Saudis top Qatar’s 5m tourist arrivals in 2024

More than 5 million tourists visited Qatar in 2024, with the presence of more than 1 million Saudis reflecting close ties between the neighboring countries.
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Updated 14 January 2025
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Saudis top Qatar’s 5m tourist arrivals in 2024

Saudis made up the largest proportion of tourists to Qatar in 2024 at nearly a quarter of arrivals, a Visit Qatar spokesperson told Arab News.

The peninsular state bordering Saudi Arabia is pushing to boost its tourism numbers in the years following the FIFA World Cup 2022, which brought millions of visitors from around the world.

“Visitors from Saudi Arabia remain the top source market for international visitors this year, contributing around a quarter of all arrivals,” said Dr. Buthaina Mohammed Al-Janahi, media relations and communications senior manager at Visit Qatar.

More than 5 million tourists visited Qatar in 2024, officials said, with the presence of more than 1 million Saudis reflecting close ties between the neighboring countries three years after the end of a diplomatic rift.

Both countries regularly host bilateral official visits and enjoy booming trade, which has seen around $10 billion worth of contracts signed, Reuters reported.

Qatar aims to raise its tourist numbers to 6 million annually, raise tourism spending to 12 percent of GDP and create 250,000 jobs by 2030.

The World Cup saw 3.4 million people from around the world attending — the biggest influx of visitors to Qatar in the country’s history.

There was much speculation at the time about how the extensive infrastructure built for the tournament would go on to serve the country’s needs after the 3.4 million had left.

One stadium — the 974 stadium — was built to be eventually disassembled and relocated. Another, Al-Bayt stadium, is set to be converted into a luxury hotel and shopping center to serve Qatar’s growing tourist numbers as well as residents.

Today, the streets of Doha are still adorned with banners from 2022, thus far the peak of the city’s tourism.

With the unprecedented global visibility that the World Cup offered, officials are hoping to build on the success of the tournament, with the number of hotel rooms exceeding 40,061 in 2024.

Having made history as the city where Lionel Messi first led his Argentine squad to victory, football fans from South America are still flocking to the popular Souq Waqif to pick up a version of the bisht cloak that was draped around the striker’s shoulders by Sheikh Tamim bin Hamad Al-Thani.

New developments like Habitas Ras Al-Abrouq — developed by government-owned Qatar Airways and launched early 2024 — aim to attract high-wealth tourists.

The hi-tech Msheireb Downtown planned city is another draw for tourists, with its hydrogen-powered tram and luxury eateries.

The district is based in one of Qatar’s most historic areas, and the redevelopment was opened in 2021.

In a prime example of how the country deploys opulent spending in order to reimagine its heritage, the Katara Cultural Village offers such attractions as the Blue Mosque and the marble amphitheater.


Queen Rania Teacher Academy wins accreditation from UK-based CPD Standards Office

Updated 28 January 2025
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Queen Rania Teacher Academy wins accreditation from UK-based CPD Standards Office

The Queen Rania Teacher Academy has received official accreditation from the CPD Standards Office, an independent, international accreditation organization, marking a significant milestone in its pursuit of excellence in education. In addition to providing accreditation for three of QRTA’s flagship professional development programs, the CPD Standards Office also recognized the academy as a service provider, making it the first educational training center in the region to receive this world-recognized accreditation.

The CPD Standards Office, based in the UK, is one of the most respected accreditation bodies globally for continuing professional development. Known for its rigorous evaluation process, it ensures that training providers and their programs meet the highest standards of quality and impact.

Among the accredited programs is the Advanced Instructional Leadership Professional Diploma, which is designed to equip school leaders with advanced leadership skills and strategies to foster innovation, improve instructional quality, and create a culture of excellence within their schools. Additionally, the Professional Development for Kindergarten Teachers (Ta’seeso) program focuses on early childhood education, empowering kindergarten teachers with the knowledge and tools to create engaging and effective learning environments that support young learners’ holistic development. The third accredited program, Teacher Education Induction, prepares educators to transition into the role of teacher-educators, equipping them with the skills, knowledge, and practices required to effectively empower teachers to grow into skilled, confident, and resilient educators. 

Dr. Osama Obeidat, CEO of QRTA, said: “Receiving CPD accreditation is not just a recognition of the quality of our programs — it’s a validation of their impact on educators and the educational ecosystem as a whole. It signifies that participants in these programs are engaging with content that is globally recognized and aligned with best practices. We take pride in being able to support educators in their professional growth, empowering them to inspire meaningful change in their schools and communities.”

This accreditation underscores QRTA’s commitment to delivering internationally recognized, high-quality professional development opportunities that empower educators to lead transformative change in education. It also further establishes QRTA as a leading force in teacher training and professional development in the Arab world.

