Top five Pakistani women who led the way as trailblazers in 2024

Top five Pakistani women who led the way as trailblazers in 2024.
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Updated 31 December 2024
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Top five Pakistani women who led the way as trailblazers in 2024

  • Pakistan’s Ayla Majid became first Muslim and South Asian to get elected president of global accountancy body ACCA
  • Maryam Nawaz became the first woman chief minister of a Pakistani province after contentious elections in February 

ISLAMABAD: As the world prepares to bid farewell to an eventful 2024 and welcome the new year, here is a list of five Pakistani women who shattered stereotypes and made history by dominating in their respective fields ranging from politics to mountaineering, and sports to music. 

Maryam Nawaz Sharif

Maryam Nawaz Sharif, the daughter of three-time former prime minister Nawaz Sharif, made history in February after she was elected as the first woman chief minister of a Pakistani province. 




This handout photograph taken and released by the Directorate General Public Relations (DGPR) of Punjab province on February 26, 2024, shows Governor Punjab Muhammad Balighur Rehman (C) administer oath to the newly elected Chief Minister of Punjab province Maryam Nawaz Sharif (2R) during a ceremony, as Pakistan's former Prime Ministers and leader of Pakistan Muslim League Nawaz (PMLN) party Nawaz Sharif (R) and his brother Shehbaz Sharif (2L) look on at the Governor's House in Lahore. (Directorate General Public Relations (DGPR) of Punjab province / AFP)

After her Pakistan Muslim League-Nawaz (PML-N) party won the highest number of seats after a contentious election in February, Sharif was elected as the chief minister of the country’s richest and most populous Punjab province. 

She formally joined politics in 2012 and became increasingly involved in politics during her father’s four-year, self-imposed exile in the United Kingdom from 2019 to 2023. In 2019, she was appointed vice president of the PML-N, leading anti-government rallies throughout the country against then prime minister Imran Khan’s government. 

Political opponents and critics, however, say her election to the chief minister’s post is an example of the enduring influence of feudal politics in Pakistan. 

Ayla Majid

In November, Ayla Majid became the first South Asian and Muslim to be elected president of the Association of Chartered Certified Accountants (ACCA), a global accountancy body.

Majid is the chief executive officer of a firm that advises on decarbonization, sustainability, and energy transition. Majid is leading more than 252,500 members and 526,000 future members of ACCA across 180 countries during her year-long term in office. 




Global Vice President of ACCA and Founder & CEO of Planetive, AylaMajid, attends Business Summit 2023 in Islamabad on May 31, 2023. (Ayla Majid)

She has over 20 years of experience in energy, transaction advisory, mergers and acquisitions, investments and corporate governance. Majid holds a Master of Business Administration degree from the Lahore University of Management Sciences (LUMS) and a Bachelor of Law degree from the University of London.

Arooj Aftab

Pakistani singer Arooj Aftab earned Grammy nominations for the fourth time in a row in November. Her single “Raat Ki Rani” earned a nomination in the Best Global Music Performance, category while her album, “Night Reign” has earned a nomination for the Best Alternative Jazz Album category. 




Arooj Aftab attends 'A New York Evening With Arooj Aftab' at The Greene Space in New York City on October 4, 2024. (AFP)

This category honors vocal or instrumental albums where new alternative jazz recordings comprise more than 75 percent of the playing time.

In 2022, Aftab became the first Pakistani singer to win a Grammy for her song ‘Mohabbat’ in the Best Global Music Performance category.

Naila Kiani

In May, Dubai-based mountaineer Naila Kiani became the first Pakistani woman to summit Mount Makalu, the fifth-highest mountain in the world. The tremendous achievement also brought another feather to Kiani’s cap, as it made her the first and only Pakistani woman to summit 11 out of 14 mountains that stand 8,000 meters above sea level.




The picture shared by Naila Kiani on November 16, 2023, shows the climber ascending Mount Nanga Parbat in northern Pakistan. (Naila Kiani)

Kiani had previously summited Broad Peak (8,047 meters), Annapurna (8,091 meters), K2 (8,611 meters), Lhotse (8,516 meters), Gasherbrum 1 (8,068 meters), Gasherbrum II (8,035 meters), Nanga Parbat (8,125 meters), Mount Everest (8,849 meters), Manaslu (8,156 meters) and Cho Oyu (8,201 meters) mountains. 

