TikTok ban: Last-minute reprieve or rule of law?

On Friday, the Supreme Court upheld the TikTok ban after days of speculation, during which it refrained from making public comments on the case, leaving a sliver of hope for a last-minute reprieve. (AFP/File)
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Updated 17 January 2025
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TikTok ban: Last-minute reprieve or rule of law?

  • As the Jan. 19 deadline looms for TikTok’s potential ban in the US, rumors are rife speculating on the future of the video app

DUBAI/LONDON: With just days left until the official ban of Chinese-owned social media platform TikTok is set to take effect in the US, speculation is mounting over what happens next — and whether there could still be a last-minute twist.

The short answer: No one knows for certain.

In March 2024, the US House of Representatives passed a bill that, if signed into law, would force ByteDance, the China-based owner of TikTok, to sell the video-sharing app. The Senate passed the bill, and President Joe Biden signed it, ordering ByteDance to sell TikTok to an American company or face a ban in the US by Jan. 19.

At the time, TikTok CEO Shou Zi Chew said that such a law “will take billions of dollars out of the pockets of creators and small businesses” and put more than 30,000 American jobs at risk.

Neither he nor the company were willing to give up without a fight. In May 2024, TikTok and ByteDance sued the US federal government challenging the law, alleging that it was unconstitutional.

In December, a federal appeals court ruled the TikTok law was constitutional. A month later, on Jan. 10, the Supreme Court heard arguments in a pivotal case brought by TikTok and its users challenging the law on the basis of US users’ First Amendment rights.

On Friday, the Supreme Court upheld the TikTok ban after days of speculation, during which it refrained from making public comments on the case, leaving a sliver of hope for a last-minute reprieve. With the decision now confirmed, TikTok’s options have significantly narrowed.

In its ruling, the court stated: “We conclude that the challenged provisions do not violate petitioners’ First Amendment rights. The judgment of the United States court of appeals for the District of Columbia Circuit is affirmed.”

This decision means TikTok will no longer be available for download from app stores starting Jan. 19.

“There is no doubt that, for more than 170 million Americans, TikTok offers a distinctive and expansive outlet for expression, means of engagement, and source of community. But Congress has determined that divestiture is necessary to address its well-supported national security concerns regarding TikTok’s data collection practices and relationship with a foreign adversary,” the ruling reads.

The outcome seemed increasingly likely during the hearings, with Justice Elena Kagan saying: “The law is only targeted at this foreign corporation that doesn't have First Amendment rights. Whatever effect it has, it has.”

Justice Amy Coney Barrett added: “The law doesn’t say TikTok has to shut down. It says ByteDance has to divest.”

Amid the legal back and forth, TikTok’s knight in shining armor might just be President-elect Donald Trump, who is set to take office on Jan. 20 — one day after the purported ban.

Despite trying to ban the app during his first term over national security concerns, he joined TikTok during his 2024 presidential campaign, during which he pledged to “save TikTok.” He also lauded the platform for helping him win more youth votes.

When asked about his policies on social media regulation, particularly the impending ban of TikTok, Karoline Leavitt, Trump-Vance Transition Team spokeswoman, told Arab News: “The American people re-elected President Trump by a resounding margin, giving him a mandate to implement the promises he made on the campaign trail. He will deliver.”

Just last month, Trump urged the Supreme Court to pause the ban.

The brief submitted to the court says Trump “alone possesses the consummate dealmaking expertise, the electoral mandate, and the political will to negotiate a resolution to save the platform while addressing the national security concerns expressed by the Government.”

Moreover, earlier this week, reports emerged that TikTok CEO Chew has been invited to Trump’s inauguration and offered a “position of honor,” suggesting a willingness to engage with the company.

And Mike Waltz, Trump’s incoming national security adviser, told FOX News that the new administration would “find a way to preserve (TikTok) but protect people’s data.”

Any intervention by Trump, however, would likely take the form of an executive order temporarily pausing the ban, contingent on TikTok demonstrating progress toward separating from ByteDance. Even then, such an order could face legal challenges, and the law only allows a limited delay of 60 to 90 days to give extra time for negotiations.

Outgoing President Biden, who will leave office on Jan. 19, will not enforce a ban on TikTok, a US official said Thursday, leaving its fate in the hands of Trump.

