Saudi sustainable fashion leaders honored at Riyadh awards ceremony

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Burak Cakmak, Marie-Claire Daveu and Carolin Wais, Partner at Plug and Play, take part in a panel discussion on Sustainable Innovation in Fashion. (AN Photo/Loai Elkelawy)
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Updated 28 January 2025
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Saudi sustainable fashion leaders honored at Riyadh awards ceremony

  • Local brands AMUSED, Darah, and Asteri recognized for their efforts in green fashion
  • Winners will attend a week-long mentoring program in Paris

RIYADH: Leaders in sustainable fashion in Saudi Arabia were honored at an awards ceremony in Riyadh on Monday.

Preowned luxury marketplace AMUSED, upcycling startup Darah, and sustainable makeup brand Asteri were the three winners of the inaugural Middle East Kering Generation Award.

The event was hosted by the French corporation that owns brands including Gucci and Balenciaga, in partnership with the Saudi Fashion Commission.

Rawan Alderaibi, CEO of Darah, spoke to Arab News about how she quit her corporate job to pursue her passion for fashion, before realizing that there was practically no secondhand market in Saudi Arabia.

“After exploring the idea further, I was led to an entrepreneurial incubator, developed the idea even further and came up with the idea of Darah — the circular model, where we start by reselling secondhand items … and upcycle some of the items into something more creative that makes people feel more unique and they only have one piece,” she said.

Darah buys clothing items by the kilogram: items in good conduction are sold as is, and the ones with some damage or issues are upcycled.

This idea has brought the startup some success and they now plan to expand into a recycling and local production factory.

AMUSED is a platform that connects buyers and sellers of previously owned, authenticated luxury items in Saudi Arabia. Mindful that fashion is the second-largest polluting industry in the world, AMUSED aims to create a more circular economy to break away from the make-use-dispose model that has dominated the fashion culture.

Sara Teymoor, co-founder of AMUSED, told Arab News: “It’s been five years of hard work creating this business and to receive the recognition for sustainability to us entrepreneurs is invaluable to our confidence and also to the connections, the mentorship and the opportunity that this award will bring us.

“We have a green field for fashion here in Saudi and we are now able to start with sustainability in mind. That is just priceless for our economy here in fashion and paving the way for our future generations.”

The third winner, Asteri, is one of the fastest growing makeup brands in the Middle East, designed specifically for the Arab woman. The company prides itself on its desert-proof, clean, and vegan products that also have sustainable and refillable packaging, certified by global nonprofit B Lab.

Burak Cakmak, the commission’s CEO, told Arab News: “I think for all of the winners, we’ve identified that there is a component of localized engagement, which is critical because we want to make sure that what is selected is going to succeed in the region.

“All of these three businesses were very much relevant to the Saudi context, and it was somewhat linked to Saudi lifestyle or culture or the environment, but also they were bringing something that doesn’t exist in the region, and different than what we are seeing necessarily in the rest of the world.”

The three winners will take a week-long trip to Paris, where they will have the opportunity to engage in exclusive mentoring sessions with Kering’s Sustainability teams.

Cakmak added: “I think Saudi has proven to the world that it’s the biggest growth opportunity as a market for many sectors when it comes to fashion and creativity.

“It’s also offering a lot of opportunities. We’ve seen in the past few years, as the Fashion Commission, the potential of the industry and the talent that exists, as well as a lot of the startups going into business in the country.

“We are very keen to engage the right partners who can help us in that journey and be able to bring the right perspective and the right support to a growing, prospering economy.”


Saudi Arabia is ‘neutral setting’ for US-Russia talks, says political commentator

Updated 5 sec ago
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Saudi Arabia is ‘neutral setting’ for US-Russia talks, says political commentator

  • Kingdom has engaged in policy of maintaining ties with ‘key players in the world’
  • Latest meeting highlights increasing role as international mediator

RIYADH: US-Russia talks taking place in Riyadh today exemplify Saudi Arabia’s position as a “neutral setting,” with the Kingdom having engaged in a policy of building ties with various nations, according to a political commentator.

“(Saudi Arabia) has close ties to Russia, America, to China, to the European Union, to the BRICS countries. Saudi Arabia has built a stature where it has maintained excellent ties with all the key players of the world,” Ali Shihabi said.

He said that the Kingdom has pursued a multilateral foreign policy in building close relationships with various nations, particularly in the past five years.

Russia and the US agreed after the Riyadh meeting to begin working toward ending the war in Ukraine and improving ties, US Secretary of State Marco Rubio told the Associated Press.

Saudi Arabia’s mediation efforts have gained renewed attention following the country’s role in dialogue over the Russia-Ukraine war.