The mother of two, who is also a banker by profession, garnered fame in 2018 after her wedding photos from K2’s base camp were widely shared on social media. She is also a recipient of the Sitara-e-Imtiaz, Pakistan’s third-highest civilian award, which she received in March 2024 for climbing Mount Everest. 

Saleema Imtiaz

Saleema Imtiaz became the first Pakistani woman to be nominated to the International Cricket Council’s International Panel of Development Umpires in September. The nomination qualifies Imtiaz, 52, to officiate in women’s bilateral international matches and ICC Women’s Events.




Saleema Imtiaz holds a souvenir awarded for becoming Pakistan's first woman umpire on ICC International Development Panel in Multan, Pakistan, on September 17, 2024. (@TheRealPCB/X)

Imtiaz, mother of Pakistan women’s international player Kainat Imtiaz, began her umpiring career with the Pakistan Cricket Board Women’s Umpires Panel in 2008. Her extensive experience includes officiating in high-profile events under the Asian Cricket Council such as the 2022 and 2024 ACC Women’s T20 Asia Cup and the 2023 ACC Emerging Women’s Cup in Hong Kong.


Beyond ceasefire, India and Pakistan battle on in digital trenches

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Beyond ceasefire, India and Pakistan battle on in digital trenches

  • Both states continue to push competing narratives after the four-day military standoff, which ended on May 10 with a US-brokered truce
  • Digital rights experts note how it is often laced with hate, targeting vulnerable communities like Muslims in India and Hindus in Pakistan

ISLAMABAD: As Indian and Pakistani guns fell silent after trading fire for days this month, the war over facts and fiction is far from over and fierce battle rages on social media as to who won, who distorted the truth, and which version of events should be trusted.

As both states continue to push competing narratives, experts warn that misinformation, censorship and AI-generated propaganda have turned digital platforms into battlegrounds, with real-world consequences for peace, truth and regional stability.

The four-day military standoff, which ended on May 10 with a US-brokered ceasefire, resulted from an attack in Indian-administered Kashmir that killed 26 people last month. India accused Pakistan of backing the assault, a charge Islamabad has consistently denied.

While the truce between the nuclear-armed archfoes has since held, digital rights experts have sounded alarm over the parallel information war, which continues based on disinformation, censorship and propaganda on both sides, threatening the ceasefire between both nations.

Asad Baig, who heads the Media Matters for Democracy not-for-profit that works on media literacy and digital democracy, noted that broadcast media played a central role in spreading falsehoods during the India-Pakistan standoff to cater to an online audience hungry for “sensational content.”

“Disinformation was overwhelmingly spread from the Indian side,” Baig told Arab News. “Media was playing to a polarized, online audience. Conflict became content, and content became currency in the monetization game.”

A man clicks a picture of a billboard featuring Pakistan's Army Chief General Syed Asim Munir (C), Naval Chief Admiral Naveed Ashraf (R), and Air Chief Marshal Zaheer Ahmed Babar Sidhu, along a road in Peshawar on May 15, 2025. (AFP/File)

Several mainstream media outlets, mostly in India, flooded the public with fake news, doctored visuals and sensationalist coverage, fueling mass anxiety and misinformation, according to fact-checkers and experts, who say the role of media at this critical geopolitical juncture undermined journalistic integrity and misled citizens.

“I think this is a perfect example of the media becoming a tool of propaganda in the hands of a state,” said prominent digital rights activist Usama Khilji, calling on those at the helm of television and digital media outlets to independently verify state claims using tools like satellite imagery or on-ground sources.

In Pakistan, X, previously known as Twitter, had been banned since February 2024, with digital rights groups and global organizations calling the blockade a “blatant violation” of civic liberties and a threat to democratic freedoms.

But on May 7, as Pakistan’s responded to India’s missile strikes on its territory that began the conflict, the platform was suddenly restored, allowing users to access it without a VPN that allows them to bypass such restrictions by masking their location. The platform has remained accessible since.

“We were [previously] told that X is banned because of national security threats,” Khilji told Arab News, praising the government’s “strategic move” to let the world hear Pakistan’s side of the story during this month’s conflict.

“But when we actually got a major national security threat in terms of literal war, X was unblocked.”

Indian authorities meanwhile blocked more than 8,000 X, YouTube and Instagram accounts belonging to news outlets as well as Pakistani celebrities, journalists and influencers.

“When only one narrative is allowed to dominate, it creates echo chambers that breed confusion, fuel conflict, and dangerously suppress the truth,” Khilji explained.

