How Saudi Arabia is leveraging regenerative tourism to blend luxury with sustainability

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Aerial view of Shebara, a luxury hotel brand at the Red Sea destination. Located on Sheybarah Island in the thriving Al Wajh Lagoon, the resort contains 73 keys, including overwater and beach villas. (Photo courtesy: Red Sea Global)
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Updated 15 February 2025
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How Saudi Arabia is leveraging regenerative tourism to blend luxury with sustainability

  • Unsustainable tourism is degrading ecosystems, harming biodiversity, and leading to cultural exploitation
  • Red Sea Global’s luxury destinations limit visitors to 1 million per year to ease pressure on the environment

RIYADH: At the heart of Saudi Arabia’s environmental strategy is regenerative tourism, which aims to protect natural habitats through science-led approaches and sustainable practices.

Unlike sustainable tourism, which aims to minimize harm, regenerative tourism strives to improve destinations through conservation, community engagement and science-led initiatives.

This includes implementing eco-friendly infrastructure, protecting biodiversity, and involving local communities in conservation efforts to ensure long-term environmental and economic benefits.

Raed Albasseet, group chief environment and sustainability officer at Red Sea Global, says the real estate company practices “regenerative tourism” with a commitment to operate on renewable energy alone.

“This commitment is not just a tagline; it’s woven into the very infrastructure of our destinations ... integrating sustainability into every phase of design and construction,” he told Arab News.

“Visitors can already experience this firsthand at The Red Sea, where eco-conscious designs are effortlessly integrated into every aspect of their stay.”

The Red Sea, a luxury regenerative tourism destination on Saudi Arabia’s west coast, features world-class resorts. By 2030, it will include 50 hotels, 8,000 rooms and more than 1,000 residences, while capping visitors at 1 million annually to help protect local ecosystems.

As part of this plan, Red Sea Global has developed the Desert Rock Resort, a newly opened retreat that blends seamlessly with its natural surroundings. Designed to reduce energy use and maximize natural light, its elevated rooms feature large openings that mimic cave mouths, allowing ample daylight to filter in.

Before construction began at the Desert Rock Resort, Red Sea Global partnered with the King Abdullah University of Science and Technology to conduct a comprehensive marine spatial planning simulation.

“This was the largest study of its kind ever undertaken in Saudi Arabia, and it provided crucial data to inform our master plan and minimize our impact on the delicate marine ecosystem,” Albasseet said, adding: “As a result, we limited development to only 22 of the more than 90 islands at The Red Sea destination.”  




The Desert Rock Resort, developed by Red Sea Global, is a retreat that blends seamlessly with its natural surroundings. 

The Desert Rock Resort even repurposed excavated materials, meaning no additional materials were brought in for the main infrastructure.

“We used the mountains’ natural stone for interior and exterior walls and concrete was mixed using local sources of sand and stone,” said Albasseet. “To further reduce on-site disruption and waste, we emphasize pre-fabrication and off-site manufacturing.”

Moreover, Red Sea Global’s hotels and resorts are powered by solar energy, allowing guests to enjoy an eco-friendly destination with a zero carbon footprint.

Albasseet said the backbone of the company’s renewable energy strategy was Red Sea’s vast solar farms, which include hundreds of thousands of photovoltaic panels — more than 750,000 are currently in place.

“These farms generate clean electricity, significantly reducing our reliance on fossil fuels and minimizing our carbon footprint,” he said.

“To ensure a consistent and reliable power supply, even when the sun isn’t shining, we’ve also built one of the world’s largest battery storage facilities at The Red Sea. This … allows us to store excess solar energy generated during the day and use it to power our resorts at night.”

DID YOU KNOW?

• Diriyah, a historic landmark in Riyadh, is being developed sustainably under Vision 2030, earning platinum-level LEED precertification.

• The Farasan Islands, a biodiverse Red Sea archipelago, are being developed for conservation and ecotourism.

• Soudah Development is transforming Saudi Arabia’s southern region into a luxury destination with a focus on ecosystem restoration.

This reliance on solar power extends beyond Red Sea Global’s resorts and hotels.

“It also powers Red Sea International Airport, putting it on track to become the region’s first airport powered entirely by renewable energy,” Albasseet said. “Even our 5G network, a crucial component of modern connectivity, runs on solar energy, making it the world’s first sunlight-powered network.”




