PepsiCo has emerged as the winner of Bupa Arabia’s “Live Right” Ultimate Challenge, held at Nox Camp in Riyadh. PepsiCo triumphed against more than 25 teams by winning the majority of the 14 diverse challenges, which tested both physical endurance and mental agility.

The “Live Right” Ultimate Challenge, part of Bupa Arabia’s commitment to promoting health and well-being, served as a platform to inspire participants to embrace healthier lifestyles, while also encouraging team spirit, resilience, and collaboration. PepsiCo’s team displayed outstanding performance throughout the event, earning the top spot with consistent excellence in endurance, strategy, and teamwork.

With a variety of physical and mental challenges, the competition was fierce. Each team of five members faced endurance tests, strength challenges, and strategic thinking tasks, with their performance evaluated based on points. PepsiCo’s team demonstrated their strength and collaboration throughout the day, earning them the top position in this year’s challenge.

In addition to the challenges, the event featured numerous recreational activities such as tug-of-war, volleyball, padel, go-karting, and archery. These activities allowed participants and visitors to unwind and enjoy the festive atmosphere. Nox Camp, spanning 120,000 square meters, offered a luxurious experience with breathtaking views, and ample facilities.

The “Live Right” Ultimate Challenge is part of Bupa Arabia’s broader initiative to promote health and well-being across the Kingdom. Launched in 2022, the program raises awareness about the importance of an active lifestyle and mental health. Through events like the Ultimate Challenge, Bupa Arabia encourages people to adopt healthy habits and engage in physical and recreational activities.

Amin Shaibi, director — segment and trade management of marketing, Bupa Arabia, said: “The ‘Live Right’ Ultimate Challenge is more than just a sports event; it reflects Bupa Arabia’s commitment to enhancing public health and mental well-being in the Kingdom. This year, we are proud to congratulate PepsiCo on their well-deserved victory. Their performance exemplified teamwork, resilience, and a commitment to a balanced, healthy lifestyle — values that our ‘Live Right’ program stands for. We hope that this event continues to inspire individuals to adopt an active lifestyle and recognize the importance of both physical and mental health.”

The success of the “Live Right” Ultimate Challenge has reinforced Bupa Arabia’s commitment to fostering a culture of health and wellness in the Kingdom.

The Saudi Real Estate Refinance Company, a Public Investment Fund company, has signed an agreement to acquire a SR1 billion ($266.6 million) mortgage portfolio from Bidaya Finance. The signing ceremony took place in the presence of Minister of Municipalities and Housing and Chairman of SRC Majid bin Abdullah Al-Hogail and Chairman of Bidaya Finance Abdulaziz bin Saleh Al-Omair.

The agreement, signed by SRC CEO Majeed bin Fahad Al-Abduljabbar and Bidaya Finance CEO Mahmoud Dahdouli, marks a continuation of SRC’s ongoing efforts to bolster the residential real estate finance market in the Kingdom and expand refinancing opportunities. 

This portfolio, the largest among mortgage companies, underscores the commitment of both parties to deliver innovative mortgage solutions to citizens and to contribute to the goals of the Housing Program, a key initiative of Saudi Vision 2030, which aims to increase homeownership among citizens.

Al-Abduljabbar said the agreement is part of an expanded partnership with Bidaya Finance, to inject additional liquidity and boost stability in the Kingdom’s real estate finance market. “The agreement is a significant step toward achieving the strategic objectives of the Housing Program by offering flexible financing solutions to Saudi families,” he added.

“It is a key step in our efforts to forge strategic partnerships with leading financial institutions, aimed at developing an active secondary market for residential real estate financing in the Kingdom.”

Dahdouli, meanwhile, said: “This agreement with SRC represents a strategic milestone in strengthening our role in providing innovative financing solutions that contribute to the development of the securities market through mortgage portfolios.

“It also aligns with our vision to empower a brighter financial future for our clients to achieve their aspirations and meet their needs, aligning with the objectives of the Housing Program under the Kingdom’s Vision 2030 to increase homeownership among citizens.”

The SRC was established by the PIF in 2017 to develop the Kingdom’s real estate finance market. Licensed by the Saudi Central Bank to operate in the field of real estate refinancing, SRC plays a pivotal role in achieving the objectives of the Housing Program under Saudi Vision 2030, which seeks to increase homeownership rates among Saudi citizens. This is accomplished by providing liquidity to financiers, enabling them to offer affordable housing finance to individuals, and working closely with partners to support the Kingdom’s housing ecosystem.