RIYADH: Saudi Arabia’s Cultural Development Fund, in collaboration with the Fashion Commission, recently hosted luxury fashion designer and Italian entrepreneur Brunello Cucinelli at AlUla.
The event supported the fund’s mission to assist creatives and entrepreneurs in the cultural sector by promoting knowledge exchange, and fostering sustainability, according to the Saudi Press Agency.
It aimed to connect global cultural experts with Saudi entrepreneurs and creatives, providing a platform for dialogue, as well as sharing expertise and best practices to drive growth and innovation.
The session focused on integrating diverse techniques into cultural projects, enriching cultural identity, while blending creativity and innovation, the SPA said.
Cucinelli discussed his career in a panel titled “Brunello Cucinelli: From Castel Rigone to the World,” discussing key themes such as building a global fashion brand, merging heritage with innovation, sustainability in luxury fashion, social responsibility, cultural exchange, and the future of fashion.
He emphasized craftsmanship as essential to sustainability and authenticity in fashion.
The event aligns with the fund’s efforts to improve the managerial, financial, and technical skills of creatives, reducing startup costs, and sustaining creativity in the cultural sector.
In November, the fund signed credit agreements worth more than SR30 million ($8 million) to finance Saudi fashion projects, supporting growth and job creation in line with Saudi Vision 2030.