By securing this accreditation, QRTA strengthens its position as a trusted partner for educators and institutions seeking professional development that meets the most rigorous international benchmarks. It also signals the academy’s continued dedication to advancing the teaching profession with innovative programs that inspire, empower, and elevate educators to meet the challenges of a rapidly evolving educational landscape.


flyadeal eyes 75,000 overseas Hajj pilgrims in 2025

Updated 27 January 2025
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flyadeal eyes 75,000 overseas Hajj pilgrims in 2025

flyadeal, the fastest growing low-cost airline in the Kingdom and Middle East, expects to carry more than 75,000 pilgrims on dedicated international charters during this year’s Hajj season. The figure represents yet another significant milestone for flyadeal, which has been scaling up the number of overseas Hajj flights since 2023.

From 35,000 pilgrims flown by flyadeal into the Kingdom last year — up 35 percent from 2023 — the number is expected to more than double to 75,000 in 2025, with the airline operating additional widebody charters into Jeddah and Madinah, gateways to the holy city of Makkah.

flyadeal is also stepping up its year-round Umrah services, which will continue to operate from Turkiye, Iraq and Uzbekistan, with the UK, Thailand, India and countries in Africa and Central Asia set to be included for 2025.

The growth plans were announced during the 4th Hajj Conference and Exhibition that took place in Jeddah last week.

flyadeal joined sister companies Saudia and Saudi Ground Services under the umbrella of parent Saudia Group — this year’s strategic sponsor — for a joint exhibition stand promoting products and services to visiting Hajj committees, ministries and tour operators from around the world. 

Steven Greenway, CEO of flyadeal

Minister of Hajj and Umrah Dr.Tawfiq bin Fawzan Al-Rabiah, President of the General Authority of Civil Aviation Abdulaziz bin Abdullah Al-Duailej, and Director General of Saudia Group Ibrahim bin Abdulrahaman Al-Omar; were among the many visiting dignitaries.

Steven Greenway, CEO of flyadeal, said: “This year’s Hajj forum was a perfect opportunity to give visiting delegations and travel companies an insight into flyadeal’s Hajj preparations for 2025, our year-round Umrah plans, and exciting growth of our scheduled operations in the Middle East, Africa, Europe and South Asia over the next 12 months and beyond.

“Having operated two successful seasons of Hajj charters with 120 flights from 15 destinations across seven countries last year, we now turn to 2025 during which we expect to carry around 75,000 pilgrims as we bring in more widebody aircraft dedicated to our biggest ever international Hajj uplift. In addition, we are conducting more year-round Umrah flights as widebody aircraft enable us to operate from further afield including the UK, Thailand and India.

“Running a Hajj operation during an intense one month period every year is effectively like running a separate business from our day-to-day scheduled services. Our dedicated teams work tirelessly in coordination with our travel partners in the Kingdom and overseas to provide a unique end-to-end experience.”

Rakan Alotaibi, director of Hajj and Umrah and commercial regulatory affairs, flyadeal, added: “We signed a number of Hajj agreements with delegations last week followed by their visits to our Jeddah headquarters to learn more about flyadeal and our operations firsthand as we gear up with national pride for what promises to be an extremely busy and gratifying summer season carrying so many pilgrims to Saudi Arabia.”

“flyadeal remains committed to the very important, yet complex, annual Hajj movements for which we put in tremendous effort beyond expectations ensuring they run as smoothly as possible to support the dreams and aspirations of first-time Hajj pilgrims, many of whom are also first-time fliers.”

flyadeal was among a host of travel companies, including airlines, hotels, ground transport operators, agents and tour firms to showcase their products to delegates during the Jeddah event.


MBSC conference spotlights future of entrepreneurship

Updated 27 January 2025
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MBSC conference spotlights future of entrepreneurship

Prince Mohammed Bin Salman College of Business and Entrepreneurship hosted the highly anticipated 1st International Entrepreneurship Research Conference from Jan. 21 to 23, at its campus in King Abdullah Economic City. Under the theme “The Future of Entrepreneurship, Family Business and Education Research: New Trends and Innovative Practices,” the conference united global thought leaders to explore innovative trends shaping entrepreneurship.

IERC 2025 featured more than 26 parallel sessions and six panel discussions, with more than 150 paper presentations selected from 339 submissions. The event engaged 306 authors from 42 countries, highlighting MBSC’s role in fostering global research collaboration.

Dr. Zeger Degraeve, dean of MBSC, said: “IERC 2025 embodies our mission to inspire innovation and cultivate leadership for sustainable growth in alignment with Vision 2030. This conference is a testament to MBSC’s dedication to bridging the gap between academia and industry to drive meaningful impact.”

Prominent keynote speakers included Saud Khalid Al-Sabhan, vice governor of Monsha’at, and Fuad Shapra, chair of the Middle East Investment Committee and board member at KPMG Middle East. Their participation underscored the event’s significance in advancing entrepreneurial innovation in Saudi Arabia and the region.

The conference delved into topics such as entrepreneurial ecosystems, family business, women entrepreneurship, digital transformation, sustainability, climate resilience, healthcare transformation and innovation.

Professor of entrepreneurship Dr. Adnan Maalaoui said: “IERC 2025 offers a vibrant platform for entrepreneurs and policymakers to collaborate and transform research into actionable solutions, reinforcing MBSC’s leadership in entrepreneurship education.”

