KROHNE Middle East and Africa, a leader in industrial measurement technology and digital solutions, has announced its partnership with SABIC for the upcoming SABIC CONFEX 2025. The event will serve as the ideal platform to showcase the latest iteration of CalSys AMADAS, KROHNE’s advanced software solution for calibration, asset management, and data analytics.

SABIC CONFEX 2025 will take place in Jubail Industrial City from Jan. 26–30, bringing together industry leaders, innovators, and stakeholders from across the region and wider globe. Visitors to the KROHNE booth will have the opportunity to interact with the new CalSys AMADAS platform through live demonstration and learn how it can be customized to meet their specific operational needs.

The latest version of CalSys AMADAS builds on KROHNE’s commitment to empowering industries with precise measurement technology and innovative digital tools. Designed to optimize calibration workflows and asset management, the platform also leverages advanced data analytics to drive operational efficiencies, reduce costs, and enhance decision-making in the chemical, petrochemical, and broader industrial sectors.

Ralf Haut, KROHNE’s global product expert, will provide insights into the development and applications of CalSys AMADAS. Haut’s expertise underpins KROHNE’s reputation as a global innovator in digital solutions for critical measurement processes.

Further strengthening its commitment to the region, KROHNE has expanded its Saudi Arabia team to better support local industries and provide tailored solutions for SABIC and other key partners.

Jay Gadhavi, general manager of KROHNE Middle East and Africa, highlighted the importance of digital transformation and analytics in driving efficiencies across industries, saying: “Digital transformation is no longer a choice but a necessity. At KROHNE, we’re empowering industries with tools like CalSys AMADAS to harness data, streamline operations, and achieve greater precision. Our close working relationship with SABIC exemplifies our shared commitment to leveraging innovation to unlock efficiencies and create a sustainable future.”

Bigo Live, a global social live streaming platform, hosted its first BIGO MENA Gala on Jan. 9 at Atlantis, The Palm, Dubai. The event brought together top content creators, influential users, and Bigo “Family” groups from across the globe, reinforcing the platform’s commitment to fostering real-time connections and cross-cultural exchange.

The gala recognized standout creators with prestigious awards, including gold-plated iPhone 16 Pro Max devices, standard iPhone 16 Pro Max models, and other prizes. Honorees represented diverse regions, including the MENA, Russia, Turkiye, the Philippines, Pakistan, Indonesia, France, and Thailand, demonstrating the platform’s international reach and inclusive community. The awards celebrated innovation, creativity, and the ability of creators to engage diverse audiences, highlighting the significant contributions they make to the Bigo Live ecosystem.

“The BIGO MENA Gala 2025 underscores the remarkable achievements of our creators and users who make Bigo Live a dynamic space for meaningful interactions,” said Ian Goh, director at BIGO Technology. “This event celebrates the global collaboration and innovation that have driven our growth and strengthened our community.”

The event featured captivating performances from acclaimed artists, including Eman Abdulaziz and Hwaida Yousef, alongside other international talent. These performances showcased the platform’s ability to connect communities through shared cultural experiences and entertainment, further emphasizing Bigo Live’s global reach.

The event was supported by Coda, a key partner in the MENA region. This strategic partnership underscores a shared commitment to developing and advancing digital platforms that empower users to create and connect on a global scale.

Since its inception, Bigo Live has connected more than 500 million users worldwide, facilitating real-time interactions that foster inclusivity and engagement. The platform continues to invest in innovative tools and resources that empower creators to produce high-quality content and build meaningful connections with their audiences.

The gala was streamed live on Bigo Live’s Music Livehouse channel and Bigo.tv, extending the celebration to a global audience. Interactive features, including live chat and real-time voting, allowed viewers to participate actively in the event.

The BIGO MENA Gala 2025 showcased Bigo Live’s ongoing commitment to empowering creators, facilitating global connections, and driving innovation within the live streaming industry. The platform remains dedicated to providing a dynamic and inclusive space for users worldwide.