VIRTUAL WAR

Minutes after India attacked Pakistan with missiles on May 7, Pakistan released a video to journalists via WhatsApp that showed multiple blasts hitting an unknown location purportedly in Pakistan. However, the video later turned out to be of Israeli bombardment of Gaza and was retracted.

A woman wearing a T-shirt featuring ‘OPERATION SINDOOR’ checks her mobile phone near a market area in Ludhiana on May 17, 2025. (AFP/File)

On May 8, Indian news outlets played a video in which a Pakistani military spokesperson admitted to the downing of two of their Chinese-made JF-17 fighter jets. X users later pointed out that the video was AI-generated.

Throughout the standoff both mainstream and digital media outlets found themselves in the eye of the storm, with many official and verified accounts sharing and then retracting false information. The use of AI-generated videos and even video game simulations misrepresented battlefield scenarios in real time and amplified confusion at a critical moment.

Insights from experts paint a disturbing picture of how information warfare is becoming inseparable from conventional conflict. From deliberate state narratives to irresponsible media and rampant misinformation on social platforms, the truth itself is becoming a casualty of war.

AFP Digital Verification Correspondent Rimal Farrukh describes how false information was often laced with hate speech, targeting vulnerable communities like Muslims in India and Hindus in Pakistan.

“We saw dehumanizing language, misleading visuals, and recycled war footage, often from unrelated conflicts like Russia-Ukraine or Israel-Gaza, used to stoke fear and deepen biases,” she told Arab News.


Pakistan to export female beauticians to Saudi Arabia — state media

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Pakistan to export female beauticians to Saudi Arabia — state media

  • Hairdressers, makeup and nail artists under the age of 40 are required, OEC says
  • Pakistan has long maintained a strong labor export relationship with the Kingdom

ISLAMABAD: Pakistan’s Overseas Employment Corporation (OEC) will send skilled female beauticians to Saudi Arabia in response to a demand from a private firm in the Kingdom, state media reported on Friday, outlining the qualifications required for applicants.

The initiative comes as part of Pakistan’s long-standing labor export relationship with Saudi Arabia, which remains the top destination for Pakistani workers and contributes over $700 million in monthly remittances to the South Asian country.

Pakistan regularly sends skilled labor to Gulf nations, including medical professionals, engineers and technicians. The latest move targets the beauty and personal care sector.

“Overseas Employment Corporation, an attached department of the Ministry of Overseas Pakistanis and Human Resource Development, will export skilled workers (female beauticians) to the Kingdom of Saudi Arabia,” the Associated Press of Pakistan (APP) said.

It informed a Saudi firm is seeking beauticians for various roles, including senior hairdresser, nail technician (gel and acrylic), eyelash specialist, makeup artist, waxing and bleaching specialist and wig technician.

The required qualifications include a minimum of three years’ experience and an age limit of under 40 years.

APP said the firm will offer senior beauticians a monthly salary of 3,000 Saudi Riyals or approximately $800.

Employees will also receive free shared accommodation with furnishings and air conditioning, food allowance, and round-trip airfare, along with surface transport within Saudi Arabia if needed.

The news report said applications must be submitted via the OEC website by June 8.

Pakistan and Saudi Arabia enjoy robust economic, defense and cultural ties.

The Kingdom hosts over 2.7 million Pakistani expatriates and remains the largest source of remittances to Pakistan, a crucial lifeline for the country’s cash-strapped economy.


PM Sharif calls for economic policies to revive Pakistan’s export competitiveness

Updated 23 May 2025
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PM Sharif calls for economic policies to revive Pakistan’s export competitiveness

  • The PM outlines the goal during a meeting with Dr. Stefan Dercon, a prominent British economist
  • He calls for deep-rooted reforms to steer Pakistan’s economy back toward export-led growth

ISLAMABAD: Prime Minister Shehbaz Sharif on Thursday stressed the need for balance across all economic policies to revive Pakistan’s export potential, saying his government wanted to take the country back to a place where its products were once again in global demand.
The remarks came during a meeting with Dr. Stefan Dercon, a prominent British economist and professor of economic policy at Oxford University.
Dercon, who previously served as the UK Department for International Development’s (DFID) chief economist, is widely recognized for his work on poverty, institutional reform and economic development in low- and middle-income countries.
“A sound balance across all policies is essential to promote business,” the prime minister was quoted as saying in an official statement circulated by his office. “For Pakistan’s economic development, alignment between fiscal policy, taxation policy and production policy is necessary.”
“In the past, Pakistani products were in high demand globally and the country was counted among the world’s major exporters,” he continued. “We want to bring Pakistan back to that place.”
Sharif’s meeting with the British economist took place at a time when Pakistan seeks to strengthen its economy through increased exports and foreign investment, following signs of stabilization under an IMF-supported economic program.
He maintained that deep-rooted reforms were required to transition the national economy back toward export-led growth.
Dercon praised the direction of Pakistan’s economic policy and reform agenda, noting improving investor sentiment toward the country.
He particularly lauded Pakistan’s tariff rationalization efforts, which aim to simplify and streamline import duties to support industrial competitiveness.
The meeting was also attended by top members of the government’s economic team, including Finance Minister Muhammad Aurangzeb, Planning Minister Ahsan Iqbal and senior officials from relevant departments.