As part of expanding the success of the conference, the college plans to enhance its global impact by hosting the second edition, IERC 2026, in Alexandria, Egypt, and the third edition, IERC 2027, in Fez, Morocco. The conference will also return to Saudi Arabia in 2028 and every three years thereafter, reflecting the college’s ongoing commitment to fostering entrepreneurial innovation in the MENA region and reinforcing the Kingdom’s position as a leading hub for entrepreneurship.

Al-Sabhan, vice governor of Monsha’at, said: “MBSC’s hosting of IERC 2025 highlights its commitment to driving innovation and collaboration between academia and industry. This conference plays a crucial role in empowering Saudi Arabia’s entrepreneurial ecosystem and advancing Vision 2030.”


Zain KSA becomes Inter Milan’s first Saudi partner

Updated 27 January 2025
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Zain KSA becomes Inter Milan’s first Saudi partner

Italian football club FC Internazionale Milano has announced the club’s first partnership agreement in Saudi Arabia, with Zain KSA becoming Inter’s first official regional partner.

The agreement, valid throughout the 2024/25 season, will see Zain KSA, a leading provider of innovative technology in Saudi Arabia, make its debut in Italian football. Zain KSA will leverage the global visibility of the Inter brand to advance its goals of delivering innovative digital experiences that cater to sports fans in Saudi Arabia.

The partnership underscores Inter’s dedication to expanding its presence in the Middle East — one of the club’s key global markets — and get even closer its extensive and ever-growing fanbase across the region. In 2024, Inter also secured a license from the Ministry of Investment to undertake and manage commercial activities in Saudi Arabia.

“We are very happy to announce our first regional partnership in Saudi Arabia, a key market for developing the Inter brand and one that has shown growing enthusiasm for Inter,” said FC Internazionale Milano CEO Corporate Alessandro Antonello. “Besides being our first partnership in the Saudi Arabia market, this collaboration with Zain KSA also enables us to join forces with a brand that, like Inter, views innovation and care for their community as two fundamental pillars of their growth strategy.”

Thanks to this agreement, football fans in Saudi Arabia — and Nerazzurri fans in particular — will be able to use Zain KSA’s cutting-edge 5G experience with personalized home packages and special-edition Inter-themed routers.

The partnership — a first of its kind for Zain KSA in the Kingdom and in the region — is the latest in a series of innovative initiatives planned by the company to improve people’s quality of life and enrich their daily experiences.

Zain KSA’s Chief Sales Officer Maher Al-Fawaz said: “This partnership with FC Internazionale Milano aims to promote a culture of sports in the Kingdom in line with our goals to promote a dynamic, connected and vibrant society. This innovative collaboration meets the growing aspirations of football fans in the Kingdom, attracts international clubs to have activities in Saudi Arabia and reflects our commitment to contributing to the empowerment of the sports ecosystem in Saudi Arabia.”


Saudi marketing pioneer Ryouf Alrumaih credits Vision 2030 for success

Ryouf Al Rumaih, ceo of Nithar
Updated 27 January 2025
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Saudi marketing pioneer Ryouf Alrumaih credits Vision 2030 for success

At a time when it wasn’t easy for Saudi women to break into male-dominated industries, Ryouf Alrumaih emerged as a pioneer in marketing and creative leadership. As one of the first Saudi women to launch an integrated creative agency in the Kingdom, Alrumaih has redefined leadership in an industry often dominated by international players.

Her journey began with a bold vision and a belief in the potential of Saudi talent. “Leadership in marketing is about nurturing creativity and building trust within a team,” says Alrumaih, CEO of Nithar, a fully integrated creative solutions agency serving both public and private sectors.

From dream to reality

When Alrumaih founded Nithar in 2012, the challenges were immense. “Marketing services were largely dominated by foreign agencies at the time,” she says. “Starting a Saudi-led company meant breaking stereotypes — not just as a woman but as a visionary in a new field.”

Alrumaih credits Vision 2030 for transforming the playing field. “This vision didn’t just open doors; it removed walls, creating unprecedented support for Saudi women and paving the way for leadership opportunities in areas once considered out of reach.”

Marketing through a leadership lens

Alrumaih views marketing as more than campaigns; she sees it as a platform for cultural dialogue and economic growth. Her philosophy centers on teamwork and empowerment, fostering young Saudi talents.

“Leadership isn’t about control; it’s about inspiring others to think innovatively and act collaboratively,” she says. Under her guidance, Nithar has grown into a powerhouse, delivering strategies, brand identities, and creative solutions tailored to local markets while meeting global standards.

A bright future

Looking ahead, Alrumaih is optimistic about Saudi women’s role in shaping marketing’s future. “We’re seeing more women in leadership roles and redefining success. This shift isn’t just empowering; it’s reshaping the industry as a whole,” she says.

For aspiring marketers and entrepreneurs, Alrumaih has words of advice: “Seize the opportunities created by Vision 2030. Collaborate, innovate, and persevere.”

As Saudi Arabia continues making strides on the global stage, leaders like Alrumaih are ensuring the Kingdom’s story is told with creativity and authenticity — a testament to the transformative power of women’s leadership.