In 2024, the Kingdom played an influential role as a mediator, and was responsible for facilitating the biggest US-Russian prisoner swap since the Cold War, according to Reuters.

The exchange involved 24 prisoners — 16 moving from Russia to the West and eight sent back to Russia from the West.

Crown Prince Mohammed bin Salman was also reportedly involved in a negotiating a Ukraine-Russia prisoner swap in 2022 involving more than 300 people.

Shihabi said that the meeting in Riyadh between Russia and the US “is really a result of the crown prince’s close relationships.”

He said: “Both parties look upon Riyadh and look upon the crown prince as a friend — in a way this is a neutral setting.”

Shihabi underlined that European countries “are hostile to Russia.”

He said that Saudi Arabia is an ideal host for the peace talks because of its “neutrality,” having been a close ally to both countries.

“Saudi Arabia did not impose sanctions on the Russians, it works closely with the Russians in OPEC+, it’s very close to the Americans, it was a place that both parties were comfortable coming to,” Shihabi said.

The meeting in Riyadh came about following phone calls US President Trump had separately with Russian President Vladimir Putin and then Ukrainian President Volodymyr Zelensky on Feb. 12.

Speaking to reporters in the Oval Office following the calls, Trump said: “I think we are on the way to getting peace, I think President Putin wants peace, President Zelensky wants peace, and I want peace. I just want to see people stop getting killed.

“We think we’re going to probably meet in Saudi Arabia, the first meeting. We know the crown prince, and I think it would be a very good place to be.”

Shihabi underlined that the Kingdom’s hosting of the talks signals the country’s “very prestigious position,” adding that “it shows the respect that both Russia and America have for Saudi Arabia.”


Saudi Cabinet reaffirms support for global peace talks in Riyadh

Updated 31 min 19 sec ago
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Saudi Cabinet reaffirms support for global peace talks in Riyadh

  • Crown Prince Mohammed bin Salman discussed relations with both France and the US, ways to strengthen ties across various sectors, as well as regional and international developments
  • Cabinet reiterated the Kingdom’s support for the talks between Russia and the US in Riyadh, highlighting the Saudi commitment to global peace and security

RIYADH: Saudi Crown Prince Mohammed bin Salman chaired a Cabinet session in Riyadh on Tuesday and briefed ministers on his recent talks with French President Emmanuel Macron and US Secretary of State Marco Rubio.

During the talks, he discussed relations with both countries, ways to strengthen ties across various sectors, as well as regional and international developments.

The Cabinet reiterated the Kingdom’s support for the talks between Russia and the US in Riyadh, highlighting the Saudi commitment to global peace and security.

The Council of Ministers reviewed the government’s recent activities, particularly those aimed at strengthening bilateral relations. It also discussed the outcomes of the Kingdom’s participation in regional and international meetings, highlighting its commitment to collective efforts and expanding cooperation to achieve its aspirations and objectives.

The Cabinet reiterated the Kingdom’s call, expressed during the 42nd Arab Interior Ministers Council, to enhance security cooperation, coordinate efforts to combat crime and develop a comprehensive security strategy to address shared challenges.

The council said that the Kingdom’s presidency of the GlobE Network reflects the international community’s confidence in Saudi Arabia’s ability to drive a major shift in consolidating cooperation among member states, enhancing policies and developing tools to effectively combat corruption.

The Cabinet welcomed the Jeddah Declaration issued by the 13th Conference of Ministers of Culture in the Islamic World. The declaration outlines a shared vision for leveraging culture to drive social and economic progress, safeguard Islamic heritage and foster collaboration to address global challenges.

For the occasion of Founding Day, observed on Feb. 22, the Cabinet expressed pride in the history of the Saudi state, its deep-rooted heritage and its three-century-long civilization. It commended the nation’s achievements in fostering unity, justice and continuous progress.

The Cabinet highlighted the Kingdom’s prominent position among the top 10 global markets for battery energy storage, marked by the start of operations at the 2,000-megawatt-hour-capacity Bisha project. This reflects the transformation of the energy sector and the Kingdom’s leadership in energy production as well as export.

The Cabinet commended the opening of regional headquarters for 600 international companies within the Kingdom, highlighting global recognition of Saudi Arabia’s economic stability, promising growth trajectory and strategic geographic location, supported by exceptional talent and expertise.


Saudi crown prince receives Russian FM in Riyadh

Saudi Arabia’s Crown Prince Mohammed bin Salman receives Russian Foreign Minister Sergey Lavrov at Al-Yamamah Palace in Riyadh.
Updated 18 February 2025
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Saudi crown prince receives Russian FM in Riyadh

  • During the meeting, aspects of Saudi-Russian relations and ways to enhance and develop them in various fields were reviewed

RIYADH: Saudi Arabia’s Crown Prince Mohammed bin Salman received Russian Foreign Minister Sergey Lavrov at Al-Yamamah Palace in Riyadh on Tuesday.