A wider view of the Desert Rock resort, a luxury destibation set in a hidden valley and nestled between the mountains near Umluj governorate in Tabuk region. (Red Sea Global photo) 

Shebara and Desert Rock, which opened to guests last year, have integrated advanced water systems and water-saving strategies through smart irrigation systems that optimize water use.

“A key element of our water conservation efforts is the implementation of closed-loop systems. Notably, at Desert Rock we have advanced water retention and distribution systems that capture rainwater,” Albasseet said.

“This captured rainwater is being used to sustain the surrounding wadi, revitalizing the local ecosystem and minimizing reliance on external water sources.

“The resort’s design also incorporates water-efficient fixtures and landscaping, further reducing water usage in day-to-day operations. This integration of natural water systems into the resort’s design demonstrates our commitment to working with, rather than against, the natural environment.”




Soudah, a luxurious mountain destination 3,015 meters above sea level in the Asir region of Saudi Arabia, is more than just a mountain retreat. It  offers a range of immersive natural experiences and the opportunity to celebrate the cultural abundance of the region. (Soudah Development photo)

The consequences of unsustainable tourism are far-reaching, ranging from the degradation of delicate ecosystems and biodiversity loss to the exploitation of local communities and cultural commodification. “The current trajectory is simply not viable,” Albasseet said.

“Encouraging sustainable tourism practices is no longer a choice but a necessity for the future of our planet and the travel industry itself … The industry’s contribution to greenhouse gas emissions, estimated at 8 percent globally, underscores the urgent need for transformative change.

“This is not simply about minimizing negative impacts; it’s about actively restoring and regenerating the destinations we cherish.”

Furthermore, he added: “These practices undermine the very foundation of the tourism industry, jeopardizing the natural and cultural assets that attract visitors in the first place.

“The increasing awareness of these issues among travelers, coupled with global commitments like the Paris Climate Agreement and the UN Sustainable Development Goals, further reinforces the need for the industry to embrace sustainability.”
 

 


Pakistan’s prime minister arrives in Jeddah

Updated 19 March 2025
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Pakistan’s prime minister arrives in Jeddah

  • Saudi ambassador to Islamabad attends reception

JEDDAH: Pakistan’s Prime Minister Muhammad Shehbaz Sharif arrived in Jeddah on Wednesday with his accompanying delegation.

Prince Saud bin Meshaal bin Abdulaziz, deputy governor of the Makkah Region, welcomed Sharif at King Abdulaziz International Airport.

Saudi Ambassador to Islamabad Nawaf bin Saeed Al-Malki also attended the reception alongside other senior officials from Saudi Arabia and Pakistan.


Egyptian child with parasitic twin arrives in Saudi Arabia for possible separation surgery

Updated 19 March 2025
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Egyptian child with parasitic twin arrives in Saudi Arabia for possible separation surgery

  • Parents thank the Saudi Conjoined Twins Program and the Kingdom’s leaders for their help and the care and attention their son has received
  • The boy was taken to King Abdullah Specialist Children’s Hospital in Riyadh for assessment by a medical team led by Dr. Abdullah Al-Rabeeah

RIYADH: Mohammed Abdulrahman Juma, a child from Egypt with a parasitic twin, flew with his family to Riyadh on Wednesday for examination by a Saudi medical team to assess whether separation surgery is possible.

It followed directives from King Salman and Crown Prince Mohammed bin Salman that the Kingdom help care for the child.

Dr. Abdullah Al-Rabeeah, the head of the medical team at King Abdullah Specialist Children’s Hospital, and also an advisor to the Royal Court and Saudi aid agency KSrelief, thanked the Kingdom’s leaders for their support of this humanitarian case. He also acknowledged their backing of the Saudi Conjoined Twins Program, which provides assistance to critical cases worldwide.

Mohammed’s parents said they deeply appreciated the help provided by the program and the Saudi leaders, and the care and attention they have received, the Saudi Press Agency reported.

A parasitic twin, also known as vestigial twin, is an identical twin that stopped developing during gestation but is physically attached to the fully developed twin. Because it is not fully developed, it cannot survive on its own and often dies in the womb or during birth.