IMF defends $1 billion disbursement to Pakistan amid India’s objections

Updated 23 May 2025
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IMF defends $1 billion disbursement to Pakistan amid India’s objections

  • IMF communications director says the board approved funding as Pakistan had ‘met all of the targets’
  • She clarifies EFF disbursements go to the central bank and are not used to fund the national budget

KARACHI: The International Monetary Fund (IMF) this week defended its decision to release a $1 billion tranche to Pakistan, despite India’s concern over its potential misuse, by pointing out the country had met all requisite targets under the Extended Fund Facility (EFF).

India had raised objections to the IMF’s disbursement amid a military confrontation with Pakistan, saying the funds could be diverted to support activities that it described as detrimental to regional stability. New Delhi abstained from the IMF Executive Board vote on May 9, highlighting apprehensions about the timing and potential implications of the financial assistance.

During a news briefing in Washington on Thursday, IMF Communications Director Julie Kozack addressed these concerns, saying the international lender provided financing to member states for the purpose of resolving balance of payments problems.

“In the case of Pakistan … the EFF disbursements … are allocated to the reserves of the central bank,” she said. “Under the program, those resources are not part of budget financing … [and] are not transferred to the government to support the budget.”

The IMF official further emphasized the Fund’s decision was based on Pakistan meeting all the targets set under the loan program.

“Our Board found that Pakistan had indeed met all of the targets,” she continued. “It had made progress on some of the reforms, and for that reason, the Board went ahead and approved the program.”

Kozack also outlined the safeguards to prevent any potential misuse of funds, including targets on the accumulation of international reserves and a zero target for central bank lending to the government.

She also noted the program includes substantial structural conditionality aimed at improving fiscal management.

The IMF’s disbursement this month was part of a broader $7 billion support program aimed at stabilizing Pakistan’s economy. The Fund has said future disbursements will depend on Pakistan’s continued adherence to the program’s conditions and reforms.
 


PM Sharif tells business leaders private sector key to economy ahead of June 10 budget

Updated 23 May 2025
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PM Sharif tells business leaders private sector key to economy ahead of June 10 budget

  • The prime minister assures chambers of commerce representatives of his administration’s full support
  • He promises to reduce cost of doing business in the country, highlights zero tolerance for tax evasion

ISLAMABAD: Prime Minister Shehbaz Sharif on Friday emphasized the pivotal role of the private sector in driving economic development, asserting that a robust public-private partnership was essential for the country’s emergence as a strong global economy.
Sharif made these remarks during a meeting with presidents of chambers of commerce from across the nation, coinciding with the government’s announcement to present the next federal budget on June 10.
The government has consistently stressed the need for the private sector to lead in strengthening the national economy, assuring it of state support.
Sharif reiterated this stance, highlighting the necessity of collaboration between the government and private enterprises in the country.
“There is a need to mobilize the private sector to achieve economic self-reliance,” the Prime Minister’s Office quoted him as saying during the meeting.
“Protecting the rights of the Pakistani business community and providing them with a conducive environment for profitable business are among the top priorities of the government,” he continued.
Sharif also pledged to reduce the cost of doing business in Pakistan, noting that measures were being implemented to facilitate access to loans and reduce electricity prices.
Addressing tax compliance, he emphasized a zero-tolerance policy toward tax evasion. Pakistan has historically one of the lowest tax-to-GDP ratios in the region.
The government has tried to addressed the situation by reforming its tax collection body through increased automation to improve collection and compliance.
The official statement said the delegation of business leaders commended the government’s economic policies, citing gradual improvements in the national economy and business environment.
They also presented budget proposals for the upcoming fiscal year.
Pakistan is scheduled to release a comprehensive economic survey for the outgoing fiscal year on June 9, only a day ahead of the budget preparation.