations such as the Makkah Islamic Authority, the Saudi Federation for Soccer, and the National Guard. It is actively involved in partnerships with sports academies, medical organizations, and local charities to promote health and wellness.

John Sunil, group CEO of Burjeel Holdings, said: “This strategic acquisition reflects our commitment to enhancing access to world-class healthcare services across the Kingdom of Saudi Arabia. Recognizing Makkah’s status as a primary destination for pilgrims, integrating the Specialist Physiotherapy Center into our network not only enhances our offerings in physiotherapy and rehabilitation but also supports our broader vision to serve both local and international patients and support the Kingdom’s medical tourism ambitions. We look forward to enhancing the center’s capabilities and introducing new services as part of our ongoing efforts to provide innovative and comprehensive care to our patients.”

This Specialist Physiotherapy Center will be integrated into Burjeel’s PhysioTherabia network, the fastest-growing and largest physiotherapy and wellness network in the Kingdom. In the coming months, the focus will be on expanding the center’s services and building on existing partnerships. The group plans to activate new programs, including pediatric and neuro rehabilitation services, and introduce advanced technologies such as a cryo chamber and the David system for physiotherapy. The integration of these services will further establish the center as a premier destination for rehabilitation in the Kingdom. 

The acquisition also aligns with the group’s broader objective to contribute to the Kingdom’s Vision 2030 by supporting the healthcare sector’s growth and enhancing its global competitiveness.

Porsche Saudi Arabia, through its official Saudi importer Samaco Motors, supported the second Forbes Women Middle East Summit, which was held in Riyadh on Dec. 18-19, with a fleet of 20 cars for VIPs and delegates to be chauffeured. The automaker also showcased its new, fully electric Macan SUV at the event.

Following the success of the inaugural Forbes Women Middle East Summit, which attracted more than 400 delegates in Saudi Arabia, the event returned for its second edition with the support of Porsche Saudi Arabia. The event was held at the Riyadh International Convention and Exhibition Center.

“The Forbes Women Middle East Summit proved to be a perfect opportunity for female entrepreneurs to grow their ideas and create new journeys, so we were excited to support its return for a second year. This great initiative blended perfectly with Porsche’s vision to support women behind the wheel in Saudi Arabia,” said Rashad Embaby, general manager for Porsche Saudi Arabia.

“Empowering women and supporting driven females is one of our key brand objectives, and the timing was perfect as it coincided with the release of the all-new Macan SUV, which has the highest concentration of female owners among our entire Porsche model range,” he added.

The new Macan delivers up to 639 PS and 1,130 Nm of torque, achieving up to 613 km of range in WLTP with a battery that could be charged from 10 to 80 percent in approximately 21 minutes at a fast-charging station.