During the meeting, aspects of Saudi-Russian relations and ways to enhance and develop them in various fields were reviewed, Saudi Press Agency reported. 

Developments in regional and international events, views on them, and efforts made toward them to achieve security and stability were also discussed by the officials. 

The meeting came after Lavrov participated in US-Russian talks hosted by the Kingdom on ending the war in Ukraine. 


World Defense Show organizers announce expanded 3rd edition

Updated 18 February 2025
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World Defense Show organizers announce expanded 3rd edition

  • Next edition will be held under the theme The Future of Defense Integration, showcasing the latest technology in air, land, sea, and space
  • Organized by Saudi Arabia’s General Authority for Military Industries, the event is a key part of the Kingdom’s ambition to localize 50 percent of its defense spending by 2030

RIYADH: Organizers of Saudi Arabia’s World Defense Show have announced an expanded exhibition area with several new sections for its third edition, which will be held in February 2026.

An additional hall will increase floor space to a total of 273,000 square meters, more than 58 percent larger than the first edition in 2022, the Saudi Press Agency reported.

More than 65 percent of the exhibition space is already sold out, according to the report.

The next edition will be held under the theme “The Future of Defense Integration,” showcasing the latest technology in air, land, sea, and space.

Organized by Saudi Arabia’s General Authority for Military Industries, the event is a key part of the Kingdom’s ambition to localize 50 percent of its defense spending by 2030.

The next edition will be the most successful yet, said the event’s CEO Andrew Percy, as reported by SPA.

There will be more local and international participation, and the exhibition will focus more closely on technology including unmanned and marine defense systems.

New programs in the upcoming edition will include a defense and security industry lab, and an exhibition of future technologies.

A Saudi supply chain zone will allow local small and medium-sized enterprises to network with key players in global supply chains.

Positive feedback from the last two editions exceeded expectations, Percy said, allowing organizers to set new ambitious goals for this upcoming event.

The World Defense Show was first held in 2022 on the outskirts of the Saudi capital Riyadh.

It attracted 600 exhibitors from 42 countries, 82 military and defense delegations, and 65 thousand visitors from 85 countries, according to GAMI.

The second edition in 2024 saw over 106,000 people attend, with 441 delegations from 116 countries.

A total of 61 purchase contracts worth SR26 billion ($6.9 billion) were signed, according to GAMI.


Saudi Arabia pledges innovation in road safety at Morocco conference

Updated 18 February 2025
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Saudi Arabia pledges innovation in road safety at Morocco conference

  • Saudi interior minister, Moroccan PM discuss security cooperation
  • Kingdom reaffirms its focus on reducing traffic fatalities through tech, collaboration 

RIYADH: Saudi Arabia’s Interior Minister Prince Abdulaziz bin Saud bin Naif met with Moroccan Prime Minister Aziz Akhannouch in Marrakesh on Tuesday.

Their meeting, held on the sidelines of the Fourth Global Ministerial Conference on Road Safety, reviewed ongoing security cooperation and discussed various issues of mutual interest.

Saudi Ambassador to Morocco Sami Al-Saleh, Moroccan Interior Minister Abdelouafi Laftit, and several senior officials attended the meeting, the Saudi Press Agency reported.

In his speech at the conference, Prince Abdulaziz commended Morocco’s efforts in hosting the event, highlighting its crucial role in fostering cooperation on road safety, protecting lives, and addressing challenges in the field.

He reaffirmed Saudi Arabia’s strong commitment to road safety, recognizing it as a key public health, security, and economic priority.

Prince Abdulaziz highlighted the alarming global impact of road accidents, with over 1.3 million fatalities annually and millions more suffering severe injuries that hinder personal and national progress.

Stressing the need for effective strategies, he called for the development of mechanisms to reduce injuries and work toward a future with fewer road casualties.

Prince Abdulaziz underscored the profound social, economic, and health impact of traffic-related injuries, emphasizing the Kingdom’s determination to tackle these challenges through innovation and commitment.

He reaffirmed that, under Vision 2030, Saudi Arabia is dedicated to creating sustainable and safer road environments in alignment with global road safety objectives and the UN Decade of Action for Road Safety 2021–2030.

Prince Abdulaziz highlighted the Kingdom’s traffic safety initiatives, including a ministerial-level committee that has contributed to a more than 50 percent reduction in traffic-related fatalities over the past seven years.

He also emphasized the transformative role of technology in road safety, stating that Saudi Arabia will leverage AI-driven traffic management systems and IoT solutions to reduce fatalities and injuries. These innovations will enhance urban mobility, creating safer and more efficient road networks across the Kingdom.