Rumors of a potential sale have intensified in recent days including speculation of interest from high-profile buyers, such as Elon Musk, but ByteDance dismissed these reports as “pure fiction.”

The company has consistently rejected the possibility of a sale, saying it “is simply not possible: not commercially, not technologically, not legally.”

As the Jan. 19 deadline approaches, the situation remains shrouded in uncertainty, even after Friday’s ruling.

For now, TikTok’s chances of remaining accessible in the US appear practically null, as the case is steeped in complex issues of politics, national security, economic interests, and digital rights.

The law underpinning the ban targets a wide network of US-based partners that facilitate TikTok’s operations, effectively making common workarounds, such as using virtual private networks or changing a phone’s regional settings, either ineffective or impractical, according to experts.

At best, users might gain limited access to a web-based version of the app, which lacks many of its features. However, even that option may not function reliably, experts warned.

The most likely enforcement mechanism would involve compelling app stores like Google Play and Apple’s App Store to remove TikTok from their platforms in the US. Lawmakers have already instructed tech companies to prepare for this scenario if the ban is enacted.

If the app is banned, TikTok reportedly plans to display a pop-up message for users attempting to access the platform, directing them to a website with information about the ban, according to a Reuters report citing sources close to the matter.

For now, TikTok’s operations continue as usual, with the company having reassured employees that their jobs are secure regardless of the Supreme Court’s decision. However, morale within the company is said to be low, despite these reassurances.

What is certain is that TikTok’s leadership has been “planning for various scenarios.” With Friday’s decision now final and the Jan. 19 ban imminent, the company’s next steps will likely take one of two paths: intervention by Trump or divestment to a non-Chinese entity.

Meanwhile, users and critics alike wait in anticipation, seeking clarity on the far-reaching consequences of the ban — potentially rippling as far as the Middle East — and whether any last-minute developments might offer a reprieve for the platform and its millions of US users.


Omnicom Media Group consolidates influencer marketing services in Mideast

Updated 15 May 2025
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Omnicom Media Group consolidates influencer marketing services in Mideast

DUBAI: Omnicom Media Group has announced that it will consolidate its influencer marketing capabilities in the Middle East and North Africa region under influencer management agency Creo following a global directive last month.

The move “ensures our clients can harness the full potential of this communication channel” as digital consumption grows in the region and influencers play an “instrumental role in shaping brand perceptions,” said CEO Elda Choucair.

Creo will give the group’s clients “access to the same advanced tools, talent and technology we’ve developed globally, but adapted to our region’s unique landscape,” she added.

These include tools such as the Creo Influencer Agent, an AI-powered influencer selection tool; the Omni Creator Performance Predictor, which uses machine learning to predict the performance of content on Instagram; and the Creator Briefing Tool, which helps influencers create and get feedback on their content through Google’s AI chatbot Gemini.

The agency will also leverage exclusive partnerships with platforms such as Amazon, TikTok, Instagram and Snapchat in the region.

Anthony Nghayoui, head of social and influencer at Omnicom Media Group, has been appointed to lead Creo.


Aramco holds steady on Kantar’s most-valuable global brands list for 2025

Updated 15 May 2025
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Aramco holds steady on Kantar’s most-valuable global brands list for 2025

  • US brands dominate, comprising 82 percent of the value in top 100

DUBAI: Saudi Arabia’s Aramco continues to hold a place in the annual BrandZ Most Valuable Global Brands Report 2025 by marketing data and analytics company Kantar.

Although it dropped by eight places to No. 22, Aramco is the only brand from the Middle East to have a presence in the global ranking.

US brands dominate the list, comprising 82 percent of the total value of the top 100 brands.

However, the report signals changing times, with Chinese brands having doubled their value over the past 20 years, now making up 6 percent of the value of the top 100 brands.

European brands, on the other hand, have seen a decline. They now account for 7 percent — down from 26 percent in 2006 — of the top 100 brands.

The top five spots are taken by tech companies Apple, Google, Microsoft, Amazon and Nvidia.

“Innovators keeping up with consumer needs or redefining them entirely are the brands fundamentally reshaping the Global Top 100 over the past two decades,” said Martin Guerrieria, head of Kantar BrandZ.