Diriyah program to empower, upskill local community

Fifth Diriyah Graduate Development Program has been launched to equip local talent with essential skills and knowledge.
Updated 19 March 2025
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Diriyah program to empower, upskill local community

  • Enhance technical, behavioral skills with hands-on experience and training in key sectors 

RIYADH: The fifth Diriyah Graduate Development Program has been launched to equip local talent with essential skills and knowledge to assist in the transformation of the location and the Kingdom. 

As a part of its efforts to empower and upskill the Diriyah community, the program focuses on personal and professional development while fostering a connection to the operating firm’s values, the Saudi Press Agency reported. 

Launched by Diriyah Co., the program offers graduates an educational experience enhanced through collaboration with experts, consultants, and management institutes. It is designed for bachelor’s and master’s graduates with up to one year of experience. 

Aligned with the goals of Vision 2030, participants will build both behavioral and technical skills, paving the way for strong career prospects in a dynamic work environment, the SPA reported. 

The program includes competitive monthly stipends, housing and transportation allowances, health insurance, and social insurance registration. 

Participants will also have opportunities for secondments with leading consulting firms, international training at renowned educational institutions, and paid annual leave. 

Since its launch, the program has benefited 101 graduates, with nearly 30,000 applications received across four editions, the SPA reported. 

Participants gain hands-on experience by rotating through key departments including finance, marketing, human resources, legal affairs, and governance.

They also receive specialized training in fields including data management, cybersecurity, and risk management.

Registration for the program is now open and will remain available until April 13.

Through this initiative, Diriyah Co. continues to invest in its community, nurturing the next generation of leaders and supporting the Kingdom’s progress, the SPA reported.


Saudi Arabia gears up for dazzling Eid Al-Fitr celebrations

Saudi Arabia's General Entertainment Authority has issued Eid Al-Fitr Events 2025 details, featuring a wide range of activities
Updated 19 March 2025
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Saudi Arabia gears up for dazzling Eid Al-Fitr celebrations

  • GEA unveils range of family-friendly activities, including concerts, theatrical performances, across the Kingdom
  • Fireworks will illuminate the night sky at 9 p.m. in key locations in major cities

RIYADH: Saudi Arabia's General Entertainment Authority has issued Eid Al-Fitr Events 2025 details, featuring a wide range of activities to mark the occasion.

GEA has unveiled a nationwide celebration featuring concerts, theatrical performances, fireworks, and a variety of activities across the Kingdom's entertainment zones, offering unforgettable experiences for residents and visitors, Saudi Press Agency reported.

Musical concerts will take place in Riyadh, Shaqra, Abha, Qassim, Jeddah, and Eastern Region cities, while theatrical productions will take center stage in Riyadh (April 1-19), Jeddah (April 1-6), and Dammam (April 1-3).

Fireworks will illuminate the night sky at 9 p.m. in key locations, including Boulevard World in Riyadh, Jeddah Art Promenade, Alkhobar Corniche, and Arruddaf Park in Taif.

Eid celebrations will kick off on day one at Riyadh's Boulevard City, Boulevard World, VIA Riyadh, and Jeddah Art Promenade, with City Hub in Alkhobar hosting festivities on day two, providing diverse and family-friendly entertainment.

The events underscore GEA's dedication to celebrating Eid and advancing the Kingdom's entertainment sector.


Saudi Arabia’s AgriServ receives 8 ISO certifications for quality in agriculture

Updated 19 March 2025
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Saudi Arabia’s AgriServ receives 8 ISO certifications for quality in agriculture

  • Company recognized for meeting international quality, safety standards

RIYADH: Saudi Arabia’s National Company for Agricultural Services was awarded certifications from the International Organization for Standardization on Wednesday.

AgriServ, which provides services to farmers, breeders and agricultural enterprises, received eight ISO certifications for achieving quality standards and meeting international specifications of safety and efficiency.

Abdulrahman Al-Fadli, minister of environment, water and agriculture, and chairman of AgriServ, was present at the award ceremony.

The company obtained certifications in eight categories: anti-bribery, compliance, information security, quality, energy, environment, occupational health and safety, and customer satisfaction, the Saudi Press Agency reported.

Omar Al-Suhaibani, CEO of AgriServ, said that the achievement was a result of the company’s efforts to enhance internal procedures and implement the highest quality standards.

He highlighted AgriServ’s commitment to international standards in its regulations, policies and procedures, the SPA added.