The most successful brands, like Apple, Amazon, Google and Microsoft, have long moved away from their original product base, he added.

Apple retained its top position for the fourth year in a row with a brand value of $1.3 trillion, up 28 percent from 2024.

Google and Microsoft recorded a 25 percent and 24 percent increase in brand value this year compared to last year, while Amazon’s brand value rose by a massive 50 percent.

ChatGPT debuted on the list this year in 60th place, showing “how a brand can find fame and influence society to the extent that it changes our daily lives,” Guerrieria said.

He cautioned that as competition grows in the AI space, “OpenAI will need to invest in its brand to preserve its first-mover momentum.”

Despite controversies and concerns, Instagram and Meta saw significant growths of 101 percent and 80 percent, respectively, while TikTok grew by a modest 25 percent.

The success of brands like Apple and Instagram “underlines the power of a consistent brand experience that people can relate to and remember,” said Guerrieria.

He added: “In a world of digital saturation and tough consumer expectations, brands need to meet people’s needs, connect with them emotionally and offer something others don’t to succeed. They need to be not just different, but meaningfully so.”


UK to allow foreign states to own a 15 percent stake in newspapers

Updated 15 May 2025
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UK to allow foreign states to own a 15 percent stake in newspapers

  • Proposed media reforms could resolve the long-standing uncertainty surrounding the ownership of the Telegraph newspaper
  • In 2023, Abu Dhabi-backed RedBird IMI assumed control of the Telegraph titles and The Spectator by helping repay the Barclay family’s £1.2 billion debt

LONDON: Britain plans to allow foreign state-owned investors to own up to 15 percent of British newspaper publishers, the government said on Thursday, as part of media reforms that could end long-running uncertainty over ownership of the Telegraph newspaper.
The government will also expand its powers to scrutinize media mergers to include news websites and news magazines.
“These important, modernizing reforms are about protecting media plurality and reflect the changing ways in which people are consuming news,” Culture Secretary Lisa Nandy said.
“We are fully upholding the need to safeguard our news media from foreign state control whilst recognizing that news organizations must be able to raise vital funding.”
The ownership of the Telegraph, one of Britain’s best known newspapers, has raised questions about the independence of the media and foreign states buying political influence.
The government said “targeted exceptions” allowing certain sovereign wealth funds or pension funds to invest up to 15 percent in British newspaper and periodicals would help sustain the titles while also limiting any foreign influence in media.
The government does not plan to exempt debt financing, but warned that if a foreign power gains control through a default, it could trigger a ministerial intervention under existing rules.
Britain’s previous Conservative government last year banned foreign state investment in British newspapers, blocking RedBird IMI, run by former CNN boss Jeff Zucker and with the majority of its funding from Abu Dhabi, from owning the Telegraph.
Abu Dhabi-backed RedBird IMI took control of the Telegraph titles and the Spectator magazine in 2023 when it helped repay the Barclay family’s 1.2 billion pound ($1.6 billion) debt to Lloyds Bank.
It put the titles up for sale nearly a year ago. The Spectator was sold to hedge fund founder Paul Marshall in September, but the Telegraph has not found a buyer.
The 15 percent cap would allow Abu Dhabi to retain some ownership of the paper.


Israel’s presence still roils Eurovision a year after major protests over the war in Gaza

Updated 15 May 2025
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Israel’s presence still roils Eurovision a year after major protests over the war in Gaza

  • About 200 pro-Palestinian demonstrators marched Wednesday in the Swiss host city of Basel
  • Oddsmakers suggest Raphael is likely to secure a place in Saturday’s final with her song “New Day Will Rise”

BASEL: Most contestants at the Eurovision Song Contest are seeking as much publicity as possible.
Israel’s Yuval Raphael is keeping a low profile.
The 24-year-old singer has done few media interviews or appearances during Eurovision week, as Israel’s participation in the pan-continental pop music competition draws protests for a second year.
Raphael is due to perform Thursday in the second semifinal at the contest in the Swiss city of Basel. Oddsmakers suggest Raphael is likely to secure a place in Saturday’s final with her anthemic song “New Day Will Rise.”
Israel has competed in Eurovision for more than 50 years and won four times. But last year’s event in Sweden drew large demonstrations calling for Israel to be kicked out of the contest over its conduct in the war against Hamas in Gaza.
More than 52,800 people in Gaza have been killed in Israel’s military offensive, according to the territory’s health ministry.
About 200 people, many draped in Palestinian flags, protested in central Basel on Wednesday evening, demanding an end to Israel’s military offensive and the country’s expulsion from Eurovision. They marched in silence down a street noisy with music and Eurovision revelry.
Many noted that Russia was banned from Eurovision after its 2022 invasion of Ukraine.
“It should be a happy occasion that Eurovision is finally in Switzerland, but it’s not,” said Lea Kobler, from Zurich. “How can we rightfully exclude Russia but we’re still welcoming Israel?”
Last year, Israeli competitor Eden Golan received boos when she performed live at Eurovision. Raphael told the BBC that she expects the same and has rehearsed with background noise so she won’t be distracted.
“But we are here to sing and I’m going to sing my heart out for everyone,” she said.
Anti-Israel protests in Basel have been much smaller than last year in Malmo. Another protest is planned for Saturday in downtown Basel, 2 miles (3.2 kilometers) from the contest venue, St. Jakobshalle arena.
But concern by some Eurovision participants and broadcasters continues.
More than 70 former Eurovision contestants signed a letter calling for Israel to be excluded. Several of the national broadcasters that fund Eurovision, including those of Spain, Ireland and Iceland, have called for a discussion about Israel’s participation.
Swiss singer Nemo, who brought the competition to Switzerland by winning last year, told HuffPost UK that “Israel’s actions are fundamentally at odds with the values that Eurovision claims to uphold — peace, unity, and respect for human rights.”
At Wednesday’s protest, Basel resident Domenica Ott held a handmade sign saying “Nemo was right.”
She said the nonbinary singer was “very courageous.”
“If Russia couldn’t participate, why should Israel?” she said.
The European Broadcasting Union, which runs Eurovision, pointed out that Israel is represented by its public broadcaster, KAN, not the government. It has called on participants to respect Eurovision’s values of “universality, diversity, equality and inclusivity” and its political neutrality.


Meta faces row over plan to use European data for AI

Updated 14 May 2025
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Meta faces row over plan to use European data for AI

  • Its rollout on the continent was delayed by more than a year as a result of overlapping European regulations on emerging technologies
  • Meta has been hit with multiple privacy complaints in Europe

VIENNA: A Vienna-based privacy campaign group said Wednesday it has sent a cease-and-desist letter to Meta, after the tech giant announced plans to train its artificial intelligence models with European users’ personal data.
The move comes after Meta said last month it would push ahead with plans to use personal data from European users of its Instagram and Facebook platforms for AI technology training from May 27, despite criticism over its legality.
Meta has been hit with multiple privacy complaints in Europe, but cited a “legitimate interest” to process personal data for AI training.
The privacy group, the European Center for Digital Rights — also known as Noyb (“None of Your Business“) — threatened to file an injunction or class-action lawsuit against Meta if it does not halt plans.
“Meta’s absurd claims that stealing everyone’s (personal) data is necessary for AI training is laughable,” Noyb founder Max Schrems said in a statement.
“Other AI providers do not use social network data — and generate even better models than Meta,” he added.
When Meta AI first launched in the European Union in late March, the tech giant was at pains to point out that the chatbot was not trained on data from European users.
Its rollout on the continent was delayed by more than a year as a result of overlapping European regulations on emerging technologies, including user data, AI and digital markets.
Following the complaints, Meta temporarily put its AI plans on hold in June 2024, before recently announcing it would go ahead with them.
“It is... totally absurd to argue that Meta needs the personal data of everyone that uses Facebook or Instagram in the past 20 years to train AI,” Schrems said, adding the plans were “neither legal nor necessary.”
“Meta simply says that (its) interest in making money is more important than the rights of its users,” he said, adding that users could simply be asked for their consent.
With about 400 million estimated Meta users in Europe, the approval of 10 percent of them would “already clearly be sufficient” for AI language training and the like, Schrems said.
Launched in 2018, Noyb has taken several court proceedings against technology giants, often prompting action from regulatory authorities.